Article Per Year (5 Year)
p-Index From 2021 - 2026
2.426
P-Index
This Author published in this journals
All Journal INFORMASI Jurnal Pemikiran Sosiologi Journal of Social Studies (JSS) Lektur, Jurnal Ilmu Komunikasi
Gilang Jiwana Adikara
Universitas Negeri Yogyakarta
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Motivasi partisipasi pengguna media sosial dalam produksi dan distribusi user generated content (studi kasus meme Mixue) Priatama, Ryan; Adikara, Gilang Jiwana
Lektur: Jurnal Ilmu Komunikasi Vol 7, No 2 (2024): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v7i2.21776

Abstract

Abstrak            Penelitian ini bertujuan untuk melihat dasar motivasi partisipasi pengguna media sosial dalam memproduksi dan mendistribusi meme Mixue di akun media sosialnya. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif studi kasus. Penelitian ini dilakukan secara daring melaui Zoom Meeting dengan tiga informan yaitu, pemilik akun Ghosty’s Comic, social media specialist Kyou Hobby Shop, dan pemilik akun Dane Rama sebagai sumber data primer. Sedangkan sumber data sekunder didapatkan dari studi kepustakaan, dokumentasi, dan arsip. Teori yang digunakan adalah Model of Motivastions for User Generated Content oleh Vong, A., Stax, M. (2017). Hasil penilitian menunjukan: (1) Meme Mixue termasuk dalam User Generated Content; (2) Bentuk partisipasi yang dilakukan adalah expression; (3) Self-expression, self-actualization, self-presentation, identity formation, self-assurance, gain rewards, professional advancement, intrinsic enjoyment, dan habit merupakan motivasi personal yang dimiliki informan; (4) Social norm, social recognition, social networking, social experience, peer communication, information gathering, dan information dissemination merupakan motivasi sosial yang dimiliki informan; (5) Motivasi dimensi brand yang dimiliki informan adalah brand recognition dan brand affiliation; (6) Terdapat delapan motivasi yang saling terintegrasi dalam motivasi personal dan motivasi sosial; (7) Dan terdapat penemuan baru bahwa satu dimensi motivasi dapat saling berintegrasi. Kata Kunci : Media Sosial, Meme Mixue, Motivasi, User Generated Content Abstract            This research aims to examine the underlying motivations for user participation in producing and distributing Mixue memes on their social media accounts. The research methodology employed is descriptive research with a qualitative case study approach. The study was conducted online via Zoom Meeting with three informants: the owner of Ghosty’s Comic account, a social media specialist from Kyou Hobby Shop, and the owner of Dane Rama account as primary data sources. Secondary data sources were obtained from literature review, documentation, and archives. The literature used for this research is Model of Motivastions for User Generated Content by Vong, A., Stax, M. (2017). The research findings indicate: (1) Mixue memes are classified as User Generated Content; (2) Forms of participation include expression; (3) Personal motivations identified among informants include self-expression, self-actualization, self-presentation, identity formation, self-assurance, gain rewards, professional advancement, intrinsic enjoyment, and habit; (4) Social motivations among informants include social norm, social recognition, social networking, social experience, peer communication, information gathering, and information dissemination; (5) Brand dimension motivations among informants are brand recognition and brand affiliation; (6) Eight motivations are integrated within personal and social motivations; (7) A new finding indicates that one dimension of motivation can be mutually integrated.Keywords : Mixue Memes, Motivations, Social Media, User Generated Content
TIKTOK IN COLLEGE PROMOTION: A CASE STUDY OF POPULAR COLLEGE TIKTOK ACCOUNTS IN YOGYAKARTA Ekawati, Ratna; Jiwana Adikara, Gilang; Prasetyo Nugroho Saputro, Eko; Ikrima, Nabila; Aulia, Anugerah Tesa
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24381

Abstract

Popularitas TikTok membuat aplikasi ini tidak hanya digunakan untuk hiburan, tetapi juga sebagai alat promosi yang efektif. Fitur-fitur yang ada di TikTok mampu menciptakan tren viral yang menjadikannya sebagai pilihan pemasaran yang potensial karena dapat melibatkan pengguna secara langsung dan memberikan dampak yang lebih besar. Selain banyak digunakan oleh lembaga bisnis, TikTok juga digunakan oleh lembaga pendidikan. Banyak perguruan tinggi dan universitas yang menggunakannya untuk berkomunikasi dengan mahasiswa, mengunggah konten yang berhubungan dengan kehidupan kampus, kegiatan mahasiswa, dan memperbarui informasi terkini. Penggunaan TikTok oleh lembaga pendidikan membantu menciptakan hubungan yang lebih dekat dan lebih personal dengan civitas akademika. Tren tersebut menarik karena setiap perguruan tinggi memiliki strategi yang berbeda dalam memanfaatkan konten TikTok. Penelitian ini bertujuan untuk menganalisis gaya konten TikTok di berbagai perguruan tinggi dan mengukur efektivitas strategi tersebut berdasarkan tingkat keterlibatan yang diperoleh oleh setiap akun TikTok perguruan tinggi yang diteliti. Penelitian ini menggunakan metode analisis konten kualitatif. di Universitas Negeri Yogyakarta, Universitas Gadjah Mada, dan Universitas Pembangunan Nasional Veteran Yogyakarta, Universitas Atmajaya dan Universitas Amikom.
K-popfication in the Indonesian Political Arena: The Phenomenon of @aniesbubble on X Andina, Tri Kurnia Revul; Ikrima, Nabila; Akalili, Awanis; Adikara, Gilang Jiwana; Setiawan, Benni
Jurnal Pemikiran Sosiologi Vol 12, No 1 (2025): June
Publisher : Departemen Sosiologi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jps.v12i1.104201

