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Pemberdayaan Karang Taruna dalam Pembuatan E-Katalog Kampung Tematik Kota Semarang Muhamad Hasan Basori; Choirul Ulil Albab; Naiza Rosalia; Fibriyani Nur Aliya
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 3, No 1 (2021)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v3i1.502

Abstract

Kampung Tematik Kota Semarang merupakan program pemerintah untuk memajukan perekonomian masyarakat, melalui penamaan kampung berdasar potensi yang dimiliki. Hal ini membuat kampung tematik dipandang sebagai sebuah produk, sehingga memaksa dilakukannya kegiatan promosi. Di sisi lain promosi untuk kampung tematik dinilai sangat kurang. Kemajuan teknologi digital menuntut transformasi alat promosi, salah satunya promosi melalui E-Katalog. Generasi muda dinilai sebagai generasi yang paling adaptif menghadapi digitalisasi. Karang Taruna sebagai generasi muda dianggap sebagai ujung tombak keberhasilan kota. Berdasar hal tersebut, pengabdian masyarakat ini berupaya menggerakkan Karang Taruna untuk berkontribusi secara nyata dalam mendukung program Kampung Tematik di Kota Semarang. Berangkat dari kebutuhan promosi digital untuk Kampung Tematik, pengabdian ini bertujuan memberikan pengetahuan dan kemampuan membuat E-Katalog. Metode pengabdian, dilakukan secara daring, kegiatan diisi dengan memberikan materi desain grafis dan copywriting baik teoritis maupun praktis dan implementatif untuk E-Katalog. Berdasarkan hasil pre test dan post test diketahui rata-rata peningkatan pengetahuan sebesar 23%, pemahaman sebesar 28,5%, dan kemampuan implementasi sebesar 41,5%. Berdasar hasil tersebut, dapat dilihat bahwa kegiatan pemberdayaan ini memiliki kebermanfaatan baik pada tataran kognisi maupun praktis untuk anggota Karang Taruna Kota Semarang.Kata kunci: Desain Grafis, Copywriting, E-Katalog, Kampung Tematik
Strategi Konten TikTok @jpradarsemarang dalam Meningkatkan Engagement Desya Altifah Salma; Choirul Ulil Albab
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 5 No. 2 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v5i2.1002

Abstract

Perkembangan teknologi merubah pola konsumsi informasi masyarakat, yang cenderung menggunakan media sosial sebagai sumber informasi, termasuk aplikasi TikTok. Oleh karena itu, Radar Semarang, sebagai salah satu media berita, mengoptimalkan penggunaan TikTok sebagai media publikasi berita dengan membuat akun @jpradarsemarang dan mengunggah beragam konten. Penelitian ini bertujuan untuk mengetahui strategi konten TikTok yang digunakan oleh Radar Semarang dalam meningkatkan engagement pada akun TikTok @jpradarsemarang. Teori yang digunakan adalah teori gatekeeping (ulasan tentang teori gatekeeping), dengan metode penelitian deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Radar Semarang menerapkan strategi konten TikTok, tetapi masih belum optimal. Tingkat engagement yang rendah disebabkan oleh kurangnya kreatifitas, inovasi, interaksi dengan audiens, dan strategi yang belum efektif. Radar Semarang harus memperbaiki pola pengelolaan konten di akun TikTok @jpradarsemarang dengan lebih sistematis, kreatif, dan interaktif agar tujuan perusahaan dapat tercapai.
PELATIHAN PRODUKSI KONTEN KOMUNIKASI KESEHATAN UNTUK MEDIA SOSIAL BAGI PEGAWAI PUSKESMAS SE KOTA SEMARANG Swita Amallia Hapsari; Mutia Rahmi Pratiwi; Choirul Ulil Albab; Naiza Rosalia; Hanif Pandu Suhito; Diah Lestari R
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 2 (2023): Aptekmas Volume 6 Nomor 2 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i2.6838

Abstract

Puskesmas as a Regional Technical Implementation Unit (UPTD) which is under Dinas Kesehatan Kota Semarang was responsible for assisting public health in their rural area. There were 37 puskesmas in Semarang that also liable to share the information about public health in digital media such as Instagram. In order to improve the performance in digital media, puskesmas need to acknowledge the social media maintenance skill. By collaborating between Dinas Kesehatan Kota Semarang and Dian Nuswantoro University Communication Studies Program in the field of community service was carried out with teme of producing health communication content in social media. In this activity, we have to materials presented: content production in social media and reportase. Training activity was held on June 25, 2023 and was attended by 37 participant, they were social media managers at Puskesmas in Semarang. The methods in this activity is carried out three steps: Pre Activity, Activity, and Evaluation. Evaluation results were obtained from prepost test and discussion with participants. In the pretest, we have concluded that participants had good skills in understanding the Instagram features but did not knowing management and production of digital content. Participants understanding of reporting needs to be improved because 60% was reporting practices well. The results of this training post test showed that more than 90% of participant felt their understanding had increased about optimizing instagram media for increased content production and competence in public speaking for reporting on the implementation of puskesmas activity.
Analisis Pembingkaian Ketidakadilan dan Represi Politik Dalam Novel Laut Bercerita Tryza Fatima Az Zahra; Choirul Ulil Albab
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6801

