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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan The Es Economics and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Global Review of Tourism and Social Sciences
Noor Aziz
Universitas Muhammadiyah Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences

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The Influence of Brand Image, Product Quality, and Customer Service on Purchase Decision at Current Jaya Store in Madiun City Reynal Kusuma Hogas; Noor Aziz; Widhiyo Sudiyono
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i2.33653

Abstract

The purpose of this study is to ascertain whether Lancar Jaya Stores customers in Madiun City made a purchase of PVC ceiling based on brand image, product quality, and service quality. This study employs a quantitative approach to research. in studies employing multiple linear regression methods. Utilizing the Purposive Sampling method for sampling. There were 96 respondents in the sample. It is demonstrated by statistical tests that product quality has a positive and significant impact on decisions about what to buy, service quality has a positive and significant impact on decisions about what to buy, and the image of the brand”has a partial effect on purchasing decisions .. Purchasing decisions are influenced simultaneously.
Co-Authors Adetya Purimartyas Ardik Praharjo Asa Sheila Amelia Aula Nurul Ma'rifah Baroya Mila Shanty Betheny Amahoru Dewi Liesnoor Setyowati Dinda Desy Kurnia Putri Farhan Alfarel Fida Arumingtyas Gumoyo Munpuni Ningsih Hermin Nainggolan Ichwani, Fauzi Istiarsyah, Istiarsyah Loso Judijanto Mohamad Najmudin Naila Erliyan R. Iqbal Robbie Reynal Kusuma Hogas Rohmat Dwi Jatmiko Rusli Hereng Sari, Titis Nistia Sri Suparni Surya Ramadhan Noor Widhiyo Sudiyono Wisnu Pradana