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The Effectiveness of Bank BTN’s Youtube Ads Against Purchasing Decisions Farhan Alfarel; Noor Aziz; Baroya Mila Shanty
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 01 (2021): MARCH
Publisher : Universitas Muhammadiyah Malang

Bank BTN has always been nominated for a top of top brand awards from 2016 to 2019. This phenomenon shows the brand image of Bank BTN, which has long been known as an icon of the bank with the best homeownership credit products as a positive value that can influence purchasing decisions. The purpose of this study was to determine whether the Bank BTN’s Youtube ads were effective. The dimensions of the Bank BTN YouTube ads included empathy, persuasion, impact, and communication on the BTN bank Youtube ads. The variables used in this study include empathy, persuasion, impact, communication, advertising effectiveness, and purchase decisions. This type of research is a descriptive study with a quantitative approach with 100 respondents. The analytical tool used in this research is the EPIC Model method with SPSS software. The results of this study indicate that Bank BTN Youtube advertisements are proven to be effective. Furthermore, there is partially a positive and significant influence between empathy, persuasion, impact, and communication on purchasing decisions. Meanwhile, simultaneously the influence of empathy, persuasion, impact, and communication affect purchasing decisions.

The Influence of Website Quality On Customer Loyalty Mediated by Customer Satisfaction of Shopee Career Women Customers Adetya Purimartyas; Rohmat Dwi Jatmiko; Noor Aziz
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

The purpose of this study is to describe customer perceptions of shopee website quality, shopee customer satisfaction and shopee customer loyalty. The data analysis technique used scale and path range analysis. The results of the analysis show that the customer's perception of the quality of the shopee website can be found to be in the good category. Shopee customer satisfaction is in the very satisfied category. Shopee customer loyalty is included in the very loyal category. Website quality affects customer satisfaction, meaning that the better the quality of the shopee website, the customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase

The Effect of Perception of Ease of Use and Perception of Benefits on Go-food Customer Purchase Interest During The Covid-19 Pandemic in Malang City Dinda Desy Kurnia Putri; Eko Handayanto; Noor Aziz
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20695

This study aims to examine the effect of perceived ease of use and perceived benefits on the purchase intention of Go-food service user students in Malang City during the Covid-19 pandemic period. This study uses the theory of the Technology Acceptance Model (TAM). The population in this study were all Go-food service users in the city of Malang during the Covid-19 pandemic. The number of samples used was 100 respondents. Sampling technique using Non-Probability Sampling with Accidental Sampling. Data collection techniques using online questionnaires. The data analysis technique used multiple linear regression. The results showed that: 1) Partially perceived ease of use had a positive and insignificant effect on purchase intention, 2) Partially perceived benefits had a positive and significant effect on purchase intention, 3) Simultaneously, perceived ease of use and perceived benefits had a positive and significant effect on purchase interest.

The Influence of Product Quality, Promotion, and Store Atmosphere on Revisit Intention: Case Study on Kettlebean Sidoarjo Coffee Shop Customers Wisnu Pradana; Noor Aziz; R Iqbal Robbie
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i02.21962

The purpose of this study was to determine the effect of quality products, promotion, and store atmosphere on revisit intentions. This type of research is explanatory research. The population used in this study was 100 respondents, the sample was taken as a whole because it amounts to 100. The type of research data used was quantitative data and the data source in the study was primary data. Research data collection through questionnaires. The method of data analysis in this research is scale range, and multiple linear regression analysis. The calculation of the range of the quality product scale shows high results, the promotion scale shows high results, the store atmosphere scale shows high results and the revisit intentions show high results. The results showed that quality products, promotion, store atmosphere have a significant direct effect on revisit intention. Meanwhile, the store atmosphere variable has the most dominant influence on revisit intention.

