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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian UNDIKMA Journal of Research in Social Science and Humanities Journal of Economics and Regional Science Jurnal Bina Bangsa Ekonomika Jurnal Fokus Manajemen LEBAH Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Economic, Technology and Social Sciences (Injects) Journal of Management, Economic, and Accounting
Hidayati Purnama Lubis
Universitas Pembangunan Panca Budi
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Analysis of Customs Contributions to North Sumatra Regional Economic Growth Hidayati Purnama Lubis; Yasmin Miranti
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 2 No. 2 (2023): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v2i2.329

Abstract

Trade is an activity of exchanging goods and services based on mutual agreement without any element of coercion. Import and export activities are economic activities that cannot be separated from trade and are a unity that can encourage the improvement and growth of the economy in a country. The purpose of this research is to focus on the effect of import-export on economic growth, the evaluation of the contribution of Customs, and the role of international trade supervision. Customs or customs authorities in Indonesia, known as Customs and Excise, are the gateway to international trade. Customs manages state finances and implements state revenue through import duties and excise. The results of this study show that Indonesia's economic growth is influenced by global economic growth. In the first quarter of 2023, export activity weakened with the moderation of international commodity prices which supported the exports of North Sumatra Province. Export performance in North Sumatra grew 2.45% (yoy), lower than the previous quarter which amounted to 9.77% (yoy). Export activities in Indonesia are one of the efforts made by the government to follow the development of industrialization every year. Competition between products in foreign markets depends on price, quality, and quality of goods are important factors in competing in export activities.
Pelatihan Digital Marketing WhatsApp Group bagi Kelompok Usaha Rumah Tangga Desa Klambir Lima Kebun Kabupaten Deli Serdang Provinsi Sumatera Utara Dewi Mahrani Rangkuty; Hidayati Purnama Lubis; Herdianto Herdianto; Mita Mutiara Zora
Jurnal Pengabdian UNDIKMA Vol. 3 No. 1 (2022): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i1.5068

Abstract

This service activity aims to improve the knowledge and skills of the Klambir Lima Kebun Village household business group through the establishment of WhatsApp Group digital marketing as one of the efforts in improving business product marketing strategies. This devotion activity uses training methods with the target of village household business groups as objects of service that amount to ± 40 people. The results of this service activity show that the limitations of digital literacy are one reason that triggers the target of marketing business group actors' products has not been in line with expectations, so this devotion activity has also succeeded in creating a WhatsApp Group with four business groups. Village officials can continue to support those who help in every training/education activity carried out by institutions, institutions, or other private parties to maintain the sustainability of household businesses in rural environments.
Pemanfaatan Limbah Ubi Kayu Dengan Teknologi Biochar dan Peningkatan Pendapatan UKM Melalui Pasar Digital Suryani Sajar; Hidayati Purnama Lubis
Lebah Vol. 19 No. 5 (2026): May: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i5.554

Abstract

Desa Tuntungan I merupakan  desa sentra tanaman ubi kayu di Kabupaten Deli Serdang yang berdampak positif terhadap  perkembangan UMKM pengolahan  opak.   UD. Sun Jaya Mandiri merupakan mitra yang mempunyai usaha tani ubi kayu dan UMKM opak.  Tingginya kebutuhan ubi kayu   tidak diimbangi oleh hasil panen karena mahalnya pupuk  kimia.   Pengetahuan mitra tentang pemanfaatan limbah pertanian sebagai biochar masih rendah terlihat dari limbah panen ubi kayu dibiarkan saja.  Pemasaran opak dilakukan dari mulut kemulut, mitra belum pernah merencanakan dan menyusun strategi pemasaran melalui platform digital, produksi dan pendapatan mitra stagnan karena pasarnya terbatas. Pengabdian ini bertujuan memberi pengetahuan dan pelatihan  tentang pemanfaatan limbah pertanian sebagai biochar bahan pembenah tanah, memberikan pelatihan tentang menyusun rencana dan strategi pemasaran  serta memperluas  jaringan pemasaran  dengan  digital marketing.  Metode pelaksanaan kegiatan pengabdian di mulai dari sosialisai, observasi lapangan, persiapan kegiatan,pelaksanaan pengabdian dan pendampingan serta evaluasi keberlanjutan program. Metode yang digunakan adalah dalam bentuk diskusi, ceramah, presentasi, demonstrasi dan  praktek langsung. Kegiatan ini melibatkan hampir 30 peserta. Evaluasi kegiatan dilakukan dengan instrument pre-test dan post test. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pengetahuan mitra tentang biochar sebesar 66,67-100 % . Mitra mulai membuat sendiri membuat biochar dan mengaplikasikan ke lahan mereka.  Peningkatan kemampuan mitra menyusun rencana dan strategi pemasaran sebesar 60- 90% , sudah terbangunnya toko digital di ecommerce (shopee dan tokopedia).       
Analysis of the Influence of Tourist Attractions, Memorable Experiences, and Visitor Engagement on Tourists Visiting Decisions at Orangutan Haven Elveria Melda Sinaga; Erwansyah Erwansyah; Hidayati Purnama Lubis
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.613

