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All Journal Jurnal Geodesi Undip Jurnal Akta Wahana Islamika: Jurnal Studi Keislaman MANAGERIA: Jurnal Manajemen Pendidikan Islam JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH Padaringan : Jurnal Pendidikan Sosiologi Antropologi Edu Cendikia: Jurnal Ilmiah Kependidikan Khidmatan Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Pemberdayaan Masyarakat Jurnal Tahsinia Tadibia Islamika: Journal of Holistic Islamic Education Jurnal Interaksi Sosiologi Wahana Islamika: Jurnal Studi Keislaman Smart Dedication: Jurnal Pengabdian Masyarakat Journal of Elementary Education Research and Practice Scientific Journal for Nation Building
Muna, Nailatul
STAI Syubbanul Wathon
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Evaluasi Manajemen Pemasaran Pendidikan di MTs Al-Iman Magelang Ningsih, Rika Mulia; Dahlia, Dahlia; Muna, Nailatul
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4228

Abstract

Persaingan di dunia pendidikan semakin ketat seiring dengan pesatnya perkembangan teknologi dan meningkatnya kesadaran masyarakat akan pentingnya kualitas pendidikan. Setiap lembaga pendidikan berlomba menawarkan program unggulan, fasilitas modern, dan metode pembelajaran inovatif untuk menarik minat calon siswa dan memenuhi harapan orang tua. Penelitian ini dilatarbelakangi adanya penurunan jumlah pendaftar baru di MTs Al-Iman Magelang menunjukkan perlunya peningkatan strategi pemasaran sekolah. Tujuan penelitian ini adalah untuk mengevaluasi manajemen pemasaran pendidikan di MTs Al-Iman Magelang dengan menggunakan model evaluasi CIPP (Context, Input, Process, Product). Metode penelitian yang digunakan adalah metode deskriptif kualitatif dengan data yang diperoleh observasi, wawancara mendalam dengan kepala sekolah, guru, serta staf administrasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa pada tahap konteks, terdapat perubahan dalam dinamika sosial dan ekonomi yang mempengaruhi preferensi masyarakat terhadap lembaga pendidikan. Evaluasi input mengungkapkan bahwa meskipun tenaga pengajar berkualifikasi baik, fasilitas pendukung seperti laboratorium dan perpustakaan masih perlu ditingkatkan. Pada tahap proses, kegiatan promosi dan sosialisasi yang dilakukan belum mencapai efektivitas maksimal, dengan frekuensi dan jangkauan yang terbatas. Evaluasi produk menunjukkan bahwa program unggulan seperti asrama pondok pesantren dan kelas tahfidz Qur'an memberikan kontribusi positif, namun masih perlu peningkatan dalam pelaksanaan dan strategi pemasaran. Rekomendasi dari penelitian ini mencakup peningkatan fasilitas, pengembangan program pendidikan yang lebih terintegrasi, dan evaluasi strategi pemasaran secara berkala untuk mencapai hasil yang lebih efektif. Implementasi rekomendasi tersebut diharapkan dapat meningkatkan daya tarik dan kualitas pendidikan di MTs Al-Iman Magelang
Curriculum Development of Tahfidz Al-Quran Full Day School System: A case in Indonesian Context Muna, Nailatul
Tadibia Islamika: Journal of Holistic Islamic Education Vol 2 No 2 (2022): Tadibia Islamika: Journal of Holistic Islamic Education, November 2022
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/tadibia.v2i2.6432

