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Sholihah, Dewi Deniaty
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Penerapan Lean Manufacturing Untuk Mengurangi Waste Sachet dan Mendukung Sustainability Production Aditya Rasyid Putri Marbangun; Dewi Deniaty Sholihah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.4762

Abstract

Peningkatan persaingan dalam industri manufaktur semakin menuntut banyak perusahaan agar dapat mengelola proses produksi secara efisien dan berkelanjutan. Salah satu permasalahan yang kerap dihadapi setiap perusahaan adalah tingginya angka waste dari produk yang dihasilkan. Waste merupakan kegiatan yang menghabiskan sumber daya tetapi tidak memiliki nilai tambah apapun. Salah satu perusahaan teh di kota Surabaya memiliki masalah waste dengan presentase yang cukup tinggi pada salah satu produknya. Produk yang memiliki presentase waste terbesar tersebut adalah individual sachet chamomile, yang dimana waste tersebut telah mencapai angka 16%. Waste tersebut berupa defect sealing dan kesalahan coding yang menyebabkan kemasan sachet terlipat rangkap dan kantong teh produk ikut ter-sealing. Waste ini secara langsung berdampak pada meningkatnya biaya produksi, kurangnya efisiensi proses, dan bertambahnya beban rework. Penelitian ini dibuat untuk mengidentifikasi penyebab utama waste tersebut melalui metode fishbone diagram dan 5 why analysis berdasarkan konsep lean manufacturing, serta mengaitkan hasil temuan dengan sustainability production. Metode penelitian ini dilakukan dengan observasi langsung ke lantai produksi dan wawancara bersama pihak terkait yang terlibat. Hasil identifikasi menunjukkan bahwa penyebab utama waste mayoritas karena material dari kantong teh dan ukuran kemasan sachet yang digunakan. Dengan adanya pendekatan lean manufacturing, perusahaan dapat mengurangi waste dan dapat mendukung keberlanjutan industri (green sustainability).
Optimalisasi Strategi Pemasaran Media Sosial untuk Meningkatkan Keterlibatan Pelanggan Berkelanjutan: Pendekatan Model AISAS Nanda Ratna Maharani; Dewi Deniaty Sholihah
Jurnal Manajemen Bisnis Eka Prasetya Vol 12 No 1 (2026): Edisi Maret 2026
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v12i1.806

Abstract

This study examines how the social media marketing strategy implemented by PT Trustmedis influences audience responses on Instagram using the AISAS model. As digital communication becomes increasingly essential for health-technology companies, the research explores how Instagram supports awareness, audience interest, and sustainable engagement within a B2B service context. This study uses a descriptive qualitative method through observation of Instagram content, analysis of digital insight documentation, and interviews with internal marketing and sales personnel. The findings indicate that promotional and storytelling-based content effectively capture attention and stimulate initial interest, while educational posts encourage audiences to seek further information related to digital health regulations and system functionalities. Audience actions commonly appear through WhatsApp Business inquiries, direct messages, and consultation form submissions, demonstrating Instagram’s role as a gateway for deeper engagement with potential partners. Testimonial content further strengthens credibility and supports sharing behavior among users. Overall, the integration of social media marketing components with the AISAS model illustrates how Trustmedis successfully guides audiences from awareness to action, while simultaneously fostering sustainable engagement through consistent and interactive communication. These findings highlight the strategic importance of structured content planning and customer-oriented messaging in enhancing digital marketing effectiveness for health-technology service providers.
Pemanfaatan Live Streaming untuk Meningkatkan Daya Tarik Konsumen dan Penjualan Produk Body Care Edelweis Heta Fananiti; Dewi Deniaty Sholihah
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i1.3670

