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All Journal Jurnal Pendidikan Ekonomi Undiksha Widyadari : Jurnal Pendidikan International Journal of Environmental, Sustainability, and Social Science Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Widyadari : Jurnal Pendidikan Indonesian Journal of Educational Development (IJED) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Arthaniti Studies Jurnal Pengabdian Kepada Masyarakat Widya Mahadi Jurnal Pengabdian Kepada Masyarakat SEWAGATI Jurnal Riset Akuntansi Warmadewa Community Services: Sustainability Development Buletin Pemberdayaan dan Pengembangan Masyarakat
Putu Diah Asrida
Program Studi Pendidikan Ekonomi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Strategi Pemasaran Terhadap Nilai Konsumen Yang Dimediasi Oleh Inovasi Produk : Studi Empiris Pada Pengerajin Kain Rang-Rang di Desa Pejukutan Kecamatan Nusa Penida Asrida, Putu Diah; Firmani, Putu Siti; Amelis, Ni Wayan Sri Pitria; Pitaloka, Ni Kadek Putri Diah; Cahyani, Dewa Ayu Oka
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i1.47141

Abstract

The increasingly fierce business competition makes the company always improve the synergies that exist within the company, namely the use of appropriate marketing strategies in accordance with the development of products and services produced by the company. Marketing programs can be designed using several programs simultaneously, including promotions, sales, personal selling, as well as company product development with the hope that the products and services produced by the company meet consumer needs and desires that can be increased to consumer value. This study was conducted to determine the effect of marketing strategy on consumer value mediated by product innovation (empirical study on rang-rang fabric craftsmen in the village of Pejukutan, sub-district of Nusa Penida). The method used by the sample in this study is non-probability sampling, with a sample size of 96. The data analysis technique used is the t-test with the Moderated Regression Analysis interaction test. This test has met the requirements of the instrument test, classical assumption test and the appropriate model test. Based on the test results, it is known that marketing strategy has a significant effect on consumer value with a regression coefficient of 0.840 with a significance of 0.000 <0.05 and a marketing strategy moderated by product innovation has a significant effect on consumer value with a regression coefficient value of -0.017 and a significance of 0.007 <0.05 Therefore, product innovation variable is able to moderate the influence of marketing strategy on consumer value
EDUPRENEURSHIP BERBASIS POTENSI DESA DAN KEARIFAN LOKAL MASYARAKAT DESA APUAN Asrida, Putu Diah; Ni Luh Putu Cahayani; I Gede Agus Adi Saputra
Sewagati Vol. 2 No. 2 (2023): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v2i2.3279

Abstract

Edupreneurship adalah suatu kemampuan yang dimiliki oleh individu untuk menggabungkan keterampilan antara pendidikan dan kewirausahan di dalam penciptaan nilai bagi Masyarakat. Kepribadian semangat jiwa wirausaha perlu dipupuk sedini mungkin, untuk meningkatkan kreatifivitas. Kegiatan pengabdian kepada masyarakat bertujuan untuk dapat menumbuhkan semangat jiwa entreperenuership berbasis kearifan lokal, mengenalkan potensi desa kepada masyarakat muda di desa tersebut sehingga masyarakat dapat memulai usaha yang kreatif dan inovatif di dalam peningkatan taraf hidupnya. Metode pendekatan yang digunakan dalam kegiatan pengabdian adalah persentasi dengan tatap muka dan diisi dengan memberikan penyuluhan nilai-nilai edupreneurship, potensi Desa dan kearifan lokal. Hasil pengabdian menunjukkan bahwa Seka Truna-Truni dan siswa SD dapat memahami nilai-nilai edupreneurship, potensi desa dan kearifan local sehingga dapat terwujudnya kesejahteraan masyarakat desa. Selain itu, tumbuhnya jiwa entrepreneur pada Seka Truna-Truni dan siswa SD Desa Apuan kecamatan susut, Kabupaten Bangli.
STRATEGI PENGEMBANGAN KEWIRAUSAHAAN BERKELNAJUTAN PADA MASYARAKAT PENATIH: INTEGRASI NILAI-NILAI TRI HITA KARANA DALAM PENINGKATAN KESEJAHTERAAN EKONOMI LOKAL Putu Diah Asrida; I Gede Agus Adi Saputra
Sewagati Vol. 3 No. 1 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i1.3732

