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PENDAMPINGAN UMKM MENUJU INDUSTRI KREATIF MELALUI IMPLEMENTASI DIGITAL MARKETING KEPADA PELAKU UMKM DESA KEDUNGDALEM, KABUPATEN PROBOLINGGO Dwi Sukma Novitasari; Marseto Marseto; Fauzatul Laily Nisa
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i3.16002

Abstract

ABSTRAKDesa Kedungdalem menjadi salah satu desa di Kecamatan Dringu yang berpotensi dari segi ekonomi ditunjukkan dengan adanya berbagai jenis Usaha Mikro Kecil Menengah (UMKM). Dengan memiliki sejumlah UMKM dapat membantu meningkatkan perekonomian masyarakat Desa Kedungdalem. Permasalahan dari pelaku UMKM Desa Kedungdalem adalah dari segi pemasaran yang masih konvesional ditengah pesatnya kemajuan teknologi masa kini. Oleh karena itu, jangkauan penjualan juga masih terbatas. Tujuan dari kegiatan pengabdian masyarakat yaitu untuk mengembangkan UMKM Desa Kedungdalem menuju industri kreatif dengan target pencapaian UMKM Desa Kedungdalem memiliki akun media sosial sebagai media pemasaran serta terdaftarnya titik lokasi usaha melalui Google Maps. Metode pelaksanaan kegiatan ini dilakukan melalui dua kegiatan yaitu Sosialisasi Digital Marketing dan Pendampingan Rebranding Produk dari segi kemasan dan logo. Pelaksanaan kegiatan pengabdian dilakukan secara offline yang berlokasi di Balai Desa Kedungdalem yang dihadiri oleh narasumber dan 9 Mitra UMKM serta secara door-to-door pada 9 lokasi Mitra UMKM. Dari pelaksanaan kegiatan pengabdian masyarakat, Tim pengabdian telah membuat 3 akun sosial media untuk pelaku UMKM Desa Kedungdalem dan 1 website sebagai media pemasaran UMKM serta terdaftarnya 9 titik lokasi UMKM pada Google Maps. Dengan adanya kegiatan pengabdian masyarakat melalui sosialisasi dan pendampingan Rebranding dapat membantu UMKM Desa Kedungdalem menjadi lebih kreatif dan inovatif dalam pengembangan usaha. Kata kunci: UMKM; industri kreatif; digital marketing; rebranding produk. ABSTRACTKedungdalem Village is one of the villages in Dringu District with economic potential shown by the existence of various types of Micro, Small and Medium Enterprises (MSMEs). Having a number of MSMEs can help improve the economy of the people of Kedungdalem Village. The problem of MSME players in Kedungdalem Village is in terms of marketing which is still conventional in the midst of rapid technological advances today. Therefore, the sales range is also still limited. The purpose of community service activities is to develop MSMEs in Kedungdalem Village towards the creative industry with the target of achieving MSMEs in Kedungdalem Village to have social media accounts as marketing media and registered business location points through Google Maps. The method of implementing this activity is carried out through two activities, namely Digital Marketing Socialization and Product Rebranding Assistance in terms of packaging and logos. The implementation of service activities was carried out offline located at Kedungdalem Village Hall which was attended by resource persons and 9 MSME Partners and door-to-door at 9 MSME Partner locations. From the implementation of community service activities, the service team has created 3 social media accounts for MSME actors in Kedungdalem Village and 1 website as MSME marketing media and registered 9 MSME location points on Google Maps. With the existence of community service activities through socialization and assistance, Rebranding can help MSMEs in Kedungdalem Village become more creative and innovative in business development. Keywords: MSMEs; creative industries; digital marketing; product rebranding.
PENGARUH FAKTOR EKONOMI TERHADAP PERGERAKAN INDEKS PASAR MODAL Muhamad Faris Ardiansyah; Fauzatul Laily Nisa
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i1.1606

Abstract

Penelitian ini bertujuan untuk menganalisis dampak faktor-faktor ekonomi seperti pertumbuhan ekonomi, tingkat inflasi, dan nilai tukar terhadap pergerakan indeks pasar modal. Dengan menggunakan metode analisis statistik dan data dari sumber terpercaya, penelitian menunjukkan adanya hubungan signifikan antara faktor-faktor ekonomi tersebut dengan pergerakan indeks pasar modal. Pertumbuhan ekonomi yang tinggi berkontribusi positif terhadap kenaikan indeks pasar modal, sementara tingkat inflasi yang tinggi dapat mempengaruhi penurunan indeks pasar modal. Penelitian ini diharapkan memberikan pemahaman lebih baik bagi pelaku pasar, investor, dan pengambil keputusan terkait pergerakan pasar modal dalam konteks faktor-faktor perekonomian yang ada.
Peningkatan Kapasitas Produksi Pupuk Organik CV. Tiga Lima Jaya melalui Hilirisasi Teknologi Penghancur KOHE Wahyu Dwi Lestari; Ndaru Adyono; Fauzatul Laily Nisa
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 14, No 4 (2023): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v14i4.16881

