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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Abadimas Adi Buana AL-ARBAH: Journal of Islamic Finance and Banking Indonesian Journal of Community Empowerment (IJCE) Surya : Jurnal Pengabdian Kepada Masyarakat Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora
Jaya Ramadaey Bangsa
Universitas Ngudi Waluyo
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Business Model Canvas (BMC) dalam Pengembangan Bisnis Fashion Muslim Setya Indah Isnawati; Noor Laila Ramadhani; Jaya Ramadaey Bangsa
Jurnal Dinamika Ekonomi & Bisnis Vol 20, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v20i1.3986

Abstract

The fashion industry in Indonesia needs business growth methods to withstand the Covid-19 epidemic and the growing cost of essential supplies. Kedjora Grosir is a micro, small, and medium-sized enterprise (MSME) in the Magelang Regency that deals in Muslim clothing and accessories, and it needs a plan to survive and grow in the face of the ongoing COVID-19 epidemic. The method employed was the Business Model Canvas (BMC). Qualitative descriptive methods were used, with both primary and secondary sources, to complete the study. The objective of the study is to use the Company Model Canvas (BMC) and the SWOT analysis to choose a winning business plan (Strength, Weakness, Opportunity and Threat). Incorporating e-commerce companies as business partners, developing websites for product marketing, and working with the young mothers’ community were components of the research and the findings of the SWOT analysis constituted an improvement plan. The value proposition also includes advising shoppers on how best to pair various clothing items. The owner of Kedjora Grosir, a Muslim clothing retailer, can use the study findings to shape the company's future
PELATIHAN KONTEN MARKETING PADA INDUSTRI OTOMOTIF DENGAN MEDIA VIDEO MARKETING DI PT WAHANA INVESTASINDO SALATIGA Setya Indah Isnawati; Mona Inayah Pratiwi; Jaya Ramadaey Bangsa
Jurnal Abadimas Adi Buana Vol 6 No 02 (2023): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v6.i02.a6337

Abstract

In industries, whether large, small or medium, need video marketing as a marketing strategy in this 5.0 era. The video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand or brand that will have an impact on increasing product sales. PT Wahana Investasindo Salatiga is an industry engaged in the automotive sector with the Nissan Mobil brand. The sales agents who are members of the industry so far only carry out promotional activities and product sales using direct sales, canvassing and word of mouth methods. Therefore, this community service activity is intended to provide solutions in the form of training to create video marketing content to improve marketing so that it has an impact on increasing product sales. There are 10 training participants. The evaluation of this training is based on the understanding of the training participants in the given sessions and the video content that the participants have successfully created. In addition, a questionnaire was also given to be filled out by participants to assess the quality of the training at the end of the session.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol 4, No 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
Strategi Komunikasi Bisnis Di Era Digital Sebagai Upaya Mengembangkan Potensi Desa Tambakroto, Pekalongan Setya Indah Isnawati; Jaya Ramadaey Bangsa; Abdul Aziz
Jurnal Surya Vol 4 No 2 (2022): Jurnal Pengabdian Kepada Masyarakat Surya Universitas Muhammadiyah Sukabumi (UMMI
Publisher : Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jsu.v4i2.1713

Abstract

Currently, Tambakroto Village is already strong enough, both in terms of human resources and natural resources and there have been many useful activities carried out in an effort to improve the village economy. They still don't understand how to properly interact with customers/consumers. Ethics in communicating in business is also often neglected, for example in the speed of responding to customer complaints. Therefore, understanding and knowledge are needed for local village management and youth as stakeholders in communicating with the wider community, especially consumers. Knowledge of this business communication strategy is very important for students, business policy makers to the general public so that the management of village potential can be known and understood properly. Good and bad village management greatly affects the management of the potentials of each village so that it can become a source of village economic producers and lift the economy of the villagers around it.
Pengaruh Content Marketing, Sosial Media, Dan Word Of Mouth (WOM) Dalam Meningkatkan Brand Awareness Pada Digital Print Finsa Studi Kasus Digital Print Finsa Samban Erla Julian Ferdiana; Jaya Ramadaey Bangsa
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.403

