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IMPERIALISME BUDAY A MAJALAH COSMOPOLITAN: PENANAMAN NILAI-NILAI KONSUMERISME Culture Imperialismin Cosmopolitan Magazine : The Internalizationof Consumerism Value Asih, Irsanti Widuri
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 8, No 28 (2009)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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IMPERIALISME BUDAY A MAJALAHCOSMOPOLITAN:PENANAMAN NILAI-NILAI KONSUMERISMECulture Imperialismin Cosmopolitan Magazine : The Internalizationof Consumerism Value

COUNTER-HEGEMONY PRACTICE A LA GOJEK DRIVER-PARTNERS’ SELEBGRAMS Irsanti Widuri Asih; Heru Nugroho; Budiawan Budiawan
International Conference on Social and Islamic Studies Proceedings of the International Conference on Social and Islamic Studies (SIS) 2021
Publisher : International Conference on Social and Islamic Studies

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The sharing economy business model implemented by Gojek posits its motorbike drivers as partners with the status of independent contractors. However, some empirical studies show the practice of an asymmetrical working relationship and places Gojek's driver-partners as the exploited party. Gojek's business is hegemonic since the exploited practices are wrapped in affective ways, e.g. through the concept of partnerships that glorify freedom and flexibility and the gamification strategy used in the application. In the context of this new emerged business practice, there is a vagueness about the legal status of the driver-partners. This is merely a corporate strategy to avoid the obligation to provide social protections for drivers because of their non-employee status. However, in the midst of hyper-exploitation practices carried out by the corporation, several studies have revealed actions of resistance conducted by driver-partners, ranging from demonstrations, boycotts, to various uses of application modification. In contrast to previous studies, this paper particularly elaborates a form of counter-hegemony action carried out by three Gojek driver-partners who become selebgram (stands for the celebrities of Instagram in Bahasa Indonesia). Their affliction as Gojek driver-partners who often experience income deficiency due to high competitiveness and complicated platform work systems, are used to accumulate social capital and economic capital.

IMPERIALISME BUDAY A MAJALAH COSMOPOLITAN: PENANAMAN NILAI-NILAI KONSUMERISME Culture Imperialismin Cosmopolitan Magazine : The Internalizationof Consumerism Value Asih, Irsanti Widuri
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 8, No 28 (2009)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v8i28.308

IMPERIALISME BUDAY A MAJALAHCOSMOPOLITAN:PENANAMAN NILAI-NILAI KONSUMERISMECulture Imperialismin Cosmopolitan Magazine : The Internalizationof Consumerism Value

Hegemonic dialectics between power and resistance in the Indonesian sharing economy: Study of Gojek Irsanti Widuri Asih; Heru Nugroho; Budiawan Budiawan
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.49348

Gojek is an Indonesian platform-based on-demand ride-hailing business that has attracted some researchers to conduct studies in this newly emerged economy field through various approaches. Most researchers see the phenomenon of Gojek as part of the global disruptive technology movement that positively impacts the Indonesian economic and socio-cultural aspects of society. Some others expose the asymmetrical relationship between the platform and its driverpartners. No study analyzed it from the perspective of a dialectical hegemony that transpires between the platform and its driver-partners. Using a qualitative method, this article will fill in the gaps in the study of the Gojek phenomenon from the Gramscian Theory of Hegemony perspective to uncover the dialectical relationship between the digital platform and its driver-partners. The platform articulates hegemony actions through gamification and algorithm system, the concept of work, the internalization of corporate values, the Award Programs, the Kopi Darat Program, the driver-partners communities, Gojek’s Task Force and the driver-partners influencers. The driver-partners perform resistance by conducting demonstrations and boycotts, using various application modifications, and serving over one platform.

Screen and Pleasure: Mediatisasi Pemenuhan Kebutuhan Traveling Masyarakat Indonesia melalui Aplikasi Traveloka Irsanti Widuri Asih
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 2 No. 1 (2022): June
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v2i1.3424

Abstrak Pada masyarakat digital, pemanfaatan media baru dalam bentuk aplikasi yang bisa diakses melalui gawai untuk memenuhi berbagai kebutuhannya, semakin dominan. Fenomena semakin tingginya intervensi teknologi dalam aktivitas keseharian masyarakat dikenal melalui konsep mediatisasi. Pada satu sisi, mediatisasi membawa banyak keuntungan bagi masyarakat karena memberi cara baru memenuhi kebutuhan dengan kemudahan, kepraktisan, dan kenyamanan yang jauh lebih menyenangkan. Namun di sisi lain, ada ideologi yang dibawa oleh mediatisasi. Artikel ini menganalisis mediatisasi aplikasi Traveloka dalam memenuhi kebutuhan masyarakat Indonesia dalam melakukan perjalanan melalui proses extension, substitution, amalgamation, dan accommodation. Selain itu, artikel ini juga mengungkap ideologi yang dibawa oleh aplikasi Traveloka.

