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All Journal TIJAB (The International Journal of Applied Business) JBMR: Journal of Business and Management Review Social Science Studies Postgraduated Community Service Journal Jurnal Abdi Masyarakat Community Services Journal (CSJ)
I Gusti Agung Ayu Mas Suariedewi
Department Of Accounting Information System, Vocational School, Universitas Warmadewa, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pemberdayaan Kelompok Darwis yang Terdampak Covid-19 Melalui Digital Marketing di Desa Siangan Ida Ayu Trisna Yudi Asri; I Gusti Agung Ayu Mas Suariedewi; Kadek Agus Mahabojana Dwi Prayoga
Jurnal Abdi Masyarakat Vol. 2 No. 2 (2022): Agustus
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.487 KB) | DOI: 10.22334/jam.v2i2.27

Abstract

Keadaan Indonesia khususnya di Bali saat ini sedang mengalami kesulitan karena pandemi Covid-19, dimana banyak kegiatan atau tempat wisata yang sangat terdampak pada banyak sektor kehidupan masyarakat seperti kesehatan, sosial, pendidikan, ekonomi dan pariwisata. Situasi pariwisata yang semula mengalami pertumbuhan positif, saat ini semakin melemah seiring dengan pandemi yang tidak kunjung usai. Tujuan dalam kegiatan PkM ini yaitu 1) membantu pemerintah dalam program melestarikan dan mengembangkan potensi desa wisata; 2) memberikan kesempatan kepada tim pengabdi untuk mengaplikasikan pengetahuan dan kemampuannya dalam bentuk kegiatan PkM sebagai salah satu Tridharma Perguruan Tinggi melalui penyuluhan; dan 3) membantu pengelolaan pembentukan rintisan desa wisata pada Desa Siangan, Gianyar khususnya melalui digital marketing. Subjek yang terlibat dalam pelaksanaan pengabdian ini adalah kelompok sadar wisata yang terdampak pandemi Covid-19 yang berlokasi di Desa Siangan, Gianyar. Metode pelaksanaan kegiatan ini dengan memberikan sosialisasi dan pelatihan digital marketing bagi kelompok sadar wisata untuk memperkenalkan wisata alam dan wisata budaya yang ada di desa dalam upaya melestarikan dan mengembangkan budaya lokal sehingga dikenal oleh seluruh kalangan masyarakat. Hasil dari kegiatan ini memberikan pengetahuan dan menyadarkan masyarakat dalam pengembangan dan pengelolaan lokasi wisata agar masyarakat memahami perannya dalam memajukan desa. Kelompok sadar wisata desa siangan sebagai pelopor dalam pengembangan rintisan desa wisata harus segera bergerak dan berkolaborasi dengan pihak terkait untuk menjalankan program – program yang mendukung pengembangan wisata alam dan wisata budaya yang ada di Desa Siangan, Gianyar.
The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period I Gusti Agung Ayu Mas Suariedewi; I Wayan Chandra Adyatma; I Gusti Ayu Athina Wulandari
Journal of Business and Management Review Vol. 3 No. 9 (2022): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr39.4602022

Abstract

The Covid-19 pandemic impacts small and medium enterprises (MSMEs) performance in production, marketing, and income, especially in Denpasar City. MSMEs experienced a decline in the level of demand and supply during the implementation of social distancing policies. The role of social media can help in the conditions of the Covid-19 pandemic. In this case, it can be said that social media can help the economy of MSMEs in business activities. This study aims to analyze the factors that use social media marketing, namely perceptions of ease of use, perceived usefulness, cost, and influence on MSMEs. The study was conducted on MSMEs owners in Denpasar City who sell food, beverages, services, and fashion. Data were collected utilizing research questionnaires which were distributed to 100 respondents. The data analysis technique used SEM-PLS (Structural Equation Modeling-Partial Least Square) with Smart PLS 3.0. The results showed that Perceived Usefulness had a positive and significant effect on social media marketing. Perceived Usefulness has a positive and significant effect on the SMEs sustainability. Perceived ease of use has a positive and significant effect on social media marketing. The cost has a positive and significant effect on social media marketing. Social media marketing has a positive effect on MSMEs. However, costs have no impact on MSMEs. Based on the results of the VAF test, social media marketing acts as a partial mediating variable between perceived Usefulness and perceived ease of use for MSMEs sustainability.
Pemberdayaan UMKM dalam Kondisi Pandemi Covid-19 Di Desa Siangan, Gianyar I Gusti Agung Ayu Mas Suariedewi; Kadek Dian Jatiwardani; Ida Ayu Trisna Yudi Asri
Community Service Journal (CSJ) Vol. 4 No. 1 (2021)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1105.711 KB)