Abstract

This research aims to determine the influence of content marketing, social media and word of mouth (WOM) in increasing brand awareness among Finsa Samban Digital Print consumers. The influences you want to know are direct and indirect influences. This research uses a quantitative method with a descriptive research model which presents an accurate, systematic and factual description of a situation or phenomenon on variables through hypothesis testing by distributing questionnaires. This research used a sample of 96 respondents. Samples were taken using a purposive sampling method using non-probability with characteristics of a minimum age of 17 years and having used a product or service from Digital Print Finsa at least once. The test tools used are research instrument tests, classical assumption tests and multiple regression analysis tests. From the results of this test it can be concluded that marketing content has a significant direct influence on brand awareness. Social Media has an indirect influence in the research results in the T Test which is stated to have no significant effect on brand awareness. The results of the study on word of mouth (WOM) have a significant direct influence on brand awareness on Digital Print Finsa Samban.
Pengaruh Shopee Live, Brand Ambassador K-Pop EXO, Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Scralett Whitening Di E-Commerce Shopee Studi Kasus Pada Konsumen Scralett Kota Semarang Yunita Tri Arviani; Jaya Ramadaey Bangsa
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.404

Abstract

The aim of this research is to determine the influence of Shopee Live, EXO's k-pop Brand Ambassador, and Brand Image on purchasing decisions for Scarlett Whitening products on Shopee e-commerce. The location of this research was conducted on Scarlett Whitening consumers in Semarang City. This type of research uses quantitative research and the methods used are survey research and associative approach research. The main instrument of this research is a questionnaire with 100 respondents using the Slovin formula. Data collection was obtained by distributing questionnaires to Scarlett Whitening consumers in Semarang City who were selected using purposive sampling. Data processing uses Microsoft Excel and IBM SPSS Version 25 software. The data analysis used is multiple linear regression analysis. The research results concluded from the data analysis of the F test results showing that Shopee Live, Brand Ambssador K-Pop EXO, and Brand Image simultaneously had a positive influence on purchasing decisions for Scarlett Whitening products on e-commerce Shopee. Furthermore, data analysis of the T test results shows that Shopee Live does not have a partial positive influence on the decision to purchase Scarlett Whitening on Shopee e-commerce, while the K-Pop EXO Brand Ambassador and Brand Image have a partial positive influence on the decision to purchase Scarlett Whitening on e-commerce. Shopee commerce.
Keputusan Pembelian Generasi X Pada Aplikasi Belanja Online Jaya Ramadaey Bangsa
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2022): Januari
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/.v2i1.1420

Abstract

Adanya efek dari pandemi yang berkelanjutan ini membuat masyarakat mau tidak mau harus mematuhi peraturan pemerintah tentang pembatasan sosial. Pembatasan sosial mengubah gaya hidup seseorang yang semula suka berbelanja ke pasar tradisional atau berbelanja secara konvensional berubah menjadi belanja online dari rumah. Adanya perkembangan teknologi informasi memudahkan untuk masyarakat berbelanja dari rumah dengan menggunakan Smartphone. Kemudahan ini dapat diakses siapa saja yang memiliki smartphone akan tetapi kemampuan untuk menggunakan secara maksimal dirasa masih kurang, apalagi digunakan oleh generasi yang bisa dibilang cukup tua. Generasi X yang merupakan generasi yang lahir antara tahun 1966 – 1976 terkadang memiliki keterbatasan menggunakan smartphone sehingga dapat dibilang kurang siap dalam menghadapi perubahan teknologi tersebut. Penelitian ini diharapkan dapat mengetahui upaya yang harus dilakukan oleh aplikator belanja online agar dapat menyesuaikan dan memudahkan generasi-generasi yang memiliki keterbatasan terhadap jaman digital.Usia
Workshop Pengembangan Produk dan Konten Marketing sebagai Strategi Pemasaran Digital Produk UMKM Desa Kemetul Pujiastuti, Anasthasia; Setya Indah Isnawati; Jaya Ramadaey Bangsa; Gagah Dwi Wicaksono; Faturahman Efendi
INDONESIAN JOURNAL OF COMMUNITY EMPOWERMENT (IJCE) Vol. 6 No. 2 (2024): Indonesian Journal of Community Empowerment November 2024
Publisher : UNIVERSITAS NGUDI WALUYO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/ijce.v6i2.3442

