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All Journal JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Binus Business Review Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Marine Engineering Innovation and Research Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Research in Social Science and Humanities Jurnal Manajemen dan Usahawan Indonesia ASEAN Marketing Journal Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Jurnal Manajemen dan Usahawan Indonesia
Yeshika Alversia
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Determinants of Consumer Purchase Intention for Refurbished and Recycled Electronics in the Context of the Circular Economy Aliya Fahira; Yeshika Alversia
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51094

Abstract

The rise in electronic product demand and consumption has led to an increase in electronic waste, posing a challenge to reducing environmental impacts and achieving sustainability. Therefore, transition efforts towards a circular economy, involving various parties including consumers, are needed. This research aims to determine the relationship between factors influencing consumer purchase intentions towards circular economy products, focusing on refurbished electronics and recycled electronics. This research extended the Theory of Planned Behaviour (TPB) by adding environmental concern, perceived risk, and receptivity to green communication variables. Data collection was carried out through questionnaires distributed online using non-probability sampling. Analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Based on a data sample of 289 respondents, the results show that attitude, subjective norm, perceived behavioural control, and receptivity to green communication variables significantly influence consumer purchase intentions regarding refurbished and recycled gadgets. Another finding is that environmental concern emerges as a positive driver across all TPB factors, while perceived risk negatively impacts consumer attitudes. The research implications suggest that companies should focus on building positive consumer attitudes through quality assurance programs, leverage social influence through environmental campaigns, and develop transparent communication strategies to address perceived risks while highlighting the environmental benefits of circular products.
Understanding The Determinants of Behavioral Intention For Online Shopping on Official Brand Websites Cicilia Cornelia Putri; Yeshika Alversia
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.71

Abstract

The coronavirus pandemic has created a shift in consumer attitudes toward online shopping and made the business competition very competitive. Interestingly, there are far more businesses using the marketplace than using their website. This study investigates the factors explaining behavioral intention toward online shopping on brand websites. The authors propose an integrated model where trust and attitudes mediate relative advantage, eWOM, perceived web qualities, and e-service qualities. Data collection was carried out in March 2023 through a survey that was distributed to Indonesian online shoppers and empirically tested using PLS-SEM estimation. Respondents in this study totaled 301 people who are Indonesian residents aged 18 years and over and have purchased fashion products online in the last 3 months. The present paper bridges a gap pertaining to antecedents of behavioral intention toward online shopping by using four main predictors such as relative advantage, eWOM, perceived web qualities, e-service qualities, and incorporating the mediating effect of trust and attitude toward online shopping. The result shows that perceived web quality and e-service quality have a positive and significant effect on behavioral intention. Second, behavioral intention is mediated by trust and attitude towards online shopping for relative advantage and eWOM. Therefore, online entrepreneurs need to build trust in their websites by increasing relative advantage, eWOM, perceived web quality, and e-service quality so that consumers have a good perception of the brand so they have the intention to shop online. Keywords: brand websites, eWOM, web quality, e-service quality, trust
Co-Authors Adinda Diandri Putri Agrinita Dianti Puspitasari Aliya Fahira Allicia Deana Santosa Andarini, Effly Juvita Cicilia Cornelia Putri Cicilia Kusnadi Classica Harsya Nawastha Denny Chandra Irawan Gita Gayatri, Gita Hadiprawoto, Triana Rahajeng Hawari, Syafrie Muhammad Ira Iriyanty Iriyanty, Ira Klareza Putri Djajadiwangsa Larasati Chandra Githa Purnamaningrum Natasha Syifa Hakeki Nawastha, Classica Harsya Primaputri, Rizkia Amalia Purnamaningrum, Larasati Chandra Githa Putra, Falih Ryan Dharmawan Rahayu Hafiza Rahmawati, Mira Rifelly Dewi Astuti Rizky Wijayanti Soni Adiyono Syafrie Muhammad Hawari Triana Rahajeng Hadiprawoto