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PERAN MEDIASI INTERNAL MARKETING TERHADAP KEPUASAN KERJA PADA RUMAH SAKIT SWASTA KOTA METRO Yateno, Yateno; Sugeng, Sugeng
Derivatif : Jurnal Manajemen Vol 17, No 1 (2023): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i1.1366

Tujuan dari artikel ini untuk mengeksplor pengaruh kepuasan kerja karyawan di RSU Swasta di Kota Metro, dengan menggunakan konstruk variabel internal marketing dan financial reward. Konstruk internal marketing sebagai variabel mediasi dalam interaksi ini financial reward melalui internal marketing memberikan pengaruh positif terhadap kepuasan kerja karyawan dan para medis pada RSU swasta di Kota Metro. Artikel ini mengadop metodologi penelitian kuantitatif, deskriptif, cross sectional serta dengan menggunakan metode nonprobability sampling. Pengumpulan data dengan menggunakan kuesioner, obyek penelitian di empat rumah sakit swasta di Kota Metro diantaranya RSU Muhammadiyah, RSU Islam, RSU Mardi Waluyo, RSU AMC. Melibatkan karyawan dan para medis sebanyak 240 responden di RSU swasta di Kota Metro.Pemodelan persamaan struktural dipergunakan untuk memverifikasi pengaruh yang diprediksi dalam penelitian ini. Hasil penelitian menunjukkan bahwa financial rreward memberikan pengaruh positif dan signifikan pada job satisfaction, internal marketing berpengaruh positif dan signifikan, financial reward melalui internal marketingberpengaruh positif dan sinigfikan pada job satisfaction, selanjutnya job satisfaction pada turnover intentons berpengaruh negatif. Penelitian ini memperluas pemahaman tentang interaksi dan ruang lingkup internal marketing, dengan tujuan mengeksplorasi peran mediasi, interaksi yang terjadi antara perilaku karyawan dan para medis di empat RSU swasta di Kota Metro.Kata kunci: Internal marketing, Job Satisfaction, Turnover Intentions, RSU Swasta, Mediasi.

DAMPAK KOMUNIKASI INTERNAL, DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT. ANGKASA PURA II BANDAR UDARA INTERNASIONAL RADIN INTEN II LAMPUNG Sugeng, Sugeng; Suryadi, Suryadi
Derivatif : Jurnal Manajemen Vol 17, No 1 (2023): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i1.1370

Penelitian ini bertujuan untuk mengetahui dampak komunikasi internal, displin kerja dan kompensasi terhadap kinerja karyawan. Metode penelitian yang digunakan dalam penelitian ini adalah adalah penelitiankuantitatif. Obyek penelitian PT. Angkasa Pura II Bandar Udara Radin Inten II, Kabupaten Lampung Selatan. Jumlah populasi sebanyak 90 responden. Teknik pengumpulan data menggunakan observasi, wawancara mendalam dankuesioner dengan menggunakan skala likert. Alat analisis data menggunakan software SPSS ver.22 meliputi ujipersyaratan instrument uji persyaratan analisis, uji hipotesis. Hasil penelitian menunjukkan bahwa variabel komunikasi internal berpengaruh positif signifikan terhadap kinerja karyawan, variabel disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, selanjutnya variabel kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selanjutnya hasil uji hipotesis simultan, variabel independen berpengaruh positif dan signifikan terhadap variabel dependent (kinerja karyawan).Kata Kunci: Komunikasi Internal, Disiplin Kerja, Kompensasi dan Kinerja Karyawan

Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan Pada Toko Rini Cosmetic Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Reni Setawati; Nani Septiana; Sugeng
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4355

This research was conducted at the Rini Cosmetics Shop. This research is quantitative byinterpreting the independent and dependent variables. This study aims to determine the effectof service quality, product quality, and price on customer loyalty and customer satisfaction atRini Cosmetic store customers by using 50 respondents as a research sample and thesampling technique using accidental sampling. The data analysis method used is aquantitative analysis method including validity test, reliability test, normality test, linearitytest and regression significance, homogeneity test, hypothesis requirements and statisticalhypotheses. Data analysis in this study used path analysis (Path) with the help of the SPSSversion 25.0 application. The results of the study indicate that there is a direct influencebetween service quality and customer satisfaction at Rini cosmetic shops. There is a directeffect of product quality on customer satisfaction at Rini Cosmetics stores. There is a directeffect of price on customer satisfaction at Rini Cosmetic stores. There is a direct effect ofservice quality on customer loyalty to Rini Cosmetic stores. There is an effect of productquality on customer loyalty to Rini Cosmetic stores. There is an effect of price on customerloyalty to Rini Cosmetic stores. There is a direct effect of customer satisfaction on customerloyalty to Rini Cosmetic Stores

