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All Journal INFORMASI Jurnal Pendidikan Terbuka Dan Jarak Jauh Wacana: Jurnal Ilmiah Ilmu Komunikasi Diseminasi : Jurnal Pengabdian kepada Masyarakat Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Proceedings of The International Conference on Social and Islamic Studies Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Komunikasi Indonesia
Asih, Irsanti Widuri
Universitas Terbuka
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : INFORMASI

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Hegemonic dialectics between power and resistance in the Indonesian sharing economy: Study of Gojek Irsanti Widuri Asih; Heru Nugroho; Budiawan Budiawan
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.49348

Abstract

Gojek is an Indonesian platform-based on-demand ride-hailing business that has attracted some researchers to conduct studies in this newly emerged economy field through various approaches. Most researchers see the phenomenon of Gojek as part of the global disruptive technology movement that positively impacts the Indonesian economic and socio-cultural aspects of society. Some others expose the asymmetrical relationship between the platform and its driverpartners. No study analyzed it from the perspective of a dialectical hegemony that transpires between the platform and its driver-partners. Using a qualitative method, this article will fill in the gaps in the study of the Gojek phenomenon from the Gramscian Theory of Hegemony perspective to uncover the dialectical relationship between the digital platform and its driver-partners. The platform articulates hegemony actions through gamification and algorithm system, the concept of work, the internalization of corporate values, the Award Programs, the Kopi Darat Program, the driver-partners communities, Gojek’s Task Force and the driver-partners influencers. The driver-partners perform resistance by conducting demonstrations and boycotts, using various application modifications, and serving over one platform.
Co-Authors Afriani Afriani Arifah Bintarti Arwan, Juwintar Febriani Aryo Subarkah Eddyono Budiawan Emilzoli, Mario Hariwibawanto, Hariwibawanto Heru Nugroho Heru Nugroho Isma Dwi Fiani Kus Anjar Siswati Laksmi Dewi, Laksmi Nila Kusuma Windrati Rijanto Purbojo Siti ZUHRIYAH Triyono Triyono Yeti SUKARSIH