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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajerial Dan Kewirausahaan Proceedings of The International Conference on Business and Economics
Carunia Mulya Firdausy
Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat Deynis Devlin; Carunia Mulya Firdausy
Jurnal Manajerial Dan Kewirausahaan Vol 2, No 4 (2020): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v2i4.9870

Abstract

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.
Pengaruh Brand Image, Brand Trust, dan Price Perception terhadap Purchase Intention Pelanggan Uniqlo di Jakarta Kelvin Kelvin; Carunia Mulya Firdausy
Jurnal Manajerial Dan Kewirausahaan Vol 4, No 1 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i1.17179

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Brand Trust, dan Price Perception terhadap Purchase Intention pelanggan Uniqlo di Jakarta. Populasi penelitian ini adalah 250 responden yang merupakan pelanggan Uniqlo di Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan program SPSS versi 25. Hasil penelitian menunjukkan bahwa Brand Image, Brand Trust dan Price Perception berpengaruh signifikan dan positif terhadap Purchase Intention pelanggan Uniqlo di Jakarta. Oleh karena itu, Uniqlo harus tetap mempertahankan ketiga variabel tersebut untuk meningkatkan Purchase Intention pengguna produk PT Uniqlo. This study aims to determine the effect of Brand Image, Brand Trust, and Price Perception on the Purchase Intention of Uniqlo customers in Jakarta. The sample respondents was250 respondents who are Uniqlo customers in Jakarta. The convenience sampling method was used by distributing online questionnaires which were then analysed by using multiple regression method. The results showed that Brand Image, Brand Trust, and Price Perception had a significant and positive effect on Purchase Intention of Uniqlo customers in Jakarta. Therefore, Uniqlo must improve those above three variables to increase the Purchase Intention of product users.
Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Generasi Y Dan Z Pada Produk Makanan Ketucky Fried Chicken Selvi Selvi; Carunia Mulya Firdausy
Jurnal Manajerial Dan Kewirausahaan Vol 3, No 1 (2021): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v3i1.11306

Abstract

The brand value of KFC occupy number three in the world and number two in Indonesia. It means that KFC is quite popular among Indonesian people. This research aims to test whether brand image variable, E-WOM, and social media usage of Instagram have a positive relationship towards purchase intention in generation Y and Z on KFC food products at Citra Garden 6, West Jakarta. This study used 100 samples with a convenience sampling method. Data retrieval techniques are performed using questionnaires and analyzed using PLS-SEM. The results showed indicate brand image variable and social media usage had a positive relationship with purchase intention, whereas E-WOM variable had no positive relationship towards purchase intention.Nilai merek KFC menempati posisi nomor tiga di dunia dan nomor dua di Indonesia. Hal ini berarti bahwa KFC cukup popular di kalangan masyarakat Indonesia. Penelitian ini bertujuan untuk menguji apakah variabel citra merek, E-WOM, dan penggunaan media sosial Instagram memiliki hubungan positif terhadap minat beli konsumen generasi Y dan Z pada produk makanan KFC di Citra Garden 6, Jakarta Barat. Penelitian ini menggunakan 100 sampel dengan metode convenience sampling. Teknik pengambilan data dilakukan dengan menggunakan kuesioner dan dianalisis menggunakan PLS-SEM. Hasil penelitian ini menunjukkan bahwa variabel citra merek dan penggunaan media sosial memiliki hubungan positif dengan minat beli, sedangkan variabel E-WOM tidak memiliki hubungan positif terhadap minat beli.
Pengaruh Brand Experience, Customer Satisfaction, Dan E-Wom Terhadap Purchase Intention Pengguna Aplikasi Happy Fresh Di Jakarta Barat Ganesia Ganesia; Carunia Mulya Firdausy
Jurnal Manajerial Dan Kewirausahaan Vol 3, No 4 (2021): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v3i4.13472

