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Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia Denny Chandra Irawan; Yeshika Alversia
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10045

Toll road rest areas are one of the main pillars of the toll road industry, and higher interest in buying at toll road rest areas is one of the keys to their financial success. The research aimed to identify and analyze the relationship between revisit intention and customer loyalty, as well as perceived price fairness, perceived satisfaction, and service quality. These variables were believed to be the main drivers for toll road users to make purchases at toll road rest areas. A statistical analysis approach was used with the Partial Least Square-Structural Equation Modelling (PLS-SEM) method for 573 respondents. They were consumers of the Trans Java toll road rest area. The survey was conducted directly on customers of the Trans Java toll road rest area at 15 locations. The results show that perceived price justice and satisfaction positively and significantly impact revisit intention. Then, revisit intention has a positive and significant impact on customer loyalty. Service quality has a positive and significant impact on perceived satisfaction and customer loyalty. The findings show that service quality, which is most strongly influenced by assurance, responsiveness, and empathy, is the main factor influencing customer loyalty. Based on the research results, the practical application is how managers can improve service quality, perceived price justice, and perceived satisfaction for price-sensitive consumers, who also tend to be sensitive to the service quality they get.

Factors influencing consumer attitudes towards web series content marketing Santosa, Allicia Deana; Alversia, Yeshika; Rahmawati, Mira
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Content marketing is growing and nowadays many companies and brands create short movies/series as their content marketing strategies and this practice is becoming a trend. Unfortunately, there’s a lack of research on short movies/series as a content marketing tool since it is a new trend, previous research for a product/brand in a movie is research on product placement. Thus to fill in the research gap, the present study examines the factors influencing consumer attitudes towards the short movie/series created by a company to shed the light on short movies/series as content marketing. The population in this study is comprised of social media users who have watched short movies/series created by a brand as an ad. 225 respondents were selected using a non-probability sampling and main data were collected through a self-administered online questionnaire which was distributed for Indonesian social media users. Structural equation modeling has been used to analyze the data. The results indicate that narrative enjoyment and attitudes toward the actor positively affect attitudes toward the short movie/series. Persuasion awareness negatively influences attitudes toward the short movie/series and attitudes toward the brand. Attitudes toward the short movie/series positively affect attitudes toward the brand. These findings are expected to contribute to content marketing literature and are useful to managers, marketers, and business people utilizing online media.

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY Andarini, Effly Juvita; Alversia, Yeshika
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.20

Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses. In its development, private labels have evolved into brands that pay attention to value and sustainability. A brand category in Indonesia involves SMEs as product suppliers for PLB. This study examines the influence of factors related to the store on the perception of private-label products produced by SMEs. This study collects online data from 441 Indonesian respondents who are Alfamart and Indomaret customers aged 18 or above and have shopped in the last 3 (three) months, using the non-probability sampling method with a purposive sampling technique. The collected data were tested using SEM Partial Least Squares analysis. The results reflect that store loyalty and brand image have a significant positive impact on attitudes toward buying private labels. In contrast, store loyalty and price consciousness have the least significant positive impact. On the other hand, perceived risk was was found to have a significant negative effect. The Brand Category was found to be moderating in Store Loyalty and Brand Image antecedent variables. This study is expected to be useful for academics and marketing practitioners by expanding private-label studies, especially in relation to SMEs as producers. Moreover, retailers can consider involving more SMEs in their private-label business, which will positively impact society.

Smart Port Management in Digital Transformation: A Review for Future Research Hawari, Syafrie Muhammad; Hadiprawoto, Triana Rahajeng; Iriyanty, Ira; Alversia, Yeshika; Adiyono, Soni
International Journal of Marine Engineering Innovation and Research Vol 9, No 3 (2024)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v9i3.21475

