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All Journal International Journal of Community Service Learning Jurnal STEI Ekonomi Jurnal Ekonomi Jurnal Multidisiplin Sahombu
Luluk Nur Azizah
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Factors Affecting The Interest of Using Financial Technology (Fintech) Abid Muhtarom; Inka Alda Putri Wahyulicha; Evi Fitrotun Najiah; Ruswaji Ruswaji; Lilik Nurkholidah; Uzlifatul Masruroh Isnawati; Luluk Nur Azizah
Jurnal Ekonomi Vol 29 No 02 (2020): [Jurnal STEI Ekonomi - JEMI] Vol. 29 No. 02 (Desember - 2020)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v29i2.284

Abstract

- Research has been conducted on the perception of usability, the perception of the speech, the perception of comfort, risk and confidence in the interest in using financial technology in the economics Faculty of Islamic University of Lamongan. This research aims to know the perception of usability, perception of the speech, perception of comfort, risk and confidence in the interest of using financial technology in economics Faculty of Islamic University of Lamongan. This study used quantitative approach using Survey research type. The sampling technique used is purposive sampling, the population in this research is the economics faculty student of the Islamic University of Lamongan school year 2019-2020, So that the selected sample as much as 95 students were counted from the Slovin formula. The analysis is done by spreading a poll or questionnaire online then conducted partial and simultaneous tests using independent sample T-Test with significant value 0,05. A partial test has been performed and produced tCount Greater than the ttable (X1 = 1,466<1,66216. X2 = 0,819>1,66216. X3 = 1,150<1,66216, X4 = -0,556<1,66216, X5 = 3,446<1,66216). So it can be known that the perception of usability, perception of benefits, perception of comfort, and risk does not have the influence of inopportune interest in using financial technology while the trust variable has partial influence on interest Using financial technology. And simultaneous testing has been conducted, produced FCount Greater than the Ftable (10,853>2,32). So it can be known that the perception of usability, the perception of ease, perception of comfort, risk and trust have a simultaneous influence on interest in using financial technology.
Pelatihan Digital Marketing dan Inovasi Produk Hasil Olahan Udang Pada UKM Guna Mempertahankan Perekonomian di Masa Pandemi COVID 19 Yunni Rusmawati DJ; Luluk Nur Azizah
International Journal of Community Service Learning Vol. 6 No. 3 (2022): August 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v6i3.48028

Abstract

Kurangnya penggunaan teknologi dalam proses pemasaran produk udang rebon, berdampak pada rendahnya nilai jual produk UMKM masyarakat. Untuk mengatasi permasalahan tersebut maka masyarakat membutuhkan pelatihan penggunaan media digital marketing. Adapun tujuan dari pelaksanaan program pengabdian masyarakat ini yakni untuk meningkatkan kemampuan masyarakat dalam penggunaan digital marketing. Penelitian ini termasuk kedalam jenis pengabdian kepada masyarakat dengan subjek penelitian yakni 10 kelompok masyarakat sebagai pelaku UMKM dan 30 kelompok mitra. Pengabdian kepada masyarakat dilakukan dalam tiga tahap pelaksanaan yang terdiri dari tahap awal, pelaksanaan, dan tahap akhir. Kegiatan pelatihan meliputi peningkatan pengetahuan manajemen dan penerapan strategi pemasaran digital dan media sosial serta peningkatan pengetahuan terkait manajemen bisnis sehingga tersistematis dengan baik. Pendekatan tindak lanjut adalah bimbingan teknis dan pendampingan untuk menganalisis pemahaman mitra dalam praktik hasil pelatihan melalui pertemuan rutin. Tim Pengabdi melakukan pemantauan untuk mengevaluasi efektivitas mempromosikan produk dengan Facebook Marketplace harus digunakan sebagai dokumen penilaian. Hasil pelaksanaan kegiatan menunjukkan bahwa kegiatan pelatihan dapat diikuti dengan baik oleh pelaku UMKM, serta dapat meningkatkan keterampilan pelaku UMKM dalam hal pembuatan produk dan penggunaan teknologi digital marketing.
Analysis Behavior Consumer Regarding Product Purchase Interest Processed Pond Fish In Traditional Markets Regency Lamongan Bhiaztika Ristyanadi; Luluk Nur Azizah; Suyoto, Suyoto
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Study This aim For analyze characteristics and behavior consumer as well as analyze connection between influencing factors behavior consumer to decision consumer buy product processed fish in traditional markets. Study This carried out from May to June 2024 in traditional markets regency Lamongan. Method used is method studies case. Retrieval technique sample use method accidental sampling with amount respondents in study This 109 respondents. Analysis data use model regression linear multiple with SPSS. In study This variable free covers culture (X1), social (X2), personal (X3), psychology (X4), price (X5), income (X6), quantity dependents (X7), and tastes (X8). Variable bound is decision buy (Y). Variable free in a way simultaneous influential significant to decision purchase product processed fish. Whereas in a way Partial factors that are significant influence decision buy product processed fish is factor culture (X1), factor psychological (X4), factor price (X5), factor income (X6), factor dependent (X7), and taste factors (X8). Behavioral factors the most dominant consumer influence decision buy product processed fish at traditional markets in the district Lamongan is factor psychological (X4).
Analysis of The Influence of Trust, Commitment, Communication, and Complaint Handling on Consumer Loyalty at MDC Trans Lamongan Evi Fitrotun Najiah; Luluk Nur Azizah; Henny Mahmudah
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

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Abstract

The development of the business world is moving very fast due to the wide open globalization for business actors. Many companies consider that loyal consumers will be able to improve the long-term survival of the company. The purpose of this study is to determine how trust, commitment, communication and complaint handling influence consumer loyalty, so that the following hypothesis is proposed: It is suspected that trust, commitment, communication, and complaint handling have an influence on consumer loyalty partially and simultaneously. and it is suspected that the complaint handling variable is the dominant variable that influences consumer loyalty. MDC Trans Lamongan services. The results of the analysis show that all collected data are valid and reliable, there is no multicollinearity and heterocollinearity. The SPSS output results also show that the multiple correlation value is 0.971 and the coefficient of determination (R2 ) is 0.944. From the t-table calculation, the results are 1.9921 and the calculated t X1 is 2.233 X2 is 6.636. X3 is 4.487 and X4 is 6.209, indicating that there is a partial or individual influence. Meanwhile, after the f-table calculation, the f-table value is 2.49 and the calculated f is 313.933, indicating that there is a simultaneous or joint influence. Meanwhile, from the multiple linear regression analysis test, the value of Y = -4.444 + 0.199 X1 + 0.498 X2 + 0.304 X3 + 0.652 X4 is obtained. The conclusion of this study is that there is a partial influence shown based on the t-test which explains that the Trust variable has a significant positive effect on Consumer Loyalty. There is a simultaneous influence known from the F test that Trust, Commitment, Communication, and Complaint Handling have a significant positive effect on Loyalty, and it is known that the complaint handling variable is the variable that has the most influence on Consumer Loyalty.
Co-Authors Bhiaztika Ristyanadi Evi Fitrotun Najiah Henny Mahmudah Inka Alda Putri Wahyulicha Isnawati, Uzlifatul Masruroh Lilik Nurkholidah Muhtarom, Abid Ruswaji Ruswaji Suyoto Suyoto Yunni Rusmawati DJ