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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Zulistiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PT Angkasa Gema Nusantara Wedding Vendor Marketing Strategy to Build Customer Interest Kasanah, Riski Dwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6080

Abstract

Research aim : The purpose of this study is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in marketing.build customer interest. Design/Method/Approach : Data collection uses a qualitative approach, data collection uses observation, interview and documentation techniques and data analysis used is descriptive analysis techniques. By applying informant selection techniques according to 5R (relevance, recommendation, rapport, readiness, reassurance). Research Findings : To evaluate the strengths, weaknesses, opportunities and threats faced by the company. The findings show that the main strengths lie in the quality of service and relatively affordable prices, while weaknesses include limited marketing budget and quite expensive transportation. Opportunities arise from the increasing use of social media as a promotional platform, while threats come from tight competition in the wedding industry. Theoretical contribution/Originality : There has not been much research in the area related to wedding vendors. Practitionel/Policy implications :Useful as a way to increase customer interest. Research limitations : The limitations of this study include sampling only from this company, so the results cannot be generalized to other vendors.
The Role of Marketing Strategy, Program Innovation, and Social Media in Increasing Student Registration Interest at PAUD Tiara Sani Wahyuni, Pertiwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6140

Abstract

This study aims to analyze the role of marketing strategies, program innovations, and social media in increasing interest in enrolling in PAUD Tiara Sani. Using a qualitative approach with case study analysis, this study explores how these three factors collaborate in attracting public attention. The results of the study indicate that PAUD Tiara Sani actively promotes the school through word of mouth and social media, with one of the leading promotional methods being an open house that allows parents to interact directly with the school. In addition, innovations in creative programs, such as making batik using leaves and parenting activities and outings class , is a special attraction for parents. Marketing documentation carried out on social media displays content that is relevant to children's learning activities, school events, and testimonials from alumni and parents. However, the limited number of social media followers is one of the challenges, and further research is expected to explore the effectiveness of paid advertising and collaboration with local communities to expand the reach of promotions. This study provides important insights into the application of marketing strategies in the digital era to increase student registration interest.
Co-Authors Aliami, Sri Almubaroq, Mochamad Farik Ardana, Reza Tri Basthoumi Muslih Hartato, Jerry Hery Purnomo Kasanah, Riski Dwi Kuncoro, Safira Ratuhening Nur Kurniawan, Rony Leksono, Poniran Yudho Mauji, Quinita Salamah Nimah, Munthaha Novitasari, Reny Veronika Dian Oktaviana, Yastika Putra, Putrama' Arifrahman raharjo, itot bian Rino Sardanto Romawi, Juleo Prabowo Adnan Santika, Dina Sigit Ratnanto Sri Riyanti, Anggita Susi Damayanti, Susi Wahyu Widodo Wahyuni, Pertiwi Wahyuningtyas, Arindasari Wenda, Bellty Delincya Evalda