Abstract

CV. Tiga Lima Jaya selaku mitra merupakan industri yang bergerak dalam bidang pupuk organik di Kabupaten Trenggalek. Pupuk organik produksi CV. Tiga Lima Jaya telah dipasarkan dan digunakan oleh petani di Trenggalek dan sekitarnya serta dinilai dapat menghasilkan panen yang baik. Kapasitas produksi sekitar 15ton setiap bulan. Dengan hasil produksi tersebut, CV. Tiga Lima Jaya masih mengalami permasalahan kekurangan kapasitas produksi jika dibandingkan dengan permintaan pasar yang terus meningkat. Hal ini dikarenakan terkendala peralatan produksi yang kurang memadai. Tujuan dari program pengabdian ini adalah untuk meningkatkan kapasitas produksi pupuk organik CV. Tiga Lima Jaya. Metode yang digunakan dalam menyelesaikan permasalahan ini adalah dengan hilirisasi teknologi penghancur KOHE dan pelatihan pengoperasian dan perawatan alat. Setelah kegiatan berlangsung, dinyatakan bahwa metode yang dilakukan dalam program ini dapat menyelesaikan permasalahan mitra. Kapasitas produksi mitra meningkat sampai dengan 287.5% dari total produksi sebelum program. Kapasitas produksi paling baik sebanyak 300kg/jam pada putaran mesin 1300 RPM dengan mesh 4mm. Pemahaman mitra mengenai pengoperasian dan perawatan alat meningkat hingga 100%. Antusiasme mitra sangat tinggi dalam mengikuti program ini dan berharap kedepannya masih ada program-program pendampingan dan pengabdian serupa.
Analisis Kontribusi Pendapatan Asli Daerah dan Dana Perimbangan Terhadap Pertumbuhan Ekonomi: Studi pada Kabupaten Sampang dengan Belanja Daerah Sebagai Variabel Intervening Siti Rohizah; Kiky Asmara; Fauzatul Laily Nisa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8811

Abstract

Economic development in a region is one of the starting points in the implementation of development with the hope that the region can find out the potential that exists in order to utilize it to fulfill the needs in the region. Sampang Regency still has problems and challenges in regional financial management. Balance funds are still the main source of regional income with an increasing value. This study aims to analyze the effect of Regional Original Revenue and Balancing Funds on Economic Growth with Regional Expenditure as an intermediary variable that is considered to be able to connect between variables. With the quantitative analysis method and path analysis technique, the results show that Local Revenue has a negative and insignificant effect on Economic Growth, while the Balance Fund variable has a positive and significant effect on Economic Growth. Furthermore, the Regional Expenditure variable cannot mediate the relationship between Local Revenue and Economic Growth because it still produces a negative value, on the other hand, Regional Expenditure is able to become an effective intervening variable in the relationship between balancing funds and economic growth.
ANALYSIS OF THE INFLUENCE OF GRDP, FOREIGN DIRECT INVESTMENT, AND POPULATION DENSITY ON ENVIRONMENTAL QUALITY IN JAVA IN ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS (SDGS) Nura Yulianti; Kiky Asmara; Fauzatul Laily Nisa
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.12544

Abstract

This study aims to analyze the effects of Gross Regional Domestic Product (GRDP), Foreign Direct Investment (FDI), and Population Density on environmental quality in Java Island during the period 2014–2024. The research method employed is panel data analysis with a regression approach, covering six provinces in Java as the units of observation. The dependent variable used is the Environmental Quality Index, while the independent variables consist of GRDP, realized FDI, and Population Density. The findings indicate that GRDP has a significant relationship with the Environmental Quality Index, following the pattern of the Environmental Kuznets Curve (EKC). Meanwhile, FDI shows a positive and significant effect on the Environmental Quality Index. Population Density is also proven to exert a negative and significant influence on the Environmental Quality Index. Therefore, synergy among various stakeholders is required to encourage the implementation of environmentally friendly economic concepts. The green economy approach can serve as a foundation for sustainable development, accompanied by population growth control, reduced dependence on fossil energy, and accelerated transition toward renewable energy, which have been incorporated into the SDGs agenda as a pillar supporting the balance between economic activities and environmental sustainability.
ANALYSIS OF REGIONAL FINANCIAL MANAGEMENT AND MINIMUM WAGES ON INCOME DISTRIBUTION INEQUALITY IN EAST JAVA Vena Tri Pramita; Kiky Asmara; Fauzatul Laily Nisa
JURNAL PROFIT Vol 9, No 1 (2025): Economic And Development
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i1.12457

Abstract

Economic development is a transformation process aimed at improving public welfare, but it often creates income distribution inequality that becomes a major challenge for both developed and developing countries. Regional financial management that applies the value for money concept can drive economic growth, thereby enhancing public welfare. Therefore, each region strives to achieve quality and equitably distributed economic development to address various existing socio-economic problems.This study aims to analyze terrelationship between fiscal decentralization as the degree of fiscal decentralization, Gros Regional Domestic Product (GRDP) at constant prices based on business fields, and minimum wages on income disteution inequality in East Java Province for the period 2009-2023. Time series data were obtained from the Central Statistics Agency and the Directorate General of Fiscal Balance, then analyzed using multiple linear regression method with the assistance of EViews version 12 software. The research results show that collectively, the vertables of fiscal decentralization, GRDP at constant prices based on business fields, and minimum wages significantly influence incomelistribution inequality. However, when examined partially, figgl decentralization has a positive and non-significant effect, GRDP constant prices has a positive and significant effect, while minimum wages have a positive and non-significant effect on income distribution inequality in East Java Province