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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam QUALITY At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam @is The Best [Accounting Information System & Information Technology Business Enterprise] Al Maal: Journal of Islamic Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Revenue: Jurnal Manajemen Bisnis Islam Ihtiyath : Jurnal Manajemen Keuangan Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Madaniya Jurnal Kepariwisataan Bulletin of Community Engagement Relevance: Journal of Management and Business Journal of Islamic Economics Lariba Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Finance, Economics, and Business Al-bank: Journal of Islamic Banking and Finance IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Lorena Dara Putri Karsono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Minat Beli Konsumen Hidroponik : Ditinjau dari Green Product, Price dan Location di Muria Kudus Karsono, Lorena Dara Putri; Salmaa, Khananus
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 7 No 2 (2023): Vol.7 No.2 Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v7i2.7168

Abstract

Raya Hidroponik Muria is trying to increase buying interest in its hydroponic vegetables, but in reality there are certain groups who have not reached hydroponic vegetable products because of a lack of awareness about the environment and health. In addition to the high price of hydroponic vegetables and production that is difficult to access, it is still a problem for consumers. The purpose of this research is to empirically interpret the effect of green product, price, location on consumer buying interest Raya Hydroponics Muria. The population in this study were consumers Raya Hydroponics Muria Kudus, with the technique used in sampling in the form of incidental sampling and using a convenience sampling approach because the population size was unknown, so that the sample in this study was obtained by 100 respondents. The type of research used is field research with a quantitative approach the hypothesis that has been carried out through multiple linear regression analysis using SPSS 21.0. The results show that product has an effect on consumer buying interest, price has an effect on consumer buying interest, location has an effect on consumer buying interest and green product, price, location together influence consumer buying interest in Raya Hydroponic Muria.
The Influence of Financial Technology (Fintech), Financial Literacy, and Income on Financial Inclusion of Society Chikmah, Isnani Farichatul; Karsono, Lorena Dara Putri
@is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 9 No 1 (2024): @is The Best : Accounting Information Systems and Information Technology Business
Publisher : Labkat Press KA FTIK UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/aisthebest.v9i1.11990

Abstract

This study seeks to determine if financial technology (fintech), Financial Literacy, and income impact financial inclusion in society. This research was conducted quantitatively involving Generation Z from the former Pati Residency. Generation Z are those born in 1995-2010. Financial literacy can be used as a measuring tool to determine the extent to which a person understands financial concepts, ability to manage, and confidence in making long-term planning decisions by taking into account economic conditions. Likewise, income can serve as an indicator of an individual's financial management capabilities. The research results show that Fintech and Income partially have a significant effect on Financial Inclusion with statistical tests on the Fintech variable obtaining a t-count significance value of 0.000 the Income variable, with a value of 0.008, is less than 0.05, and the regression coefficients are positive, being 0.516 and 0.204 respectively. Financial Literacy does not have a significant effect on Financial Inclusion because based on testing the significance value of the calculated t is 0.095, where this figure is greater than 0.05. However, all three simultaneously influence society's financial inclusion. This was concluded from statistical testing of the coefficient of determination and the F test which obtained a value of 0.686. Increasing Community Financial Inclusivity can improve the economy evenly.
Efisiensi Perbankan Syariah Di Indonesia Dengan Stochasitic Frontier Analysis (SFA) Duwi Setiyani; Lorena Dara Putri Karsono
Al-bank: Journal of Islamic Banking and Finance Vol 4, No 2 (2024): July - Desember 2024
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v4i2.11853

Abstract

This study aims to examine the effect of Total Assets, Third Party Funds and Operating Costs on Total financing and measure the efficiency level of Bank Aladin Syariah in the 2020-2022 period. This research uses a quantitative approach with a causal associative research type. The data used in this study comes from the financial statements of Bank Aladin Syariah. The results showed that partially Total Assets had a significant effect on Total Financing of Bank Aladin Syariah. While Third Party Funds and Operating Costs have no effect on Total Financing. The highest efficiency value of Bank Aladin Syariah according to the Stochastic Frontier Analysis method occurred in the 2022 period. The implication of the research results is that the Bank Aladin Syariah policy improves its operational performance by being able to rationalize its operating costs. The highest efficiency value in 2022, the bank can concentrate policies by maintaining and improving efficiency through sustainable policies, regular evaluation, and adaptation to changes in the business environment. Bank Aladin Syariah can ensure the sustainability and improvement of its operational performance
Urgensi Teknologi E-Commerce Terhadap Pengembangan Usaha Mikro Kecil Menengah Karsono, Lorena Dara Putri; Azzarqo, Khotiibah
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp109-116

