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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) IIJSE
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : The Indonesian Journal of Business Administration

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Strategy Formulation and Implementation for PT.Multigarmen Jaya Yoanita, Martha; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 13 (2013)
Publisher : The Indonesian Journal of Business Administration

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- The objective of this  final project is to formulate and proposed the strategy for  PT.Multigarmen Jaya (PT.MGJ) to faced the tight competition in garment industries. The analysis begins from environmental analysis that consist of external and internal analysis. For external analysis used PEST, Porter five forces, and competitor analysis, and for internal analysis used value chain analysis and resources analysis. From that analysis, there are several problems discovered, such as competitor threats from within and outside the country, delays in raw material delivery, and errors often occur in delivery. There are three kinds of strategy proposed to PT.MGJ. Based on corporate strategy analysis, PT.MGJ is classified into growth strategy alternative, and for that matter, vertical integration strategy was selected to create an enhancement in delay on raw material. Business strategy on PT.MGJ is integration cost leadership/ differentiation, where the goal from this strategy is to efficiently produce products with some differentiated features. And the last is functional strategy which is result from TOWS matrix. Besides, there are implementation plan for each strategies. The implementation strategy is divided into some activities in proposed value chain, which consists of inbound logistics, operations, outbound logistics, marketing and sales, as well as supporting activities. There was also a proposal to establish cooperation with suppliers of raw materials fabric with strategic alliance. Keywords: garment industry, PEST, Porter five forces, value chain analysis, integration cost leadership/ differentiation, strategic alliance, TOWS matrix
Pasundan Delivery Services (PT. Wahana Bumi Raya) Business Strategy Formulation and Implementation to Create Sustain Future Competition Haryanto, Iman; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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Pasundan Delivery Services (PDS) is the delivery services provider using motorcycle provide solutions for visitors and Bandung citizens to effective and efficient their valuable time, run its costumer order through smartphone and social media, lucrative demand leads PDS to formulate its strategy to reach more costumers among existing competitors to win the competition in and as the leader the future. Formulation of strategic management involving small team discussion group as the management of PT. WBR, observations and employee sharing during evaluation. The methodology based on the strategic management framework. scanning the external environment and internal organization, this phase will identify possible opportunities and threats and its internal environment for strengths and weaknesses. The result of business strategy formulation, growth strategy for corporate level strategy and for business level strategy result on 2 choices of strategy selection, competitive and cooperative, consider its two major services, dine-in services currently faced barrier on reach higher number of costumers handling due to its limitation order process using smartphone device, migration into hotline costumer care is the best selection plan, cargo and document delivery services to deliver the goods and document across Indonesia, however to succeed the strategy chosen, both services need cooperation with external partnership. Implementation phase to succeed the strategy using Balanced Scorecard as performance measurement system to an interactive management system for strategy execution, consisting of implementation model, gap analysis between current situation and desire objective, it is also using Balanced Scorecard as performance measurement system as an interactive management system for strategy execution. The objectives on each perspectives create the KPI management and deploy the programs into each functional, at the end to reach positive EVA as financial objective.Keywords: Pasundan Delivery Services, Strategic Management, Balanced Scorecard, KPI, EVA
Proposed Strategy for PT Anugerah Pharmindo Lestari (APL) to Increase Merck Product Service Level (Case Study at Indomaret) Abdullah, Rizal; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Anugerah Pharmindo Lestari (APL) is a national healthcare distributor appointed by PT. Merck Tbk as the main distributor in Indonesia. The company is responsible for distributing the entire Consumer Health products for all types of outlets, including minimarket Indomaret scattered throughout Indonesia.Based on the internal data of PT Merck, the service level of PT. APL to serve Indomaret below trading term agreement target, the average service level of PT APL in distributing the products of PT. Merck to Indomaret only 81%, far from the target of 100%, this final project intends to conduct an analysis of service level of PT. APL to Indomaret. Conceptual framework analysis of the final project is based on the concept of Service Quality Model and IPA Matrix. The final project will analyze the external and internal factors of the PT. APL, it will gain strengths and weaknesses of PT. APL in serving the needs of Indomaret. The next step is to conduct a survey to determine services quality dimensions of PT. APL which undervalued by Indomaret perspective as the customer. Indomaret satisfaction survey results along with the weaknesses of the internal analysis of PT. APL will become business issues to look for improvement strategies proposal.Based on the results of Indomaret satisfaction survey and IPA Matrix Model evaluation, PT. APL has a lower level of service quality on the dimensions of reliability and assurance. Based on internal and external analysis also indicates PT. APL have weaknesses in the delivery of goods to customers. Based on IPA Matrix result, PT. APL has four service parameters are in quadrant I (focus improvement), there are the delivery process that is not timely, error type of goods sent, error quantity of goods sent, and low capability of their KAM and Salesman.Improvement strategy proposal for PT. APL from the internal is the addition of fleet facilities, improvement of the ERP system which made a Merck products special code for Indomaret and automatic order input system, recruiting new KAM specifically serve and manage Indomaret, while the external side is a monthly regular meeting for coordination and evaluation of the service process between PT. APL, Indomaret, and PT. Merck as a principal.Keywords: Consumer Health, Service Level, Servqual Model, IPA Matrix Model 
Business Strategy for Alqa Susu Toko Ibu dan Anak (ASTIA) Mother and Children Care Store Soesilo, Trihandoyo Indroyono; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The Micro and Small enterprises and the FMCG (Fast Moving Consumer Goods) are highly interrelated one another. The FMCG includes food and non-food everyday consumer product that are usually purchased as an outcome of small-scale consumer decision. Due to locality of the consumer’s residences, some of them prefer to buy at nearby stores that offer good quality products at reasonable prices. The Alqa store is one of them. To begin the elaboration, the nature of micro small enterprises is elaborated, and then the fast moving consumer goods and its marketing will be explained afterwards. The nature of FMCG consists of the FMCG Supply Chain that reaches the consumers through marketing. Marketing deals with identifying and meeting human and social needs. In this case the Alqa Store is one of the marketing actors from the supply chain of the manufacturers before reaching the final customers. Alqa Store faces the problem of stagnant revenue, inadequate profit and intense competition with the competitors. 
