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All Journal Lontar : Jurnal Ilmu Komunikasi JELL (Journal of English Language and Literature) STIBA-IEC Jakarta Aptisi Transactions on Management Ilomata International Journal of Social Science International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Nanggroe: Journal of Scholarly Service International Transactions on Artificial Intelligence (ITALIC)
Agus Kristian
Ilmu Komunikasi Fisip Universitas Muhammadiyah Tangerang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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COMMUNICATION STRATEGY PRIVATE COLLEGE IN INCREASE BRAND EQUITY Agus Kristian
JELL (Journal of English Language and Literature) STIBA-IEC Jakarta Vol 7 No 01 (2022): JELL STIBA IEC
Publisher : STIBA IEC JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37110/jell.v7i1.140

Abstract

This study examines brand and communication strategies undertaken by Muhammadiyah University of Tangerang in building brand equity. The purpose of research to know and evaluate brand and communication strategy in building brand equity of Muhammadiyah University of Tangerang dissemination of competition of private universities in increasing number of new students. Theoretical basis of research is the theory of brand equity. The paradigm in this research is constructivist paradigm, using qualitative approach and through case study method to look for its specificity. Primary data were obtained from key informants through interviews and observation. While secondary data obtained through document studies. Data were analyzed qualitatively using brand equity elements as well as withdrawal of conclusions or verifications. To check the validity of data is done by tringulasi sources and methods and discuss with colleagues. The results showed that: First, the factor of formation of brand equity of Muhammadiyah University of Tangerang include: (1). 1) Institutional and Study Accreditation, 2) Achievements, 3) Campaign Superior Activities, 4) Premium Cost, 5) Shif Class, and 6) Relationship with Alumni.
Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

Abstract

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.
Application of AI in Optimizing Energy and Resource Management: Effectiveness of Deep Learning Models Agus Kristian; Thomas Sumarsan Goh; Ahmad Ramadan; Archa Erica; Sondang Visiana Sihotang
International Transactions on Artificial Intelligence Vol. 2 No. 2 (2024): International Transactions on Artificial Intelligence
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v2i2.530

Abstract

In the era of globalization and rapid industrial growth, energy efficiency and resource management are crucial to addressing complex environmental and economic challenges. Efficient management reduces costs and contributes to sustainability. Technological advancements in Artificial Intelligence (AI) enhance energy efficiency and resource management through faster data analysis, better predictions, and automation. Despite progress, challenges like inaccurate energy demand predictions and inefficient resource allocation persist. This study explores AI's role in improving energy and resource management efficiency, focusing on prediction, optimization, and automation using Deep Learning approaches, including Convolutional Neural Networks (CNN) and Long Short-Term Memory (LSTM) networks. The findings show that AI models significantly enhance efficiency and sustainability by providing accurate predictions and automation recommendations. This research underscores AI's practical relevance, suggesting companies integrate these technologies to optimize energy use and achieve sustainability goals.
Exploring the Relationship Between Financial Competence and Entrepreneurial Ambitions in Digital Business Education Kristian, Agus; Kusnadi; Supriyadi, Agung; Squire Sean, Rio; Husain, Abigail
APTISI Transactions on Management (ATM) Vol 8 No 2 (2024): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i2.2249

Abstract

This research investigates the relationship between financial competence and entrepreneurial ambitions within the context of digital business education. The primary focus is on the impacts, challenges, and opportunities of integrating financial literacy into entrepreneurial training in digital business programs. We analyze significant changes in student aspirations and outcomes resulting from enhanced financial competence. This study identifies the crucial role of financial education as a driver of entrepreneurial success while exploring how educational strategies evolve to accommodate these new dynamics. This relationship's social, economic, and cultural impacts are also examined. The challenges educational institutions face in implementing these changes are presented alongside opportunities to enhance student innovation, efficiency, and sustainability. This research contributes to a deep understanding of the dynamic relationship between financial competence and entrepreneurial ambitions, detailing practical implications for educators and policymakers in the digital business education sector.
CONSTRUCTION OF A CONVERGENCE COMMUNICATION MODEL: HARMONIZATION OF SOCIAL AND DIGITAL CAPITAL IN CROSS-GENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19983020

