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All Journal Ekonomi Bisnis Jurnal Penelitian Pendidikan IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL EDUCATION AND DEVELOPMENT Research In Management and Accounting (RIMA) Jurnal Bisnis Terapan Jurnal Review Pendidikan dan Pengajaran (JRPP) Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BIP'S : Jurnal Bisnis Perspektif Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Musi Charitas The Center For Sustainable Development Studies Journal Jurnal Keuangan dan Bisnis Konsumen & Konsumsi: Jurnal Manajemen (KKJM) Research In Management and Accounting (RIMA) UKMC International Conference (UKMC IC) Proceeding
Lilik Indrawati, Lilik
Universit Katolik Darma Cendika
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The Influence of WOM and Brand Image on Customer Trust and Satisfaction at Bank Central Asia (BCA) Indrawati, Lilik; Panjaitan, Thyophoida Wanty Suriany
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3086

Abstract

Purpose: The purpose of this study was to determine the satisfaction of BCA customers in Surabaya, through Word of Mouth (WOM), Brand Image, and Trust. Design/methodology/approach: The research method used is quantitative research, with 200 respondents, through the distribution of questionnaires to BCA Bank customers in Surabaya. The sampling technique used purposive sampling followed by snowball sampling technique. This study uses a 5 scale likert scale. Findings: The results obtained state that word of mouth (WOM) and brand image have a significant effect on trust, as well as word of mouth (WOM), brand image and trust have a significant effect on BCA Bank customer satisfaction in Surabaya. Trust (T) is a partial mediation variable between BI and satisfaction and between WOM and satisfaction. Research limitations/implications: This research has limitations, namely the distribution of data only in the city of Surabaya. Practical implications: Data processing using Structural Equation Modeling (SEM) WarpPLS. Originality/value: This paper is original Paper type: Research paper
PELATIHAN PEMBUATAN LULUR HERBAL UNTUK MEMBANGUN EKONOMI KREATIF DI KELURAHAN BENDUL MERISI, SURABAYA Ferdinan, Bernardus Aris; Priskila, Onny; Indrawati, Lilik; Harefa, Mei Kristiani; Nirwan, Klaudiana Cindi
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): April 2025
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v8i1.10826

Abstract

The background of the community service program is to address the community's needs for environmentally friendly, healthy, and chemical-free health products. Skin health for urban communities is a crucial aspect, as living in a city area is often synonymous with exposure to intense sunlight, pollution, dust, and smoke, which can damage skin health. However, it is not uncommon for modern health products to contain chemicals that can damage the skin. Therefore, a healthy, natural, and inexpensive health product is needed. Herbal scrub is a product that meets the demand for natural health products. This community service program was conducted in Bendul Merisi Village, Surabaya, in which the participants were housewives. From this community service program, the participants gained an understanding of herbal scrub products, their benefits, manufacturing processes, ingredients, uses, and economic benefits. 
THE INFLUENCE OF ENVIRONMENTAL BELIEFS, ATTITUDES, MORAL OBLIGATIONS, AND SUBJECTIVE NORMS ON GREEN CONSUMER BEHAVIOR IN SURABAYA’S STAR HOTELS Panjaitan, Thyophoida Wanty Suriany ; Indrawati, Lilik; Christian, Allen
Jurnal Keuangan dan Bisnis Vol. 23 No. 1 (2025): Jurnal Keuangan Dan Bisnis Volume 23, Number 1, March 2025
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v23i1.1325

