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All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam @is The Best [Accounting Information System & Information Technology Business Enterprise] Al Maal: Journal of Islamic Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Revenue: Jurnal Manajemen Bisnis Islam Ihtiyath : Jurnal Manajemen Keuangan Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Madaniya Jurnal Kepariwisataan Bulletin of Community Engagement Relevance: Journal of Management and Business Journal of Islamic Economics Lariba Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Finance, Economics, and Business IJTIMA': Jurnal Pengabdian Masyarakat Al-bank: Journal of Islamic Banking and Finance IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Jurnal Ekonomi dan Bisnis Islam Quality BISNIS : Jurnal Bisnis dan Manajemen Islam
Lorena Dara Putri Karsono
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENDAMPINGAN LIVE STREAMING TIKTOK UNTUK MENINGKATKAN ENGAGEMENT DAN BRAND AWARENESS DI PT GAIDO BAROKAH KUDUS Angelika IsmatuL Chawa; Lorena Dara Putri Karsono
IJTIMA': JURNAL PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2026): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijtima.2026.26945

Abstract

This community service program aims to assist the administrative staff of PT Gaido Azza Darussalam Indonesia Barokah Kudus in implementing TikTok live streaming as a primary focus of their Sharia marketing and education strategy, with the primary goal of increasing the company's digital engagement and brand awareness. We implemented a hands-on training method through simulations and gradual mentoring. This method prioritizes real-world practice, in line with Islamic communication principles, namely honest, responsive, and open information delivery. The results were very positive, as the program successfully improved the administrative staff's technical skills and confidence in conducting their own live broadcasts. Measurably, live streaming has been proven to create strong two-way interactions, with one broadcast session recording up to 63 views and 35 significant comments. This demonstrates that live streaming is highly effective in bridging face-to-face services with the desires of a digital audience seeking fast and personalized interactions. To ensure the sustainability of this strategy, companies are advised to immediately establish an internal team of experts and develop Standard Operating Procedures (SOPs).
Analisis Kebutuhan Modul Menulis Artikel Ilmiah sebagai Penunjang Akselerasi Publikasi Imiah Mahasiswa Lida, Ulfah Mey; Karsono, Lorena Dara Putri
QUALITY Vol 12, No 1 (2024): QUALITY
Publisher : Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Needs Analysis of the Scientific Article Writing Module as a Support for Accelerating Student Scientific Publications. This research aims to describe the results of the analysis of the need for a scientific article writing module to support the acceleration of student scientific publications. The research approach used in this research is research and development. The data collection techniques used were questionnaires, field notes and interviews. The data analysis technique in this research uses qualitative descriptive analysis through data presentation and data verification or conclusions. This technique is used to determine the requirements for the module for writing scientific articles. The teaching materials needed by lecturers are in the form of books or modules which contain a writing framework, introduction, theoretical basis, methods, analysis, results and a bibliography. Meanwhile, students need a module for writing scientific articles which includes several components, namely (1) introduction, (2) literature review, (3) methods or ways of writing scientific papers, (4) results and findings, (5) discussion, (6) ) conclusion, and (7) references. Penelitian ini bertujuan untuk mendeskripsi hasil analisis kebutuhan modul menulis artikel ilmiah sebagai penunjang akselerasi publikasi ilmiah mahasiswa. Pendekatan penelitian yang digunakan dalam penelitian ini adalah penelitian pengembangan (research and development). Teknik pengumpulan data yang digunakan adalah penyebaran angket, catatan lapangan, dan wawancara. Teknik analisis data dalam penelitian ini menggunakan analisis deskriptif kualitatif melalui pemaparan data dan verifikasi atau simpulan data.Teknik ini digunakan untuk mengetahui kebutuhan modul menulis artikel ilmiah. Bahan ajar yang dibutuhkan dosen yaitu berupa buku atau modul yang di dalamnya berisikan kerangka menulis, pendahuluan, landasan teori, metode, analisis, hasil sampai dengan daftar pustaka. Sementara mahasiswa membutuhkan modul menulis artikel ilmiah yang di dalamnya terdapat beberapa komponen, yaitu (1) pendahuluan, (2) tinjauan pustaka, (3) metode atau cara penulisan karya ilmiah, (4) hasil dan temuan, (5) pembahasan, (6) kesimpulan, dan (7) referensi.
Signifikansi Literasi Keuangan terhadap Pengguna Aktual Dompet Digital Karsono, Lorena Dara Putri; Salma, Laila Fairuz
BISNIS Vol 10, No 2 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i2.16967

Abstract

AbstractThe emergence of many conveniences in using digital wallets are the goal in this study, namely to determine the effect of the three components of financial literacy on the financial satisfaction of digital wallet users in Generation Z. The three components of financial literacy consist of financial behaviour, financial attitude and financial knowledge. This study uses a quantitative descriptive analysis method, with purposive sampling method for determining the population that consist of 40,000 ShopeePay Indonesia Twitter account followers and a sample of 380 ShopeePay Indonesia Twitter account followers. Data collection techniques use literature and questionnaires with Likert scale techniques. The analysis technique in this study uses multiple linear regression analysis with SPSS 24 software tools for windows. The results showed that the financial behaviour variable (X1) had no partial effect on financial satisfaction. While the variables of financial attitude (X2) and financial knowledge (X3) have partial effect on financial satisfaction. The variables of financial behaviour, financial attitude, and financial knowledge simultaneously affect the financial satisfaction of Shopeepay digital wallet users in Generation Z. Therefore, there are need a development in this research and can be used as theoretical support, especially in the financial literacy component.Keywords: financial literacy, financial behaviour, financial attitude, financial knowledge, financial satisfaction
The Moderating Role of Education Level in the Relationship between Halal Labeling, Islamic Transactions, and Purchase Intentions Lorena Dara Putri Karsono; Eva Tri Sakila
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 15 No 1 (2026): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita-June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v15i1.2668