Pengaruh Pelatihan, Kepuasan Kerja Dan Teamwork Terhadap Kinerja Karyawan Dengan Kepemimpinan Sebagai Variabel Moderasi (Pada PT. Indo Metro Surya Ando;a Kota Metro) Dian Novita Sari; Sugeng; Suwarto; Fauzan Ramadhan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4504

Human resources who work in an organization or company have the ability to improve thequality of their performance, so that every employee who works in an organization mustreally be able to carry out factors that can help employees get the title with good qualityperformance. To achieve satisfactory employee performance, professional skills are neededto achieve it through several stages, in the world of organizations paying attention toemployee performance is something that is very important to do in achieving anorganizational goal or in increasing competitiveness and maintaining sustainability. researchsamples are employees of PT. Indo Metro Surya Andala Metro City. The research design is aquantitative research method used in this study is a survey and questionnaire. The populationand sample of this research are employees of PT. Indo Metro Surya Andala Metro City with apopulation of 70 and a sample of 56 employees. Data collection techniques using aquestionnaire. The analytical tool used is Regression Analysis. The results of the study showthat training, satisfaction and teamwork on employee performance with leadership as amoderating variable have a positive and significant effect on employees

Pengaruh Komitmen Organisasi Dan Kompensasi Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Lapak TBS Kelapa Sawit CV. Mitra Makmur Di Mesuji Jimi Hidayat; Sugeng; Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4537

This research was motivated by the researcher's curiosity regarding how Organizational Commitment, Compensation, and Job Satisfaction can have a significant influence on Employee Performance at the TBS Kelapa Sawit CV. Makmur Partners. The aim that researchers want to achieve in this research is to find out whether organizational commitment and compensation influence employee performance and to find out whether organizational commitment and compensation influence employee performance through job satisfaction. The method used in this research is a quantitative method, in the data collection process the researcher used a questionnaire distribution technique to 30 respondents. The data analysis technique uses Requirements Analysis Test and path analysis test. The research results show that organizational commitment has a direct effect on employee performance, compensation has a direct effect on employee performance, organizational commitment has a direct effect on employee performance through job satisfaction ( ). Compensation influences employee performance through job satisfaction, and job satisfaction influences employee performance ( ).

Analisis Kelayakan Usaha Industri Rumah Tangga Kerajinan Anyaman Tambir Bambu Di Desa Gondang Rejo Kecamatan Pekalongan Lampung Timur (Studi Kasus Usaha Bapak Sudar) Lintang Andika Putra; Sugeng; Andiana Rosid
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4700

In its existence, small industries often experience ups and downs, there are many problems in its development. This can be based on the factors of natural resources, human resources, production equipment technology, marketing relations, and the lack of small and medium business development. The main problem is in the process of developing a business or maintaining a business. The purpose of this study was to determine the non-financial and financial feasibility conditions of the bamboo tambir woven handicraft household industry in Gondang Rejo Village, Pekalongan District, East Lampung. This research contains an overview of the company and business feasibility in terms of various specific aspects. By choosing the descriptive type because it presented more accurate data, besides that the form was simple, and technically easy to understand. The aspects in question were non-financial aspects and financial aspects. Non-financial aspects in this study included market and marketing aspects, technical and technological aspects, organizational and management aspects, social, economic and cultural aspects, and environmental aspects. While the financial aspects in this study included Net Present Value, Internal Rate of Return, Net Benefit Cost Ratio, and Payback Period. It can be concluded that in the home industry business the bamboo tambir craft was feasible to run. This can be seen from the results of the non-financial aspect analysis, it was found that the business of woven bamboo drums in Gondang Rejo Village was feasible to run. The results of the analysis of the financial aspects of the business feasibility studied show that it was feasible to run. The Village Government must increase its attention to the community in running a business so that it can be more advanced and developed by establishing a special forum for bamboo craftsmen business groups, with the aim of getting the attention of the industry and trade department. The people of Gondang Rejo Village can take advantage of this business opportunity because it is profitable. It will be a loss if you just stand by. In fact, income will not come by itself without doing some effort.

Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Dengan Labelisasi Halal Sebagai Variabel Intervening (Studi Pada Konsumen Home Industri Bakso Kembar Kota Metro) Selamet Fuadi; Sugeng; Nurul Aeni
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5622

Purchasing decisions from consumers regarding the products they produce is something thatis of concern to every business person in formulating a strong marketing strategy in order tomaximize profits, create consumer satisfaction and be able to compete with businesses. Thereis a problem at the location of the object of my research, namely the decline in decisions.purchases caused by promotions and selling prices compared to competitors resulted in adecrease in consumers and made consumers consider purchasing decisions at the BaksoKembar Home Industry in Metro City. This research aims to find out whether promotionsinfluence halal labeling, to find out whether price influences halal labeling, to find outwhether promotions influence purchasing decisions, to find out whether price influencespurchasing decisions, to find out whether halal labeling influences purchasing decisions.This research uses quantitative research, taking a sample of 57 Bakso Kembar Metro Cityconsumers. Data collection uses the questionnaire method and data analysis uses ValidityTest, Reliability Test, Normality Test, Homogeneity Test, Linearity Test and Variable Regression Analysis using the program (SPSS 22). The results of the research show that thereis a direct influence between Promotion on Halal Labeling, There is a direct influencebetween Price on Halal Labeling, There is a direct influence between Promotion onPurchasing Decisions, There is a direct influence between Price on Purchasing Decisions,There is a direct influence between Labeling Halal on Purchasing Decisions

Pengaruh Semangat Kerja Dan Komitmen Kerja Terhadap Kinerja Karyawan PT.PLN (Persero) UP3 Kota Metro Suwarto; Sugeng; Rahmatiah Ajeng Safitri
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5706

This study aims to analyze the effect of work spirit, work commitment on employee performance. This type of research is a quantitative study with a population of 63 employees registered at PT. Pln (Persero) Up3 Metro City only 54 samples used were in accordance with predetermined criteria. The data used is secondary data distribution of questionnaires in the form of a list of questions with several alternative answers for respondents. The statistical test used to test the hypothesis is multiple linear regression analysis and tested using the statistical packages for the social science (SPSS) version 21 program.Based on the results of statistical tests show that Work Discipline, Work Environment has a positive and significant influence on employee performance.

Faktor-Faktor Yang Mempengaruhi Produktivitas Usaha (Studi Kasus Usaha Budidaya Ikan Lele di Kecamatan Batanghari Lampung Timur) M. Kelvin Setya Wijaya; Sugeng; Jawoto Nusantoro
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.8594

This study aims to analyze the factors that affect the productivity of catfish farming businessin Batanghari District, East Lampung. The main focus of this research is feed quality,environmental management, and seed quality. The method used is a quantitative approachwith data collection through interviews and direct observation at the business site. The resultsof the analysis show that feed quality has a significant positive influence on productivity. Inaddition, good environmental management has also been proven to contribute to increasingcatfish productivity. Seed quality also plays an important role in the success of cultivation.Simultaneously, these three variables have a significant influence on the productivity of thecatfish farming business. The results of this study are expected to provide input for farmersand policy makers to increase catfish cultifation yields sustainably

Pengaruh Relationship Marketing Terhadap Kepuasan, Loyalitas Pelanggan Pada Usaha Mikro Kecil Dan Menengah Sugeng Sugeng; Arwan Junianto; Kuncoro Budi Riyanto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14766

Usaha Mikro Kecil dan Menengah (UMKM) di Kota Metro Lampung menghadapi tantangan persaingan yang ketat, sehingga strategi pemasaran yang efektif seperti pemasaran relasional menjadi kunci untuk meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini bertujuan menganalisis bagaimana pemasaran relasional mempengaruhi kepuasan dan loyalitas pelanggan pada UMKM di wilayah tersebut. Menggunakan metode kualitatif dengan pendekatan fenomenologi, data dikumpulkan melalui wawancara mendalam terhadap 15 pemilik UMKM dan 20 pelanggan mereka, serta observasi lapangan. Hasil penelitian menunjukkan bahwa pemasaran relasional, melalui interaksi personal, komunikasi rutin, dan program loyalitas, secara signifikan meningkatkan kepuasan pelanggan dengan membangun kepercayaan dan emosi positif. Hal ini pada kemitraan mendorong loyalitas jangka panjang, seperti pembelian berulang dan rekomendasi mulut ke mulut. Namun tantangan seperti keterbatasan sumber daya manusia dan teknologi menjadi hambatan implementasi. Kesimpulan penelitian ini pentingnya UMKM di Kota Metro Lampung untuk mengadopsi pemasaran relasional sebagai strategi utama guna mempertahankan pelanggan di era digital. Saran untuk penelitian selanjutnya adalah mengintegrasikan metode kuantitatif untuk validasi lebih luas.

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