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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cahaya Mandalika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Pengabdian kepada Masyarakat Proceeding Maritime Business Management Conference INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Dahlia Amelia
Universitas Utpadaka Swastika, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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OPTIMIZING ORGANIZATIONAL CAPABILITIES THROUGH THE INTEGRATION OF STRATEGIC MANAGEMENT AND HUMAN RESOURCEPERFORMANCE Dahlia Amelia; Yenny Dwi Artini; Gina Novianti Rahayu; Hery Purnomo; Badrus Zaman
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Optimizing organizational capabilities by integrating strategic management and human resource performance is paramount in contemporary organizational dynamics. This study delves into the synergistic relationship between strategic management strategies and human resource performance to enhance organizational effectiveness. The research explores the contextual factors influencing this integration and assesses its impact on operational efficiency, innovation, and customer relations. Through a comprehensive literature review and analysis, the study identifies critical influencing factors, including leadership practices, organizational culture, management information systems, and skill development. The findings underscore the transformative potential of aligning strategic goals with human resource practices, fostering a culture of collaboration, and leveraging technological infrastructure. The implications of this integrated approach are discussed in the context of practical organizational management, offering valuable insights for leaders and practitioners navigating the complexities of the modern business landscape.
GREEN MARKETING AND SUSTAINABILITY OF SMES BUSINESS: THE ROLE OF ENVIROPRENEURIAL ORIENTATION AS MEDIATING VARIABLE Dahlia Amelia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18812428

Abstract

Purpose: This study aims to test and analyze the influence of green marketing on the sustainability of MSME businesses through environmental orientation. Design/methodology/approach: The sample for this study was SMEs registered with the Tangerang City Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises (Disperindagkop UKM) using a combination of the Slovin and purposive sampling methods. Based on Tangerang City Government data as of March 2024, 58,692 MSMEs had obtained business identification numbers. Using this data collection technique, 100 final respondents were selected for further analysis to test the hypotheses. The data analysis technique used structural equation modeling-partial least squares (SEM-PLS). Findings: The results of this study found that green marketing has a positive and significant effect on environmental orientation, environmental orientation has a positive and significant effect on the sustainability of SMEs businesses, green marketing has a positive and significant effect on the sustainability of SMEs businesses, and environmental orientation can mediate the effect of green marketing on the sustainability of SMEs businesses. Originality/value: This study offers an original contribution by examining the role of environmental orientation as a mediating variable in the relationship between green marketing and the limited business sustainability of SMEs. This contrasts with previous research, which generally emphasizes the direct influence of green marketing on SMEs business sustainability. This study demonstrates that SMEs business sustainability is more effectively achieved when green marketing is able to shape an environmentally-based entrepreneurial orientation. This research also enriches the literature on the context of MSMEs in developing countries, particularly at the urban level, and expands the application of the Resource-Based View (RBV) by positioning green marketing as a strategic resource that drives SMEs internal capabilities to achieve business sustainability.
Peran Mediasi Green Creativity dalam Meningkatkan Pengaruh Green Marketing terhadap Keberlanjutan UMKM Suhadarliyah Suhadarliyah; Dahlia Amelia
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2554

Abstract

Studi ini bertujuan untuk menguji dan menganalisis pengaruh green marketing terhadap keberlanjutan usaha UMKM melalui green creativity. Sampel studi ini adalah pelaku UMKM yang terdaftar di Dinas Perindustrian Perdagangan Koperasi Usaha Kecil Menengah (Disperindagkop UKM) Kota Tangerang melalui kombinasi metode Slovin dan purposive sampling. Berdasarkan data Pemerintah Kota Tangerang per maret 2024, tercatat 58.692 pelaku usaha UMKM yang telah memiliki nomor induk berusaha. Dengan menggunakan teknik pengumpulan data tersebut, maka diperoleh 100 responden akhir yang diap untuk diolah lebih lanjut untuk pengujian hipotesis. Teknik analisis data menggunakan structural equation modeling-partial least square (SEM-PLS). Hasil studi ini menemukan bahwa green marketing berpengaruh positif dan signifikan terhadap green creativity, green creativity berpengaruh positif dan signifikan terhadap keberlanjutan usaha UMKM, green marketing berpengaruh positif dan signifikan terhadap keberlanjutan usaha UMKM, dan green creaticity dapat memediasi pengaruh green marketing terhadap keberlanjutan usaha UMKM. Penelitian ini mencoba menyelesaikan masalah isu lingkungan dan keberlanjutan usaha dengan menggabungkan praktik berkelanjutan ke dalam proses bisnis UMKM agar tetap kompetitif di pasar. Kombinasi isu lingkungnan dan praktik berkelanjutan UMKM dapat direpresentasikan melalui green marketing dan green creativity. Kondisi ini penting karena UMKM memberikan kontribusi terhadap dampak lingkungan sebagai akibat industrialisasi yang meluas. Penelitian ini menggunakan pendekatan SEM-PLS untuk menjawab fenomena isu lingkungan dan keberlanjutan UMKM dan dianggap mampu menguji model secara simultan karena adanya keterlibatan variabel mediasi. Penelitian ini juga mencoba memodifikasi instrumen penelitian pada konteks UMKM.
Co-Authors Agustin, Dita Amir Hamzah Badrus Zaman Bramantyo, Andreas Dasa Rahardjo Soesanto Gina Novianti Rahayu HERY PURNOMO Ipah Masripah Madani, Eka Putri Maharani, Amalia Zahrina Majidah Majidah Masripah, Ipah Paula Theodora Pralantina, Peny Puri Swastika Gusti Krisna Dewi Raharjo, Dasa RR. Prima Dita Hapsari Suhadarliyah Suhardaliyah, Suhardaliyah Sutrisno, Gono Swastika GKD, Puri Tehupuring, Ronald Umiyati, Hesti Yakub Yenny Dwi Artini