Abstract

Objective - This study examines the influence of halal labeling and Islamic transactions on purchasing intentions in platform Shopee Barokah on Generation Z in Kudus Regency, with education level as a moderating variable. Method- This study uses a causality method and a quantitative approach. The target population of this study is Generation Z in Kudus Regency. The research sample consisted of 100 respondents selected using a purposive sampling technique accidental sampling. The data source uses primary data in the form of a survey by providing questionnaires to be filled out by respondents. The data analysis technique usespartial least squares structural equation modeling (PLS SEM) with statistical tools onsoftware SmartPLS. Findings– Based on the research results, halal labeling and Islamic transactions significantly and positively influence consumer purchase intentions on Shopee Barokah. However, education level did not moderate the relationship between halal labeling and Islamic transactions and purchase intentions. Implications - This finding confirms the importance of halal labeling and Islamic transactions in encouraging purchasing interest in e-commerce Sharia, while education level does not act as a moderating variable in this context. This research provides important insights for developing digital marketing strategies based on Islamic values, particularly among Generation Z.
Determinan Loyalitas Reseller Kain Tenun Ikat Troso di Grup Facebook Lapak Tenun Troso Online Naja, Eri Safaun; Karsono, Lorena Dara Putri
Jurnal Ekonomi dan Bisnis Islam Vol 4, No 2 (2026)
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jebisku.v4i2.5991

Abstract

This research explores the factors that shape the loyalty of resellers of Troso Ikat Woven fabric resellers in the Facebook Group Lapak Tenun Troso Online. The focus is on the influence of service quality, product trust, and consumer satisfaction on reseller loyalty amidst high digital competition and the tendency to switch to other suppliers. The correlation method was applied to understand the relationship between variables through a sample of 100 respondents from a population of 3,492 members. The findings show that service quality has not sufficiently influenced loyalty due to variations in experience and service inconsistency. On the other hand, product trust has a strong positive influence, driven by product suitability, seller reliability, and minimal risk of loss. Consumer satisfaction also strengthens loyalty through positive experiences, social engagement, and supply dependence which keeps resellers making repeat transactions. These results confirm the strategy of strengthening trust and satisfaction as the key to maintaining loyalty while supporting the sustainability of local woven fabric businesses.Keywords: Service Quality, Product Trust, Consumer Satisfaction, Troso Ikat Weaving Penelitian ini mengeksplorasi faktor-faktor yang membentuk loyalitas reseller kain Tenun Ikat Troso di Grup Facebook Lapak Tenun Troso Online. Fokus tertuju pada pengaruh kualitas layanan, kepercayaan produk, dan kepuasan konsumen terhadap kesetiaan reseller di tengah persaingan digital yang tinggi dan kecenderungan berpindah ke pemasok lain. Metode korelasi diterapkan untuk memahami hubungan antarvariabel melalui sampel 100 responden dari populasi 3.492 anggota. Temuan menunjukkan kualitas layanan belum cukup memengaruhi loyalitas karena variasi pengalaman dan ketidakkonsistenan layanan. Sebaliknya, kepercayaan produk menimbulkan pengaruh positif yang kuat, didorong kesesuaian produk, keandalan penjual, dan minim risiko kerugian. Kepuasan konsumen turut memperkuat loyalitas melalui pengalaman positif, keterikatan sosial, dan ketergantungan pasokan yang membuat reseller tetap bertransaksi secara berulang. Hasil ini menegaskan strategi penguatan kepercayaan dan kepuasan sebagai kunci mempertahankan loyalitas sekaligus mendukung keberlanjutan bisnis kain tenun lokal.Kata Kunci :   Kualitas Layanan, Kepercayaan Produk, Kepuasan Konsumen, Tenun Ikat Troso
Co-Authors Agep, Agep Angelika IsmatuL Chawa Azzarqo, Khotiibah Bayu Tri Cahya Chamidah Nor Aini Chikmah, Isnani Farichatul Choridah, Nur Duwi Setiyani Duwi Setiyani, Duwi Eva Tri Sakila Fina Zahrotul Aniqoh Kharis Fadlullah Hana Kharis Fadlullah Hana Khotiibah Azzarqo Laila Fairuz Salma Laila Fairuz Salma Lida, Ulfah Mey Moh. Nurul Qomar Muslikhatul Aini Naja, Eri Safaun Nida, Chafian Puspa Novita Sari Rahmatillah, Ja’sy Zhilaal Salma, Laila Fairuz Salmaa, Khananus Sherly Eka Saputri Yassirlana Anjani