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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JSSM Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Formosa Journal of Sustainable Research (FJSR) Abdi Makarti Golden Ratio of Data in Summary Indonesian Economic Review Surya : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora PESHUM Perspective Humanities and Social Sciences
Abdul Aziz
Universitas Ngudi Waluyo
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Bisnis Di Era Digital Sebagai Upaya Mengembangkan Potensi Desa Tambakroto, Pekalongan Setya Indah Isnawati; Jaya Ramadaey Bangsa; Abdul Aziz
Jurnal Surya Vol 4 No 2 (2022): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v4i2.1713

Abstract

Currently, Tambakroto Village is already strong enough, both in terms of human resources and natural resources and there have been many useful activities carried out in an effort to improve the village economy. They still don't understand how to properly interact with customers/consumers. Ethics in communicating in business is also often neglected, for example in the speed of responding to customer complaints. Therefore, understanding and knowledge are needed for local village management and youth as stakeholders in communicating with the wider community, especially consumers. Knowledge of this business communication strategy is very important for students, business policy makers to the general public so that the management of village potential can be known and understood properly. Good and bad village management greatly affects the management of the potentials of each village so that it can become a source of village economic producers and lift the economy of the villagers around it.
ANALYSIS OF ADVERTISING INTENSITY ON CONSUMER CONSUMTIVE BEHAVIOR Sudiyono Sudiyono; Abdul Aziz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6838

Abstract

Technological developments are widely used by companies as marketing communications in introducing their products to consumers. Some of the marketing communications that can be done are through social media, television, marketplaces and websites. The role of digital marketing provides its own advantages compared to conventional marketing, this can be seen from the range given every day that can reach the wider community. This research is included in associative research where the sample used in this study amounted to 120 respondents who were taken randomly, while the analysis method used was multiple regression analysis. The results of this study obtained a value on the t test of 2,328 with a significance level of 0.028
TALENT MANAGEMENT: EFFECTS ON ORGANIZATIONAL PERFORMANCE IN CREATING COMPETITIVE ADVANTAGE Abdul Aziz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6748

Abstract

In the midst of competition between companies as it is today, creating a competitive advantage is an absolute must for companies. One way to create excellence is with the presence of human resources who have the ability, knowledge and skills according to the company's needs. HR is the most important capital for the smooth operation of the company. So many companies like today are far paying attention to their human resources. To manage HR in a good direction, talent management is needed in improving and developing HR potentials within the company. The purpose of this study was to examine the effect of talent management and employee engagement on employee performance at CV. Maxmoda Indo Global. The method used in this study is to use the census method with the help of the SPSS program to process the collected data. The partial test results show that talent management has a significant effect on employee performance. From the simultaneous test, it can be seen that employee engagement has a positive and significant effect on employee performance. Talent management and employee engagement together have a positive and significant impact on employee performance.
PUBLIC RELATION DAN REPUTASI YANG BERDAMPAK PADA LOYALITAS KONSUMEN DENGAN IMAGE SEBAGAI VARIABEL MEDIASI Alfredy Donny Haposan Harianja; Irsal Fauzi; Abdul Aziz
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1044

Abstract

Business competition is getting tougher in the era of globalization today make it every company is required to be able to compete and set the right marketing strategy. Marketing aims to build and retain customers who can benefit the company. The existence of trust from the public (public trust) will provide a positive image of the company's existence and have an impact on the loyalty of consumers who use the company's services and products. This study aims to determine the effect of public relations and reputation mediated by image which has an impact on loyalty. The method used is inferential analysis (quantitative) with multiple regression analysis techniques and for the sample obtained a sample of 100 respondents with a purposive sampling technique. the results of simultaneous analysis of public relations and reputation mediated by image have a significant effect on loyalty. To maintain customer loyalty in the future, company should be more aggressively in building public relations and company reputation, so company's image among consumers can be better.
Marketing strategy in creating the competitiveness of Ngudi Waluyo University (Perspective strategic management michael porter’s) Abdul Aziz
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2022): Januari
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v2i1.1414

