Article Per Year (5 Year)
p-Index From 2020 - 2025
2.189
P-Index
This Author published in this journals
All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis JURNAL ILMIAH M-PROGRESS Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Journal of Accounting and Finance Management (JAFM) Jurnal Pena-Mas Akuntansi Pelita : Jurnal Penelitian, Terapan dan Aplikatif Greenation International Journal of Tourism and Management
Novawiguna Kemalasari
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pengabdian kepada Masyarakat

 1 
PEMBERDAYAAN UMKM MELALUI PENERAPAN STRATEGI MARKETING AFFILIATE DI TIKTOK Diana Novita; Novawiguna Kemalasari; Ahmad Badawi Saluy; Herly Nurrahmi; Jeni Andriani; Hanifah, Hanifah; Susanto, Susanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian masyarakat ini bertujuan untuk memberdayakan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan platform TikTok sebagai sarana pemasaran digital melalui strategi affiliate marketing. Inisiatif ini dilatarbelakangi oleh tren pertumbuhan ekonomi digital serta meningkatnya penggunaan media sosial sebagai alat promosi yang efektif, terutama di kalangan generasi muda. Kegiatan dilaksanakan di wilayah Peninggaran, Jakarta Selatan, dengan melibatkan pelaku UMKM dari berbagai sektor, seperti fesyen, kuliner, dan produk kerajinan. Metode pelaksanaan mencakup tahapan pelatihan intensif mengenai konsep affiliate marketing, praktik pembuatan akun TikTok Shop dan program afiliasi, pembuatan konten video promosi, serta pendampingan teknis dalam optimalisasi algoritma TikTok dan pemanfaatan creator affiliate. Hasil kegiatan menunjukkan bahwa terdapat peningkatan signifikan dalam pemahaman dan keterampilan peserta dalam menggunakan TikTok sebagai alat pemasaran. Sebanyak 80% peserta mampu mengaktifkan fitur afiliasi dan mengunggah konten promosi, sementara 65% peserta melaporkan peningkatan trafik toko online mereka, dan sebagian di antaranya mulai mendapatkan konversi penjualan dalam dua minggu pasca pelatihan. Selain itu, peserta mulai membentuk jejaring kolaborasi dengan content creator lokal untuk memperluas jangkauan promosi. Kegiatan ini diharapkan dapat menjadi model pemberdayaan digital berbasis platform media sosial, yang tidak hanya meningkatkan literasi digital UMKM, tetapi juga mendorong mereka untuk bertransformasi secara adaptif dan inovatif di tengah persaingan pasar digital yang kian dinamis
PENTINGNYA KEWIRAUSAHAAN DAN PROPOSAL CANVAS UNTUK WIRAUSAHAWAN MUDA Novawiguna Kemalasari; Nengzih, Nengzih
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship not only creates job opportunities for individuals but also fosters creativity and innovation. According to research conducted by the Global Entrepreneurship Monitor (GEM) in 2024, approximately 27% of the youth in Indonesia express an interest in starting their own businesses (GEM, 2024). This statistic indicates a strong entrepreneurial spirit among young people. By leveraging technology and social media, they can access a broader market and introduce innovative products or services. This community service activity aims to increase the capacity of the community, especially young people, in managing the MSMEs that have been run. The training was carried out directly on the Mercu Buana University campus and was held via Google Meet on April 29, 2025 and April 30, 2025 with 100 participants from the Young MSMEs of Kembangan District, West Jakarta. The training methods include material presentation, discussion, and direct practice, covering topics such as making natural soap, making fruit noodles, business proposals using the canvas method. The evaluation results showed that 90% of participants were satisfied with the material presented and considered this training useful for improving information and quality in running their MSMEs. The implications of this activity include providing a choice of renewable product innovations, proposal quality to attract investors, improving family financial well-being, resilience in the face of economic shocks, contributing to broader economic stability. Similar activities need to be continuously carried out and developed to provide a broader positive impact on society and the Indonesian economy
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Bari Abdul Bari Abdul Bari Ahmad Badawi Saluy Diana Novita Diana Novita Eko Wahyudi hanifah hanifah Ilmil Fazri, Darul Jeni Andriani Marina Marina Martinus Bangapadang, Adrial Masydzulhak Djamil Mulyanto Syawal Nengzih Nengzih Nur Ikhwansyach, Radian Nurrahmi, Herly Pratiwi, Riri Putriranti, Reyfira Redi Perdiansyah Riyan Setiawan Roy Budiharjo Sinaga, Marida Sri Kurniawati Susanto Susanto Widyanto, Muhammad Laras Yananto Mihadi Putra Zulkarnain, Mardlo