Abstract

The Community Creativity Program is a program of student creativity activities involving lecturers and students. Community service activities collaboration between lecturers and students is a form of implementation of the Tridharma of Higher Education to the local community which is carried out by both lecturers and students. This activity is expected to increase independence, teamwork, and a sense of empathy, team solidarity and make a positive contribution in the future. The purpose of this activity is more directed at increasing the community's understanding of the potential of the village based on religious moderation, both economic, sociocultural and religious potential and also to develop the potential of students according to their scientific fields (producers) towards increasing their abilities and profession. One of the community service activities that collaborates with lecturers is an entrepreneurship seminar activity by holding a seminar on entrepreneurship which discusses marketing strategies in doing business which will later be useful for SMEs in the local community. This seminar activity aims to increase understanding of the importance of marketing strategies that compete with the 5.0 era. The introduction of e-commerce is also emphasized in this activity, therefore, as a business owner, you are required to learn more about marketing 5.0. This innovation in terms of marketing will have a direct effect on SMEs businesses that are being run or being initiated by business owners, and can also increase sales of SMEs in Sumanding village so that in the future sales will be even better according to the correct rules.
Customer Loyalty: Security, Sales Promotion, And E-Service Quality Sherly Eka Saputri; Lorena Dara Putri Karsono
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 12 No 2 (2023): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v12i2.1453

Abstract

This research aims to analyze the effect of security, sales promotion, and e-service quality on customer loyalty of OVO e-wallet users in Kudus City. This research uses a type of field research or a quantitative approach. The research population is OVO e-wallet users in Kudus City, whose total is not known with certainty. The sampling technique used in this study used accidental sampling with 100 respondents of OVO e-wallet users in Kudus City. The data collection technique used is a questionnaire, and the analysis technique is multiple linear regressions with the help of the SPSS version 26 program. The results showed that security positively and significantly affects customer loyalty. Sales promotion positively and significantly affects customer loyalty. E-service quality positively and significantly affects customer loyalty. Security, sales promotion, and e-service quality significantly simultaneously affect customer loyalty. Companies can use this research as a source of information used to improve security, sales promotion, and e-service quality so that OVO e-wallet customer loyalty can also increase.
The Magnetism of Ponggok Tourism Village: From e-WOM to Destination Image Shaping Revisit Intention Novita Sari, Puspa; Karsono, Lorena Dara Putri
JURNAL KEPARIWISATAAN Vol 24 No 1 (2025): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v24i1.1757

Abstract

This study aims to analyze the factors influencing revisit intention, such as e-WOM and destination familiarity, with destination image as an intervening variable. The research was conducted in Ponggok Klaten tourism village. A quantitative approach was employed, utilizing the SEM-PLS model. The study's results were tested using the Smart PLS 3 application. Data collection was carried out through questionnaires, field observations, and interviews. The population of this study includes visitors to the Ponggok Klaten Tourism Village. The sampling technique used was purposive sampling, with the criteria being visitors who had visited the Ponggok Klaten Tourism Village at least once and were interested in revisiting. The sample obtained in this study comprised 248 respondents. The results indicate that e-WOM and destination familiarity positively and significantly impact destination image. Similarly, destination image significantly affects revisit intention. This suggests that destination image mediates the influence of e-WOM and destination familiarity on revisit intention. Thus, efforts to increase revisit intention can be achieved by enhancing e-WOM and destination familiarity through destination image. This research is limited to a specific tourism destination. This study contributes to tourism village managers by demonstrating how online reviews and information can affect tourists' perceptions and their intention to revisit. This study positions destination image as an intervening or mediating variable that explains the relationship between e-WOM and familiarity with revisit intention. It provides new perspectives on the crucial role of destination image in linking digital information and direct experiences with tourists' decisions. Using this mediating variable helps reveal the more complex mechanisms through which the two independent variables influence revisit intention.
KAUSALITAS HALAL TOURISM MAKAM SUNAN MURIA UNTUK MENINGKATKAN PEREKONOMIAN MASYARAKAT LOKAL DI ERA INDUSTRI 4.0 Karsono, Lorena Dara Putri; Nida, Chafian
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 2 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i2.20674

Abstract

Penelitian ini bertujuan untuk mengetahui pengembangan halal tourism pada Makam Sunan Muria, mengetahui keadaan perekonomian masyarakat sekitar Makam Sunan Muria dan mengetahui dampak halal tourism Makam Sunan Muria dalam meningkatkan perekonomian masyarakat lokal di Era Revolusi Industri 4.0. Jenis penelitian yang digunakan adalah penelitian lapangan (field reserch) dengan menggunakan pendekatan penelitian kualitatif. Metode pengumpulan data dilakukan dengan  cara  observasi,  wawancara,  dan dokumentasi. Hasil penelitian ini menunjukkan bahwa Halal Tourism Makam Sunan Muria memiliki keunikan sendiri letaknya yang berada di Lereng Gunung Muria di Desa Colo. Selain itu dengan adanya wisata halal makam sunan muria memberikan pengaruh besar dalam perekonomian masyarakat Desa Colo dan keberadaan Makam Sunan Muria menjadikan sebuah aktivitas ekonomi bagi masyarakat sekitar makam Sunan Muria. Dan dampak dari Revolusi Indutri 4.0 Dampak era digital yang dirasakan para pelaku usaha yakni dapat membuka usaha dan memperluas pasar dengan berjualan di media sosial maupun marketplace yang tentunya akan dapat menjangkau lebih banyak pembelinya.
Event Internasional sebagai Sarana Marketing dan Branding UMKM (Studi pada UMKM Kopi Tjolo Kudus) Rahmatillah, Ja’sy Zhilaal; Karsono, Lorena Dara Putri
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 9, No 1 (2024): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v9i1.3403

