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Syofian
Universitas Prof Dr Hazairin SH Bengkulu
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Use Of Digital Media In Developing Umrah Packages At PT Tisaga Multazam Utama Tour Bengkulu Anggriani Soleha; Syofian Syofian; Arifah Hidayati
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.123

Abstract

In this era of ever-growing globalization, it cannot be avoided that the development of Information Technology is experiencing rapid progress. Business people are now taking advantage of this technology to promote and market their products so that they are better known in society. The digital era has made it easier for people to get information, communicate, and even carry out transactions. This change in behavior also affects company marketing strategies, which are now increasingly shifting towards digital marketing. The use of digital media has become a solution for companies in marketing and promoting their products. PT. Tisaga Multazam Utama Tour in Bengkulu uses various digital media platforms such as Facebook, Instagram, WhatsApp and TikTok. Through this media, companies can effectively convey information about various promotional packages, including prices and types of packages offered. The presence of social media makes it easier for prospective pilgrims to obtain information about Umrah travel packages provided by companies. This research uses a descriptive approach that describes phenomena with data that is accurate and arranged systematically. Based on the interview results, it can be seen that the majority of Umrah pilgrims access social media, with 69 people following, while only 13 people do not follow. The research results also show that the digital media platform is most widely used by pilgrims to find out about PT Umrah packages. Tisaga Multazam Utama Tour is Facebook and WhatsApp, with a total of 28 respondents. SWOT analysis is carried out to identify the company's internal factors (strengths and weaknesses) and external factors (opportunities and threats). The results of the analysis show that the company's internal strengths are more dominant than weaknesses, and from the external side, opportunities are more significant than threats. This shows that the company has strengths that can be utilized to optimize the opportunities around it.
Pengaruh E-Trust, Online Customer Review, Online Customer Rating dan Content Based Influencer terhadap Keputusan Pembelian Kosmetik Merek Skintific di Tiktok Shop (Studi Kasus Mahasiswa Unihaz Prodi Manajemen) Arifah Hidayati; Syofian Syofian; Diny okta Sari
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.816

Abstract

Urgensi dalam penelitian ini adalah semakin canggihnya teknologi tentu memberikan pengaruh besar kepada para industri content creator atau influencer dalam berbisnis secara online. Namun, berjualan secara online tentu banyak yang perlu di perhatikan seperti kepuasan pembelian atau konsumen, rating, view dan lain sebagainya. Tujuan dari penelitian ini yaitu untuk mengetahui seberapa besar Pengaruh E-Trust, Online Customer Review, Online Customer Rating dan Content Based Influencer terhadap Keputusan Pembelian Kosmetik Merek Skintific di Tiktok Shop. Metode dalam penelitian ini adalah penelitian kuantitatif. Teknik pengambilan sampel adalah purposive sampling. Dalam penelitian ini data bersumber dari penyebaran kusioner (Google Form) yang akan disebarkan secara online kepada mahasiswa unihaz prodi manajemen yang pernah melakukan pembelian kosmetik merek skintific di tiktok shop. Populasi penelitian ini adalah mahasiswa unihaz prodi manajemen yang pernah melakukan keputusan pembelian kosmetik merek skintific di tiktok shop, peneliti menggunakan rumus hair dimana 24 indikator x 5 = 120 responden. Penelitian ini menggunakan skala likert, dengan Alat bantu SPSS 25. Hasil dari penelitian ini adalah; (1) E-Trust berpengaruh terhadap  keputusan  pembelian Kosmetik Merek Skintific Di Tiktok Shop, (2) Online Customer Review berpengaruh terhadap keputusan  pembelian Kosmetik Merek Skintific Di Tiktok Shop, (3) Online Customer Rating berpengaruh terhadap keputusan  pembelian Kosmetik Merek Skintific Di Tiktok Shop, (4) Content Based Influencer berpengaruh terhadap keputusan  pembelian Kosmetik Merek Skintific Di Tiktok Shop dan (5) Ada pengaruh secara simultan variabel E-Trust, Online Customer Review, Online Customer Rating Dan Content Based Influencer Terhadap Keputusan Pembelian Kosmetik Merek Skintific Di Tiktok Shop. Dapat disimpulkan E-Trust berpengaruh secara signifikan terhadap Keputusan Pembelian Kosmetik Merek Skintific Di Tiktok Shop, hal ini menunjukkan bahwa tingkat kepercayaan konsumen terhadap toko online, informasi produk, ulasan pelanggan, dan reputasi penjual di TikTok Shop memainkan peran penting dalam mendorong konsumen untuk melakukan pembelian.
Co-Authors Anggriani Soleha Apriano Rinaldo Putra Arifah Hidayati Bayu Putra Ananda Christian Nano Putra Dafa Saelendra Diny okta Sari Fauzan Fauzan Febbyola Nanda Amita Idham Lakoni Janusi Waliamin Markoni Markoni Puspita, Veny Ragil Sunahar Sintia Safrianti