Abstract

This study aimed to analyze the influence of tourist attractions, memorable experiences, and visitor engagement on visiting decisions at Orangutan Haven. The research employed a quantitative approach with an associative method, which served to identify the relationship between independent and dependent variables. The study was conducted in 2025. The research population consisted of 531 visitors, of whom 84 were selected as the sample. The sampling technique used was purposive sampling. Primary data were collected through questionnaires distributed to respondents and were then analyzed using SPSS version 24 with multiple linear regression analysis. The results showed that, partially, tourist attractions, memorable experiences, and visitor engagement had a positive and significant influence on tourists’ visiting decisions at Orangutan Haven. Simultaneously, tourist attractions, memorable experiences, and visitor engagement also demonstrated a positive and significant influence on visiting decisions, indicating that improvements in these three variables could enhance visitors’ decisions to visit. Among the three variables, visitor engagement was the most dominant factor influencing visiting decisions. A total of 86.1% of the variation in visiting decisions could be explained by tourist attractions, memorable experiences, and visitor engagement, with a very strong relationship indicated by a correlation coefficient (R) value of 0.930
Analysis Of Digital Marketing, Brand Awareness, Brand Image, And Price On Students' Decisions Studying At Panca Budi Development University M. Ghazali Prasetyo; Hidayati Purnama Lubis; Fitra Arlina Nasution
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11119

Abstract

The abstract is written in several sections described below, a maximum of 250 words in This study aims to analyze the influence of digital marketing, brand awareness, brand image, and price on students' decisions to study at Panca Budi Development University (UNPAB). The research approach used in this study is associative and quantitative. The population in this study were students of the Management Study Program at UNPAB with a sample of 100 respondents, determined using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression analysis with the help of the SPSS application. The results of the study indicate that partially digital marketing and brand image do not have a significant effect on students' decisions. In contrast, brand awareness and price have a positive and significant effect on students' decisions in choosing to study at UNPAB. Meanwhile, simultaneously digital marketing, brand awareness, brand image, and price have a significant effect on students' decisions. The coefficient of determination (R²) value of 0.404 indicates that the four independent variables are able to explain 40.4% of the variation in student decisions, while the remaining 59.6% is influenced by other factors outside the research model. The results of this study indicate that students' decisions in choosing a university are based more on rational considerations, especially regarding the level of brand awareness and the perception of price that corresponds to the benefits obtained, rather than simply digital information and brand image.
The Influence of Content Quality and Influencer Credibility on Consumer Trust in Shopping on Shopee Mohamad Rizki Eda Javier; Annisa Sanny; Hidayati Purnama Lubis
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1500

Abstract

The purpose of this study is to analyze the influence of content quality and influencer credibility on consumer trust in shopping on the Shopee e-commerce platform. This research employs a quantitative approach using a survey method. Primary data were collected through an online questionnaire distributed to 100 active Shopee users. Data analysis was conducted using multiple linear regression with SPSS version 25. The results indicate that content quality has a positive and significant effect on consumer trust, influencer credibility has a positive and significant effect on consumer trust, and both content quality and influencer credibility simultaneously have a significant effect on consumer trust. These findings highlight the importance of influencers in building consumer trust through high-quality content and strong credibility in e-commerce platforms.
Analysis Of Cultural Attractions, Digital Information, And Social Media Content On Tourist Satisfaction At Maimun Palace, Medan Dewi Apriliya Ritonga; Hidayati Purnama Lubis; Fitra Arlina Nasution
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1539

Abstract

This study aims to analyze the influence of cultural attractions, digital information, and social media content on tourist satisfaction at Maimun Palace in Medan. The research employed an associative quantitative approach involving 99 domestic tourists who visited Maimun Palace. The respondents were selected using an accidental sampling technique. Data were analyzed using multiple linear regression with the assistance of SPSS software.The results indicate that cultural attractions have a positive and significant effect on tourist satisfaction. Meanwhile, digital information and social media content do not show a significant partial effect on tourist satisfaction. However, simultaneously, these three variables have a positive and significant influence on tourist satisfaction. The coefficient of determination (R²) value of 0.500 indicates that 50% of the variation in tourist satisfaction can be explained by cultural attractions, digital information, and social media content, while the remaining 50% is influenced by other factors outside the research model. Overall, the findings highlight that cultural values and local heritage remain essential factors in shaping tourist satisfaction in historical tourism destinations such as Maimun Palace. Therefore, destination managers are encouraged to optimize cultural potential through more creative, informative, and relevant digital promotional strategies.
Co-Authors Adelia Amanda Ahmad Yazid Annisa Sanny Dewi Apriliya Ritonga Dewi Mahrani Rangkuty Dewi Mahrani Rangkuty Dian Yulis Wulandari Elsa Nora Siregar Elveria Melda Sinaga Erwansyah Erwansyah Firdiya Amiyananda Firman Ario Fitra Arlina Nasution Herdianto Herdianto Herdianto Herdianto Ika Andryani M. Ghazali Prasetyo Mita Mutiara Zora Mohamad Rizki Eda Javier Nina Fadilah Nur Aliah Riska Franita Riska Franita Suryani Sajar Yasmin Miranti