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TEORI KRITIS DAN DIALEKTIKA PENCERAHAN MAX HORKHEIMER Anna Kurniawati; Alexander Seran; Ridzki Rinanto Sigit
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 10, No 2 (2021)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.669 KB) | DOI: 10.33366/jisip.v10i2.2281

Abstract

This research wants to know the thoughts of one of the critical figures of the first generation of the Frankfurt School, namely Max Horkheimer. This study uses a qualitative method with a literature review study. Based on the literature review study, there are several works of Max Horkheimer’s thought. However, this research intends to discuss are Max Horkheimer’s two prominent thoughts, namely the Dialectic of Enlightenment and Critical Theory. Dialectic of Enlightenment is a book by Adorno and Horkheimer published in 1947 with the title Dialectic der Aufklarung which contains criticism of modern society. This book develops the claim that the systematic search for reason and enlightened freedom has a long-term ironic effect in producing new forms of rationality and oppression. The various essays collected in “Critical Theory” contain not only an acute rejection of positivism but also a denial of the scientific tendencies of orthodox Marxism. According to Horkheimer, the task of critical theory is to penetrate the world of matter and show the basic relationship between persons.Keyword: critical theory, enlightenment dialectic, frankfurt schoolPenelitian ini ingin mengetahui pemikiran dari salah seorang tokoh kritis generasi pertama dari Mazhab Frankfurt, yaitu Max Horkheimer. Penelitian ini menggunakan metodologi kualitatif dengan studi literatur review. Berdasarkan studi literatur review, terdapat beberapa hasil karya pemikiran Max Hoekheimer. Namun, yang ingin dibahas dalam penelitian ini adalah dua pemikiran Max Horkheimer yang menonjol, yaitu: Dialectic of Enlightenment (Dialektika Pencerahan) dan Teori Kritis. Dialectic of Enlightenment merupakan buku karangan Adorno dan Horkheimer yang terbit pada tahun 1947 dengan judul Dialektik der Aufklarung yang berisi kritik terhadap mayarakat modern. Buku ini mengembangkan klaim bahwa pencarian sistematik dari akal budi dan kebebasan yang tercerahkan mempunyai pengaruh ironis jangka panjang dalam melahirkan bentuk-bentuk rasionalitas dan penindasan baru. Berbagai esai yang dikumpulkan dalam “Critical Theory” tidak hanya berisi penolakan akut terhadap positivisme, namun juga berisi penyangkalan terhadap tendensi keilmuan Marxisme ortodoks. Menurut Horkheimer, tugas teori kritis adalah untuk menembus dunia benda dan menunjukkan hubungan dasariah antar pribadi.Kata Kunci: dialektika pencerahan, mazhab frankfurt, teori kritis
PENGARUH FRAMING EFFECT TERHADAP MINAT MENONTON GRAND FINAL PROGRAM INDONESIAN IDOL SPECIAL SEASON A NEW CHAPTER Tuty Mutiah; titi widyaningsih; Ridzki Rinanto Sigit
Cakrawala - Jurnal Humaniora Vol 22, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i1.11410

