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Journal : Quantitative Economics and Management Studies

The Role of Supply Chain Management Practices in Mediating the Effect of Knowledge Management on Company Performance: A Study on Laptop Shops in Ambon City Zainuddin Latuconsina; Agnes Soukotta; Sulasri Kaisupy; Pandu Adi Cakranegara; Muhammad Hery Santoso
Quantitative Economics and Management Studies Vol. 3 No. 3 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.225 KB) | DOI: 10.35877/454RI.qems1000

Abstract

The purpose of this study was to analyze the effect of knowledge management on company performance through supply chain management practices in laptop shops in Ambon city. The population in this study were 33 owners/employees at a laptop shop in Ambon city. The analytical technique used in this research is Partial Least Square (PLS). The results showed that knowledge management has a positive effect on company performance, knowledge management has a positive influence on supply chain management practices and supply chain management practices have a positive effect on company performance.
Influence of Brand Loyalty and Perceived Quality Analysis on Consumer Purchase Decisions Muhammad Hery Santoso; Jefri Putri Nugraha; Nawiyah Nawiyah; Etty Zuliawati Zed; Miska Irani Tarigan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1635

Abstract

The purpose of this research is to analyze the effect of brand loyalty and perceived quality on consumer purchasing decisions. The research design used in this study uses a quantitative associative method. Based on the results of data analysis that has been carried out in the first hypothesis (H1), which states that brand loyalty has a positive and significant effect on consumer purchasing decisions, the t-count value of 8,197 is greater than the t-table value, which is 1,666, testing the second hypothesis (H2), which states that perceived quality has a positive and significant effect on consumer purchasing decisions obtained by a t-count value of 10,769 greater than the t-table value of 1,666, which means that brand loyalty and perceived quality have a positive and significant effect on consumer purchasing decisions, while the R-square value is obtained by 0.616 which states that brand loyalty and perceived quality variables influence consumer purchasing decisions by 61.60% and the remaining 38.40% are influenced by other variables.