Abstract

UMKM di Kabupaten Gianyar mengalami penurunan omzet yang signifikan di masa pandemi corona virus (Covid-19) yang merebak sejak tahun 2020. Kendala utama yang dihadapi UMKM saat ini adalah aspek pemasaran yang sulit dan akses ke lembaga keuangan yang terbatas. Hal ini disebabkan karena masih banyak pelaku UMKM yang belum menyadari pentingnya pencatatan keuangan dan pembukuan yang benar dan pemasaran produk secara digital. Dalam rangka mempermudah proses penyusunan laporan keuangan dan pemasaran produk, Sekolah Vokasi Universitas Warmadewa mengadakan pelatihan untuk mengajak pelaku UMKM agar dapat memanfaatkan teknologi dengan menggunakan aplikasi sederhana yang sudah terkomputerisasi. Metode yang digunakan dalam pelaksanaan pelatihan ini adalah metode wawancara, penyuluhan, diskusi dan latihan dengan pendekatan pembelajaran kooperatif. Tahapan kegiatan tersebut akan lakukan seperti: Pertama, pengusul akan mengadakan penyuluhan mengenai konsep dasar pentingnya pengetahuan akuntansi dan pemasaran. Kedua, pengusul akan memberikan pelatihan langsung dengan memberikan beberapa kasus transaksi untuk proses penyusunan laporan keuangan dan cara memasarkan produk secara digital. Ketiga, pengusul akan memberikan pelatihan penggunaan aplikasi pendukung dalam penyusunan laporan keuangan dan pemasaran produk yang sudah terkomputerisasi. Keempat, jika kegiatan PkM akan berakhir kami akan menyebarkan kuesioner sebagai bahan evaluasi dalam kegiatan ini. Hasil dari kegiatan ini, target luaran yang ingin dicapai yaitu peserta pelatihan memahami proses penyusunan laporan keuangan dan pemasaran dengan menggunakan aplikasi yang sudah terkomputerisasi.
The Influence Of Social Media Quality On Brand Image: A Case Study Of Endek Users In Denpasar City I Gusti Agung Ayu Mas Suariedewi; I Wayan Chandra Adyatma; I Nyoman Angga Prabawa
Social Science Studies Vol. 3 No. 5 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss35.7552023

Abstract

The digital technology revolution on social media has occurred and is gradually changing consumer behavior and expectations. Currently, social media is used by various business units as a communication media strategy. Hence, social media as a set of online media platforms provides new ways not only for individuals but also for business-oriented organizations to promote and communicate their values ​​with their audience. The development of the industrial sector in the province of Bali, amounting to 8.15%, is the textile and clothing industry. The large number of business actors in the textile and clothing industry cannot be denied from the large market demand for textile and apparel products, one of which is endek cloth. In this regard, this research has a strategic role in identifying the important role of quality social media in enhancing the brand image of Galeri Bhumimi in the digital era, and intends to empower MSMEs to utilize digital channels effectively to enhance brand image. Data was collected using a questionnaire distributed to 100 respondents. The data analysis technique used path analysis and the SPSS Version 22 application. The results showed that the quality of social media had a positive and significant effect on brand awareness. The quality of social media has a positive and significant effect on brand image. Brand awareness has a positive and significant effect on brand image. Based on the results of the Sobel test the mediating effect, the brand awareness variable does not mediate between the quality of social media and brand image.
Impact of Social Media Quality and Brand Awareness on Purchase Decision Mediated by Role of Brand Image I Gusti Agung Ayu Mas Suariedewi; I Gusti Ayu Athina Wulandari
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.46718

Abstract

Background: Social media's digital technology revolution has already taken place and is steadily altering consumer expectations and behavior. Currently, social media is used as a strategic communication tool by many corporate divisions. Consequently, social media as a collection of online media platforms, offers new opportunities for both individuals and organizations focused on business to promote and express their values to their target audience. Objective: The study aims to elucidate the impact of social media quality and brand awareness on purchase decisions, with brand image serving as a mediating variable. Method: The sampling technique in this research uses a purposive sampling method and a questionnaire instrument for data collection. The study included a sample of 100 respondents and was conducted on all Endek customers who purchase clothing from Galeri Endek and live in Denpasar City. The quantitative Partial Least Square (PLS) approach is the analytical tool that is employed. Results: The findings show that social media quality and brand awareness has a significant positive influence on brand image. Brand image has a statistically significant positive influence on purchase decisions, however social media quality has no statistical significance on purchase decisions. Additionally, social media quality influences consumer purchase decisions in a notable and positive way, with some degree of the brand image serving as a partial mediator. Conclusion: The contribution of the research findings suggested that Galeri Endek Bhumimi could potentially enhance its brand awareness and brand image by expanding its use of social media. Galeri Endek Bhumimi should improve their social media quality so that it can improve brand image and have an impact on purchasing decisions. The empirical evidence suggests that the selection of products by consumers is impacted by their recognition and perception of the brand. Keywords: brand awareness, brand image, purchase decision, social media quality
Pemberdayaan Generasi Muda dengan Membangun Perencanaan Keuangan Melalui Investasi Berbasis Digital di Desa Siangan Kadek Diviariesty; Ida Ayu Trisna Yudi Asri; I Gusti Agung Ayu Mas Suariedewi
Postgraduated Community Service Journal Vol. 4 No. 2 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.4.2.2023.51-55

Abstract

Partner in implementing Community Services is located in Siangan Village, Gianyar Regency. The targets of this Community services is the young generations who are members of youth organizations (Karang Taruna) in Siangan Village. The young generations (Karang Taruna) is the Millennial Generation and Generation Z, which are individuals born between 1981 and 2012, becoming very important groups in today's society. According to the Central Statistics Agency (BPS) census, the number of Millennial Generations in 2023 reached 47.3% and Generation Z will be around 60 million people from the total population in Indonesia. The background for implementing the activity is due to the lack of understanding of the younger generation regarding financial planning and investment. With rapid technological advances and social changes, this generation is faced with unique challenges in financial planning and investment. The aim of this activity is to provide understanding and knowledge regarding financial planning concepts and the types of investment instruments that are currently popular. The methods that are used in implementing this activity is the counseling and discussion method with a cooperative learning approach. It can be concluded that there is an increased in understanding, interest and ability by members of the Siangan Village Karang Taruna regarding financial planning through digital-based investments.
Co-Authors I Gusti Ayu Athina Wulandari I Gusti Ayu Athina Wulandari I Nyoman Angga Prabawa I Wayan Chandra Adyatma Ida Ayu Trisna Yudi Asri Kadek Agus Mahabojana Dwi Prayoga Kadek Dian Jatiwardani Kadek Diviariesty