Abstract

This study aims to examine brand experience, customer satisfaction, and E-WOM on the purchase intention of Happy Fresh application users in West Jakarta. Method used to collect the sample was by using non-probability sampling method. The instrument to collect the data was by distributing a questionnaire, while method to analyze the data was by employing PLS-SEM. The results indicate that brand experience, customer satisfaction, and E-WOM positively influence the purchase intention of Happy Fresh application users in West Jakarta. Therefore, the Happy Fresh application must maintain the brand experience, customer satisfaction, and E-WOM to increase the purchase intention of Happy Fresh application users in West Jakarta. Penelitian ini bertujuan untuk meneliti pengaruh brand experience, customer satisfaction, dan E-WOM terhadap purchase intenton pengguna aplikasi Happy Fresh di Jakarta Barat. Dalam penelitian ini, populasinya adalah pengguna aplikasi Happy Fresh di Jakarta Barat dan digunakan sampel sebanyak 100 sampel dengan menggunakan metode non probability sampling dengan teknik convenience sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner dan data teserbut dianalisis dengan menggunakan PLS-SEM. Hasilnya ini menunjukkan bahwa brand experience, customer satisfaction, dan E-WOM memberikan pengaruh positif terhadap purchase intention pengguna aplikasi Happy Fresh di Jakarta Barat. Oleh karena itu, aplikasi Happy Fresh harus mempertahankan brand experience, customer satisfaction, dan E-WOM untuk meningkatkan purchase intention pengguna aplikasi Happy Fresh di Jakarta Barat.
Pengaruh Return on Assets, Debt to Asset Ratio, Current Ratio, Ukuran Perusahaan, Dividend Payout Ratio terhadap Nilai Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Rudi Darmawan; Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 6 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i6.15171

Abstract

The purpose of this research is to study the influence of return on assets (ROA), debt to assets ratio (DAR), current ratio (CR), firm size, and dividend payout ratio (DPR) on the firm value measured by PBV, in manufacture companies registered on the Indonesia Stock Exchange (IDX). The number of samples of the study was 50 samples of manufacturing companies listed on the IDX and sample selection in this research using purposive sampling method, during the research period 2016 to 2018. Samples were analyzed by using the multiple regression method. The results showed that firm size and ROA has significant effects on the firm value. Whilst DPR, CR, and DAR have no significant effects on the firm value. Tujuan penelitian yang disajikan dalam tesis ini ialah untuk menunjukkan hasil empiris mengenai pengaruh dari return on assets (ROA), debt to asset ratio (DAR), current ratio (CR), ukuran perusahaan dan dividend payout ratio (DPR) terhadap nilai perusahaan dimana pengukurannya dilakukan dengan rasio PBV, pada perusahaan yang bergerak dibidang manufaktur yang tercatat di Bursa Efek Indonesia (BEI). Penelitian ini menggunakan 50 sampel perusahaan manufaktur yang tercatat dalam BEI dan pemilihan sampel penelitian ini menggunakan metode purposive sampling, selama periode penelitian 2016 hingga 2018. Data dianalisis menggunakan model regresi berganda untuk menganalisis kontribusi variabel bebas yang mempengaruhi variabel terikat. Hasil empiris penelitian menjelaskan bahwa ukuran perusahaan dan ROA mempunyai pengaruh yang signifikan terhadap nilai perusahaan. DPR, CR dan DAR tidak mempunyai dampak yang signifikan terhadap nilai perusahaan.
Pengaruh PDB, Inflasi, Tingkat Suku Bunga dan Nilai Tukar Rupiah terhadap Indeks Harga Saham JAKPROP yang Terdaftar di Bursa Efek Indonesia Chendra Gunawan; Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (880.148 KB) | DOI: 10.24912/jmbk.v1i1.4758

Abstract

This research aims to find out and analyze the effects of variable GDP, Inflation, Interest rates, Exchange rate on share prices of listed property sector in Indonesia Stock Exchange. The object population in this study is a company incorporated in the listed Property & Real Estate Index sector (JAKPROP) in Indonesia Stock Exchange (BEI) from 2008 to 2017. This study uses Ordinary Least Square analysis to determine the effect of independent variables on the Property & Real Estate Index sector JAKPROP. Based on t test, GDP is significant, Inflation is not significant and BI Interest rate is significant effect, while the variable Exchange rate have a significant effect on property and Real Estate sector stock price index. Results simultaneously with the F test showed that all the independent variable significantly influenced on the stock price index Property & Real Estate sector. So, the result is the independen variable GDP, Bi-rate & Exchange-rate has an influence effect on the stock price index of listed Property & Real Estate sector JAKPROP in Indonesia Stock Exchange. 
Faktor-faktor Penghambat Masuknya Barang Impor dari Pelabuhan Tanjung Priok sampai ke Importir PT XYZ Cavin Handoko; Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i2.17846