Abstract

Kemetul Village is located in Susukan District, Semarang Regency, with the livelihoods of its people as farmers/planters and entrepreneurs. In Kemetul Village, there are many UMKM that utilize the harvest from plants. The understanding of business actors about developing new products from harvests and product marketing strategies that are still lacking, prompted the implementation team to carry out community service in Kemetul Village. Community service activities were carried out from July to September 2024. The methods used included surveys and interviews with village officials and the head of the "Dewi Sri" Women's Farmers Group (KWT) and continued with the implementation of training on product development, packaging design, product licensing, product photos and digital marketing. The conclusion of the community service activities in Kemetul Village is that all training has been carried out well and has had a positive impact on UMKM actors. This activity program produces a diversity of new products, namely tomato fruit juice hard candy, ginger candy, vegetable packs, and peanut oil. The increase in the number of UMKM products that have permits in the form of NIB and SPP-IRT and the increase in the skills of business actors in designing packaging and product photos and digital marketing through social media.   ABSTRAK Desa Kemetul berada di Kecamatan Susukan, Kabupaten Semarang dengan mata pencaharian masyarakatnya sebagai petani/pekebun dan wiraswasta. Di Desa Kemetul terdapat banyak pelaku UMKM dengan memanfaatkan hasil panen dari tanaman. Pemahaman pelaku usaha tentang pengembangan produk baru dari hasil panen dan strategi pemasaran produk yang masih kurang, memicu tim pelaksana untuk melakukan pengabdian kepada masyarakat di Desa Kemetul. Kegiatan pengabdian dilakukan sejak bulan Juli hingga September 2024. Metode yang dilakukan meliputi survey dan wawancara pada perangkat desa dan ketua Kelompok Wanita Tani (KWT) “Dewi Sri” dan dilanjutkan dengan pelaksanaan pelatihan tentang pengembangan produk, pembuatan desain kemasan, perizinan produk, foto produk dan pemasaran digital. Kesimpulan dari kegiatan pengabdian kepada masyarakat di Desa Kemetul yaitu semua pelatihan telah dilaksanakan dengan baik dan memberikan dampak positif bagi pelaku UMKM. Program kegiatan ini menghasilkan diversitas produk baru yaitu hard candy sari buah tomat, permen jahe, sayur pack, dan minyak kacang. Penambahan jumlah produk UMKM yang memiliki perizinan berupa NIB dan SPP-IRT serta bertambahnya keterampilan pelaku usaha dalam mendesain kemasan dan foto produk serta pemasaran digital melalui media sosial.    
PENINGKATAN KESIAPAN DIGITAL SISWA SMK SEBAGAI UPAYA PENGUATAN SDM DI ERA INDUSTRI 4.0 Aziz, Abdul; Setya Indah Isnawati; Irsal Fauzi; Jaya Ramadaey Bangsa; Ari Siswati; Agung Mufti Wibowo; Eko Nur Hermansyah
Jurnal Bakti Humaniora Vol. 5 No. 1 (2025): JUNI 2025
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v5i1.4219

Abstract

Era Industri 4.0 menuntut kesiapan sumber daya manusia (SDM) yang tidak hanya terampil secara teknis, tetapi juga memiliki kompetensi digital yang memadai. Pendidikan vokasi seperti Sekolah Menengah Kejuruan (SMK) memiliki peran strategis dalam menyiapkan lulusan yang siap bersaing di dunia kerja berbasis teknologi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesiapan digital siswa SMK KANAAN Ungaran melalui pelatihan literasi digital yang aplikatif dan kontekstual. Metode pelaksanaan dilakukan secara partisipatif melalui lima tahap, yaitu identifikasi kebutuhan, penyusunan modul, pelatihan, evaluasi, dan tindak lanjut. Materi pelatihan mencakup penggunaan aplikasi berbasis cloud, keamanan digital, pembuatan portofolio digital, dan personal branding. Hasil evaluasi menunjukkan adanya peningkatan signifikan antara nilai pre-test dan post-test peserta, dengan rata-rata kenaikan 25,5 poin. Selain itu, siswa menunjukkan perubahan sikap terhadap pemanfaatan teknologi secara profesional dan produktif. Kegiatan ini berhasil memberikan dampak positif dalam penguatan kesiapan digital sebagai bagian dari pembangunan SDM unggul dan adaptif di era Revolusi Industri 4.0.
Co-Authors Abdul Aziz Abdul Aziz Agung Mufti Wibowo Ahmad Ali Ari Siswati Eko Nur Hermansyah Erla Julian Ferdiana Faturahman Efendi Gagah Dwi Wicaksono Irsal Fauzi Mona Inayah Pratiwi Noor Laila Ramadhani Pujiastuti, Anasthasia Satria Avianda Nurcahyo Setya Indah Isnawati Setya Indah Isnawati Yunita Tri Arviani