Abstract

The pandemic Covid-19 has an effect on the media so that the framing effect is one way of making decisions by producers and their teams to continue to look for interesting television program presentation and creativity concepts. The framing effect aims to test whether the influence of program packaging, celebrities/guest stars, presenters and artistic arrangements on viewing interest (Case Study of Broadcasting Department Students at Taruna Bhakti Vocational High School Depok). The method uses which is then processed using SPSS. Framing theory proposed by Entman is the rationale for all research with the influence of the framing effect and Education-Entertainment (E-E) is a media study other than psychology on the interests, thoughts, attitudes, and behavior of individuals or viewers. The results of this study indicate that program packaging, celebrities, presenters and the artistic arrangement of the Indonesian idol program greatly affect viewing interest in terms of viewing interest indicators. Before the Indonesian idol program was broadcast, the audience looked for information on what songs to bring, who were the performers. When the Indonesian idol program was broadcast, the audience really liked the gimmick and performances of the performers. The audience also always watches, participates in voting and sends whatsapp to support Indonesian idol program participants. The author finds novelty in the research that the author takes by taking the framing theory, which is usually used for research on news programs and politics with agenda setting theory. Meanwhile, this study uses Framing theory with supporting anchovies for Entertainmente-Education (E-E) by selecting several aspects of reality in the Grand Final of the Indonesian Idol Special Season A New Chapter Program.Keyword : framing effect, Entertainmente-Education (E-E), interest in watching, Indonesian idol
Analysis of the Utilization of social media and Business Communication on the Impact of the Covid-19 Pandemic on Talent Master of Ceremony (MC) Aldo Ferdian Putra; Ridzki Rinanto Sigit; Jamalullail Jamalullail
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6283

Abstract

The impact of the Covid-19 pandemic on agency services has made a lack of income, and even the almost absence of a structured event schedule makes companies have to figure out how to run their business with the availability of costs that are still there. Not only service companies but also those affected by it and even talents who are in management. MC talents using social media on Instagram and others to communicate with clients is the most ideal way to understand the interaction of correspondence by answering questions. This research was conducted using a descriptive qualitative research method, based on marketing communication through social media by Laswell. In the process of using social media where an MC can promote himself to the community, so that the public can know about the role of being an MC. And with the use of social media is as a place of communication to the wider community In communicating to the public so that the public recognizes themselves, which is one way of communicating using social media, where by using social media an MC can communicate, one of which is live Instagram, posting photos or doing videos. The existence of social media can make it easier for any entrepreneur to be able to promote himself, where the majority of people around the world use social media for entertainment and as a means of communication and appreciating themselves. In addition, talents who are outside the Aldho_Entertainment agency can also follow the way talents in Aldho_Entertainment agency by utilizing social media to promote themselves to the wider community to be better known. Talents and agencies are expected to work well together to create a good job and use what social media talents can use to train themselves again and to communicate to the wider community.
Development Communication Innovation Patterns to Increase Community Participation in Tourism Activities in Penyengat Island RD Rita Ritasari; Ahmad Sihabudin; Yohanes Sulistyadi; Ridzki Rinanto Sigit
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.369

Abstract

Purpose: This study aims to measure the level of community participation, analyze communication patterns, and formulate communication strategies and communication innovation patterns to increase community participation in tourism activities. Research methods: The level of community participation was measured by structured interviews and questionnaire instruments and analyzed using the IBM SPSS Statistics 26 with Arnstein's participation typology. Communication patterns and communication strategies to increase participation were obtained through focus group discussions (FGD) with Penyengat Island tourism stakeholders and in-depth interviews with respondents and key informants. Results and discussion: The results of this study indicate that community participation in tourism activities is found in participation in Pokdarwis activities, training and capacity building for business actors, as well as monitoring and evaluation of tourism activities. The typology of participation is in the manipulative category, with a lack of community participation in planning activities and tending to only be executors of government programs. Implication: The communication pattern applied is only limited to linear communication with no reciprocity from the communicator to the communicant, so a participatory communication strategy is needed that allows circular communication to increase community participation in tourism activities.   Keywords: Development Communication, Linear Communication, Tourism, Participation
AGENT AND STRUCTURE RELATIONS IN THE COMMUNICATION PROCESS BASED ON HUMANIST AND RELIGIOUS VALUES AT THE PAMULANG UNIVERSITY IN SOUTH TANGERANG Surti Wardani; Alo Liliweri; Ridzki Rinanto Sigit
International Journal of Social Science Vol. 3 No. 6: April 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i6.7634