Abstract

Currently, import activities are experiencing many barriers. These barriers cause importer profits to decline. This study aims to find out factors inhibiting the entry of imported goods from the Port of Tanjung Priok to importers of PT XYZ. The analysis method used in this study is a qualitative method by obtaining primary data from interviews by e-mail containing questions to 22 employees who work at PT XYZ. The results showed the factors of the entry barriers of imported goods to PT XYZ are imported document errors, lack of port facility, and the break-down of the custom electronic system. Therefore, these barriers need to be corrected so that imported goods to PT XYZ will be in better shape. Saat ini kegiatan impor mengalami banyak hambatan. Hambatan ini menyebabkan keuntungan importir menurun. Penelitian ini bertujuan untuk mengetahui faktor-faktor penghambat masuknya barang impor dari Pelabuhan Tanjung Priok sampai ke importir PT XYZ. Metode analisis yang digunakan dalam penelitian ini adalah kualitatif dengan memperoleh data primer yang dikumpulkan dari hasil wawancara melalui e-mail yang berisi pertanyaan kepada 22 karyawan yang bekerja di PT XYZ. Dengan menjelaskan hasil wawancara diperoleh bahwa faktor penghambat masuknya barang impor sampai ke PT XYZ disebabkan kesalahan dokumen impor, masalah fasilitas pelabuhan dan down system dari Bea Cukai berdampak pada terhambatnya masuknya barang impor sampai ke PT XYZ. 
Pengaruh Perceived Usefulness, Perceived Ease of Use dan Trust terhadap Minat Konsumen dalam Penggunaan Ulang Go-Pay di Kota Jakarta Eko Sandy; Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i1.10275

Abstract

The number of E-Wallet users in Indonesia keep increasing every year since it’s first launching. Several E-Wallet brands compete to be the best E-Wallet in Indonesia. One of them is Go-Pay. This research aims to find out the effect of perceived usefulness, perceived ease of use, and trust on intention to reuse of Go-Pay in Jakarta. A descriptive quantitative research was conducted by analysing data collected from online questionaire survey of 105 respondents. The method to analyse the data is by using multiple linear regression. The result showed that, perceived usefulness did not affect the reuse intention of Go-Pay customers significantly. Whilst perceived ease of use and trust did affect the reuse intention of Go-Pay customers significantly. Trust value has the strongest relationship toward reuse intention of Go-Pay customers. Therefore, Go-Pay company needs to maintain customers trust and also increase or retain Go-Pay application ease of use in doing payment. Jumlah transaksi dan pengguna E-Wallet terus bertambah setiap tahunnya sejak pertama kali diluncurkan. Beberapa perusahaan E-Wallet saling bersaing untuk menjadi E-Wallet terbaik di Indonesia, salah satu perusahaan E-Wallet adalah Go-Pay. Penelitian ini memiliki tujuan untuk mencari pengaruh perceived usefulness, perceived ease of use, dan trust terhadap intention to reuse Go-Pay di Jakarta. Penelitian deskriptif kuantitatif dipilih dan dilakukan terhadap 105 data responden terpilih. Teknik Analisa regresi linear berganda dipilih dan diolah menggunakan perangkat lunak SPSS 24. Hasil menunjukkan bahwa perceived usefulness tidak memiliki pengaruh yang signifikan terhadap intention to reuse konsumen Go-Pay, namun perceived ease of use dan trust berpengaruh secara signifikan terhadap intention to reuse konsumen Go-Pay. Trust mendapatkan nilai signifikansi yang lebih tinggi terhadap intention to reuse konsumen Go-Pay. Sebagai kesimpulan, hasil penelitian dapat memberikan saran kepada perusahaan Go-Pay untuk mempertahankan kepercayaan konsumen serta meningkatkan atau mempertahankan kemudahan dalam melakukan transaksi menggunakan Go-Pay.
Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Honda Brio Satya Terhadap Minat Beli Pelanggan di Jakarta Dimas Rizky; Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 4 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i4.8679