Abstract

Purpose: This study aims to analyze the influence of environmental beliefs, attitudes, moral obligations, and subjective norms on green consumer behavior among hotel visitors in Surabaya. Design/Methodology/Approach: The research employed a quantitative approach using a survey method. A total of 100 respondents who had stayed at star-rated hotels in Surabaya were selected as the sample. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings:  The results indicated that environmental beliefs significantly influenced attitudes, and moral obligations significantly influenced subjective norms. Furthermore, both moral obligations and subjective norms had a significant influence on green consumer behavior. However, attitudes and environmental beliefs did not have a significant direct effect on behavior. Practical Implications:  The findings highlight the importance of enhancing tourists’ moral awareness and leveraging social norms to promote environmentally responsible behavior in the hospitality industry. These insights can be utilized by hotel managers and tourism policymakers to design sustainability-based campaigns and service standards. Originality/Value:  This study contributes to the understanding of pro-environmental consumer behavior in the tourism sector by integrating psychological constructs such as moral obligation and subjective norms into a green behavior framework, particularly within the context of developing countries.
PENGARUH E-WOM, BRAND AWARENESS, DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN DI MCDONALD’S MERR SURABAYA Windelson; INDRAWATI, LILIK
Konsumen & Konsumsi : Jurnal Manajemen Vol. 4 No. 2 (2025): Konsumen & Konsumsi: Jurnal Manajemen
Publisher : Program Studi Manajemen, Fakultas Bisnis & Akuntansi, Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of E-WOM, Brand Awareness, and Customer Experience on Customer Satisfaction at McDonald's MERR Surabaya. The method used in this research is a quantitative approach, where data is collected through questionnaires distributed to customers online via Google Forms. The data collected is processed using SPSS Version 30. The sampling technique used in this study is purposive sampling. The data analysis results indicate that all statements for all variables are valid, with calculated r-values > table r-values. The reliability test results conclude that all variables are reliable as the Cronbach's Alpha values are > 0.70. The normality test results show that the data used in this study follow a normal distribution. The multicollinearity test results indicate that there are no signs of multicollinearity. The heteroscedasticity test, based on scatterplot analysis, shows that there is no evidence of heteroscedasticity. The obtained multiple linear regression equation is Y = 5.081 + 0.028X1 + 0.175X2 + 0.211X3. The coefficient of determination test results show an adjusted R-square value of 0.432 or 43.2%. The t-test results indicate that the E-WOM variable (X1) has a calculated t-value of 0.418 < table t-value of 1.994 with a significance value of 0.677 > 0.05, meaning that E-WOM does not have an impact on customer satisfaction at McDonald's MERR Surabaya. The Brand Awareness variable (X2) has a calculated t-value of 1.910 < table t-value of 1.994 with a significance value of 0.060 > 0.05, indicating that Brand Awareness does not significantly affect customer satisfaction at McDonald's MERR Surabaya. The Customer Experience variable (X3) has a calculated t-value of 2.794 > table t-value of 1.994 with a significance value of 0.007 < 0.05, meaning that Customer Experience has a significant impact on customer satisfaction at McDonald's MERR Surabaya.
THE INFLUENCE OF JOB SATISFACTION, WORK MOTIVATION, AND EMPLOYEE COMMITMENT ON EMPLOYEE PERFORMANCE Sanjaya, Michael; Indrawati, Lilik
Research In Management and Accounting (RIMA) Vol. 6 No. 1 (2023): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v6i1.4538

Abstract

Every organization carries out various activities to achieve predetermined goals, but in achieving these goals it often experiences obstacles because the employees they have do not have maximum performance. This research was conducted to determine the effect of job satisfaction, work motivation, and employee commitment on employee performance. The contribution of this research is expected to be able to add information at the theoretical or scientific level of human resource management and also have implications for human resource management in companies. The study used the survey method as a data collection technique, and a questionnaire as an instrument and was distributed to a sample of 138 employees. The data analysis technique used was multiple linear regression and the data processing method used SPSS version 25. The results showed that job satisfaction has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and employee commitment has a positive and significant effect on employee performance. For this reason, the importance of PT Salam Pacific Indonesia Lines company management in an effort to improve employee performance needs to pay attention to the factors of job satisfaction, work motivation, and employee commitment.
PENINGKATAN KUALITAS HIDUP MASYARAKAT DENGAN PENINGKATAN KESADARAN AKAN PENTINGNYA KESEHATAN DI KELURAHAN BENDUL MERISI Aris, Bernardus; Priskila, Onny; Indrawati, Lilik; Mufida Sari, Laili
Jurnal Abdimas Musi Charitas Vol. 7 No. 2 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 2, Desember 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v7i2.1092