Centralization of Consumer Financeing at BNI Shariah JABODETABEK Branches Through Business Strategy Analysis of Griya iB Hasanah Utama, Andenko; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The market share of mortgage financing (KPR) in Indonesia is still very wide open with an estimated population in 2012 was 293.174, in which 85 % of the total population are Moslems. Based on data from Bank Indonesia ( BI ), in the fourth quarter of 2012, 80 % of Indonesian people had been using mortgage as a source of financing for home purchases. Meanwhile, 11.33 % using gradually cash method (cash in advanced), and 8.67% with hard cash method . To seize the market to 80%, management of BNI Syariah has been implementing the  policy in liberalization of sales area and changes in the structure of business unit in its branches of Jabodetabek area. It is aimed to accelerate the growth of Griya iB Hasanah. With the support of the online system (EFO) in processing each application of Griya iB Hasanah, BNI Syariah has the confidence to be able compete in the mortgage industry. In general, the measures taken by BNI Syariah were able to accelerate the growth of the branches in the Jabodetabek area. However, that acceleration was not spead evenly in all branches in the Jabodetabek area. In addition, the time of the application submission process was still uneven and not yet fulfill the SLA of BNI Syariah ie, 3 (three) working days. Up to Q3 of 2013, the growth of  Griya iB Hasanah were dominated by the Branch of BNI Syariah Fatmawati (FMS) and North Jakarta Branch (JKS). In order to find the cause of the problem, it was performed by the comparison of performances between the branches in Jabodetabek area who had a good performance and the low performance through the internal and external environment analysis. The model of Value Chain analysis and Porter's Five Forces was used to determine the root of the problems. Those were encountered as lack of ability, lack of competency, the amount of human resources involved in sales activities, and uneven process of the Griya iB Hasanah product therefore, the sales activity of Griya iB Hasanah was not running effectively and efficiently. The root of the problems encountered are described by using Fishbone Diagram.This final tesis has the improvement proposal in product sales activities of Griya iB Hasanah by improving the sales and process unit, using the business strategy approaches. Accordingly, the  problems are expected, to be resolved.The centralization of consumer financing in the Jabodetabek area is intended to be a solution for the uneven growth expansion of Griya iB Hasanah and irregulerly time of filing the application process of Griya iB Hasanah at BNI Syariah branches in Jabodetabek area. Thus, each unit is expected to have activity more focused, effective, and efficient both in terms of utilization of human resources and the processing.  Keywords: Strategi bisnis, KPR.
Marketing Strategy Proposal for Increasing Customer Loyalty of Agnes Monica Pascaline, Melvina; Purwanegara, Mustika Sufiati; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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Agnes Monica is a famous celebrity from Indonesia who has the quality and inspiring many young people. She is a singer, actress, presenter, and also brand endorser at once who has achieved many prestigious awards during her 20 years experience in entertainment industry. She is now pursuing her dream to be an international singer which then insists her to spend lots of time in USA. The management see the threat as there will be the lack of product availability and will cause brand switching. Build a strong emotional engagement with customers to the high level of loyalty, in this case her fans, is considered to mitigate this threat. This is the main objective of this study. The data used was generated by interview to 15 fanclub members for at least three years and online questionnaire to 380 fans. Industry analysis, competitor analysis, customer analysis, marketing mix analysis, personal branding analysis, customer based brand equity analysis, and brand community relationship analysis were completed to find the root causes. Root causes from the data and analysis are segment augmentation, lack of internet promotion, bad opinion for her originality, and the weak relationship between the customers and company. This study give solutions to each root causes found and all solutions are inter-related to overcome it. Company hopes given solutions will gain enhancement of Agnes Monica’s value, so that strong fans loyalty will built. This study provides two scenario as solution for company and scheduled for 12 months in 2013. Second scenario is more affordable than first scenario, but still aims escalation of fans loyalty. Budget for scenario one is Rp. 734,500,000 while scenario two is Rp. 412,500,000. Keyword: customer loyalty, brand relationship, personality branding
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Calista, Vina Fabiola Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Dafid Dafid David CUH Sihotang Diah Armita, Sendika Dina Fadia Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ramadhani, Nabilla Rizky Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Setiawan, Nisa Aulia Nur Shauma, Rena Fazza Simon, Zefanya Ferdinand Sutansyah Marahakim Syukri, Khariful Tama, Widya Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Wahyudi Wahyudi Widodo, Adzkia Salsabilla Yonathan Adiputra Susanto Zulkifli Zulkifli