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All Journal Kiat Bisnis Jurnal Pendidikan Ekonomi & Bisnis SOLUSI Solusi: Jurnal Kajian Ekonomi dan Bisnis Research Fair Unisri Jurnal Inspirasi Binsis dan Manajemen Widya Dharma Journal of Business Jurnal Pengabdian Widya Dharma
Sarwono Nursito
Universitas Widya Dharma Klaten, Jawa Tengah, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Do Brand Development Touchpoints Influence Private Higher Education Institutions’ Brand Equity? Sarwono Nursito
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 10 No 1 (2022): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, State University of Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.010.1.4

Abstract

Privately-managed higher education institutions that play a notable role in the Indonesian higher education sector, in today's increasingly competitive environment, need to develop brand equity to secure the existence and ensure the institutions' sustainability. Therefore, this study aims to examine the effect of brand development at the pre-admission touchpoint, during the course touchpoint, and the post-passing touchpoint on the brand equity of private higher education institutions. This study involved 100 third-year students from two private higher education institutions in Klaten Regency and used the purposive sampling methode as the sampling technique. The collected data were then analyzed using multiple linear regression analysis. The results indicated that brand development at the pre-admissions touchpoint becamee the primary variable in determining the brand equity of the private higher education, followed by brand development at the course touchpoint and brand development at the post-passing touchpoint. In addition, brand development at the three touchpoints simultaneously had a positive and significant influence on the brand equity of private higher education institutions.
MODEL PENGEMBANGAN KEWIRAUSAHAAN DI PERGURUAN TINGGI ENTREPRENEURSHIP DEVELOPMENT MODEL IN HIGHER EDUCATION Anis Marjukah; Arif Julianto Sri Nugroho; Nursito, sarwono
Widya Dharma Journal of Business - WIJoB Vol. 3 No. 2 (2024): Oktober 2024
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v3i2.296

Abstract

Higher education plays an important role in driving change towards global competitiveness by providing motivation and producing graduates to become entrepreneurs. Increasing the number of entrepreneurs is expected to create jobs and reduce unemployment. This study aims to find a model for developing entrepreneurship among academics. The type of research is descriptive qualitative. The purposive sampling technique was used as a sampling technique for the study, with the number of samples is 20 informants who had participated in the entrepreneurship development program, using a questionnaire. The results of the study showed that: students generally have a positive perception of entrepreneurship, with a high interest in entrepreneurship, and have sufficient potential to become new entrepreneurs. However, there are still limitations, including limited capital, the ability to read business opportunities and the courage to start a business.
Co-Authors Abdul Hadi Abdul Hadi Abdul Hadi Hari Abdul Haris Abdul Haris Agung Nugroho Jati Anis Marjukah Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Arif Julianto Srinugroho Baskoro, Bagus Edi Dandang Setyawanti Hartati, Nuraeni Imam Santoso Jarot Prasetyo Muhammad Pualam , Fadel Nugroho Jati, Arif Sri Oki Kuntaryanto Redo, Julius Suhud Eko Yuwono Whidhiastuti, Vera Tri