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All Journal Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Intelek Dan Cendikiawan Nusantara
Fitriyanto Fitriyanto
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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EFFECTIVENESS OF COMMUNICATION IN AN ORGANIZATION IN THE CRISIS PERIOD OF COVID-19 Tuty Mutiah; Fitriyanto Fitriyanto; Juniarti Eka Sapitri; Ilham Albar; Yusni Mirat La Ode
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik 2020: Resilience against COVID-19
Publisher : FISIP UPNVJ

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Abstract: The rapid spread of Covid-19 disease made the whole country move to deal with this problem. Indonesia is also not free from this problem; the spread of the corona virus has reached the country. In order to combine the effectiveness of communication in an organization to achieve conditions consisting of various thoughtful processes and anticipatory steps in a crisis period of covid-19. The need for communication in today's business competition is constantly changing. Advances in information technology and changes in managing organizations have changed the way many organizations in delivering the information. Information technology is a tool to communicate with many different groups of people. Since then the communication process must be managed effectively not all managers and individuals in an organization have good communication skills and there is a clear need for training to ensure that they could choose the most appropriate communication method to convey the message clearly understood by the recipient and on the side otherwise, the recipient must be able to provide feedback.Keywords: Message, communication method, communication effectiveness, Covid-19
STRATEGI KOMUNIKASI DIGITAL DAKWAH MELALUI MEDIA SOSIAL AKUN INSTAGRAM @idrisiyyahid Azwina Azhary Yusuf; Fitriyanto Fitriyanto; Yudha Febri Al Paksi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 5 (2025): Oktober - November 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Penelitian ini menganalisis strategi komunikasi digital akun Instagram @idrisiyyahid dalam meningkatkan partisipasi jamaah dakwah daring. Perkembangan media sosial mengubah pola komunikasi keagamaan, mendorong lembaga dakwah beradaptasi dengan pendekatan interaktif dan berbasis komunitas. Metode penelitian kualitatif deskriptif-analitis digunakan untuk mengkaji konten, fitur Instagram, dan interaksi antara pengelola akun dengan audiens. Hasil penelitian menunjukkan @idrisiyyahid memanfaatkan Instagram secara strategis dengan memperhatikan demografi pengguna, algoritma platform, dan relevansi konten spiritual. Strategi mengacu pada teori New Media dan pendekatan 4C (Context, Communication, Collaboration, Connection) untuk penyusunan konten, interaksi, dan pembangunan komunitas daring. Analisis Formula Lasswell mengungkap efektivitas penyampaian pesan dakwah melalui pemilihan komunikator, media, dan segmentasi audiens yang tepat. Partisipasi jamaah terwujud dalam bentuk likes, komentar, berbagi konten, hingga komunikasi langsung via Direct Message. Beberapa pengikut mengalami transformasi spiritual, tertarik pada ajaran tarekat, dan mengikuti kegiatan luring. Temuan ini menegaskan strategi komunikasi digital adaptif dapat membangun hubungan emosional dan spiritual yang kuat di era digital.
Co-Authors Agung Raharjo Azwina Azhary Yusuf Ilham Albar Ilham Pane Juniarti Eka Sapitri Panji Suratriadi Panji Surattriadi Ridzki Rinanto Sigit Themotia Titi Widaningsih Tuty Mutiah Yudha Febri Al Paksi Yusni Mirat Yusni Mirat La Ode