Ports are basic center points in worldwide transportation, affecting supply chains and national economies. With the rise of Industry 4.0, joining computerised change such as IoT, huge information, cloud computing, and AI into harbour operations has ended up progressively vital. This study provides a systematic evaluation of 41 selected articles focusing on three critical aspects of smart port development: developments in digital transformation, assessment of smart port implementation, and related challenges and limitations. Utilizing indicators such as technology relevance, operational efficiency, user experience, regulatory barriers, and infrastructure readiness, the analysis reveals that a significant number of articles contributed to digital transformation technologies (average score: 7.61), performance evaluation (average score: 6.63), and challenges and barriers (average score: 6.15). Trend graphs and Pareto diagrams highlight fluctuations in contributions and emphasize that a small number of high-scoring articles have a considerable impact. This research underscores the importance of a thorough and systematic approach in assessing digital transformation technologies and offers valuable insights into the current landscape, opportunities, and challenges. The findings are intended to guide stakeholders in developing effective strategies for achieving sustainable digital transformation in smart ports.

The Moderating Role of Generation Differences Determinant Factors of Sustainable Apparel Behavior Intention Adinda Diandri Putri; Alversia Yeshika
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.154

Consumer awareness of the negative impacts of fast fashion has driven a shift towards sustainable apparel. This study aims to understand the determinants of consumer intention to engage in sustainable buying behavior. A conceptual model is developed to examine the relationship between internal factors (consumer characteristics such as shopping value, sustainability consciousness, perceived consumer effectiveness, and environmental knowledge) and external factors (advertising perspective focusing on sustainable clothing product criteria) that influence clothing consumption intention across different generations. An online survey was conducted with 150 X Generation, 150 Y Generation, and 150 Z Generation consumers in Indonesia. Data analysis using Partial Least Square-Structural Equation Modeling (PLS-SEM) revealed that various consumer characteristics and marketing perspectives positively impact sustainable clothing consumption intention. Notably, significant disparities were found in consumer characteristics and marketing perspectives across generational cohorts. These findings offer valuable recommendations for fashion industry practitioners to develop targeted marketing strategies considering sustainability issues, aiming to increase consumer trust and address current and future crises related to the environment and social aspects. Keywords: generation cohorts, moderating variable, consumers sustainability, behavioral intention, sustainable apparel products

Loyalitas Konsumen Plant-Based Meat Alternatives: Pengaruh Motivasi dan Subjective Well-Being: Customer Loyalty on Plant-Based Meat Alternatives: Effect of Motivation and Subjective Well-Being Putra, Falih Ryan Dharmawan; Alversia, Yeshika
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.930

In Indonesia, the number of vegetarians and vegetarian restaurants selling meat-free, plant-based alternatives, is growing. This is due to consumer encouragement and awareness of the benefits of eating healthier meals. There are, however, various more reasons why consumers should consume alternative meats. The aim of this study was to assess the influence of push and pull motivation on consumer loyalty by examining the subjective well-being of Indonesian vegetarian consumers who had ingested vegetable-based alternative meats. Quantitative research was conducted by delivering questionnaires online to 204 respondents. The study's findings indicate that both push and pull motivation have a positively significant influence on subjective well-being, with the push motivation component having a larger effect. Mood, that carries the highest loading factor value of 0.846, has the greatest influence on push motivation. Natural content, with a loading factor value of 0.808, is the dimension with the greatest influence on pull motivation. Loyalty is also significantly influenced by the two components of subjective well-being, perceived vitality, and affective well-being. The significance of this research is that it will serve as a reference for company management and marketers in developing a promotion strategy for plant-based meat products based on Indonesian vegetarian consumers. Keywords: loyalty, meat alternatives, motivation, plant-based, subjective well-being

Barrier Factors That Affect Consumer Purchase Intention on Green Cosmetics Product: Applying Innovation Resistance Theory Agrinita Dianti Puspitasari; Yeshika Alversia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.728