Abstract

Pamulang University (Unpam), one of the private universities in the South Tangerang area, is established to meet the needs of the community by providing its own uniqueness and receiving very good interest. The uniqueness meant by that is the history of its founding to provide higher education for all people, especially for those people mentioned, the increase and large quantity of registered students, the availability of classes for students with disabilities, adequate lecture facilities, affordable tuition fees, and no building costs. One of the successes that has been achieved to date is the contribution of lecturers in implementing the tridharma of higher education. This is where the lecturer acts as an agent, actor, or agency, as known in Anthony Giddens' structuration theory. As a form of routine that produces social practice, the lecturer's tridharma must reflect humanist and religious values, including in the communication process within the university. These two values are in accordance with those stated in the university's vision, namely, "To become a university ranked in the top 40 at the national level based on humanist and religious values by 2025." This article analyzes the relationship between agents and structures in the communication process based on humanist and religious values at a private university in South Tangerang. The research used a qualitative method with a critical theory paradigm and an interpretive phenomenological approach. The results show that Unpam is able to manage and strive to pursue its vision through the tridharma of higher education, with the contribution of lecturers who act as agents, actors, and agencies. The routine activities of agents form a duality of structure and are related by mutual influence and reciprocity (interplay) that reflect most of the implementation of both humanist and religious values. Forms of communication that are full of humanist values, such as when lecturers greet each other, provide non-differentiating classroom learning, and interact with students and the community in PkM activities, including coordinating work on research activities, Meanwhile, religiousness can be seen in the form of greeting words and sentences, praying before and after activities, religious attributes worn as characteristics, tolerance during worship, the formation of the Institute for Religious Studies, and also religious studies. On the other hand, the role of agents still needs to be optimized as gatekeepers and/or opinion leaders because, as educators, they provide role models, especially for students (predominantly from the marginalized and lower middle class) and also the general public. Meanwhile, the university needs to have an organizational culture to strengthen motivation for academics, direction, and foundation in behavior and attitudes, which can be taken from humanist and religious values, as well as the motto Sharing for the Country, alongside the implementation of a code of ethics, to help realize its vision in 2025
DOCTOR’S RHETORICAL STYLE IN CONVEYING CRITICAL ILLNESS DIAGNOSE TO THE PATIENT’S FAMILY Tri Agus Yuarsa; Ahmad Sihabudin; Ridzki Rinanto Sigit; Dewi Widowat2
International Journal of Social Science Vol. 4 No. 4: December 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i4.9016

Abstract

Rhetoric is an art of speaking used by someone to convey knowledge, information, and issues to public with the intention of building trust, so that the initial goal will be achieved. Rhetoric is a field that studies and delves into how to speak in a charming manner, so that the audience can understand and be captivated by the conversation. In other words, rhetoric is the science of the art of speaking. RESEARCH PURPOSES The aim is to determine the rhetorical style of doctors in conveying diagnoses of critical illnesses to patient families. and how physicians can modify their rhetorical styles to achieve better understanding and support of patients and their families. RESEARCH METHODS Mixed methods is an approach where researchers use both qualitative data (such as interviews, observations) and quantitative data (such as surveys, experiments) to answer research questions. By using mixed methods, researcher can gain a more complete and in-depth understanding of the issue or research problem, blending statistical accuracy with richer social or behavioral context. By combining quantitative data (which is objective and measurable) with qualitative data (which is objective and measurable), researchers can obtain a more comprehensive picture of the phenomenon being studied. RESULTS A doctor's rhetorical style, namely the way how the doctors communicate with patients, has a significant influence on the effectiveness of medical services. Good communication between doctors and patients is not just about conveying medical information, but also involves how the information is delivered so that the patient feels heard, appreciated and supported. Care for critical illnesses requires tight coordination between various specialists and medical disciplines to provide optimal and integrated care for patients. The goal is not only to prolong life but also to improve the quality of life of patients and their families. CONCLUSION The relationship between rhetorical style, Newcomb ABX Theory, and critical illness is closely related to effective communication in a medical context, especially in treating patients with serious health conditions. Each of these elements plays an important role in ensuring that medical information is delivered in a way that supports patient understanding, shared decisions, and emotional management