Abstract

The background of the community service program is to increase awareness of the community, especially the elderly, of the importance of health. Health is important, especially for the elderly who have experienced a decrease in the strength of organ function. Therefore, self-awareness is the key to improving the quality of personal health. Self is basically an individual who is responsible for their own health. Increased awareness is expected to help the community (elderly) to be more sensitive to their own health, and try to anticipate or overcome diseases, such as hypertension, uric acid, cholesterol, and diabetes. The method used in this community service is health counseling with health checks and counseling based on the results of health checks. The results of this community service program, namely the participants (elderly) know the current health condition, and can anticipate the worsening of the disease suffered.
PERNGARUH SERVICE QUALITY, BRAND IMAGE, WORD OF MOUTH (WOM) DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI KOPI Lai, Marianus Yakob Putra; Indrawati, Lilik; Lim, Setiadi Alim
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31260

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh service quality, brand image, WOM, dan lifestyle terhadap keputusan pembelian konsumen di Kedai Kopi Jokopi Ketabang Surabaya. Metode penelitian yang dilakukan yaitu penelitian kuantitatif. Jumlah sampel pada penelitian 100 responden. Teknik sampling yang digunakan yaitu purposive sampling. Teknik analisis data pada penelitian ini menggunakan uji validitas dimana semua item pernyataan dinyatakan valid. Selain itu juga menggunakan uji reliabilitas, dimana semua variabel dinyatakan reliabel karena memiliki cronbach’s alpha 0,70. Hasil regresi linear berganda Y = 1,768 + 0,099 X1 + 0,189 X2 + 0,442 X3 + 0,363 X4. Hasil uji t service quality diperoleh nilai t hitung sebesar 1,354 < 1,985525 dengan signifikan diperoleh sebesar 0,179 > 0,05 artinya menerima H0 dan menolak H1 yang menyatakan service quality tidak berpengaruh terhadap keputusan pembelian; hasil uji t brand image diperoleh nilai t hitung sebesar 1,392 < 1,98525 dengan signifikan diperoleh sebesar 0,167 > 0,05 artinya menerima H0 dan menolak H2 yang menyatakan brand image tidak berpengaruh terhadap keputusan pembelian; hasil uji t wom diperoleh nilai t hitung sebesar 3,625 > 1,98525 dengan signifikan diperoleh sebesar 0,000 < 0,05 artinya menolak H0 dan menerima H3 yang menyatakan wom berpengaruh signifikan terhadap keputusan pembelian; hasil uji t lifestyle diperoleh nilai t hitung 3,739 > 1,98525 dengan signifikan diperoleh sebesar 0,007 < 0,05 artinya menolak H0 dan menerima H4 yang menyatakan lifestyle berpengaruh signifikan terhadap keputusan pembelian
The Influence of Social Media Marketing, Facilities, Location, and Trust on The Decision To Stay at Midtown Residence Surabaya Yodha, Meilani Putri; Indrawati, Lilik
UKMC International Conference (UKMC IC) Proceedings Vol. 1 No. 1 (2024): UKMC International Conference (UKMC IC) Proceeding
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/ukmcic.v1i1.1301

Abstract

Currently, the business world, particularly in the service sector, has developed significantly. One of the growing service industries in Indonesia is tourism. The tourism industry certainly requires accommodations, one of which is lodging. Over time, Surabaya has seen an increase in the number of hotels ranging from 1 star to 5 star establishments. one of the four star hotels in Surabaya is Midtown Residence Surabaya. This research aims to determine whether social media marketing, facilities, location, and trust have an impact on the decision to stay at Midtown Residence Surabaya. This study is conducted quantitatively with data collection using questionnaires and analyzed using SPSS 26. The sample for this study consists of 100 respondents, with purposive sampling used for sample selection. Based on the data analysis results, the study shows that social media marketing does not affect the decision to stay, whereas facilities, location, and trust significantly influence the decision to stay.
PEMBERDAYAAN SISWA SEKOLAH DASAR MELALUI INOVASI PERMEN HERBAL DAN WIRAUSAHA KREATIF Indrawati, Lilik; Priskila, Onny; Longdong, Secillia Shevani Prilia; Sepungan, Maria Indah Lestari
Jurnal Abdimas Musi Charitas Vol. 9 No. 2 (2025): Jurnal Abdimas Musi Charitas Volume 9, Nomor 2, Desember 2025
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v9i2.1554