Abstract

Business competition which is getting tougher in the era of globalization makes every company have to be able to compete and determine the right marketing strategy. Marketing aims to build and retain customers who can benefit the company. A good company image will influence people's thinking about a quality. So that the image is positive for the existence of the company and has an impact on the loyalty of consumers who use the company's services and products. This study aims to determine the effect of marketing strategies on brand image in influencing the interest of the learning community at Ngudi Waluyo University. The method used is quantitative analysis with multiple regression analysis techniques and for the sample obtained as many as 107 respondents with purposive random sampling technique. The results of the simultaneous analysis of marketing strategies consisting of three variables mediated by brand image have a significant effect on consumer interest. To maintain a good brand image in the company, it is necessary to carry out active marketing activities to maintain public trust and interest in studying at UNW.
OPTIMALISASI SDM MUDA MELALUI PELATIHAN SOFT SKILLS DAN KEWIRAUSAHAAN DIGITAL Abdul Aziz; Irsal Fauzi; Jaya Ramadaey Bangsa
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.5065

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia muda, khususnya para pelaku UMKM di Kabupaten Salatiga, melalui pelatihan soft skills dan kewirausahaan digital. Program ini dilatarbelakangi oleh rendahnya kemampuan komunikasi bisnis, kreativitas, literasi digital, serta pemahaman strategi pengembangan usaha yang dimiliki oleh pelaku UMKM muda. Metode yang digunakan meliputi pelatihan interaktif, workshop praktis, simulasi kegiatan bisnis, serta pendampingan berkelanjutan yang dirancang secara partisipatif. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek pengetahuan, sikap, dan keterampilan peserta. Peserta mampu menerapkan teknik komunikasi bisnis dengan lebih efektif, membuat konten pemasaran digital secara kreatif, serta merancang strategi pengembangan usaha berdasarkan kebutuhan pasar digital. Selain itu, evaluasi melalui pre-test, post-test, dan observasi menunjukkan adanya perubahan positif terhadap kemampuan analisis, kepercayaan diri, serta profesionalisme peserta dalam mengelola usaha. Kegiatan ini menunjukkan bahwa pelatihan soft skills dan kewirausahaan digital dapat menjadi strategi efektif dalam memperkuat kapasitas UMKM muda untuk menghadapi tantangan bisnis di era digital serta mendukung pembangunan ekonomi daerah secara berkelanjutan.
PENINGKATAN LITERASI DIGITAL PERANGKAT DESA DALAM PELAYANAN ADMINISTRASI DI DESA PANCURANMAS KABUPATEN MAGELANG Adi Purwanto; Setya Indah Isnawati; Abdul Aziz
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.5070

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk peningkatan literasi digital perangkat desa dan masyarakat dapat mendukung pelayanan administrasi yang lebih efektif dan efisien di Desa Pancuranmas, Kabupaten Magelang. Metode yang digunakan adalah pendekatan partisipatif dan edukatif dengan tahapan persiapan, pelaksanaan, dan evaluasi. Kegiatan dilaksanakan pada Selasa, 3 Maret 2026 dengan melibatkan 23 peserta yang terdiri dari kepala desa, perangkat pemerintah desa, karang taruna, dan masyarakat. Teknik pengumpulan data dilakukan melalui angket, observasi, wawancara, dan dokumentasi untuk mengukur tingkat pemahaman peserta sebelum dan sesudah pelatihan. Hasil menunjukkan adanya peningkatan signifikan kemampuan peserta dari kategori dasar menjadi menengah hingga baik, ditandai dengan kemampuan mengoperasikan perangkat digital, menggunakan aplikasi perkantoran, serta menyusun dokumen administrasi secara mandiri. Selain itu, terjadi peningkatan kepercayaan diri peserta dalam memanfaatkan teknologi untuk mendukung pelayanan publik. Keberhasilan ini dipengaruhi oleh metode pelatihan yang menekankan praktik langsung dan keterlibatan aktif peserta sehingga pembelajaran lebih kontekstual dan aplikatif. Dampak kegiatan ini terlihat pada peningkatan kualitas pelayanan administrasi desa, terutama dalam aspek efisiensi, akurasi, dan responsivitas. Dengan demikian, pelatihan literasi digital berbasis praktik menjadi strategi efektif dalam pengembangan kapasitas sumber daya manusia di tingkat desa serta mendukung terwujudnya tata kelola pemerintahan desa yang adaptif terhadap perkembangan teknologi.
Digitalization Strategy of the Dharma Usaha 'Maha' Women's Cooperative in Enhancing Member Entrepreneurship in Central Java Province Yetty Yuliany Kusumaningrum; Abdul Aziz; Reni Nur Arifah
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
Publisher : Institut Karya Mulia Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the digitalization strategies implemented by the Dharma Usaha “Maha” Women’s Cooperative in enhancing the entrepreneurial capacity of its members in Central Java Province. Using a descriptive qualitative approach, the research explores the processes, utilization, and impact of digital technology on cooperative operations and member business development. Data were collected through preliminary analysis, document studies, and in-depth interviews to gain a comprehensive understanding of the implementation of digitalization strategies within the cooperative. The results indicate that digitalization strengthens the cooperative’s infrastructure through the provision of technological tools, development of integrated information systems, and digitization of administrative processes, thereby improving operational efficiency and transparency. Digitalization also provides broad access to information, digital training, and entrepreneurial literacy, contributing to enhanced skills, product innovation, and members’ readiness to face market competition. The use of social media and e-commerce platforms further expands marketing reach to regional and national levels. These findings underscore that digitalization strategies play a crucial role in building a technology-based entrepreneurial ecosystem that is inclusive and promotes women’s economic independence through cooperatives.
Peningkatan Pemahaman Akuntansi Berbasis Digital di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga Arda Raditya Tantra; Bambang Ahmad Indarto; Abdul Aziz; Teguh Harso Widagdo
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.13595

