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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Informatika dan Sains Jurnal Teknologi Sistem Informasi dan Aplikasi CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jurnal Riset Sistem Informasi dan Teknologi Informasi (JURSISTEKNI) Jurnal Teknik Informatika (JUTIF) Jurnal Informatika Teknologi dan Sains (Jinteks) International Journal of Health, Engineering and Technology
Arny Lattu
Nusa Putra University
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Veterinary

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Journal : International Journal of Health, Engineering and Technology

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Determinant Factors of Personal Innovativeness in Information Technology of Ride-Hailing New Brand: The Role of Gender Arny Lattu; Agung Maulana
International Journal of Health Engineering and Technology Vol. 2 No. 2 (2023): IJHET JULY 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v2i2.157

Abstract

The objective of this study is to examine the influence of electronic word of mouth (E-WOM), social influence (SI), and perceived system and service quality (PSSQ) on personal innovativeness in information technology (PIIT) with respect to the adoption of a novel ride-hailing application brand. The research object selected for this study is the MAXIM and InDriver application, which represents a new brand in the market. The present study employed a questionnaire-based survey to gather data from a sample of 553 individuals who identified as users of either MAXIM or InDriver and who belong to the Z generation. The study employed the use of structural equation modeling (SEM) techniques, specifically utilizing the SMART-PLS software version 3. The findings of the study indicate that electronic word-of-mouth (E-WOM), social influence, and perceived system and service quality have a positive impact on an individual's inclination to adopt a new brand of ride-hailing application. . Furthermore, the findings indicate that gender impacts the propensity to adopt a new brand of ride-hailing application, with men exhibiting a greater inclination towards innovative experimentation than women.
Co-Authors Agung Maulana Anita Rahayu Anton Permana Bagja Rahma Putra Carti Irawan Eneng Sri Mulyani falentino sembiring Indriani Nurfitri M. Anton Permana M. Anton Permana Muhammad Ramdani Mupaat Nunik Destria Rizwan Nurfalah Rohmat Rohmat Saepudin, Sudin Sihabuddin Sihabudin Alwi Siti Atisa Hartati Widy Karisma Wisuda Jatmika Wisuda Jatmiko