Abstract

Purpose: This community service activity was designed to enhance health literacy based on herbal plants and to foster creative entrepreneurial interest among elementary school students through an innovation in herbal candy production. Design/Methodology/Approach: A service learning approach was employed by integrating conceptual learning on herbal plants, hands-on practice in producing herbal candy made from turmeric and tamarind, and learning evaluation through pretests, posttests, and entrepreneurial interest questionnaires. The activity involved fifth- and sixth-grade students of YBPK Christian Elementary School, Surabaya. Findings: The results indicated an improvement in participants’ understanding of the types and benefits of herbal plants, as well as the basic stages of herbal candy production. In addition, more than half of the participants demonstrated an initial interest in developing herbal-based products as simple entrepreneurial opportunities. Practical Implications: Herbal candy products show potential as healthier snack alternatives and as an educational medium for introducing entrepreneurship grounded in local wisdom at the elementary school level. Originality/Value: This activity integrates health education and creative entrepreneurship based on herbal plants into practical learning experiences, offering an applicable and replicable community service model for elementary school education.
Peningkatan Kemandirian Ekonomi Melalui Pelatihan Produksi Lulur Tradisional Berbasis Bahan Alami pada WKRI Paroki Santo Yusuf Blitar onny priskila; Ega Reviera Vida Loka; Lilik Indrawati; Thyophoida W.S.Panjaitan; Desrina Yusi Irawati; Deograsias Yoseph; Robertus Adi Nugroho; Penta Paula Potifera
The Center for Sustainable Development Studies Journal (Jurnal CSDS) Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): Jurnal CSDS Vol 4, No 2 (2025) ISSN 2964-1683 (media onlin
Publisher : Darma Cendika Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/csds.v4i2.929

Abstract

Pemberdayaan masyarakat berbasis potensi lokal merupakan salah satu strategi untuk meningkatkan keterampilan dan kemandirian ekonomi komunitas perempuan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan anggota WKRI Paroki Santo Yusup Blitar dalam memproduksi lulur tradisional berbahan alami sebagai peluang usaha rumah tangga. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi kebutuhan mitra, sosialisasi program, pelatihan, praktik langsung, pendampingan, dan evaluasi. Bahan utama yang digunakan dalam pelatihan meliputi kunyit, temulawak, dan tepung beras yang mudah diperoleh di lingkungan sekitar. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman mengenai manfaat bahan alami, proses pembuatan lulur yang higienis, serta keterampilan dalam memproduksi lulur secara mandiri. Selain itu, kegiatan ini juga menumbuhkan kesadaran peserta terhadap potensi ekonomi produk lulur sebagai salah satu bentuk usaha sederhana berbasis rumah tangga. Dengan demikian, pelatihan produksi lulur tradisional tidak hanya memberikan manfaat pada aspek keterampilan praktis, tetapi juga berkontribusi dalam mendukung pemberdayaan perempuan dan penguatan kemandirian ekonomi berbasis komunitas.
Co-Authors Andrew Effendy Widjaja Aris, Bernardus Christian, Allen Deograsias Yoseph Desrina Yusi Irawati Devi Dian Amalia Edbert Juan Ega Reviera Vida Loka Ferdinan, Bernardus Aris Harefa, Mei Kristiani Inggawati, V. Ratna Lai, Marianus Yakob Putra Lim, Setiadi Alim Longdong, Secillia Shevani Prilia Michael Sanjaya Mufida Sari, Laili Nirwan, Klaudiana Cindi Onny Priskila Penta Paula Potifera Robertus Adi Nugroho Sanjaya, Michael Sepungan, Maria Indah Lestari Setiadi Alim Lim Setiadi Alim Lim Stefanny Irene Putri Maryono Thyophoida W.S. Panjaitan Windelson Y. Budi Hermanto Yodha, Meilani Putri