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All Journal Gaung Informatika Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Manajemen Dayasaing Jurnal Abdi Masyarakat (JAM) Jurnal Teknik Industri Terintegrasi (JUTIN) Sustainable Environmental and Optimizing Industry Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Teknologi dan Manajemen Comsep : Jurnal Pengabdian Kepada Masyarakat JURNAL KARYA ILMIAH MULTIDISIPLIN Prosiding Seminar Nasional Unimus Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Lisa Ratnasari
Universitas Sahid
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen Dayasaing

 1 
PERANCANGAN STRATEGI PENGEMBANGAN DESTINASI WISATA PANTAI PANGADARAN, JAWA BARAT Bernard Hasibuan; Lisa Ratnasari; Ninin Gusdini
Jurnal Manajemen Dayasaing Vol 23, No 2 (2021): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v23i2.16096

Abstract

Pangandaran is one of the famous tourist destinations because it is complete with several attractions such as natural attractions, cultural tourism, artificial tourism and conservation. To develop a very potential destination, a comprehensive development strategy is needed. The methods used in this study are SWOC and AHP, the first of which is the exploration of SWOC to identify factors of strengths, weaknesses, opportunities and challenges. The second stage is to sabotage the proposed strategy obtained with AHP. Hasil  this research there are4  proposed strategies, namely  optimizingsocial media for promotion (weight 0.419), involving  Stakeholders to participate in the development of  Pangandaran  (weight 0,300), making tour packages that include existing attractions(Homestay,  protected forest) (weight 0,168), and building a sustainable Pangandaran  system. integrated g (weight 0.113). Pangandaran development must follow existing trends with social media technology that can expand marketing reach.
Co-Authors Bagaswara, Ragil Bela, Anisa Bernard Hasibuan Bernard Hasibuan Diny Agustini Sandrasari Ekaterina Setyawati, Ekaterina Fahmi Fahmi Farhat Umar Julfi Restu Amelia, Julfi Restu Kohar Sulistyadi Kohar Sulistyadi Matius Marthen Tandi Mulyawati, Ira Ramadhan, Angelio Pratama Sabariman, Mohammad Sambas, Moch. SITI SHOLEHAH, SITI Syahkhaafi, Mochammad Tandi, Matius Marthen