Currently, green cosmetics are increasingly favored by consumers because of numerous benefits. In fact, there are a number of factors that hinder consumers intention to buy green cosmetics such as skepticism about green cosmetics, and greenwashing of brands. Therefore, this study aims to examine the factors that might hinder Indonesian consumers' intention to buy green cosmetic products. This study are using the role of personal and social norms as moderating variables to measure the significant impact that can reduce barriers to green cosmetic consumption. A total of 300 responses were collected as part of the quantitative study by distributing online questionnaires, followed by data processing using PLS-SEM. The research results show that usage barriers, value barriers and image barriers have a significant effect on restraining consumers' intention to buy green cosmetic products. However, the traditional barrier is influential as a determinant of the intention to buy green cosmetics. Furthermore, personal and social norms have a significant influence in weakening the relationship between risk barrier and intention to purchase green cosmetics. The results of this study may provide useful information to companies or brands that produce eco-friendly cosmetics on consumer occurring barrier factors that may hinder the purchase of cosmetics. green in Indonesia, so that the company can determine the right strategy to target its consumers. Keywords: green cosmetics product, purchase intention, personal norms, social norms, innovation resistance theory

Smart Port Management in Digital Transformation: A Review for Future Research Syafrie Muhammad Hawari; Triana Rahajeng Hadiprawoto; Ira Iriyanty; Yeshika Alversia; Soni Adiyono
International Journal of Marine Engineering Innovation and Research Vol. 9 No. 3 (2024)
Publisher : Department of Marine Engineering, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25481479.v9i3.4903

Ports are basic center points in worldwide transportation, affecting supply chains and national economies. With the rise of Industry 4.0, joining computerised change such as IoT, huge information, cloud computing, and AI into harbour operations has ended up progressively vital. This study provides a systematic evaluation of 41 selected articles focusing on three critical aspects of smart port development: developments in digital transformation, assessment of smart port implementation, and related challenges and limitations. Utilizing indicators such as technology relevance, operational efficiency, user experience, regulatory barriers, and infrastructure readiness, the analysis reveals that a significant number of articles contributed to digital transformation technologies (average score: 7.61), performance evaluation (average score: 6.63), and challenges and barriers (average score: 6.15). Trend graphs and Pareto diagrams highlight fluctuations in contributions and emphasize that a small number of high-scoring articles have a considerable impact. This research underscores the importance of a thorough and systematic approach in assessing digital transformation technologies and offers valuable insights into the current landscape, opportunities, and challenges. The findings are intended to guide stakeholders in developing effective strategies for achieving sustainable digital transformation in smart ports.

Revitalizing Loyalty: Unveiling the Dynamics of E-Service Quality, Customer Satisfaction, and Trust in Amplifying User Engagement with Electricity Mobile Application Rahayu Hafiza; Yeshika Alversia
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8751

The development of internet-based technology and the increasing use of smartphones have become essential tools for companies to enhance their online service quality. This research aims to analyze the influence of e-service quality, customer satisfaction, and customer trust on loyalty intention in optimizing the utilization of the PLN Mobile application. This study employs a quantitative approach using an online questionnaire to collect data from 386 respondents using the PLN Mobile application. The data are then analyzed using structural equation modeling. The results of this study reveal that e-service quality has a significant positive impact on customer satisfaction and customer trust. Furthermore, customer satisfaction and customer trust are found to have a positive and significant influence on repurchase intention and word of mouth in optimizing application usage. These findings have significant implications in the energy and information technology industries, particularly in developing strategies to enhance the utilization of electricity mobile applications.

Brand Avoidance Behavior in Sustainable Fashion: Insights from Generation Z Consumers Yeshika Alversia; Natasha Syifa Hakeki
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.282

This study aims to determine the factors that influence brand avoidance behavior in the purchase of sustainable fashion products by Generation Z in Jabodetabek. The samples used in this study were men and women with an age range of 18-26 years, domiciled in the areas of Jakarta, Bogor, Depok, Tangerang, Bekasi and had transacted or purchased fashion products. There were 236 respondents collected using a purposive sampling method. Then processed and analyzed using Partial Least Square - Structural Equation Method (PLS-SEM). This study found that sustainable fashion avoidance intention, which is influenced by ideological incompatibility, unmet expectations, and materialism, positively and significantly influences sustainable fashion avoidance behavior by Generation Z in Jabodetabek.

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