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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah AKM: Aksi Kepada Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Maqdis: Jurnal Kajian Ekonomi Islam Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity Journal of Exploratory Dynamic Problems De Facto: Journal of international multidisciplinary sciences Indonesian Journal of Innovation Multidisipliner Research lentera jurnal manajemen JIMEK Profetika: Jurnal Studi Islam Optimal: Jurnal Ekonomi dan Manajemen
Zuul Fitriani Umari
Dosen Universitas Islam Negeri Raden Fatah Palembang
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Pengaruh Word Of Mouth, Harga, dan Kualitas Pelayanan Terhadap Keputusan Menggunakan Layanan Maxim Kota Palembang Ananda Ramadhani; Zuul Fitriani Umari; Oki Sania Riski
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6299

Abstract

This study aims to partially determine the effect of word of mouth (WOM), price, and service quality on decisions to use online motorcycle taxi application services maxim bike category on the masses of Palembang city. This study uses primary data with a quantitative approach. The population in this study were consumers who used the online motorcycle taxi application Maxim Bike category whose number was unknown, so sampling was carried out using the Lemeshow formula with a coverage of 96 respondents. The analysis method used in this study is validity testing, reliability, classical assumption testing, and hypothesis testing using IBM SPSS 30 statistical analysis. The results of this study indicate that word of mouth (WOM) has a positive and significant effect on decisions to use maxim bike services, price has a positive and significant effect on decisions to use maxim bike services, and service quality has a positive and significant effect on decisions to use maxim bike services.
Co-Authors Adinda Dwiana Fitri Ananda Ramadhani Anggun Citra Abadi Armansyah Wilian Choiriyah Dhiya Aaliya Fitri Raya Fitri Raya Fitri Raya Iceu Sri Gustiana ICEU SRI GUSTIANA Imamul Arifin MAHMUD ALFAN JAMIL Maya Maya Meriyati Meriyati Muhammad Beni Ardy Nilawati Nilawati Oki Sania Riski QADARIAH BARKAH Raul Fernanda Safira Elfadhilah Saprida Saprida Saprida, Saprida Shefta Fatricya Siti Mardiah Sri Delasmi Jayanti Syamsiar Zahrani Thariska Oktaviani Tika Lestari Umari, Zuul Fitriana Viky Geraldy Zulfikri