Abstract

The purpose of this study was to determine the Utilization of Live Streaming to Increase Consumer Attraction and Sales of Body Care Products, With the right marketing strategy, products can be more competitive in the market while reaching a wider range of consumers, especially among young consumers who are familiar with technology. The collection technique in this service uses the AIDA model (Attention, Interest, Desire, Action) as a framework for analyzing the use of live streaming as a marketing strategy in increasing consumer attractiveness and sales of body care products. The results of the writing, The application of live streaming as a marketing strategy at CV Avero Indonesia has proven effective in attracting consumer attention and increasing sales. Live streaming increases interaction with the audience, consumer awareness of the product, and trust and emotional connection between the brand and consumers. It also expands audience reach through digital platforms. However, challenges such as dependence on technology stability and less engaging information delivery need to be overcome. Therefore, maintaining technological stability and enhancing content creativity are key to the success of the live streaming strategy going forward.
Peningkatan Partisipasi Masyarakat dalam Pengelolaan Bank Sampah untuk Mewujudkan Ekonomi Berkelanjutan Reiga Ritomiea Ariescy; Dewi Deniaty Sholihah; Devinta Nur Arumsari
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i1.3986

Abstract

Inefficient waste management often leads to negative impacts on the environment, health, and the economy of the community. One solution to address this issue is through the waste bank program, which not only reduces waste volume but also provides additional economic value to the community through recycling processes. This program is important for realizing a sustainable economy, especially in urban areas facing increasingly complex waste problems. This community service aims to enhance community participation in waste bank management in Gunung Anyar Tambak Village, as well as assess its impact on the local economy and environment. The applied methods include socialization to raise awareness about waste sorting, training for waste bank managers, and the implementation of a community-based waste management system. The results of this activity show a significant increase in community participation, from 25% to 60% within three months. Additionally, several families earned extra income from recycling waste. This program has also successfully raised environmental awareness among the community. The sustainability of the program requires further support from various parties, especially in strengthening capacity and maintaining existing facilities. Overall, this waste bank management shows great potential in creating a sustainable economy and improving the quality of life for the community.
DINAMIKA LIVE STREAMING COMMERCE: ANALISIS PENGARUH PERSEPSI HARGA, KESADARAN MEREK, DAN KETERLIBATAN PELANGGAN TERHADAP MINAT BELI KONSUMEN Fahrul Ardani; Siti Aminah; Dewi Deniaty Sholihah
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i2.19924

Abstract

This study aims to analyze the influence of Price Perception, Brand Awareness, and Customer Engagement on Purchase Intention for Aerostreet shoes through Shopee Live Streaming in Surabaya. This topic is essential in the field of digital marketing as these three variables play a key role in shaping consumer purchasing decisions, particularly in the increasingly popular context of live streaming e-commerce. The study seeks to provide a deeper understanding of how pricing, brand recognition, and consumer involvement can be optimized by businesses to enhance interest in local products amid intense competition. The research employs a quantitative approach using Partial Least Square (PLS) analysis, processed with SmartPLS software. The sample consists of 90 respondents selected using purposive sampling. Data were collected via an online questionnaire distributed to Shopee users in Surabaya who had previously viewed Aerostreet’s live streaming sessions. The findings reveal that both Price Perception and Brand Awareness have a significant positive effect on Purchase Intention, while Customer Engagement shows a significant negative effect. These results suggest that rational and cognitive factors outweigh emotional engagement in influencing purchase decisions in the live streaming context.
Peran Event Marketing dalam Meningkatkan Brand Awareness dan Engagement pada IFBEX (International Franchise and Business Exchange) 2025 Amanda Gracia Hamidah; Dewi Deniaty Sholihah
ManBiz: Journal of Management and Business Vol. 5 No. 1 (2026): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v5i1.11060

Abstract

This study analyzes the role of event marketing in increasing brand awareness and visitor engagement at IFBEX (International Franchise and Business Exchange) 2025, one of the largest business and franchise exhibitions in Indonesia. IFBEX features various activities such as brand showcases, business talks, workshops, and interactive activities designed to build rapport with exhibitors. Event marketing is considered capable of increasing exposure, expanding the market, and encouraging active interaction between brands and audiences. The study used a qualitative approach with a case study method through in-depth interviews with three internal informants from the IFBEX 2025 organizers involved in the planning, execution, and evaluation of the event. Data were obtained through interviews, direct observation during the event, and documentation in the form of insights into participant interactions at various event touchpoints. The study utilized Event Marketing theory with indicators of experiential value, interaction, and brand message delivery, as well as Keller's Brand Awareness and Engagement theory. The results showed that the IFBEX 2025 event marketing strategy successfully increased brand recall, strengthened attendees' direct experience with the brand, and encouraged active engagement through participatory activities. The study's conclusions confirm that event marketing has a significant impact on building awareness and engagement, particularly in the franchise industry, which requires an experiential and interactive approach.
Efektivitas Event Marketing dalam Meningkatkan Brand Awareness Produk vCloudPoint pada Pameran IFBEX 2025 Amanda Arum Puspitasari; Dewi Deniaty Sholihah
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 4 No. 1 (2026): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v4i1.736