Abstract

The global agricultural sector currently faces a serious threat in the form of a farmer regeneration crisis amidst the ambition to achieve sustainable food security. Although Smart Farming technology is readily available, its adoption rate is hampered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is a qualitative systematic literature review approach . The analysis was conducted on various reputable literature from the Scopus, Web of Science, and Sinta databases spanning the past ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding . The implications of this model are the creation of an inclusive acceleration of farmer regeneration, increased resource efficiency based on a green economy , and strengthened national food stability through resilient intergenerational asset synergy.
CONSTRUCTION OF THE CONVERGENCE COMMUNICATION MODEL: HARMONIZING SOCIAL AND DIGITAL CAPITAL IN INTERGENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The global agricultural sector is currently facing a serious threat in the form of a farmer regeneration crisis amid the ambition to achieve sustainable food security. Although Smart Farming technology is available, its adoption rate is hindered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is qualitative with a Systematic Literature Review approach. The analysis was conducted on various reputable literatures from Scopus, Web of Science, and Sinta databases within the last ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding. The implications of this model are the acceleration of inclusive farmer regeneration, increased resource efficiency based on the green economy, and the strengthening of national food stability through the synergy of resilient intergenerational assets.
Empowerment of Adolescent Girls in Managing Menstrual Disorders through Communication-Based Complementary Therapy in Sangkanwangi Village, Leuwidamar District, Lebak Regency Eka Mardiana Afrilia; Atnesia Ajeng; Agus Kristian
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18781187

Abstract

Menstrual disorders in the form of dysmenorrhea are among the most common reproductive health problems experienced by adolescent girls and have an impact on learning activities, psychological well-being, and overall quality of life. Limited understanding, lack of open communication, and restricted access to youth-friendly health information are barriers to appropriate dysmenorrhea management. This community service program aimed to empower adolescent girls in managing menstrual disorders through complementary therapy based on therapeutic communication. The implementation method applied a community empowerment approach, with therapeutic communication as the primary method, consisting of the pre-interaction, orientation, working, and termination phases. Interventions were delivered through dialogic education, individual counseling, group education sessions, and guided practice of complementary therapies, including warm compresses and acupressure. Therapeutic communication techniques included empathy, active listening, emotional validation, reflection of feelings, clarification, and positive reinforcement. Educational leaflets were used to strengthen health messages. The results demonstrated the establishment of a therapeutic relationship between midwifery professional students and adolescent girls, increased feelings of safety and trust, improved understanding of dysmenorrhea, and enhanced ability among adolescents to independently practice warm compress and acupressure therapies.
Sustainable Development Communication in Digitalization of Waste Management through Digital Waste Banks in Serang City Agus Kristian; Ahmad; Erlin Pramesti Agustina
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1910

Abstract

Waste management in Serang City faces challenges, such as low community participation and limited facilities, leading to increased waste volume and environmental pollution. The Digital Waste Bank, as an innovative solution, leverages digitalization to enhance waste management effectiveness through community participation. This study, applying a Sustainable Development Communication approach, aims to analyze communication strategies in digital waste management, identify factors influencing community participation, and propose an effective collaborative communication model between government, communities, and the private sector in the context of the Digital Waste Bank (BSD) in Serang City. Using a qualitative case study approach, data were gathered through in-depth interviews, participatory observations, and focus group discussions. The findings highlight that adaptive communication strategies, the use of social media, and community-based approaches are crucial for engaging the public. Key obstacles include low digital literacy and limited technology access, but opportunities exist in the form of economic incentives and CSR support. The study concludes that structured, cross-sector collaboration significantly enhances the sustainability of digital waste management. Recommendations include improving digital literacy and establishing an integrated communication system between stakeholders to ensure program sustainability.
Co-Authors Ahmad Ahmad Ramadan Ajeng, Atnesia Archa Erica Basit, Abdul Dewi Intan Pratiwi Eka Mardiana Afrilia Eko Purwanto Erlin Pramesti Agustina Gusri Weni Saputri Husain, Abigail Intan Mardiana Krismira Kusnadi Sondang Visiana Sihotang Squire Sean, Rio Supriyadi, Agung Thomas Sumarsan Goh