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All Journal Jurnal Computech & Bisnis (e-Journal) Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal E-Jurnal Akuntansi TSM Informatics Management, Engineering and Information System Journal Journal of Economics, Management, and Entrepreneurship Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Boy Suzanto
STIE Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Profitabilitas Dan Leverage Terhadap Nilai Perusahaan Pada PT. Chitose Internasional, Tbk Periode Tahun 2015-2019 Novita Wulandari; Indri Ayu Tansar; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 13 No. 1 (2020): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/n7whsc09

Abstract

One of the ways a company can increase capital is through debt or increasing the number of ownership by listing its shares on the capital market. Thus, this study verifies the effect of profitability and leverage on firm value in one of the companies listed on the Indonesia Stock Exchange. The quantitative method uses to determine the magnitude of the effect of profitability and leverage on value during the 2015-2019 period. The results showed that profitability had a positive and significant effect, while leverage had a negative effect on firm value. However, simultaneously profitability and leverage have a significant effect on firm value. The study results indicate that it is necessary to increase sales and pay attention to the amount of debt and the risks caused. When the amount of debt exceeds their capital, investors will hesitate to remember the risks the company has.
Analisis Motivasi Kerja Pegawai Didin Mushlihuddin; Anton Tirta Komara; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 12 No. 1 (2019): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/b83gqk78

Abstract

This study aims to analyze employee work motivation. Work motivation analyzed is based on Theory Mc Cleland, which consists of 3 (three) dimensions, namely the need for achievement, the need for affiliation, and the need for power. The research method used is descriptive. The sample used is an employee at a government agency in Bandung Regency. Data analysis techniques using descriptive analysis. The results of the study illustrate that employee motivation is sufficient.
Pengaruh Sistem Informasi Akuntansi Penggajian Terhadap Pengendalian Internal Penggajian: Studi Pada Salah Satu Perusahaan Distributor Spare Part Sepeda Motor Anisa Septiani; Maulana Yusup; Boy Suzanto; Anton Tirta Komara
Majalah Bisnis & IPTEK Vol. 14 No. 1 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7vhh6a25

Abstract

This study aims to determine the effect of payroll accounting information systems on payroll internal control. This study uses a quantitative approach with a survey approach to employees directly related to the accounting information system at a motorcycle spare part dealer in Badung City with 30 respondents. Using a simple linear regression analysis technique to determine the magnitude of the influence used the influence of the payroll accounting information system on payroll internal control. The calculation results show a positive influence of the payroll accounting information system on internal control of payroll with a total effect of 66.4%. The remaining 33.6% can influence by other factors not examined in the study.
The Influence of Brand Image and Price on Purchase Decision: Study on One E-Commerce Sintiya Sintiya; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 16 No. 2 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/g3qpqb39

Abstract

The motivation for this study stems from the intense competition observed among e-commerce platforms during the consumer's purchasing process. One potential approach to tackle this issue is through the proficient execution of a brand image strategy with the aim of augmenting sales. Brand image activities typically center around establishing pricing strategies and facilitating purchasing decisions, which collectively form an integral component of the marketing mix. The employed research methodology is a quantitative approach incorporating descriptive and verificative methods. The study's sample comprises 100 participants who have engaged in shopping activities on an electronic commerce platform. The results of this study suggest that (1) Brand image exerts a favorable and substantial influence on consumer purchasing decisions, and (2) Price exerts a significant and positive effect on consumer purchasing decisions.
Pengaruh Sikap Karyawan Terhadap Komitmen Organisasi Rd. Okky Satria; Anton Tirta Komara; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 11 No. 2 (2018): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/7tnm7e53

Abstract

This study aims to determine the effect of employee attitudes component sconsisting of affective, cognitive and behavioral of employees towards organizational commitment. Hypothetical testing was used by sample tested employees in one of the Tax Service Office in Bandung with 95 employees for samples. Sampling techniques used simple random sampling of existing populations. Data analysis techniques were using path analysis. This research method is included in the survey method category. The results of the study prove that there is an influence of attitudes towards employee commitment of 72.2% while the remaining 27.8% is influenced by other factors that are not examined in this study.
The Influence of Product Quality and Promotion on Purchase Decisions: A Study of a Fashion Store in Bandung Tiwi Ratna Wulandari; Boy Suzanto; Bulan Tati Fitria; Dhea Perdana Coenraad
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/x0he4769