Abstract

Tujuan dari penelitian ini untuk mengetahui seberapa efektif event marketing dalam meningkatkan brand awareness produk vCloudPoint pada pameran IFBEX 2025. Metode yang digunakan pada penelitian ini ialah kualitatif deskriptif dengan teknik purposive sampling, di mana data primer didapatkan melalui wawancara langsung terhadap pengunjung yang datang ke booth pameran, menerima penjelasan staf, dan menunjukkan ketertarikan terhadap produk. Data dianalisis menggunakan acuan empat indikator brand awareness menurut Keller, yaitu recognition, recall, purchase intention, dan consumption, serta dikaitkan dengan konsep event marketing yang berasal dari Woot dan Masterman. Hasil penelitian yang didapat menunjukkan bahwa event marketing mampu meningkatkan pengenalan awal mengenai produk, di mana pengunjung yang awalnya tidak mengenal vCloudPoint menjadi paham mengenai fungsi dasar dan konsep kerja dari produk setelah menerima penjelasan langsung dari staf. Pengunjung juga dapat mengingat kembali informasi mengenai produk, menunjukkan ketertarikan untuk dapat menerima informasi lanjutan, serta mulai membayangkan potensi penggunaan produk dalam konteks operasional bisnis. Secara keseluruhan, pameran IFBEX 2025 terbukti efektif sebagai media pemasaran dalam membentuk brand awareness terhadap produk vCloudPoint.
Implementasi Sistem ERP Aplikasi Zoho untuk Meningkatkan Efektivitas Kinerja Karyawan Linda Yogta Fiana; Dewi Deniaty Sholihah
Jurnal Ilmiah Sistem Informasi Vol 5 No 1 (2026): January: Jurnal Ilmiah Sistem Informasi
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/zc5fk546

Abstract

Perkembangan pesat Enterprise Resource Planning (ERP) telah mengubah praktik manajemen organisasi secara signifikan, terutama dalam hal penggabungan fungsi sumber daya manusia (SDM) dan keuangan. Penelitian ini bertujuan untuk mengevaluasi efektivitas sistem Zoho ERP khususnya Zoho People dan Zoho Books dalam pengelolaan data karyawan dan keuangan dalam meningkatkan kinerja  karyawan di PT Inovasi Teknologi Solusindo (Trustmedis). Metode yang digunakan adalah kualitatif deskriptif melalui wawancara mendalam dengan staf HRGA dan Finance, observasi implementasi sistem, serta analisis dokumentasi. Hasil penelitian menunjukkan bahwa integrasi antara Zoho People dan Zoho Books meningkatkan efisiensi dan akurasi data, mengurangi kesalahan input manual, serta mempercepat proses persetujuan. Sistem juga mendukung pengelolaan absensi, penggajian, reimbursement, pemrosesan invoice, serta pemantauan pengeluaran secara lebih terstruktur dan real-time. Penelitian ini mengadopsi Technology Acceptance Model 2 (TAM2) dan Unified Theory of Acceptance and Use of Technology (UTAUT) untuk menganalisis penerimaan pengguna. Temuan menunjukkan bahwa perceived usefulness, output quality, social influence, facilitating conditions, dan behavioral intention berpengaruh signifikan terhadap efektivitas penggunaan Zoho ERP. Namun, implementasi masih menghadapi kendala seperti kebutuhan pelatihan berkelanjutan serta fitur yang belum sesuai dengan regulasi Indonesia. Zoho Books belum sepenuhnya mengakomodasi pengaturan PPH dan standar akuntansi berbasis PSAK karena sistem dikembangkan dengan standar internasional, sehingga Finance masih memerlukan proses manual tambahan untuk memastikan kepatuhan pajak. Secara keseluruhan, penelitian ini memperkuat relevansi TAM2 dan UTAUT dalam evaluasi sistem ERP berbasis cloud serta memberikan rekomendasi praktis untuk optimalisasi Zoho ERP guna meningkatkan efisiensi operasional dan kinerja karyawan.
Green Purchase Intention among Generation Z Consumers: Does Green Trust Still Matter? Naufal Rochman; Dewi Deniaty Sholihah
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i2.597

