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All Journal WICAKSANA: Jurnal Lingkungan dan Pembangunan Jurnal Ekonomi Manajemen Sistem Informasi BERNAS: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Environmental, Sustainability, and Social Science Journal of Community Development Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Management Science and Information Technology (IJMSIT) Social Science Studies Postgraduated Community Service Journal Journal of Governance, Taxation, and Auditing Jurnal Abdi Dharma Masyarakat Community Services Journal (CSJ)
I Wayan Chandra Adyatma
Universitas Warmadewa
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The Impact of Social Media Marketing for MSMEs Sustainability in Covid-19 Period I Gusti Agung Ayu Mas Suariedewi; I Wayan Chandra Adyatma; I Gusti Ayu Athina Wulandari
Journal of Business and Management Review Vol. 3 No. 9 (2022): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr39.4602022

Abstract

The Covid-19 pandemic impacts small and medium enterprises (MSMEs) performance in production, marketing, and income, especially in Denpasar City. MSMEs experienced a decline in the level of demand and supply during the implementation of social distancing policies. The role of social media can help in the conditions of the Covid-19 pandemic. In this case, it can be said that social media can help the economy of MSMEs in business activities. This study aims to analyze the factors that use social media marketing, namely perceptions of ease of use, perceived usefulness, cost, and influence on MSMEs. The study was conducted on MSMEs owners in Denpasar City who sell food, beverages, services, and fashion. Data were collected utilizing research questionnaires which were distributed to 100 respondents. The data analysis technique used SEM-PLS (Structural Equation Modeling-Partial Least Square) with Smart PLS 3.0. The results showed that Perceived Usefulness had a positive and significant effect on social media marketing. Perceived Usefulness has a positive and significant effect on the SMEs sustainability. Perceived ease of use has a positive and significant effect on social media marketing. The cost has a positive and significant effect on social media marketing. Social media marketing has a positive effect on MSMEs. However, costs have no impact on MSMEs. Based on the results of the VAF test, social media marketing acts as a partial mediating variable between perceived Usefulness and perceived ease of use for MSMEs sustainability.
PENDAMPINGAN PELAPORAN AKUNTANSI BERBASIS DIGITAL DAN PEMANFAATAN E-COMMERCE BAGI UMKM Desak Rurik Pradnya Paramitha Nida; I Wayan Chandra Adyatma; Anak Sagung Sagung Laksmi Dewi
Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.456 KB) | DOI: 10.36733/jadma.v3i1.4631

Abstract

UMKM memegang peranan penting sebagai penggerak perekonomian negara. Meskipun berskala kecil, namun perbandingan jumlah UMKM dibandingkan industri besar di Indonesia jauh lebih banyak. Tiap tahun, jumlah UMKM mengalami peningkatan, namun belum berbanding lurus dengan peningkatan pendapatan dan kualitas UMKM serta dampaknya dalam kehidupan ekonomi masyarakat. Persaingan di era digital justru membuat UMKM tidak menyadari bahwa usahanya cenderung stagnan. Ada dua hal penting yang menjadi pondasi guna mendungkung keberlangsungan usaha UMKM yaitu akuntansi dan pemasaran. Akuntansi dan bisnis tidak dapat dipisahkan. Bila perusahaan didukung oleh sistem akuntansi yang tepat maka akan memudahkan pemilik dalam mengevaluasi hasil kegiatan perusahaan. Akuntansi tidak hanya sekedar mencatat namun juga alat untuk memberikan gambaran juga alat untuk membuat perencanaan, pengendalian dan melakukan evaluasi. Maka, sangat penting bagi UMKM untuk menyusun laporan keuangan dengan sistem pencatatan akuntansi yang baik. Banyaknya usaha baru, menjadi masalah krusial bagi UMKM tradisional. Karena sebagian besar usaha baru tersebut mampu memanfaatkan media social dan e- commerce. Sedangkan UMKM tradisional tidak, padahal UMKM tradisional memiliki potensi dan keunikan. Trend masyarakat tentang produk yang klasik semakin tinggi peminatnnya, namun produknya masih sulit untuk dijangkau konsumen karena minimnya akses transaksi. Sehingga perlu diadakannya sosialisasi dan pelatihan penggunaan sosial media dan e- commerce serta akuntansi berbasis digital. PkM dilaksanakan secara Hybrid dengan metode ceramah dan petatihan mengenai e-commerce, pentingnya akuntansi dan membuat catatan keuangan (arus kas, neraca, catatan utang dan piutang) melibatkan 219 partisipan yang sangat antusias mengikuti seminar dan pelatihan. Diharapkan setelah mengikuti kegiatan PkM, kemampuan pemanfaatan media teknologi untuk pemasaran dan akuntansi lebih meningkat.
The Influence Of Social Media Quality On Brand Image: A Case Study Of Endek Users In Denpasar City I Gusti Agung Ayu Mas Suariedewi; I Wayan Chandra Adyatma; I Nyoman Angga Prabawa
Social Science Studies Vol. 3 No. 5 (2023): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss35.7552023

