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All Journal Jurnal Teknologi Pertanian JMM (Jurnal Masyarakat Mandiri) Jurnal Teknologi & Industri Hasil Pertanian Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Nasional Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Ilmiah Pangan Halal Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional)
Liana Verdini
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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DARI TRADISIONAL KE DIGITAL: TRANSFORMASI DAYA SAING UMKM KERIPIK SALE PISANG MELALUI INOVASI KEMASAN DAN E-COMMERCE Verdini, Liana; Kalsum, Nurbani; Khoerunnisa, Tiara Kurnia; Ananta, Elsa; Azzahra, Shiva Tasya
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i2.38028

Abstract

Abstrak: UMKM Keripik Sale Pisang “Bahrul” di Desa Sripendowo menghadapi kendala rendahnya daya saing akibat penggunaan kemasan tradisional dan sistem pemasaran konvensional yang terbatas. Pengabdian ini bertujuan untuk meningkatkan nilai jual dan jangkauan pasar mitra melalui inovasi teknologi pengemasan dan digitalisasi pemasaran. Metode yang digunakan adalah pendampingan teknis berbasis proyek (problem-based project) yang melibatkan 10 personel mitra UMKM. Sistem evaluasi kegiatan dilakukan secara komprehensif melalui instrumen pre-test dan post-test untuk mengukur peningkatan literasi digital mitra, serta metode observasi langsung terhadap data penjualan pasca-intervensi. Hasil kegiatan menunjukkan peningkatan signifikan pada literasi digital mitra (pengetahuan meningkat dari 38% menjadi 85% dan keterampilan meningkat dari 35% menjadi 83%). Secara ekonomi, jangkauan pasar meluas hingga lintas provinsi dan memberikan tambahan keuntungan bersih rata-rata sebesar Rp306.241 per bulan.Abstract: The “Bahrul” Banana Sale Chips SME in Sripendowo Village faces low competitiveness due to traditional packaging and limited conventional marketing. This community service aims to increase the partner's selling value and market reach through packaging technology innovation and marketing digitalization. The method used was project-based technical assistance involving 10 SME partners. The activity evaluation system was conducted comprehensively through pre-test and post-test instruments to measure the increase in partners' digital literacy, as well as direct observation of post-intervention sales data. The results showed a significant increase in the partner's digital literacy (knowledge increased from 38% to 85% and skills increased from 35% to 83%). Economically, market reach expanded across provinces and provided an average additional net profit of IDR 306,241 per month.
Co-Authors Ahmad Sulaeman Ananta, Elsa Azzahra, Shiva Tasya Beni Hidayat Budi Setiawan Chandra Utami Wirawati Dini, Naura Hafiizha Dwi Eva Nirmagustina Firdawati, Firdawati I wayan Teguh Wibawan Jannah, Upy Raudotul Kurnia Khoerunnisa, Tiara Muslihudin, M. Nurbani Kalsum Oktaf Rina Saputra, Candra Dwi Siti Nurdjanah Surfiana Surfiana Tiurma Sinaga Vidyarini, Andra Zukryandry zukryandry, zukryandry