Abstract

Siswa jurusan akuntansi perlu dibekali pengetahuan dan keterampilan untuk mengoperasikan aplikasi akuntansi digital. Pelaksanaan kegiatan pengabdian ini berlokasi di SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga dengan tujuan meningkatkan pengetahuan tentang akuntansi berbasis digital dan meningkatkan keterampilan mengoperasikan aplikasi akuntansi berbasis digital pada siswa SMK Kristen BM Salatiga dan SMK Diponegoro Salatiga. Metode pelaksanaan kegiatan pengabdian ini adalah metode ceramah, bimbingan, dan diakhiri dengan diskusi tanya jawab. Materi kegiatan pengabdian masyarakat antara lain pengenalan aplikasi akuntansi berbasis digital, praktek mengoperasikan aplikasi dengan mengerjakan latihan kasus, dan ditutup dengan hasil akhir kegiatan. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu meningkatnya pengetahuan dan keterampilan siswa dalam mengoperasikan aplikasi akuntansi berbasis digital, sehingga dapat dijadikan modal wawasan bagi siswa ketika lulus nanti.
Strengthening Digital Knowledge Sharing, Training, and Product Innovation Capability on Organizational Performance in the Bridal Makeup Business Community in Semarang Regency, Indonesia Herlin Dewi Isnaeni; Abdul Aziz
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.723

Abstract

This study aims to analyze the influence of Digital Knowledge Sharing and training on Organizational Performance with Product Innovation Capability as a mediating variable in the HARPI Melati bridal makeup business community in Semarang Regency. The researcher used a quantitative approach, employing a survey, by distributing questionnaires to community members. This study used 71 respondents as the sample and analyzed the data using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method in SmartPLS. The results of the study indicate that Digital Knowledge Sharing has a positive and significant effect on Organizational Performance, thereby improving work effectiveness, coordination, and organizational productivity. In addition, Digital Knowledge Sharing has a significant effect on Product Innovation Capability, meaning that the more active members are in sharing information and experiences, the greater the organization's opportunity to generate product innovation ideas. This study also shows that training has a positive and significant effect on Organizational Performance, as it improves member competency and enhances the quality of organizational services. Training also has a significant effect on Product Innovation Capability, enabling work capability development programs to strengthen members' creativity and innovative abilities. These findings indicate that product innovation has not directly impacted organizational performance because it has not been optimally implemented or generated perceived added value. Furthermore, Product Innovation Capability also failed to mediate the influence of Digital Knowledge Sharing or training on Organizational Performance.
Co-Authors Adi Purwanto Alfredy Donny Haposan Harianja Ari Siswati Bambang Ahmad Indarto Herlin Dewi Isnaeni Irsal Fauzi Jaya Ramadaey Bangsa Meida Rachmawati Meida Rachmawati Mona Inayah Pratiwi Mufi Agung Wibowo Qonitah Berliana Salsabilla Reni Nur Arifah Rina Purwanti Setya Indah Isnawati Sudiyono Sudiyono Sudiyono Tantra, Arda Raditya Teguh Harso Widagdo Yetty Yuliany Kusumaningrum