Abstract

The digital technology revolution on social media has occurred and is gradually changing consumer behavior and expectations. Currently, social media is used by various business units as a communication media strategy. Hence, social media as a set of online media platforms provides new ways not only for individuals but also for business-oriented organizations to promote and communicate their values ​​with their audience. The development of the industrial sector in the province of Bali, amounting to 8.15%, is the textile and clothing industry. The large number of business actors in the textile and clothing industry cannot be denied from the large market demand for textile and apparel products, one of which is endek cloth. In this regard, this research has a strategic role in identifying the important role of quality social media in enhancing the brand image of Galeri Bhumimi in the digital era, and intends to empower MSMEs to utilize digital channels effectively to enhance brand image. Data was collected using a questionnaire distributed to 100 respondents. The data analysis technique used path analysis and the SPSS Version 22 application. The results showed that the quality of social media had a positive and significant effect on brand awareness. The quality of social media has a positive and significant effect on brand image. Brand awareness has a positive and significant effect on brand image. Based on the results of the Sobel test the mediating effect, the brand awareness variable does not mediate between the quality of social media and brand image.
Optimasi Bisnis Melalui Strategi Digitalisasi Pemasaran dan Pelaksanaan Pencatatan Akuntansi I Wayan Gde Yogiswara Darma Putra; Ida Bagus Gde Indra Wedhanapurba; I Wayan Chandra Adyatma
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i4.6914

Abstract

Indonesia merupakan negara agraris yang memiliki potensi besar dan sumber daya alam yang melimpah untuk produk pertanian. Namun dari adanya potensi tersebut, permasalahan ekonomi yang dihadapi masyarakat desa yang mayoritas bertani sangat beragam. Umumnya, perempuan terdorong untuk mencari nafkah karena tuntutan ekonomi rumah tangga yang dapat disebabkan penghasilan suami yang kurang mencukupi kebutuhan keluarga. Kelompok Wanita Tani (KWT) merupakan suatu wadah yang memberikan kesempatan bagi kaum perempuan untuk ikut andil dalam memajukan sektor pertanian. Salah satu kegiatan yang bisa mengaktualisasi kaum perempuan yaitu dengan mengikuti organisasi-organisasi perempuan. KWT Pala Sarwa Nadi diharapkan dapat memberikan kesempatan bagi perempuan di desa tersebut untuk menyalurkan kemampuannya dalam mengolah lahan pertanian dan melalui berbagai kegiatan yang diadakan oleh KWT dapat meningkatkan aktualisasi mereka di lingkungan sosialnya. Adapun permasalahan yang dihadapi oleh mitra meliputi: 1) Belum memiliki pembukuan 2) Belum memiliki sistem pemasaran 3) Belum memahami tata kelola perusahaan. 4) Belum memiliki label/brand. Solusi yang ditawarkan untuk masalah ini adalah 1) Melakukan pendampingan pembuatan pembukuan dan laporan keuangan sederhana serta dibuatkan sistem sederhana. 2) Membuatkan website dan sosial media serta memasarkan ke masyarakat luar. 3) Memberikan pelatihan mengenai penerapan tata kelola perusahaan. 4) Melakukan pembuatan branding dari produk yang ditawarkan.
Optimasi Bisnis Melalui Strategi Digitalisasi Pemasaran dan Pelaksanaan Pencatatan Akuntansi I Wayan Gde Yogiswara Darma Putra; Ida Bagus Gde Indra Wedhanapurba; I Wayan Chandra Adyatma
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 4 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i4.6914

Abstract

Indonesia merupakan negara agraris yang memiliki potensi besar dan sumber daya alam yang melimpah untuk produk pertanian. Namun dari adanya potensi tersebut, permasalahan ekonomi yang dihadapi masyarakat desa yang mayoritas bertani sangat beragam. Umumnya, perempuan terdorong untuk mencari nafkah karena tuntutan ekonomi rumah tangga yang dapat disebabkan penghasilan suami yang kurang mencukupi kebutuhan keluarga. Kelompok Wanita Tani (KWT) merupakan suatu wadah yang memberikan kesempatan bagi kaum perempuan untuk ikut andil dalam memajukan sektor pertanian. Salah satu kegiatan yang bisa mengaktualisasi kaum perempuan yaitu dengan mengikuti organisasi-organisasi perempuan. KWT Pala Sarwa Nadi diharapkan dapat memberikan kesempatan bagi perempuan di desa tersebut untuk menyalurkan kemampuannya dalam mengolah lahan pertanian dan melalui berbagai kegiatan yang diadakan oleh KWT dapat meningkatkan aktualisasi mereka di lingkungan sosialnya. Adapun permasalahan yang dihadapi oleh mitra meliputi: 1) Belum memiliki pembukuan 2) Belum memiliki sistem pemasaran 3) Belum memahami tata kelola perusahaan. 4) Belum memiliki label/brand. Solusi yang ditawarkan untuk masalah ini adalah 1) Melakukan pendampingan pembuatan pembukuan dan laporan keuangan sederhana serta dibuatkan sistem sederhana. 2) Membuatkan website dan sosial media serta memasarkan ke masyarakat luar. 3) Memberikan pelatihan mengenai penerapan tata kelola perusahaan. 4) Melakukan pembuatan branding dari produk yang ditawarkan.
DETERMINANTS OF COMPETITIVE ADVANTAGE OF TOURISM DESTINATION IN KUTUH TOURISM VILLAGE, SOUTH KUTA DISTRICT, BALI PROVINCE I Wayan Chandra Adyatma; Desak Rurik Pradnya Paramitha Nida; I Putu Gede Satria Wiraharja
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4056

