Article Per Year (5 Year)
p-Index From 2021 - 2026
2.267
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JSSM Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Formosa Journal of Sustainable Research (FJSR) Abdi Makarti Surya : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Abdul Aziz
Universitas Ngudi Waluyo
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Strategi Komunikasi Bisnis Di Era Digital Sebagai Upaya Mengembangkan Potensi Desa Tambakroto, Pekalongan Setya Indah Isnawati; Jaya Ramadaey Bangsa; Abdul Aziz
Jurnal Surya Vol 4 No 2 (2022): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v4i2.1713

Abstract

Currently, Tambakroto Village is already strong enough, both in terms of human resources and natural resources and there have been many useful activities carried out in an effort to improve the village economy. They still don't understand how to properly interact with customers/consumers. Ethics in communicating in business is also often neglected, for example in the speed of responding to customer complaints. Therefore, understanding and knowledge are needed for local village management and youth as stakeholders in communicating with the wider community, especially consumers. Knowledge of this business communication strategy is very important for students, business policy makers to the general public so that the management of village potential can be known and understood properly. Good and bad village management greatly affects the management of the potentials of each village so that it can become a source of village economic producers and lift the economy of the villagers around it.
ANALYSIS OF ADVERTISING INTENSITY ON CONSUMER CONSUMTIVE BEHAVIOR Sudiyono Sudiyono; Abdul Aziz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6838

Abstract

Technological developments are widely used by companies as marketing communications in introducing their products to consumers. Some of the marketing communications that can be done are through social media, television, marketplaces and websites. The role of digital marketing provides its own advantages compared to conventional marketing, this can be seen from the range given every day that can reach the wider community. This research is included in associative research where the sample used in this study amounted to 120 respondents who were taken randomly, while the analysis method used was multiple regression analysis. The results of this study obtained a value on the t test of 2,328 with a significance level of 0.028
TALENT MANAGEMENT: EFFECTS ON ORGANIZATIONAL PERFORMANCE IN CREATING COMPETITIVE ADVANTAGE Abdul Aziz
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6748

Abstract

In the midst of competition between companies as it is today, creating a competitive advantage is an absolute must for companies. One way to create excellence is with the presence of human resources who have the ability, knowledge and skills according to the company's needs. HR is the most important capital for the smooth operation of the company. So many companies like today are far paying attention to their human resources. To manage HR in a good direction, talent management is needed in improving and developing HR potentials within the company. The purpose of this study was to examine the effect of talent management and employee engagement on employee performance at CV. Maxmoda Indo Global. The method used in this study is to use the census method with the help of the SPSS program to process the collected data. The partial test results show that talent management has a significant effect on employee performance. From the simultaneous test, it can be seen that employee engagement has a positive and significant effect on employee performance. Talent management and employee engagement together have a positive and significant impact on employee performance.
PUBLIC RELATION DAN REPUTASI YANG BERDAMPAK PADA LOYALITAS KONSUMEN DENGAN IMAGE SEBAGAI VARIABEL MEDIASI Alfredy Donny Haposan Harianja; Irsal Fauzi; Abdul Aziz
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2021)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v1i2.1044

Abstract

Business competition is getting tougher in the era of globalization today make it every company is required to be able to compete and set the right marketing strategy. Marketing aims to build and retain customers who can benefit the company. The existence of trust from the public (public trust) will provide a positive image of the company's existence and have an impact on the loyalty of consumers who use the company's services and products. This study aims to determine the effect of public relations and reputation mediated by image which has an impact on loyalty. The method used is inferential analysis (quantitative) with multiple regression analysis techniques and for the sample obtained a sample of 100 respondents with a purposive sampling technique. the results of simultaneous analysis of public relations and reputation mediated by image have a significant effect on loyalty. To maintain customer loyalty in the future, company should be more aggressively in building public relations and company reputation, so company's image among consumers can be better.
Marketing strategy in creating the competitiveness of Ngudi Waluyo University (Perspective strategic management michael porter’s) Abdul Aziz
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2022): Januari
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v2i1.1414

Abstract

Business competition which is getting tougher in the era of globalization makes every company have to be able to compete and determine the right marketing strategy. Marketing aims to build and retain customers who can benefit the company. A good company image will influence people's thinking about a quality. So that the image is positive for the existence of the company and has an impact on the loyalty of consumers who use the company's services and products. This study aims to determine the effect of marketing strategies on brand image in influencing the interest of the learning community at Ngudi Waluyo University. The method used is quantitative analysis with multiple regression analysis techniques and for the sample obtained as many as 107 respondents with purposive random sampling technique. The results of the simultaneous analysis of marketing strategies consisting of three variables mediated by brand image have a significant effect on consumer interest. To maintain a good brand image in the company, it is necessary to carry out active marketing activities to maintain public trust and interest in studying at UNW.
Co-Authors Alfredy Donny Haposan Harianja Irsal Fauzi Jaya Ramadaey Bangsa Meida Rachmawati Meida Rachmawati Mona Inayah Pratiwi Rina Purwanti Setya Indah Isnawati Sudiyono Sudiyono Sudiyono