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All Journal Jurnal Arsitektur DASENG SPASIAL JAMBURA Journal of Architecture RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Sabua : Jurnal Lingkungan Binaan dan Arsitektur RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Judy O Waani
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Arts Humanities Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Engineering Environmental Science Mechanical Engineering

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EFEKTIVITAS SISTEM WAYFINDING MALL BERDASARKAN PERSEPSI PENGUNJUNG DI MANADO TOWN SQUARE, KOTA MANADO Sampul, Dafid S; Waani, Judy O; Wuisang, Chyntia E.V
JAMBURA Journal of Architecture Vol 7, No 1 (2025): JJoA : Juni 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jjoa.v7i1.33241

Abstract

Manado Town Square (Mantos) as a large-scale shopping center has a spatial complexity that has the potential to cause visitor disorientation, reduce navigation efficiency, and reduce the quality of the shopping experience. Wayfinding, as a spatial navigation system based on environmental elements, is crucial in improving the effectiveness of visitor orientation. This study is based on Gibson's wayfinding theory to understand how users receive and process spatial information based on the types of wayfinding systems. This study aims to evaluate the effectiveness of the wayfinding system in Mantos based on visitor perceptions in order to identify navigation barriers and optimize the existing wayfinding system. Qualitative research methods are used with field observation techniques to identify existing wayfinding elements and questionnaire surveys to measure visitor perceptions of the effectiveness of the navigation system. This approach was chosen because it is able to describe in depth the user experience and factors that influence spatial orientation. This study also found that new visitors took an average of 8–12 minutes longer to find their destination than regular visitors. This shows the real impact of the lack of effective navigation system on the efficiency of movement within the mall. This study shows the importance of integrating environmental graphic design in the design of large-scale public spaces. This research strengthens the understanding that spatial orientation is the result of complex interactions between humans and their environment, not simply a directional system.Manado Town Square (Mantos) sebagai pusat perbelanjaan skala besar memiliki kompleksitas tata ruang yang berpotensi menyebabkan disorientasi pengunjung, menurunkan efisiensi navigasi, serta mengurangi kualitas pengalaman berbelanja. Wayfinding, sebagai sistem navigasi spasial berbasis elemen lingkungan, menjadi krusial dalam meningkatkan efektivitas orientasi pengunjung. Penelitian ini berlandaskan teori wayfinding dari Gibson untuk memahami bagaimana pengguna menerima dan memproses informasi spasial berdasarkan jenis-jenis sistem wayfinding. Studi ini bertujuan mengevaluasi efektivitas sistem wayfinding di Mantos berdasarkan persepsi pengunjung guna mengidentifikasi hambatan navigasi serta optimalisasi sistem wayfinding yang ada. Metode penelitian kualitatif digunakan dengan teknik observasi lapangan untuk mengidentifikasi elemen wayfinding eksisting serta survei kuisioner untuk mengukur persepsi pengunjung terhadap efektivitas sistem navigasi. Pendekatan ini dipilih karena mampu menggambarkan secara mendalam pengalaman pengguna serta faktor-faktor yang memengaruhi orientasi spasial. Penelitian ini juga menemukan bahwa pengunjung baru memerlukan waktu rata-rata 8–12 menit lebih lama untuk menemukan tujuan dibandingkan pengunjung tetap. Ini menunjukkan dampak nyata dari kurangnya efektivitas sistem navigasi terhadap efisiensi pergerakan di dalam mall. Studi ini menunjukkan pentingnya integrasi environmental graphic design dalam perancangan ruang publik skala besar. Penelitian ini memperkuat pemahaman bahwa orientasi spasial adalah hasil dari interaksi kompleks antara manusia dan lingkungannya, bukan sekadar sistem petunjuk arah.
SISTEM PERILAKU LINGKUNGAN DI MALALAYANG BEACH WALK KOTA MANADO Salangka, Cindy Ribka; Waani, Judy O; Wuisang, Cynthia E V
RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Vol. 13 No. 1 (2025): RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37971/radial.v13i1.505

Abstract

The discussion of this research aims to understand the environmental behavior system based on behavioral attributes according to the theory proposed by Weisman (1981) that appears in its interaction with the environment so that it can become the basis for an assessment that the public open space can accommodate all functions or user activities. This research uses qualitative research methods with behavior mapping data collection methods consisting of place-centered mapping, person-centered mapping and physical trace behavior mapping methods to obtain information about emerging behavioral attributes. From the observation of 106 people, five dominant attributes emerged, namely, comfort, sociality, visibility, accessibility, and adaptability. However, there are shortcomings in meeting the needs of visitors based on these five attributes. The proposed design direction can maximize the function of Malalayang Beach Walk Manado City as a public open space that can accommodate a variety of user activities. Understanding the influence of user behavior on the environment can provide a perspective in developing a more comfortable and sustainable space.
Co-Authors Alvian Pratama Putra Bian, Alvian Pratama Putra Amanda Sembel Annastasia Gadis Pradiptasari, Annastasia Gadis Aristotulus E Tungka, Aristotulus E Cynthia E V Wuisang, Cynthia E V Dotinggulo, Siti Nurhaliza Effendi, Dewinita Faizah Mastutie Franklin, Papia J. Gunawan Tamboeo, Gunawan Indah Karwur Ireene Ester Wagey Jefrey I. Kindangen Lakat, Ricky S.M Lallo, Christian Menajang, Greglory M Michael M Rengkung, Michael M Mokoginta, Satria Zulkaisi Muh. Akbar Capalulu, Muh. Akbar Paputungan, Dwi Pratiwi R. J. Poluan, R. J. Rumagit, Eliska S.G. Salangka, Cindy Ribka Sampul, Dafid S Sembel, Amanda S Sirappa, Resawati Siregar, Frits O Sonny Tilaar Sumbayak, Sintya O Sumual, Feiby Sinthia Suneth, Rizaldy Alfan Tujuwale, David Hizkia Tungka, Aristotulus Ernst Umanailo, Heru A Windy Mononimbar Wuisang, Chyntia E.V