Abstract

Political years in Indonesia have always presented new and unexpected occurrences, including campaign strategies and activities of candidate supporters. Social media has played a significant role in shaping these patterns due to its ability to mobilize the community. One of the campaigns in the 2024 presidential election was the @aniesbubble account on X, a supporter of presidential candidate 01 Anies Baswedan. When it first appeared, this account drew widespread attention for its similarities to a Korean Pop (K-Pop) fan account. Anies was portrayed as an idol, while @aniesbubble is a fan account dedicated to sharing updates and information about him. Other accounts affiliated with @aniesbubble: @olpproject, and @haveniesday further amplified this strategy. This study aims to examine the 'K-popfication' (K-pop-inspired communication) of the content produced by the three accounts on X. This study employs a qualitative content analysis method to see the elements of 'K- popfication' in tweets or messages published within December 2023 and February 2024. The results reveal significant elements of ‘K-popfication’,, signaling a new era in Indonesian politics, defined by the pervasive use of social media and a more proactive and participatory audience dynamic. In addition, this research shows that the communication aspect was reflected in the creative use of social media and political support for Anies Baswedan and Muhaimin Iskandar was reflected in various online and offline activities. Lastly, thses accounts played crucial roles in spreading information about the candidates as they gained early access to information by attending and participating in Anies and Muhaimin’s events.
POPULARIZATION OF JAZZ MUSIC BY JAZZMBENSENEN COMMUNITY ON THE SPOTIFY Setiana, Rizqi Yudha; Adikara, Gilang Jiwana
Informasi Vol. 55 No. 1 (2025): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to describe the Jazzmbensenen Community's efforts to popularize Jazz music in Yogyakarta through Spotify. Using a descriptive qualitative case study approach, the study utilizes primary data from in-depth interviews and secondary data from documentation. Data analysis involves data condensation, presentation, and conclusion drawing. The findings reveal that the Jazzmbensenen community adapts European Jazz to the local culture of Yogyakarta, incorporating local events and elements into lyrics, cover art, and album titles using a constructionist approach. This strategy eliminates the elitist stigma of Jazz, preserving its Yogyakarta roots and creating a unique, accessible character. Consequently, Jazz music becomes more approachable and enjoyable for people from all walks of life, enriched with a local flavor.   Keywords: Jazz Music, Jazzmbensenen Community, Local Culture, Popularization, Spotify.
Students’ Interpersonal Communication in Building Closeness With Lecturers and Fellow Students in The Digital Era Ekawati, Ratna; Saputro, Eko Prasetyo Nugroho; Adikara, Gilang Jiwana; Aulia, Anugerah Tesa; Audrey, Arselma Trus'tee
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 4 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i4.25502

Abstract

This study aims to examine how interpersonal communication among Communication Science students at Universitas Negeri Yogyakarta contributes to building relationships with lecturers and peers, as well as to identify factors influencing its effectiveness in both face-to-face and digital contexts. This research employed a qualitative approach.The informants were Communication Science students from the 2022, 2023, and 2024 cohorts, selected through purposive sampling. Data were collected through in-depth interviews and analyzed using thematic analysis with source triangulation to ensure data validity. The findings indicate that face-to-face communication is perceived as more effective in fostering openness, empathy, supportiveness, positivity, and equality due to the presence of nonverbal cues and immediate feedback. Digital communication, meanwhile, functions as a complementary medium that offers flexibility and accessibility, particularly for academic information exchange. The effectiveness of interpersonal communication is influenced by message clarity, constructive feedback, appropriate and polite language use, relational equality, empathy, emotional closeness, timing, and flexibility in digital communication. This study highlights the importance of integrating face-to-face and digital communication to establish effective and harmonious academic relationships in higher education.
Co-Authors anisa rahmahlia wismasari Anugerah Tesa Aulia Audrey, Arselma Trus'tee Awanis Akalili Benni Setiawan Fakhry Adhimas Harenda Fitriani Dian Pertiwi Galuh Citra Ananda Widia Grandyforceta Grandyforceta Ines Nisa Aziza Nabila Ikrima Priatama, Ryan Ratna Ekawati Saputro, Eko Prasetyo Nugroho Setiana, Rizqi Yudha Tri Kurnia Revul Andina Ulul Azmi Muhsin Vivi Dhiya Lutfhiyah