Abstract

The increasing pollution caused by plastic waste, along with the rise of the green consumerism trend, has encouraged businesses to develop more environmentally friendly products by targeting the Generation Z consumer segment. However, the high awareness of environmental issues is not necessarily reflected in consistent green product purchasing behavior among consumers. This research set out to assess how far green perceived value, environmental concern, and green trust shape the green purchase intention of Generation Z consumers of Eiger tumbler products in Surabaya. A quantitative survey design was used, drawing on a purposive sample of 160 participants, with data gathered via an online questionnaire and processed through PLS-SEM in SmartPLS. Results show that both green perceived value and environmental concern exert a positive and meaningful effect on green trust as well as on green purchase intention. By contrast, green trust did not significantly affect purchase intention and was unable to mediate the relationship between the two predictor variables and purchase intention. These outcomes suggest that Generation Z places greater weight on a product's tangible benefits and their own environmental commitment than on confidence in a brand's sustainability claims. The study further contributes to the body of knowledge on green consumer behavior, particularly regarding locally produced reusable goods within developing country markets.
Penguatan Usaha Jahe Merah BUMDesMa Sari Bumi Niaga Trenggalek melalui Pendampingan Business Model Canvas dan Redesain Kemasan Produk M Jaenudin; Dewi Deniaty Sholihah; Fauziah Larasati; Dini Riyanti; Aling Safitri
I-Com: Indonesian Community Journal Vol 6 No 3 (2026): I-Com: Indonesian Community Journal (September 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v6i3.11215

Abstract

BUMDesMa Sari Bumi Niaga Niaga, Kecamatan Pule, Kabupaten Trenggalek, menghadapi kendala berupa belum tersusunnya model usaha secara sistematis dan kemasan produk jahe merah yang masih sederhana. Kegiatan pengabdian ini bertujuan memperkuat pengelolaan usaha melalui pendampingan penyusunan Business Model Canvas (BMC) dan redesain kemasan produk jahe merah celup. Kegiatan melibatkan 15 peserta yang terdiri atas pengurus BUMDesMa, petani, dan pedagang. Metode pelaksanaan menggunakan pendekatan partisipatif melalui Focus Group Discussion (FGD), pemetaan sembilan komponen BMC, pelatihan, pendampingan desain kemasan, serta evaluasi pengetahuan menggunakan pre-test dan post-test. Hasil kegiatan berupa BMC sebagai dasar perencanaan dan pengembangan usaha serta desain kemasan baru yang lebih informatif dan menarik. Evaluasi menunjukkan bahwa rata-rata nilai pengetahuan peserta meningkat dari 87,00 menjadi 98,00, dengan N-Gain sebesar 0,93 atau kategori tinggi. Kegiatan ini memperkuat pemahaman mitra mengenai model bisnis dan fungsi kemasan dalam meningkatkan nilai tambah serta daya saing produk jahe merah.
Co-Authors Aditya Rasyid Putri Marbangun Aldien Ramadhan Alfiandi Imam Mawardi Aling Safitri Amanda Arum Puspitasari Amanda Gracia Hamidah Arifiana Nur Hanifah Bagus Wahyu Tri Pambudi Denik Rukmawati Devinta Nur Arumsari Dini Riyanti Edelweis Heta Fananiti Elsa Nabella Emiliana Nisa Syahniar Fahrul Ardani Fauziah Larasati G. Oka Warmana Ircha Olifia Kevin Vansa Ernanda2 Linda Yogta Fiana M Jaenudin M. Ilham Naufal Mahendra Alfatoni Hadinata Nabilah Rosa Azzahra Nanda Ratna Maharani Nanik Hariyana Naufal Rochman Reiga Ritomiea Ariescy Siti Aminah Trisnaningtyas, Januari Pratama Nurratri Zumrotul Fitriyah