PENGUATAN PERAN MASYARAKAT DALAM MITIGASI DAN ADAPTASI TERHADAP BENCANA ALAM Noor Aziz; Sri Suparni; Hermin Nainggolan; Istiarsyah Istiarsyah; Betheny Amahoru
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.57770

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas masyarakat dalam mitigasi dan adaptasi terhadap bencana alam. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, simulasi, serta pendampingan berkelanjutan yang dirancang secara interaktif dan kontekstual. Hasil kegiatan menunjukkan adanya peningkatan literasi kebencanaan masyarakat secara bertahap, yang ditandai dengan kemampuan memahami karakteristik bencana, mengidentifikasi faktor penyebab, serta mengontekstualisasikan pengetahuan dalam kehidupan sehari-hari. Selain itu, kapasitas teknis masyarakat juga mengalami penguatan, khususnya dalam penyusunan rencana evakuasi, pengenalan jalur aman, dan pelaksanaan pertolongan pertama dalam situasi darurat. Pembentukan kelembagaan lokal berupa kelompok masyarakat siaga bencana turut memperkuat koordinasi dan keberlanjutan upaya mitigasi di tingkat komunitas. Perubahan pola pikir masyarakat yang lebih adaptif terhadap risiko bencana serta meningkatnya efektivitas komunikasi dan penyebaran informasi menjadi indikator penting dalam membangun kesiapsiagaan kolektif. Di sisi lain, program ini juga mendorong terbentuknya jejaring kolaboratif antar pemangku kepentingan yang mendukung keberlanjutan kegiatan. Secara keseluruhan, integrasi antara peningkatan pengetahuan, keterampilan, dan kesadaran sosial telah memberikan kontribusi nyata dalam meningkatkan kapasitas masyarakat dalam menghadapi bencana, meskipun masih diperlukan upaya lanjutan untuk mengatasi berbagai keterbatasan yang ada.

The Impact of Sustainable Marketing Strategies and Career Development Opportunities on Employee Productivity and Customer Loyalty in Jakarta Noor Aziz; Asa Sheila Amelia; Fauzi Ichwani; Gumoyo Munpuni Ningsih; Aula Nurul Ma'rifah
West Science Interdisciplinary Studies Vol. 4 No. 06 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i06.2932

In an increasingly competitive business environment, organizations are required to implement strategies that not only enhance organizational performance but also promote long-term sustainability and customer retention. This study aims to examine the impact of Sustainable Marketing Strategies and Career Development Opportunities on Employee Productivity and Customer Loyalty in Jakarta. A quantitative research approach was employed using a survey method involving 200 respondents working in various organizations across Jakarta. Data were collected through structured questionnaires measured using a five-point Likert scale. The analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that Sustainable Marketing Strategies have a positive and significant effect on Employee Productivity (β = 0.382, p < 0.001) and Customer Loyalty (β = 0.291, p < 0.001). Career Development Opportunities also significantly influence Employee Productivity (β = 0.467, p < 0.001) and Customer Loyalty (β = 0.177, p = 0.010). Furthermore, Employee Productivity exerts the strongest direct effect on Customer Loyalty (β = 0.431, p < 0.001). The structural model explains 65.3% of the variance in Employee Productivity and 71.2% of the variance in Customer Loyalty, indicating substantial predictive capability. The findings suggest that organizations should integrate sustainability-oriented marketing initiatives with employee development programs to enhance workforce productivity and strengthen long-term customer loyalty. This study contributes to the literature by providing an integrated framework that combines external sustainability strategies and internal human resource development practices within a single model.

The Impact of Sustainable Marketing Strategies and Career Development Opportunities on Employee Productivity and Customer Loyalty in Jakarta Noor Aziz; Asa Sheila Amelia; Fauzi Ichwani; Gumoyo Munpuni Ningsih; Aula Nurul Ma'rifah
West Science Interdisciplinary Studies Vol. 4 No. 06 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i06.2932

In an increasingly competitive business environment, organizations are required to implement strategies that not only enhance organizational performance but also promote long-term sustainability and customer retention. This study aims to examine the impact of Sustainable Marketing Strategies and Career Development Opportunities on Employee Productivity and Customer Loyalty in Jakarta. A quantitative research approach was employed using a survey method involving 200 respondents working in various organizations across Jakarta. Data were collected through structured questionnaires measured using a five-point Likert scale. The analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that Sustainable Marketing Strategies have a positive and significant effect on Employee Productivity (β = 0.382, p < 0.001) and Customer Loyalty (β = 0.291, p < 0.001). Career Development Opportunities also significantly influence Employee Productivity (β = 0.467, p < 0.001) and Customer Loyalty (β = 0.177, p = 0.010). Furthermore, Employee Productivity exerts the strongest direct effect on Customer Loyalty (β = 0.431, p < 0.001). The structural model explains 65.3% of the variance in Employee Productivity and 71.2% of the variance in Customer Loyalty, indicating substantial predictive capability. The findings suggest that organizations should integrate sustainability-oriented marketing initiatives with employee development programs to enhance workforce productivity and strengthen long-term customer loyalty. This study contributes to the literature by providing an integrated framework that combines external sustainability strategies and internal human resource development practices within a single model.

