Article Per Year (5 Year)
p-Index From 2021 - 2026
4.117
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi Indonesia Jurnal Manajemen Bisnis Jurnal JSIKA JPM17: Jurnal Pengabdian Masyarakat Jurnal Manajemen Dan Kewirausahaan Jurnal Sains dan Informatika JEM17: Jurnal Ekonomi Manajemen Majalah Ekonomi DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Akuntansi Manajemen International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat GREENOMIKA Jurnal Sistem Informasi Universitas Dinamika EKONOMIKA45 Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Sadar Wisata: Jurnal Pariwisata
Januar Wibowo
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Social Sciences Other

Published : 105 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EKONOMIKA45

 1 
Analisis Pengaruh Viral Marketing, Brand Image, dan Kualitas Produk Terhadap Purchase Intention : Studi pada Richeese Factory Meylia Amanatul Rochma; Antok Supriyanto; Januar Wibowo
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3692

Abstract

Richeese Factory is a company engaged in the Food and Beverage sector which has characteristics with spicy chicken and cheese sauce. This research aims to analyze the role of viral marketing, brand image and, product quality on purchase intention. This research is quantitative by distributing a questionnaire to more than 100 respondents who have bought Richeese Factory. Furthermore, the data is processed using the SPSS application. The results of this study show that brand image and product quality have a significant influence on purchase intention, while viral marketing does not have a significant influence on purchase intention. This study also shows that there are still other variables that can affect the purchase intention of Richeese Factory consumers besides viral marketing, brand image, and product quality.
Co-Authors A. B. Tjandrarini Achmad Yanu Aliffianto Afandi, Muhammad Lutfi Ahmad Rafi Akbar Putra Hamzah Al-Habib, Alifian Daniel albian, Muhammad aswin albian, Muhammad aswin Alicia, Alicia Alif Maulana Muhammad Alifianti Putri Luhkitasari Andreas Alfred Savero Putra Antok Supriyanto Anugerah, Tito Jiwa Anugerah, Tito Jiwa Aprillia, Dean Arief Sandi Destianto Arifin, Bachtiar Arnoldus Yansen Friska Danar Yudhistira Ayuningtyas Ayuningtyas Ayuningtyas Bagus Satria Wibawa Beby Mutiara Islami Bramanta, Tri Kunto Arif Bagus Bramanta, Tri Kunto Arif Bagus Candraningrat, Candraningrat Candraningrat,, Candraningrat, Dedy Armada Wiratama Detyaputra Kusuma Mulya Dimas Rosyid Pamungkas Dimitha Anggraeni Putri Suryani Edo Ostarisa Erwin Sutomo Faraby, Muchamad Iqbal Faraby, Muchamad Iqbal Firmansyah, Rizki Vahri Gema Pertiwi Aisyah Metawati Haditya Wahyu Sasangka Handyka Prasetya Haryanto Tanuwijaya Henry Bambang Setyawan Heny Listiany I Gusti Bagus Ngurah Surya Atmaja I Made Kusuma Dicky yuliawan I Putu Agus Hendrayana Surya I Putu Dedy Sandana Islami, Beby Mutiara Johan Agus Susanto Julianto Lemantara Jumriaty, Jumriaty Ketut Rini A. Dewi Kurniawan Jatmika Lavepian, Dian Listiany, Heny Luhkitasari, Alifianti Putri M. Indra Nurdin Unggul Pambudi M. J. Dewiyani Sunarto Martinus Sony Erstiawan Merry C. S. Adistya Meylia Amanatul Rochma Muhammad aswin albian Muhammad Ilyas Zainul Arrafi MUHAMMAD MANSUR Oktaviani Pambudi, M. Indra Nurdin Unggul Pambudi, M. Indra Nurdin Unggul Pantjawati Sudarmaningtyas Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rahmawati, Endra Reris Pratama Putra Reris Pratama Putra Reva Eka Prasetyo Riyondha Aprilian Brahmantyo Riyondha Aprilian Brahmantyo Rudi Santoso, Rudi Sri Suhandiah Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati, Sulistiowati Suryani, Dimitha Anggraeni Putri Sutrisno, Alfian Syahrin, Nanda Arrival Alfi Tan Amelia Tri Kunto Arif Bagus Bramanta Tubagus Rizki Fadli Vicky M Taufik Vicky M. Taufik Vivine Nurcahyawati Waldy Permana Agastya Wiratama, Dedy Armada Wiratama, Dedy Armada Yosef Richo Adrianto Yundari, Yundari Yusof, Yusrin Bin