Abstract

Political injustice and repression often arise in authoritarian power systems and are often represented in literary works as a form of social criticism. This study aims to analyze the framing of injustice and political repression in the novel Laut Bercerita by Leila S. Chudori. The study uses a qualitative approach with a qualitative content analysis method. The analysis was conducted using the framing model of Zhongdang Pan and Gerald M. Kosicki which includes syntactic, script, thematic, and rhetorical structures. The research data consists of narratives and dialogues in the novel that describe the kidnapping, illegal detention, and torture of pro-democracy activists in the lead-up to the 1998 Reformation. The results show that the novel frames political repression as a systemic practice of state violence. The script structure displays a series of repeated violence, the syntactic structure positions activists as victims, the thematic structure emphasizes experiences of injustice and trauma, while the rhetorical structure strengthens meaning through metaphors and symbols. This novel functions as a social reflection as well as a critique of repressive power practices and the importance of protecting human rights.
Makna Kekuasaan dalam Interaksi Tokoh Anak pada Film Jumbo (2025): Analisis Semiotika John Fiske Regina Chintya Zafira Harsono; Choirul Ulil Albab
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6855

Abstract

Animated films not only function as entertainment media, but can also represent the social dynamics that occur in children’s lives, including power relations within peer groups. This study aims to analyze the representation of power relations in the animated film Jumbo (2025). The study uses a descriptive qualitative approach with John Fiske’s semiotic analysis method which includes three levels of meaning, namely reality, representation, and ideology. Data were obtained through observation and documentation of scenes, dialogue, gestures, facial expressions, and audiovisual elements in the film. The results show that power relations are represented through verbal domination, ridicule, and social exclusion of the character Don as a party who is in a weaker social position in the group. Visually, this inequality is also reinforced through the composition of frames and cinematic techniques that place Don apart from the group. At the ideological level, this film reflects a critique of the normalization of domination in children’s social relationships and emphasizes the importance of empathy, social acceptance, and equality in friendships
Analisis Retorika Aristoteles Mengenai Isu "Cumi-Cumi Darat" Di Kota Semarang Vernanda Mahardika Ganeswara; Choirul Ulil Albab
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.456

Abstract

Penelitian ini bertujuan untuk menganalisis retorika isu ‘cumi cumi darat’ dalam debat publik pertama Pemilihan Wali Kota Semarang. Penelitian ini menganalisis bagaimana masing-masing kandidat menggunakan unsur kredibilitas (ethos), emosi (pathos), dan logika (logos) dalam menanggapi berbagai isu penting di kota, seperti pengelolaan lingkungan dan fenomena emisi transportasi “cumi-cumi darat” menggunakan teori retorika Aristoteles. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan analisis teks retorika terhadap transkrip resmi debat. Hasil penelitian menunjukkan adanya perbedaan alur persuasi yang radikal di antara kedua belah pihak. Pasangan Calon 01 menerapkan alur teknokratis-struktural (top-down) yang berhulu pada logos berupa rasionalitas fiskal dan data makro guna menopang ethos berbasis phronesis (kebijaksanaan birokrasi) demi menyentuh empati keadilan sosial (pathos). Sebaliknya, Pasangan Calon 02 memilih alur populis-kultural (bottom-up) yang menjadikan pathos sebagai hulu melalui teknik phantasiai (metafora populer) untuk memantik keresahan warga, sebelum mengonversinya menjadi ethos berbasis diligentia (kesungguhan bekerja) dan jaminan politik pusat, lalu ditutup dengan logos praktis berupa lompatan teknologi. Studi ini menyimpulkan bahwa efektivitas komunikasi politik di panggung debat tidak hanya ditentukan oleh keunggulan data mentah, melainkan oleh kecerdasan kandidat dalam menyelaraskan struktur pesan dengan karakteristik psikologis audiens yang disasar, baik kelompok pemilih rasional maupun massa akar rumput.
Akun Instagram Parenting sebagai Media Edukasi Ketahanan Keluarga Naiza Rosalia; Mutia Rahmi Pratiwi; Choirul Ulil Albab; Fibriyani Nur Aliya
Jurnal Riset Komunikasi (JURKOM) Vol. 5 No. 2 (2022): Agustus 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i2.464

Abstract

Education about family resilience is essential to strengthen national unity. Family resilience in Indonesia is still considered lacking, especially during the pandemic the divorce rate is even higher. Social media, especially Instagram, has a significant role as the right educational media for the younger generation. The research was conducted to design media for family resilience education for the younger generation. This research is a qualitative study with a descriptive approach. Researchers conducted a content analysis on four family education Instagram accounts to get an idea of ??the information needs related to family resilience. Three crucial aspects of family resilience are physical resilience, resilience, social resilience, and psychological resilience. The analysis conducted on the @ibupedia.id, @parenting_islam.id, @parenttalk.id, and @talkparenting accounts revealed several sub-aspects of physical endurance, such as home ownership and work require more emphasis. In general, aspects of psychological resilience, such as managing emotions, stress, and household finances, are still not given much attention. These contexts are actually at the level of the husband and wife relationship, which should be the key to creating family resilience. The results of this study can be used as a reference for developing more comprehensive parenting education media.