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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Zulistiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Kinerja Keuangan Perusahaan Menggunakan Rasio Profitabilitas, Rasio Likuditas, Dan Rasio Solvabilitas Pada Perusahaan Rokok Yang Terdaftar Pada Bursa Efek Indonesia Periode 2018-2020 Almubaroq, Mochamad Farik; Zulistiani
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis kinerja keuangan yang telah dicapai oleh perusahaan rokok yangterdaftar pada bursa Efek Indonesia Jenis penelitian ini adalah penelitian kuantitatif deskriptif. Populasi dalam penelitian iniadalah laporan keuangan perusahaan rokok yang terdaftar pada bursa Efek Indonesia periode 2018-2020 Penelitian inimenggunakan sampel sebanyak 2 (dua) perusahaan rokok yang terdaftar di Bursa Efek Indonesia tahun 2018-2020. yaitulaporan keuangan khususnya neraca dan laporan laba rugi PT. Gudang Garam, Tbk, dan PT. HM. Sampoerna, Tbk,. Teknikpengumpulan data dalam penelitian ini adalah dokumentasi sedangkan teknik analisis data menggunakan rasio keuangan.Penelitian ini menggunakan teknik analisis Rasio Likuiditas berupa current ratio, quick ratio dan cash ratio. Rasio Solvabilitasberupa Debt to Total Assets Ratio (DAR) dan Debt to Equity Ratio (DER), Rasio Profitabilitas berupa net profit margin (NPM),Return on Assets (ROA) dan Return On Equity(ROE).Hasil dalam penelitian ini menunjukkan bahwa kondisi kinerja keuangan Kedua perusahaan rokok yang terdaftar pada bursaEfek Indonesia periode 2018-2020 dinyatakan baik. Kenaikan kinerja dilihat dari rasio Likuiditas, Solvabilitas, dan Profitabilitasperusahaan masih mengalami fluktuasi. Namun perusahaan dalam keadaan Likuid, Solvabel, dan Profitabel pada periode2018-2020
ANALISIS HARGA ,KUALITAS PRODUK,PROMOSI TERHADAP KEPUASAAN KONSUMEN MEMBELI MAMYPOKO PANTS DI KABUPATEN TULUNGAGUNG Oktaviana, Yastika; Zulistiani; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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The purpose of this study was to analyze the effect of price, product quality, promotion on consumer satisfaction in buying Mamypoko pants in Tulungagung district. By taking people who bought Mamypoko Pants in Tulungagaung Regency, using the incidental sampling method, the main data from the sample was collected using a questionnaire instrument that included Price, Product Quality, Promotion of Consumer Continuity to Buy Mamypoko Pants in Tulungagung Regency. The data analysis technique used the Classical Assumption Test. , Multiple linear test , Coefficient of determination , F test . The result of the research is that price has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency , Product quality has an influence on consumer satisfaction buying Mamypoko Pants in Kabu Tulungagung patent, Promotion has an influence on consumer satisfaction buying Mamypoko Pants in Tulungagung Regency. Price, Product Quality, Promotion variables affect consumer satisfaction.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN KOPI JANJI JIWA DI NGANJUK Sri Riyanti, Anggita; Zulistiani; Purnomo, Hery
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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This research is motivated by the idea of ​​a culinary business (Coffee Shop). This business idea is currently experiencing very rapid development. In addition to its rapid development, of course, the competition is also quite tight. Thus the coffee shop business must be innovative and smart in making its marketing strategy. This study aims to analyze product quality, product prices and product promotions that are carried out partially and simultaneously which affect consumer loyalty at Promise Jiwa Coffee Nganjuk. In this study, a quantitative approach was applied by collecting primary data obtained through a questionnaire. In this study, the population used was Kopi Promise Jiwa customers by taking data samples of 40 respondents. Sampling using non-probability techniques and accidental sampling techniques as an approach and using multiple regression analysis performed using SPSS software. The conclusion obtained from this study is that there is a good influence between quality, price and seller promotion partially on consumer loyalty who consumes Promise Jiwa Coffee in the Nganjuk area.
PENGARUH CONTENT MARKETING, E-WOM, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI PRODUK SOMETHINC PADA PENGIKUT AKUN X @SOMETHINC_OFFICIAL Wenda, Bellty Delincya Evalda; Zulistiani; Sardanto, Rino
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the influence of content marketing, electronic word of mouth (e-WOM), and perceived quality on the purchase intention of Somethinc products on followers of the X account @Somethinc Official. Using a quantitative approach with a survey method to 100 respondents through a purposive sampling technique, the data was analyzed using SPSS 27. The results showed that content marketing and e-WOM had a significant effect on increasing the purchase intention of Somethinc consumers, while the perception of quality did not have a significant effect in the context of marketing through X. This shows that consumers are more influenced by informative content and positive reviews from fellow users in making decisions to purchase local skincare products on social media, compared to the perception of quality factor. The novelty of this study lies in the focus of analyzing the behavior of local skincare consumers through the X platform which is still rarely studied, and emphasizing the importance of utilizing content-based marketing strategies and e-WOM in increasing purchase intention. This study is expected to provide a practical contribution for Somethinc in optimizing digital marketing strategies in order to reach consumers more effectively, while enriching theoretical studies of digital marketing in the local skincare industry in Indonesia.
Co-Authors Aliami, Sri Almubaroq, Mochamad Farik Ardana, Reza Tri Basthoumi Muslih Hartato, Jerry Hery Purnomo Kasanah, Riski Dwi Kuncoro, Safira Ratuhening Nur Kurniawan, Rony Leksono, Poniran Yudho Mauji, Quinita Salamah Nimah, Munthaha Novitasari, Reny Veronika Dian Oktaviana, Yastika Putra, Putrama' Arifrahman raharjo, itot bian Rino Sardanto Romawi, Juleo Prabowo Adnan Santika, Dina Sigit Ratnanto Sri Riyanti, Anggita Susi Damayanti, Susi Wahyu Widodo Wahyuni, Pertiwi Wahyuningtyas, Arindasari Wenda, Bellty Delincya Evalda