Abstract

Pengabdian ini membahas strategi pengembangan kewirausahaan berkelanjutan pada Masyarakat Penatih dengan fokus pada integrasi nilai-nilai Tri Hita Karana dalam upaya meningkatkan kesejahteraan ekonomi lokal. Dengan menggunakan pendekatan partisipatif yang melibatkan kolaborasi antara berbagai pemangku kepentingan, program pengabdian ini mengadopsi pendekatan holistik yang mencakup pelatihan dan pendidikan. Hasil dari pengabdian ini menunjukkan bahwa integrasi nilai-nilai Tri Hita Karana dalam strategi pengembangan kewirausahaan mampu memberikan kontribusi signifikan terhadap peningkatan kesejahteraan ekonomi lokal, dengan membuka peluang baru bagi masyarakat dalam mengembangkan usaha berkelanjutan yang menghormati budaya lokal dan alam. Kesimpulan dari penelitian ini menggarisbawahi pentingnya menghargai dan memanfaatkan kearifan lokal dalam pembangunan ekonomi komunitas, serta perlunya kolaborasi antar berbagai pihak dalam mendukung pembangunan kewirausahaan berkelanjutan yang berdampak positif bagi masyarakat dan lingkungan.
THE INFLUENCE OF PRICE ON THE DECISION TO PURCHASE PERCARD WHICH IS MEDIATED BY CONSUMER BEHAVIOR Asrida, Putu Diah; Saputra, I Gede Agus Adi; Nasuhi, Mochammad Chamim
Indonesian Journal of Educational Development (IJED) Vol. 5 No. 1 (2024): May 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/ijed.v5i1.3645

Abstract

This research aims to determine the effect of price on the decision to purchase starter cards, by considering the moderation of consumer behavior. Although many studies have highlighted the relationship between price and consumer purchasing decisions, this study explores whether consumer behavioral factors moderate this relationship in the context of the telecommunications industry. The survey method is used to collect data from respondents who are potential starter card users. The data analysis technique used is the t test with the Moderated Regression Analysis interaction test. This test meets the requirements of instrument testing, classical assumption testing, and model suitability testing. Based on the test results, it is known that price has a significant effect on purchasing decisions with a regression coefficient of 0.879 with a significance of 0.004 < 0.05 and consumer behavior has a significant effect on purchasing decisions with a regression coefficient of 0.684 with a significance of 0.013 < 0.05. Meanwhile, price which is moderated by consumer behavior has no significant effect on purchasing decisions with a regression coefficient value of -0.023 and a significance of 0.112 > 0.05. Thus, consumer behavior variables have not been able to moderate the influence of price on purchasing decisions.
Pemberdayaan Kelompok Petani Muda Desa Buahan Kaja melalui Literasi Keuangan, Evaluasi Biaya Eksternalitas, dan Strategi Distribusi Berkelanjutan Miati, Ni Luh Putu Mita; Purba, Ida Bagus Gde Indra Wedhana; Asrida, Putu Diah
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nfjk8z91

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan untuk meningkatkan keberlanjutan usaha pertanian Kelompok Petani Muda Keren di Desa Buahan Kaja melalui integrasi pelatihan pencatatan keuangan sederhana, analisis biaya eksternalitas, dan penguatan strategi pemasaran. Metode yang digunakan berupa pendampingan berbasis partisipatif, pelatihan, dan bimbingan teknis yang melibatkan dosen dan mahasiswa. Hasil pre-test dan post-test menunjukkan peningkatan pemahaman peserta pada aspek pencatatan keuangan dari 42% menjadi 81%, analisis biaya eksternalitas dari 38% menjadi 76%, dan strategi pemasaran dari 45% menjadi 84%. Petani mulai menerapkan sistem pencatatan keuangan manual, memahami dampak lingkungan dari input kimia, serta membangun kemitraan distribusi dengan koperasi dan pasar lokal. Program ini memberikan kontribusi terhadap penguatan kapasitas manajerial petani muda, peningkatan efisiensi usaha, serta pergeseran menuju praktik pertanian yang lebih berkelanjutan. Secara umum, kegiatan ini mendukung pencapaian SDG 1, 2, 8, 12, dan 13. Selain itu, implementasi program juga mendukung kebijakan Merdeka Belajar Kampus Merdeka (MBKM) dan Indikator Kinerja Utama (IKU) perguruan tinggi. Model pemberdayaan yang terintegrasi ini dapat direplikasi di wilayah lain sebagai praktik baik penguatan petani muda berbasis keuangan, lingkungan, dan distribusi. Community Empowerment of Young Farmers in Buahan Kaja through Financial Management, Sustainability Assessment, and Local Market Strategies Abstract This Community Service Program (PKM) was implemented to improve the sustainability of the farming enterprise of the Petani Muda Keren Group in Buahan Kaja Village through the integration of basic financial record-keeping training, externality cost analysis, and marketing strategy development. The program utilized a participatory mentoring model involving lecturers and students through training and technical guidance. Pre-test and post-test results showed increased participant understanding in financial record-keeping (from 42% to 81%), externality cost analysis (from 38% to 76%), and marketing strategy (from 45% to 84%). Farmers began applying manual bookkeeping systems, recognized the environmental impact of chemical inputs, and initiated distribution partnerships with local markets and cooperatives. This program contributed to strengthening the managerial capacity of young farmers, improving business efficiency, and fostering a shift toward more sustainable agricultural practices. Overall, the program supported the achievement of SDGs 1, 2, 8, 12, and 13. Moreover, the implementation aligns with the Merdeka Belajar Kampus Merdeka (MBKM) policy and the Key Performance Indicators (IKU) of higher education institutions. This integrated empowerment model is replicable in other rural areas as a best practice for youth farmer development based on finance, environment, and distribution systems.
PENGARUH SISTEM PENGENDALIAN INTERNAL, KOMITMEN ORGANISASI, DAN MORALITAS TERHADAP PENCEGAHAN KECURANGAN AKUNTANSI I Gusti Ayu Sukma Nitiasih; I.B Made Putra Manuaba; Putu Diah Asrida
Jurnal Riset Akuntansi Warmadewa Vol. 7 No. 1 (2026): Jurnal Riset Akuntansi Warmadewa
Publisher : Program Studi Akuntansi, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh sistem pengendalian internal, komitmen organisasi, moralitas terhadap pencegahan kecurangan akuntansi. Sampel dalam penelitian ini adalah responden yaitu karyawan Lembaga Pengkreditan Desa (LPD) yang berada di Kecamatan Karangasem sebanyak 42 orang. Teknik analisis data menggunakan Convergent Validity, Discriminant Validity, Composite Reliability, R-Square, F-Square dan Uji Hipotesis. Dari hasil penelitian diperoleh hasil bahwa sistem pengendalian internal berpengaruh positif dan signifikan terhadap pencegahan kecurangan akuntansi, komitmen organisasi berpengaruh positif dan signifikan terhadap pencegahan kecurangan akuntansi, moralitas berpengaruh positif signifikan terhadap pencegahan kecurangan akuntansi. Saran yang dapat diberikan oleh peneliti adalah Lembaga Pengkreditan Desa (LPD) yang berada di Kecamatan Karangasem diharapkan selalu menerapkan pengendalian internal dengan baik agar nantinya dapat mencegah terjadinya kecurangan. Kemudian Lembaga Pengkreditan Desa (LPD) yang berada di Kecamatan Karangasem diharapkan meningkatkan komitmen dan moral yang dimiliki karyawan agar nantinya karyawan selalu bersikap jujur dalam bekerja dan tidak melakukan kecurangan.
PROGRAM PENDAMPINGAN LATIHAN FISIK: PENINGKATAN KUALITAS ATLET TENIS MEJA CLUB PERSATUAN TENIS MEJA APC Putu Diah Asrida; I Gede Agus Adi Saputra
Sewagati Vol. 3 No. 2 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i2.4144

