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All Journal Kiat Bisnis Jurnal Pendidikan Ekonomi & Bisnis SOLUSI Solusi: Jurnal Kajian Ekonomi dan Bisnis Research Fair Unisri Jurnal Inspirasi Binsis dan Manajemen Widya Dharma Journal of Business Jurnal Pengabdian Widya Dharma Jurnal Manajemen Maranatha
Sarwono Nursito
Universitas Widya Dharma Klaten, Jawa Tengah, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MODEL PENGEMBANGAN KEWIRAUSAHAAN DI PERGURUAN TINGGI ENTREPRENEURSHIP DEVELOPMENT MODEL IN HIGHER EDUCATION Anis Marjukah; Arif Julianto Sri Nugroho; Nursito, sarwono
Widya Dharma Journal of Business - WIJoB Vol. 3 No. 2 (2024): Oktober 2024
Publisher : FAKULTAS EKONOMI DAN PSIKOLOGI UNWIDHA KLATEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/wijob.v3i2.296

Abstract

Higher education plays an important role in driving change towards global competitiveness by providing motivation and producing graduates to become entrepreneurs. Increasing the number of entrepreneurs is expected to create jobs and reduce unemployment. This study aims to find a model for developing entrepreneurship among academics. The type of research is descriptive qualitative. The purposive sampling technique was used as a sampling technique for the study, with the number of samples is 20 informants who had participated in the entrepreneurship development program, using a questionnaire. The results of the study showed that: students generally have a positive perception of entrepreneurship, with a high interest in entrepreneurship, and have sufficient potential to become new entrepreneurs. However, there are still limitations, including limited capital, the ability to read business opportunities and the courage to start a business.
Peran promosi media sosial dan electronic-word-of-mouth terhadap minat beli produk kuliner Marjukah, Anis; Nursito, Sarwono; Amelia, Rizky Windar
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.8667

Abstract

With technological advancements, economic dynamics are also undergoing changes. The increasing use of social media demands that businesses adapt in order to compete effectively in meeting consumer expectations. For efficiency and effectiveness, promoting through social media has become a necessity. The objective of this research is to determine the impact of social media promotion and electronic word of mouth (e-WOM) on the purchase intention of culinary products. The population for this study comprises customers in Klaten Regency who use social media platforms such as Instagram, TikTok, or YouTube to choose their culinary products. The sample for the study is 110 respondents, selected using purposive sampling technique. Data analysis includes descriptive analysis and multiple linear regression analysis using SPSS software. The results of the study are a) promotions using social media have a positive and significant effect on the purchase intention of culinary products; b) e-WOM has a positive and significant effect on the purchase intention of culinary products; c) promotions using social media and e-WOM have a positive and significant effect on the purchase intention of culinary products simultaneously. Practical implications are culinary product businesses need to design and implement promotional strategies, especially on social media, to expand and encourage e-WOM to increase purchase intention. Limitations of the study are the social media platforms used are limited to only three platforms, namely Instagram, TikTok, or YouTube. Businesses may use other platforms such as Facebook, Snapchat, or Social Blogging Networks as alternative means of promotion.
Do Brand Development Touchpoints Influence Private Higher Education Institutions’ Brand Equity? Nursito, Sarwono
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 10 No. 1 (2022): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.010.1.4

Abstract

Privately-managed higher education institutions that play a notable role in the Indonesian higher education sector, in today's increasingly competitive environment, need to develop brand equity to secure the existence and ensure the institutions' sustainability. Therefore, this study aims to examine the effect of brand development at the pre-admission touchpoint, during the course touchpoint, and the post-passing touchpoint on the brand equity of private higher education institutions. This study involved 100 third-year students from two private higher education institutions in Klaten Regency and used the purposive sampling methode as the sampling technique. The collected data were then analyzed using multiple linear regression analysis. The results indicated that brand development at the pre-admissions touchpoint becamee the primary variable in determining the brand equity of the private higher education, followed by brand development at the course touchpoint and brand development at the post-passing touchpoint. In addition, brand development at the three touchpoints simultaneously had a positive and significant influence on the brand equity of private higher education institutions.
Co-Authors Abdul Hadi Abdul Hadi Abdul Hadi Hari Abdul Haris Abdul Haris Agung Nugroho Jati Anis Marjukah Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Arif Julianto Srinugroho Baskoro, Bagus Edi Dandang Setyawanti Hartati, Nuraeni Imam Santoso Jarot Prasetyo Muhammad Pualam , Fadel Nugroho Jati, Arif Sri Oki Kuntaryanto Redo, Julius Rizky Windar Amelia Suhud Eko Yuwono Whidhiastuti, Vera Tri