Global Value Chains Research in Development and Business Economics: A Bibliometric Study of Trends and Themes Loso Judijanto; Noor Aziz; Titis Nistia Sari; Rusli Hereng; Fida Arumingtyas
The Es Economics and Entrepreneurship Vol. 4 No. 03 (2026): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i03.988

This study aims to analyze the development of global value chains (GVC) research within the fields of development and business economics using a bibliometric approach. Data were collected from the Scopus database and analyzed using VOSviewer to identify publication trends, influential articles, collaboration networks, and thematic structures. The results show a consistent increase in the number of publications, indicating growing academic interest in GVC. Citation analysis reveals that highly influential studies are dominated by themes related to digital transformation, sustainability, and global economic systems. Co-authorship analysis highlights the presence of key scholars who act as central connectors within research networks, although collaboration remains partially fragmented. Meanwhile, co-occurrence analysis demonstrates that recent research increasingly integrates topics such as sustainable development, circular economy, and innovation. Overall, the findings suggest that GVC research has evolved into a multidisciplinary field that combines economic, environmental, and technological perspectives. This study contributes to the literature by providing a comprehensive mapping of research trends and identifying future directions for GVC studies.

How Social Media Marketing and Online Customer Reviews Shape Purchase Decisions: The Role of Brand Awareness Mohamad Najmudin; Ardik Praharjo; Naila Erliyan; Noor Aziz
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.327

This research aims to analyze the influence of social media marketing and online customer reviews on purchase decisions via Instagram Reels, with brand awareness as a mediating variable. The research adopts a quantitative approach with a population of Pinkflash Instagram followers who have previously purchased its products. The number of samples used in this research was 100 respondents using techniques purposive sampling. Data was collected using an online questionnaire. The data analysis method used is a range of scales and Structural Equation Model (SEM) with software SmartPLS 4.0. The results indicate that brand awareness significantly influences purchase decisions. Online customer reviews have a significant positive influence on brand awareness but do not directly impact purchase decisions. Social media marketing positively influences both brand awareness and purchase decisions. Furthermore, both online customer reviews and social media marketing have indirect positive effects on purchase decisions through brand awareness.

Pengaruh Entrepreneurial Orientation dan Business Networking terhadap Business Growth pada UMKM Teknologi di Jakarta Noor Aziz; Surya Ramadhan Noor
Jurnal Bisnis dan Manajemen West Science Vol 5 No 03 (2026): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v5i03.3852

Penelitian ini mengkaji pengaruh orientasi kewirausahaan dan jaringan bisnis terhadap pertumbuhan usaha di kalangan usaha mikro, kecil, dan menengah (UMKM) berbasis teknologi di Jakarta. Pendekatan kuantitatif dengan desain survei cross-sectional digunakan dalam penelitian ini. Data dikumpulkan dari 155 pemilik, pendiri, dan manajer UMKM berbasis teknologi menggunakan kuesioner terstruktur yang diukur dengan skala Likert lima poin. Data dianalisis menggunakan IBM SPSS Statistics versi 25 melalui statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, regresi linier berganda, uji-t, uji-F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan memiliki pengaruh positif dan signifikan terhadap pertumbuhan usaha. Jaringan bisnis juga memiliki pengaruh positif dan signifikan terhadap pertumbuhan usaha. Secara bersamaan, kedua variabel tersebut secara signifikan menjelaskan pertumbuhan usaha, dengan nilai R² sebesar 0,643. Temuan ini menunjukkan bahwa pertumbuhan UMKM berbasis teknologi didukung oleh kombinasi antara kemampuan kewirausahaan internal dan sumber daya relasional eksternal. Penelitian ini menyoroti pentingnya inovasi, proaktifitas, pengambilan risiko yang terukur, dan jaringan strategis dalam memperkuat potensi pertumbuhan UMKM berbasis teknologi yang beroperasi di lingkungan bisnis digital yang dinamis dan kompetitif.

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