Pengembangan Rancangan Pembelajaran Massive Open and Online Courses (MOOCs) Public Speaking Nila Kusuma Windrati; Isma Dwi Fiani; Arifah Bintarti; Irsanti Widuri Asih
Jurnal Pendidikan Terbuka Dan Jarak Jauh Vol. 24 No. 1 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ptjj.v24i1.3987.2023

Artikel ini menjelaskan hasil penelitian tentang pengembangan rancangan pembelajaran dalam Massive Open and Online Courses (MOOCs) Public Speaking. Penelitian ini dilatarbelakangi oleh hasil evaluasi yang menunjukan bahwa MOOCs Public Speaking dinilai belum optimal dari sisi rancangan pembelajaran program, materi pembelajarannya, hingga tes kompetensi. Hasil penelitian digunakan untuk menyempurnakan program MOOCs Public Speaking yang telah dikembangkan oleh Universitas Terbuka agar memenuhi aspek keabsahan dan kelayakan. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam dengan pakar public speaking, praktisi public speaking, pakar desain instruksional dan dosen UT pengembang MOOCs. Temuan studi menunjukan bahwa secara ideal, pembelajaran Public Speaking secara jarak jauh tetap membutuhkan praktik secara syncrounus dengan jumlah peserta di satu kelas tidak lebih dari 15 untuk mencapai efektivitas program pembelajaran. Apabila diterapkan pada program MOOCs yang sifatnya masif dan self paced, maka dianggap sulit untuk mengakomodasi kebutuhan pembelajaran MOOCs Public Speaking yang ideal. This research aims to develop learning designs in Massive Open and Online Courses (MOOCs) of Public Speaking. This research is compiled based on the previous research results, which show that MOOCs Public Speaking is not yet optimal regarding program learning design, learning materials, and competency evaluation. The results of this study will benefit improving the MOOCs Public Speaking program developed by Universitas Terbuka (UT) to meet the feasibility aspect. This research used the research and development method to design a syllabus or learning strategy for the MOOCs Public Speaking program. Data collection techniques were conducted through in-depth interviews with informants, including public speaking experts, public speaking practitioners, instructional design experts and UT lecturers who developed MOOCs. The study findings show that, ideally, distance learning Public Speaking course still requires synchronous mode with no more than 15 participants in one class to achieve the learning program's effectiveness. On the other side, when applied to the massive and self-paced MOOCs program, it is considered challenging to accommodate the ideal learning needs of MOOCs Public Speaking.

MEMBUAT BATIK TULIS TERNYATA MUDAH (PEMBERDAYAAN WARGA TERDAMPAK PANDEMI COVID-19) Triyono Triyono; Yeti Sukarsih; Siti Zuhriyah; Kus Anjar Siswati; Irsanti Widuri Asih
Diseminasi: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2023)
Publisher : Pusat Pengabdian kepada Masyarakat- LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/diseminasiabdimas.v5i2.6190

Artikel ini mengulas tentang hasil kegiatan Pengabdian Kepada Masyarakat (PKM) sebagai upaya mencari solusi mencari penghasilan alternatif bagi warga terdampak pandemi Covid-19 yang kehilangan sumber penghasilan karena Pemutusan Hubungan Kerja (PHK) akibatnya tutupnya pabrik tempat warga bekerja. Kegiatan PKM yang dilaksanakan berupa pelatihan membuat batik tulis kepada mitra kegiatan PKM, yaitu pengurus Pembinaan Kesejahteraan Keluarga (PKK) Dukuh Jipangan, Bangunjiwo, Kasihan, Bantul, Daerah Istimewa Yogyakarta. Dengan memiliki keterampilan tersebut, mitra PKM dapat membuat dan memakai produk batik tulis buatan sendiri sehingga menghemat pengeluaran, dan dapat dikembangkan menjadi usaha yang berpotensi memberikan alternatif penghasilan keluarga. Strategi kegiatan berupa training of trainers (ToT) melalui metode diskusi, demonstrasi, dan praktik. Kegiatan ini dibagi menjadi tiga tahap, yaitu analisis kebutuhan mitra sasaran, pelaksanaan kegiatan, dan evaluasi. Hasil dari pelatihan ini menunjukkan signifikansi tinggi dalam meningkatkan keterampilan pengurus PKK Jipangan dalam membuat batik tulis sendiri dan menjadi alternatif penghasilan yang hilang karena dampak pandemi Covid-19. This article reviews the results of Community Service (PKM) activities as an effort to find solutions to find alternative income for residents affected by the Covid-19 pandemic who lost their source of income due to layoffs due to the closure of factories where residents worked. PKM activities carried out in the form of training in making written batik to PKM activity partners, namely the management of Family Welfare Development (PKK) Dukuh Jipangan, Bangunjiwo, Kasihan, Bantul, Special Region of Yogyakarta. By having these skills, PKM partners can make and use homemade handmade batik products so as to save expenses, and can be developed into a business that has the potential to provide alternative family income. Strategy activities in the form of training of trainers through discussion, demonstration, (ToT) and practice methods. This activity is divided into three stages, namely analysis of target partner needs, implementation of activities, and evaluation. The results of this training showed high significance in improving the skills of PKK Jipangan administrators in making their own written batik and becoming an alternative to income lost due to the impact of the Covid-19 pandemic.