Abstract

The occurrence in clothes retailers in Bandung indicates subpar product quality and inadequate promotion, which influences consumer purchase decisions.  This study intends to examine the influence of product quality and advertising on purchase decisions in apparel stores in Bandung since various factors contribute to this situation.  This study employs a quantitative methodology utilizing a survey technique by disseminating questionnaires to individuals who have purchased items at the clothes store.  Statistical software analyzes data and examines the relationships among the researched variables.  The study's findings indicate that product quality has a more significant impact on consumer purchasing decisions than promotion.  Beyond direct influence, product quality exerts an indirect effect via promotion, hence amplifying its impact on purchasing decisions.  Simultaneously, advertising directly affects purchasing decisions and correlates with product quality.  The significant impact of product quality and advertising on purchasing decisions indicates that these elements are crucial in influencing customer behavior.  Nonetheless, additional factors external to this study also affect purchasing decisions, albeit to a lesser extent.  In light of these findings, apparel retailers in Bandung should prioritize enhancements in product quality by emphasizing material standards, design, and durability to align more closely with consumer preferences.  Furthermore, it is essential to employ more imaginative and focused advertising techniques to capture the interest of potential buyers and enhance client loyalty.  Integrating enhanced product quality and efficient promotional tactics is anticipated to influence future purchasing decisions positively.
Inventory Management: Optimizing Inventory in The Shoe Business at Sneakers One, Bandung Ester Manik; Iwan Sidharta; Kadir Kadir; Boy Suzanto; Nenny Rinawati; Retno Resawati; Abia Karen Meilita; Devi Desiyanti; Shilfa Irziani Kamal; Tri Puji Citasari
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 3 No. 1 (2026): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v3i1.07

Abstract

This community service activity aims to enhance inventory management at the shoe business Sneakers One in Bandung. The main issue faced is the complexity of inventory management, which arises from variations in sizes, models, and rapid changes in trends. Through qualitative methods and field research involving lecturers and students, we provide recommendations to utilize sales data and appropriate inventory management methods.The results indicate that the implemented inventory system is quite effective, prioritizing fast-moving products and ordering new items in small quantities. Although the company has adopted a simple Economic Order Quantity (EOQ) concept, it has yet to implement a formal calculation system. We recommend conducting a more in-depth inventory management analysis, focusing on demand-based stock management, inventory efficiency, and risk reduction.
Boosting Cafe Service Quality: How Total Quality Management Empowers a Case Study at Konaro Coffee & Eatery, Bandung Ester Manik; Iwan Sidharta; Kadir Kadir; Boy Suzanto; Nenny Rinawati; Retno Resawati; Elza Nurhaliza Hayat; Santi Despila; Rindu Jasun Arifin; Fajar Mulqi Fath; Tri Puji Citasari
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v2i2.07

Abstract

Intense competition in Bandung’s culinary industry forces coffee shops to maintain high service standards, yet many businesses like Konaro Coffee & Eatery still face operational inconsistencies that hinder optimal customer satisfaction. This applied research and community service initiative aims to identify these service quality bottlenecks and offer strategic solutions through the framework of Total Quality Management (TQM). The research team, comprising lecturers and students, employs a qualitative approach to investigate the cafe’s current service performance. We gathered primary data through in-depth interviews and field observations involving the cafe owners and operational staff as key informants. To analyze the data, we map the identified service issues directly against the core pillars of TQM, focusing on continuous improvement and process standardization. The study reveals that implementing a structured TQM framework successfully eliminates service delays, standardizes product consistency, and elevates the staff's hospitality skills. Consequently, these findings imply that adopting TQM principles not only resolves immediate operational gaps but also provides Konaro Coffee & Eatery with a sustainable competitive advantage in a crowded market.
Co-Authors Abia Karen Meilita Agus Muhiban Agus Muhiban Anisa Septiani Anton Tirta Komara Ari Solihin Bulan Tati Fitria Coenraad, Dhea Perdana Damanik, Firmansyah Devi Desiyanti Dewi Fitriasari Didin Mushlihuddin Dudi Mustofa Dudung Juhana Elza Nurhaliza Hayat Ester Manik Fajar Mulqi Fath Hestin Septiana Wahyu Utami Hidayat, Hendi Hendian Indri Ayu Tansar Iwan Sidharta Kadir, Kadir Komara, Anton Tirta Maulana Yusup, Maulana Mialasmaya, Siti Mushlihuddin, Didin Nenden Adiya Yassin Ningsih, Tri Novita Wulandari Novita Wulandari Novita Wulandari Nurdiansyah, Haris Patandung, Heri Resawati, Retno Rinawati, Nenny Rindu Jasun Arifin Rizal, Rizalzaelani Rusjiana, Jimmy S. Mia Lasmaya Santi Despila Satria, Rd. Okky Satria, Rd. Okky Septiani, Anisa Shilfa Irziani Kamal Sidharta, Iwan Sintiya Sintiya Supendi, Supendi Tansar, , Indri Ayu Tansar, Indri Ayu Tansar, Indri Ayu Tiwi Ratna Wulandari Tri Puji Citasari Utami, Hestin Septiana Wahyu yuda pratama