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All Journal The Journal of Educational Development Gondang: Jurnal Seni dan Budaya Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Eduscience (JES) Community Empowerment Clef: Jurnal Musik dan Pendidikan Musik Kompetensi: Jurnal Bahasa Dan Seni SoCul: International Journal of Research in Social Cultural Issues Musik Etnik Nusantara Jurnal Penelitian Pendidikan Indonesia
Glenie Latuni
Universitas Negeri Manado
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Revitalizing coastal economies through the integration of creative economy and culture for the Tongkole fishermen group, Manado Maru, Mister Gidion; Kimbal, Rahel Widiawati; Latuni, Glenie
Community Empowerment Vol 10 No 11 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14942

Abstract

Karang Ria Beach is the sole natural beach in urban Manado, serving as both a public space and a primary livelihood source for local fishermen. Recently, the Tongkole Fishermen Group has faced declining catches, unstable income, and weak management and marketing capacities. This community partnership program aims to empower the group through an andragogic approach involving training, appropriate technology implementation, and continuous mentoring. Interventions focused on creative economy innovations, including cultural performances, creative competitions, decorative installations, and digital marketing strategies. The results showed a significant increase in management capacity and the emergence of new income streams, evidenced by a 520% rise in economic transaction activities. This program proves that integrating cultural creativity and marketing innovation can effectively revitalize coastal economies. Future recommendations include establishing cooperatives and diversifying experience-based tourism to sustain the program's impact.
Co-Authors Alfendi Gloria Kondoiyo Ambrose Loho Amelia Rey Anggi Moonik Chrisno Jonrit Irvan Damasing Franklin E Dumais Fredo Ronaldo Lalamentik Hartati, RAD Sri Herlina Marande Irwan, Irmawati Jesika, Jesika Joseph Agustinus Friets Sarkol Jultje Rattu Luccylle M Takalumang Lucylle M Takalumang Marlyn Windewani Meyny S. C. Kaunang Misgter Gidion Maru Perry Rumengan R.A. Dinar Sri Hartati Rahel Kimbal Rani Ballato Rini Apsari Nender Sam Saroinsong Sarkol, Joseph Agustinus Friets Sri Sunarmi Udi Utomo Vijay Liwe Yubal Johan Sebastian Banua Zifra Anggriny Kroma