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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Aplikasi Bisnis Jurnal Analisis Bisnis Ekonomi Building of Informatics, Technology and Science Respati Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang International Journal of Engineering, Technology and Natural Sciences (IJETS) JURNAL ILMIAH GLOBAL EDUCATION Indonesian Journal of Networking and Security - IJNS Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia Journal of Intelligent Software Systems Hikmayo: Jurnal Pengabdian Masyarakat Teknomatika: Jurnal Informatika dan Komputer JURNAL MULTIDISIPLIN BHATARA Jurnal Analisis Bisnis Ekonomi
Hera Wasiati
Universitas Teknologi Digital Indonesia
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Dampak Keputusan Investasi, Kinerja Keuntungan dan Komposisi Modal Terhadap Pencapaian Nilai Entitas Ritel (Sektor Supermarket dan Convenience Store) Yang Terdaftar di BEI Periode 2011-2022 Bhikuning, Dixian; Wasiati, Hera; Rahmadani, Anggita Novita
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2101

Abstract

This quantitative study seeks to assess the impact of Investment Decisions (PER), Profitability (ROE), and Capital Composition (DER) on the Company Value (PBV) of five retail companies in the supermarket and convenience store industry Included in the Indonesia Stock Exchange's listings from 2011 onward 2022. Classic assumption tests, multiple linear regression analysis, correlation coefficients, determination coefficients, t-tests, and F-tests were employed to analyze the data. The results of the t-test reveal that there is no connection between profitability and the valuation of retail companies, at a significance level of 0.318 or higher. Another t-test demonstrates a significance level of 0.00, which is less than 0.05. This suggests that investment decisions and capital composition have an impact on the valuation of retail companies in the supermarket and convenience store industry. Conversely, the outcomes of the F-test, achieved at a significance level of 0.00, are below 0.05, indicate that profitability, investment decisions, and capital composition collectively impact the value of retail companies in the supermarket and convenience store industry.
KEPEMIMPINAN, LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Wasiati, Hera
Jurnal Analisis Bisnis Ekonomi Vol 14 No 2 (2016)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah kepemimpinan, lingkungan kerja, berpengaruh terhadap kinerja pegawai di STMIK AKAKOM Yogyakarta dengan kepuasan kerja sebagai variabel intervening. Data yang digunakan berupa data primer diperoleh melalui kuesioner. Responden adalah pegawai non edukatif di STMIK AKAKOM Yogyakarta dengan sampel 58 responden. Metode analisis data menggunakan analisis deskriptif dan analisis inferensial. Pengujian hipotesis menggunakan uji t-statistik dan R-Square. Hasil yang diperoleh kepemimpinan berpengaruh positif dan signifi kan terhadap kepuasan kerja, lingkungan kerja berpengaruh positif dan signifi kan terhadap kepuasan kerja, kepemimpinan berpengaruh negatif dan tidak signifi kan terhadap kinerja, lingkungan kerja berpengaruh negatif dan tidak signifi kan terhadap kinerja, kepuasan kerja berpengaruh positif dan signifi kan terhadap kinerja pegawai.
Model Stimulus–Respons pada Pemasaran Media Sosial: Pengaruh Instagram dan WhatsApp Business terhadap Engagement dan Loyalitas Konsumen di Coffe Shop Yogyakarta: Pemasaran Media Sosial pada Coffe Shop di Yogyakarta Mulyatun, Sri; Sukmaningrum, Dinda; wasiati, Hera
Jurnal Aplikasi Bisnis Volume 22 No.2 , Desember 2025
Publisher : Program Sarjana Terapan Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol22.iss2.art4

Abstract

Penelitian ini menelaah pengaruh aktivitas pemasaran digital melalui Instagram dan WhatsApp Business terhadap keterlibatan konsumen dan loyalitas pelanggan pada coffee shop di Yogyakarta dengan menggunakan kerangka Stimulus–Organism–Response (S–O–R). Penelitian ini dilakukan dengan menggunakan pendekatan kuantitatif diterapkan melalui survei terhadap 150 responden, dan data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares. Hasil menunjukkan bahwa kedua platform berkontribusi positif terhadap keterlibatan konsumen. Keterlibatan ini berperan penting dalam memperkuat loyalitas, sekaligus berfungsi sebagai penghubung antara aktivitas pemasaran dan perilaku loyal pelanggan. Temuan tersebut menegaskan bahwa rangsangan digital berupa konten visual dan komunikasi personal mampu memantik respons emosional yang berujung pada perilaku loyal. Dari sisi teoretis, studi ini memperkaya diskursus mengenai digital engagement dan pemasaran omnichannel. Dari sisi praktis, hasilnya memberi rujukan bagi pelaku coffee shop untuk merancang strategi komunikasi digital yang konsisten, relevan, dan berorientasi pada hubungan jangka panjang.
PENINGKATAN KAPASITAS SISWA SMAN 1 PAJANGAN BANTUL DENGAN STRATEGI DIGITAL MARKETING Sur Yanti; Hera Wasiati; Ronny Agung Hendrawan; Ariesta Damayanti; Danny Kriestanto
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 5 No. 1 (2026): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v5i1.364

Abstract

The advancement of digital technology has transformed communication and marketing patterns, requiring young generations to acquire digital marketing skills. This Community Service Program (PkM) was conducted at SMA 1 Pajangan Bantul to equip students with digital marketing literacy through both theoretical and practical training. The methods included lectures, workshops on Instagram, WhatsApp Business, and Photo Room applications. Participants were also introduced to content creation strategies, social media analytics, and TikTok Affiliate implementation. The results indicate an improvement in students’ knowledge and skills in creating digital content, managing business accounts, and understanding online marketing strategies. Positive responses from students and the school highlight the relevance of this training and the need for its continuation with more diverse topics. The program successfully prepared students not only to understand digital marketing concepts theoretically but also to acquire practical skills applicable in business and entrepreneurship.
Co-Authors Asyahri Hadi Nasyuha Bhikuning, Dixian Damayanti, Ariesta Danny Kriestanto Dara Kusumawati Dixian Bhikuning DWI WIJAYANTI Dwi Wijayanti Eddy Supriadi Edi Faizal Indra Yatini Buryadi Istiningsih, Istiningsih Ivan Jaka Perdana Linda Sutriani listyani, Indah Putri Marsono Marsono Mulyatun, Sri Pratama, Guntur B L Radinka, Ivanda Davin Rahmadani, Anggita Novita Ronny Agung Hendrawan Satria, Noval SUDARMANTO Sudarmanto Sudarmanto Sudarmanto Sudarmanto, Sudarmanto Sukmaningrum, Dinda Sumiyatun Sur Yanti Widyawati, Rahma