Abstract

This study aims to determine the implementation of the development of the Tahfidz al-Quran curriculum with a full-day school system at SDQ Anwarul Muhlasin Magelang. One of the efforts made by the world of education to meet the expected needs is the existence of various models of formal education ranging from international school-based schools, full-day schools, boarding schools and other school models. This research is descriptive qualitative research. In data collection, the techniques used are interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation and verification. The results of the study are (1) SDQ Anwarul Mukhlasin is a full-day school-based school that has a special characteristic, namely Tahfidz Al-Qur'an with the application of a curriculum that combines the national curriculum and the local content curriculum of Islamic boarding schools that insert the values of the Tablighi Jama'ah teachings (2) Anwarul Muhlasin SDQ curriculum development includes needs diagnosis, formulation of educational goals, selection of content organizations, selection of learning experience organizations, and evaluation.
Peran Dayah Dalam Menanamkan Nilai Syukur Sebagai Pondasi Moral Untuk Mencegah Perilaku Koruptif di Kalangan Santri Yusnadi; Asy-Syifa, Samratul; Zulfa, Anis Suhaila; Najiya, Izza; Lukman, Dafria Naila; Zulaikha, Nur; Muna, Nailatul; Aulia, Aulia; Nurfadila
Scientific Journal for Nation Building Vol. 1 No. 2 (2025): Scientific Journal for Nation Building
Publisher : Yayasan Nanggroe Aceh Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini membahas peran strategis lembaga pendidikan Islam tradisional, yakni dayah, dalam menanamkan nilai syukur sebagai fondasi moral untuk mencegah perilaku koruptif di kalangan santri. Nilai syukur dalam ajaran Islam tidak hanya sebatas ucapan lisan, tetapi juga melibatkan kesadaran hati dan implementasi dalam tindakan nyata, sebagaimana dijelaskan dalam berbagai literatur klasik seperti Ihya Ulumuddin, Tanbih al-Ghafilin, dan Al-Hikam. Melalui pendekatan pendidikan karakter yang berlandaskan spiritualitas, keteladanan guru, dan pembiasaan ibadah, dayah mampu membentuk pribadi santri yang qana‘ah, jujur, dan bertanggung jawab. Studi kasus di Dayah MUDI MESRA Samalanga memperlihatkan keberhasilan program pembiasaan seperti Muhaasabah Syukriyyah dan Sedekah Subuh dalam menumbuhkan rasa syukur dan empati sosial. Dengan demikian, penanaman nilai syukur secara sistematis di dayah menjadi benteng awal yang efektif dalam membentuk generasi anti-korupsi yang berintegritas.
Evaluating Educational Marketing Strategies Using the CIPP Model: A Case Study of Student Enrollment Decline in an Islamic Primary School Tukhibul Iman, Wahyu; Muna, Nailatul; Wafirah, Milna
Journal of Elementary Education Research and Practice Vol. 1 No. 3 (2025): Journal of Elementary Education Research and Practice
Publisher : Yayasan Centre for Studying and Milieu Development of Indonesia (CESMiD)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70376/wfw3rp10

Abstract

Student enrollment sustainability has become a critical challenge for many Islamic primary schools amid increasing competition among educational institutions. This study aims to evaluate the management of educational marketing strategies in attracting new students at MI Ma’arif Ngampeldento Salaman, Central Java, Indonesia. A qualitative case study approach was employed using the CIPP (Context, Input, Process, Product) evaluation model. Data were collected through in-depth interviews with the school principal, teachers, committee members, and parents, supported by observations and document analysis. The findings indicate that, contextually, the madrasah has strong socio-religious potential within the Nahdliyin community, yet this advantage has not been translated into effective public visibility. From the input perspective, limited infrastructure, financial constraints, and the absence of a dedicated marketing team hinder strategic implementation. Process evaluation reveals that promotional activities remain conventional, sporadic, and lack systematic digital engagement. Product evaluation shows that while the madrasah offers strong Islamic character-based flagship programs and affordable tuition, these strengths have not been strategically branded or communicated to the wider community. The study concludes that improving institutional competitiveness requires an integrated educational marketing management approach that emphasizes digital-based promotion, strengthening of physical facilities, and strategic branding of flagship programs. These findings contribute to a contextual understanding of educational marketing management in Islamic primary schools facing enrollment decline.
Co-Authors Abdulloh, Najib Afirman, Ajun Azhar Agustina, Shinta Dewi Ahmad Farhan Fasya Ahmad Fatkhul Mujib Anis Mashdurohatun Arbain Abdul Rozak, Ahmad Arina Millataka Asy-Syifa, Samratul Aulia Aulia Bandi Sasmito Cahaya Mutiara Mardiana Putri Chandra, Sekar Meika Colvin, Kathryn Dahlia Dahlia Dahlia Dahlia Dasuki, Niken Pararmarti Desti Anjasari, Risma Ernawati Ernawati Faiz Auliya Rohman Kurniawan, Burhannurdin Nabih Laili Syarifah Lukman, Dafria Naila Makarando, Eferaim Maryono Milna Wafirah Najiya, Izza Ngafifah, Ida Zumrotul Ningsih, Rika Mulia Nur Abidah, Anisa Shifa Nurfadila Pradianda, Diadjeng Sekar Purwanto Ratna Dewi rohman, faiz auliya Roihana, Putri S Siswanto Sekar Meika Chandra Tukhibul Iman, Wahyu Uswatun Chasanah Wibisono, Sentot Satrio Widianti, Leny Yudo Prasetyo Yusnadi Zakiya Sifa Amri Zulaikha, Nur Zulfa, Anis Suhaila