Abstract

This research aims to determine the driving factors, marketing efforts carried out, and the impact both in terms of marketing and branding in utilizing international marketing events at the G20 event for Tjolo Coffee MSMEs. This type of research approach uses qualitative research. The data collection method was carried out by interviewing various internal and external parties from the research object, and documentation. The results of this research show that Tjolo Coffee MSMEs are encouraged to take part in marketing events in the G20 due to factors from the MSMEs themselves and the support from the government. In order for marketing to run optimally, UMKM Kopi Tjolo applies marketing methods such as setting up stands, testers, flyers and business cards. Meanwhile, for product branding purposes, UMKM Kopi Tjolo applies several methods, namely adding the G20 logo to Kopi Tjolo's social media such as on the Website, Instagram, Facebook, WhatsApp and Tik-tok, as well as on employee uniforms, as well as sharing experiences from participating in the marketing of the G20 event in Bali into their social media accounts, and changed the packaging to cans to match export standards. The impact felt after these efforts can expand marketing and improve its image. However, another fact was discovered that from an international perspective it has not had much of an impact
Urgensi Teknologi E-Commerce Terhadap Pengembangan Usaha Mikro Kecil Menengah Karsono, Lorena Dara Putri; Azzarqo, Khotiibah
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp109-116

Abstract

The Community Creativity Program is a program of student creativity activities involving lecturers and students. Community service activities collaboration between lecturers and students is a form of implementation of the Tridharma of Higher Education to the local community which is carried out by both lecturers and students. This activity is expected to increase independence, teamwork, and a sense of empathy, team solidarity and make a positive contribution in the future. The purpose of this activity is more directed at increasing the community's understanding of the potential of the village based on religious moderation, both economic, sociocultural and religious potential and also to develop the potential of students according to their scientific fields (producers) towards increasing their abilities and profession. One of the community service activities that collaborates with lecturers is an entrepreneurship seminar activity by holding a seminar on entrepreneurship which discusses marketing strategies in doing business which will later be useful for SMEs in the local community. This seminar activity aims to increase understanding of the importance of marketing strategies that compete with the 5.0 era. The introduction of e-commerce is also emphasized in this activity, therefore, as a business owner, you are required to learn more about marketing 5.0. This innovation in terms of marketing will have a direct effect on SMEs businesses that are being run or being initiated by business owners, and can also increase sales of SMEs in Sumanding village so that in the future sales will be even better according to the correct rules.
Minat Beli Konsumen Hidroponik : Ditinjau dari Green Product, Price dan Location di Muria Kudus Karsono, Lorena Dara Putri; Salmaa, Khananus
IHTIYATH : Jurnal Manajemen Keuangan Syariah Vol 7 No 2 (2023): Vol.7 No.2 Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/ihtiyath.v7i2.7168

Abstract

Raya Hidroponik Muria is trying to increase buying interest in its hydroponic vegetables, but in reality there are certain groups who have not reached hydroponic vegetable products because of a lack of awareness about the environment and health. In addition to the high price of hydroponic vegetables and production that is difficult to access, it is still a problem for consumers. The purpose of this research is to empirically interpret the effect of green product, price, location on consumer buying interest Raya Hydroponics Muria. The population in this study were consumers Raya Hydroponics Muria Kudus, with the technique used in sampling in the form of incidental sampling and using a convenience sampling approach because the population size was unknown, so that the sample in this study was obtained by 100 respondents. The type of research used is field research with a quantitative approach the hypothesis that has been carried out through multiple linear regression analysis using SPSS 21.0. The results show that product has an effect on consumer buying interest, price has an effect on consumer buying interest, location has an effect on consumer buying interest and green product, price, location together influence consumer buying interest in Raya Hydroponic Muria.
Co-Authors Agep Rumanto Azzarqo, Khotiibah Bayu Tri Cahya Chamidah Nor Aini Chikmah, Isnani Farichatul Choridah, Nur Duwi Setiyani Duwi Setiyani, Duwi Fina Zahrotul Aniqoh Kharis Fadlullah Hana Kharis Fadlullah Hana Khotiibah Azzarqo Laila Fairuz Salma Laila Fairuz Salma Lida, Ulfah Mey Moh. Nurul Qomar Muslikhatul Aini Nida, Chafian Novita Sari, Puspa Puspa Novita Sari Puspa Novita Sari Rahmatillah, Ja’sy Zhilaal Salmaa, Khananus Sherly Eka Saputri Yassirlana Anjani