Readiness of ICE Institute Courses Based on ICE-I QAT with Quality Assurance Criteria Afriani, Afriani; Dewi, Laksmi; Hariwibawanto, Hariwibawanto; Purbojo, Rijanto; Emilzoli, Mario; Asih, Irsanti Widuri; Arwan, Juwintar Febriani
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 10, No 4 (2024): December
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i4.12845

This study aims to evaluate the readiness of online courses offered by the ICE Institute based on seven quality assurance dimensions developed through ICE-I QAT. These seven dimensions include course information, instructor information, technology and learning tools, learning materials, interaction, assessment, and evaluation. The method used was descriptive quantitative by using instrument quality assurance criteria was developed by ICE-I. Sample of this research were 77 courses and were curated by the partner universities collaborating with the ICE Institute in 2024. The results show variability in the readiness levels of the courses across each dimension. For example, in the course information dimension, only 45 out of 77 courses met the minimum standards, while in the assessment dimension, only 23 courses met the standards. These findings indicate that many courses still need quality improvement, particularly in learning materials, interaction, and assessment. The discussion highlights the importance of providing clear information, effective use of learning technology, and comprehensive instructional materials to enhance student engagement and course completion. The study concludes that improving the quality of online courses is essential to support effective and meaningful distance learning at the ICE Institute.

Adapting News Production to Social Media Logics as a Revenue Strategy: The Case of Beritabali.com Asih, Irsanti Widuri; Eddyono, Aryo Subarkah
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

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Over the past decade, news consumption has increasingly shifted from websites to social media, leading to a significant decline in advertising revenues for online news outlets. This shift presents a serious challenge for small-scale local media in Indonesia, which typically operate with limited financial and human resources. This study explores how Beritabali.com, a local news outlet, responds to these challenges by addressing three central questions: why it produces content for social media, how it adapts to the social media ecosystem, and what implications arise from this transformation. Drawing on the theory of deep mediatization and employing a qualitative methodology through in-depth interviews, the study finds that although Beritabali.com maintains its core news content on its website, it also produces tailored content for social media. This strategy is intended to attract advertisers as a source of revenue and to reach audiences who increasingly access news through social media platforms. To implement this strategy, Beritabali.comaligns with the logic of social media while continuing to uphold journalistic values. Given its financial and human resource limitations—both in terms of quantity and quality—the outlet engages interns with digital content production skills and adopts artificial intelligence (AI) tools to support content creation. The findings highlight the adaptive strategies employed by local media in a social media-driven environment and demonstrate how deep mediatization demands both technological innovation and shifts in newsroom culture.

Readiness of ICE Institute Courses Based on ICE-I QAT with Quality Assurance Criteria Afriani, Afriani; Dewi, Laksmi; Hariwibawanto, Hariwibawanto; Purbojo, Rijanto; Emilzoli, Mario; Asih, Irsanti Widuri; Arwan, Juwintar Febriani
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 4 (2024): December
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i4.12845

This study aims to evaluate the readiness of online courses offered by the ICE Institute based on seven quality assurance dimensions developed through ICE-I QAT. These seven dimensions include course information, instructor information, technology and learning tools, learning materials, interaction, assessment, and evaluation. The method used was descriptive quantitative by using instrument quality assurance criteria was developed by ICE-I. Sample of this research were 77 courses and were curated by the partner universities collaborating with the ICE Institute in 2024. The results show variability in the readiness levels of the courses across each dimension. For example, in the course information dimension, only 45 out of 77 courses met the minimum standards, while in the assessment dimension, only 23 courses met the standards. These findings indicate that many courses still need quality improvement, particularly in learning materials, interaction, and assessment. The discussion highlights the importance of providing clear information, effective use of learning technology, and comprehensive instructional materials to enhance student engagement and course completion. The study concludes that improving the quality of online courses is essential to support effective and meaningful distance learning at the ICE Institute.

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