Abstract

The community service program which takes the title Physical Training Assistance: Improving the Quality of Table Tennis Athletes of the APC Table Tennis Association Club, is an activity that aims to improve the physical performance of table tennis athletes through targeted and measurable physical exercise. This program involves professional physical trainers who provide intensive assistance to athletes in improving strength, endurance, agility and reaction speed which are important aspects of table tennis. In addition, the program also educated local coaches and the community on the importance of physical training in supporting technical performance and reducing the risk of injury. The results of the program showed significant improvements in the physical aspects of athletes, with improvements in muscle strength, endurance, and agility that had a direct impact on on-court performance. The program also reduced the risk of injury through the application of proper warm-up techniques and educational exercises. The education provided succeeded in increasing the understanding of coaches and athletes about the importance of physical components in athlete development. The sustainability and replication of this program is expected to support the achievements of table tennis athletes in national and international competitions
Co-Authors A.A Sri , Ayu Darmayanti Amelis, Ni Wayan Sri Pitria Anak Agung Gde Putu Widanaputra Aprilia Syafitri Cahyani, Dewa Ayu Oka Dewa Gede Wirama DEWI, A A Istri Krisna Gangga I Dewa Putu Juwana I Gede Agus Adi Saputra I Gede Agus Adi Saputra I Gede Agus Adi Saputra I Gusti Ayu Sukma Nitiasih I Ketut Johny Pramanda Putra I Komang Sukendra I Made Subrata I.B Made Putra Manuaba Ida Ayu Intan Maharini Maretha Berlianantiya Muhammad Rahmattullah Nasuhi, Mochammad Chamim Ni Kadek , Putri Diah Pitaloka Ni Kadek Darmara Padma Nirmala NI KADEK RINI PURWATI Ni Ketut Ria Pebrianti Ni Komang Sri Rahayu Ni Komang Sri Wulan Anggreni Ni Luh Gede Ayu Praba Parwati Ni Luh Putu Cahayani Ni Luh Putu Mita Miati, Ni Luh Putu Mita Ni Luh Putu Yesy Anggreni Ni Made Rai Juniariani Ni Nyoman Maika Candra Ni Nyoman Murniasih Ni Putu Candri Artini Ni Wayan Sri Pitria Amelisa Ni Wayan Widia Astuti Nuzula Asmawati Pasupati, Bayu Pitaloka, Ni Kadek Putri Diah Purba, Ida Bagus Gde Indra Wedhana Putu Dessy Fridayanthi Putu Siti Firmani Teldi Sumarno Boling Sau