Abstract

The purpose of this study is to examine the effects of brand image, perceive price and product quality on purchase intention. The number of sample in this study was 160 respondents consisting of potential customers and the customers Honda Brio Satya of PT. Honda Prospect Motor in Jakarta. The technique to sampling unit analysis was convenience nonprobality sampling method. The results of this study as follow. First, it was found that brand image has a positive and significant effect on purchase intention. Second, perceive price has a positive and significant effect on purchase intention. Third, product quality has a positive effect on purchase intention. Fourth, brand image, price perception and product quality jointlyl effect purchase intention of Honda Brio customer. Therefore, to improve the purchase intention of the customers, the company should give a great concern to brand image, price and the quality of Honda car production.
Pengaruh Pelatihan, Motivasi dan Kompensasi terhadap Kinerja Karyawan Perusahaan Kontraktor PT XYZ Yohanes Alexander; Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.11868

Abstract

The success of a construction company PT XYZ lies in the timeliness of completion and the resulting quality. To be successful in the construction sector, company performance must be maximized from day to day. Company performance, one of which is determined by the performance of each of its employees individually and together in a team. The purpose of this study is to analyze the effects of the training, motivation and compensation received on the performance of employees. This research is descriptive in nature and the data was obtained by distributing questionnaires to 100 respondents who work as the employees of the construction company PT XYZ. The data collected from questionnaires were then analyzed by using PLS-SEM (Partial Least Square - Structural Equation Modeling) method. The study found that training, motivation and compensation have a positive and significant effects on the performance of employees at PT XYZ. Therefore, training, motivation and compensation must be given to the employees of PT XYZ so that their works’ performances will be in a better shape.  Keberhasilan perusahaan konstruksi PT XYZ terletak pada ketepatan waktu penyelesaian dan kualitas yang dihasilkan. Untuk dapat berhasil di bidang konstruksi, maka kinerja perusahaan dari hari ke hari harus maksimal. Kinerja perusahaan, salah satunya ditentukan oleh kinerja dari masing-masing karyawannya secara individual maupun bersama-sama dalam sebuah tim. Tujuan penelitian ini adalah menganalisa pengaruh dari pelatihan, motivasi dan kompensasi yang diterima terhadap kinerja dari karyawan. Penelitian ini bersifat deskriptif dan data diperoleh dengan membagikan kuesioner ke 100 karyawan perusahaan konstruksi PT XYZ. Data tersebut kemudian dianalisis dengan metode PLS-SEM (Partial Least Square - Structural Equation Modeling). Studi ini menemukan bahwa pelatihan, motivasi dan kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan PT XYZ. Oleh karena itu, PT XYZ penting memberikan perhatian terhadap ketiga faktor ini agar kinerja karyawannya semakin membaik.
Co-Authors Andy Sucipto Anita Carolina Lombongkaehe Aries Santoso By Venansius Kenny Cavin Handoko Chendra Gunawan Christian Chandra Kusuma Clarisa Stefaniem Deynis Devlin Dimas Rizky Dylen Limto Edi Sucipto Tanady Eko Sandy Elsa Amanda Eric Karinka Ganesia Ganesia Geaffary Aji Nugraha Giovanni Giovanni Handojo Wibawanto Soetikno Haris Kristanto Haris Maupa Hendra Saputra Jennifer Dinata Kelvin Kelvin Kelvin Riandy Koko Andianto Kristian Irfansius Levina Justine Marco Widjaja Marvin Louis Reinaldo Saputra Reynard Reynard Robert Gorevi Sanjaya Romy Lawandi Rudi Darmawan Selvi Selvi Shania Roselyn Ong Silvanus Hardianto Hokardi Sulaiman, Syarifuddin Surya Ardi Tawi Djaya Widya Lionitan Willyana Cendrawati Yohanes Alexander Yovita Teja