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All Journal Jurnal Akuntansi Indonesia Jurnal Manajemen Bisnis Jurnal JSIKA JPM17: Jurnal Pengabdian Masyarakat Jurnal Manajemen Dan Kewirausahaan Jurnal Sains dan Informatika JEM17: Jurnal Ekonomi Manajemen Majalah Ekonomi DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Akuntansi Manajemen International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat GREENOMIKA Jurnal Sistem Informasi Universitas Dinamika EKONOMIKA45 Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Sadar Wisata: Jurnal Pariwisata
Januar Wibowo
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Social Sciences Other

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Journal : Jurnal Manajemen Bisnis

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Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
Co-Authors A. B. Tjandrarini Achmad Yanu Aliffianto Afandi, Muhammad Lutfi Ahmad Rafi Akbar Putra Hamzah Al-Habib, Alifian Daniel albian, Muhammad aswin albian, Muhammad aswin Alicia, Alicia Alif Maulana Muhammad Alifianti Putri Luhkitasari Andreas Alfred Savero Putra Antok Supriyanto Anugerah, Tito Jiwa Anugerah, Tito Jiwa Aprillia, Dean Arief Sandi Destianto Arifin, Bachtiar Arnoldus Yansen Friska Danar Yudhistira Ayuningtyas Ayuningtyas Ayuningtyas Bagus Satria Wibawa Beby Mutiara Islami Bramanta, Tri Kunto Arif Bagus Bramanta, Tri Kunto Arif Bagus Candraningrat, Candraningrat Candraningrat,, Candraningrat, Dedy Armada Wiratama Detyaputra Kusuma Mulya Dimas Rosyid Pamungkas Dimitha Anggraeni Putri Suryani Edo Ostarisa Erwin Sutomo Faraby, Muchamad Iqbal Faraby, Muchamad Iqbal Firmansyah, Rizki Vahri Gema Pertiwi Aisyah Metawati Haditya Wahyu Sasangka Handyka Prasetya Haryanto Tanuwijaya Henry Bambang Setyawan Heny Listiany I Gusti Bagus Ngurah Surya Atmaja I Made Kusuma Dicky yuliawan I Putu Agus Hendrayana Surya I Putu Dedy Sandana Islami, Beby Mutiara Johan Agus Susanto Julianto Lemantara Jumriaty, Jumriaty Ketut Rini A. Dewi Kurniawan Jatmika Lavepian, Dian Listiany, Heny Luhkitasari, Alifianti Putri M. Indra Nurdin Unggul Pambudi M. J. Dewiyani Sunarto Martinus Sony Erstiawan Merry C. S. Adistya Meylia Amanatul Rochma Muhammad aswin albian Muhammad Ilyas Zainul Arrafi MUHAMMAD MANSUR Oktaviani Pambudi, M. Indra Nurdin Unggul Pambudi, M. Indra Nurdin Unggul Pantjawati Sudarmaningtyas Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rahmawati, Endra Reris Pratama Putra Reris Pratama Putra Reva Eka Prasetyo Riyondha Aprilian Brahmantyo Riyondha Aprilian Brahmantyo Rudi Santoso Sri Suhandiah Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati, Sulistiowati Suryani, Dimitha Anggraeni Putri Sutrisno, Alfian Syahrin, Nanda Arrival Alfi Tan Amelia Tri Kunto Arif Bagus Bramanta Tubagus Rizki Fadli Vicky M Taufik Vicky M. Taufik Vivine Nurcahyawati Waldy Permana Agastya Wiratama, Dedy Armada Wiratama, Dedy Armada Yosef Richo Adrianto Yundari, Yundari Yusof, Yusrin Bin