Abstract

This study analyzes the influence of government roles, leadership, and destination image on the competitive advantage of Kutuh Tourism Village, Badung Regency. The research employed a quantitative approach, with data collected through questionnaires administered to key stakeholders, and analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings indicate that the government role has a positive and significant effect on competitive advantage (t-statistic = 2.71; original sample = 0.800), suggesting that regulatory support, infrastructure development, and promotion enhance destination competitiveness. Destination image also shows a positive and significant effect (t-statistic = 2.22; original sample = 0.805), confirming that positive tourist perceptions strengthen competitive advantage. Conversely, leadership has no significant effect (t-statistic = 0.71), indicating the need to improve local leadership capacity. The R-Square value of 0.741 indicates that the three variables collectively explain 74.1% of the variance in competitive advantage, while the Q-Square value of 0.711 demonstrates high predictive relevance. These findings provide practical implications for destination development, emphasizing that synergy between government support and destination image enhancement is a key driver for sustainable competitiveness, with leadership remaining a strategic potential that should be optimized.
Efektivitas Penggunaan Kredit Usaha Terhadap Produktivitas UKM dan Pendapatan UKM Anggota Koperasi di Kelurahan Padangsambian, Kecamatan Denpasar Barat, Provinsi Bali I Wayan Chandra Adyatma; Made Dwi Harmana
WICAKSANA: Jurnal Lingkungan dan Pembangunan Vol. 4 No. 2 (2020)
Publisher : Lembaga Penelitian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wicaksana.4.2.2020.52-63

Abstract

The purpose of this research is to determine the effectiveness of credits on the SMEs productivity and the income of cooperative members' SMEs in Padangsambian Village. The analytical tool that used on this research is the SEM analysis of Partial Least Square (PLS). This study uses primary data conducted by distributing questionnaires to SMEs that borrow business loans on the Padangsambian Village as many as 100 respondents. The results of the research analysis test show (i) The effectiveness of the use of business credit has a positive and significant effect on the productivity of SMEs in Padangsambian Village. (ii) Productivity of SMEs has a positive and significant effect on the income of SMEs in Padangsambian Village. (iii) The effectiveness of the use of SME business credit in Padangsambian Village has a positive and significant effect on the income of SMEs in Padangsambian Village through the productivity of the UKM.
Analisis Pengaruh Pengalaman Terhadap Kompetensi Serta Pengaruhnya Terhadap Produktivitas Ukm Di Kota Denpasar, Provinsi Bali I Wayan Chandra Adyatma; Desak Rurik Pradnya Paramitha Nida
WICAKSANA: Jurnal Lingkungan dan Pembangunan Vol. 5 No. 1 (2021)
Publisher : Lembaga Penelitian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wicaksana.5.1.2021.6-18

Abstract

This study aims to see the effect of work experience on competence, as well as the effect on the productivity of SMEs in Denpasar City. The analysis used in this study is to use path analysis with a one-way model. The data used in this study are primary data shown to SME actors and employees in Denpasar City, a questionnaire that can be entered into 100 questionnaires. From the results of the calculation of the analysis test carried out by the researcher, the calculation of the results provides an overview: (1) the work experience variable shows a significant and positive influence on the productivity of the actors (owners and employees) of SMEs in Denpasar City. (2) the compensation variable shows a significant and positive influence on the productivity of employees and owners of UKM in Denpasar City. (3) the work experience variable shows a significant and positive influence on the competency variables of SMEs in Denpasar City, Bali Province.
Improving English Communication for Specific Purposes Using Role-Play and Learning by Doing Techniques for the staff At The Samaya Resort Seminyak, Badung I Putu Gede Satria Wiraharja; Dewa Ayu Dyah Pertiwi Putri; I Wayan Chandra Adyatma
Postgraduated Community Service Journal Vol. 4 No. 1 (2023)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.4.1.2023.11-16

Abstract

When the COVID-19 pandemic hit the tourism sector in Indonesia, especially in Bali, it experienced a quite drastic decline, so many workers were laid off. Not only decreased of tourist arrivals, but also decreased knowledge of English communication among workers, due to a lack of communication with guests staying at the hotel. Seminyak is a fashionable destination in Bali, especially its beaches and home to famous resorts, restaurants and boutiques. One of the most luxurious resorts in the Seminyak area is The Samaya Resort Seminyak, which is located on Jalan Laksmana Seminyak. English communication improvement training is a very important point in everyday life, especially in the world of hospitality work in improving speaking skills especially to guests staying at The Samaya Resort Seminyak. This can improve the quality of staff service to guests, and minimize miscommunication. Community Partnership Program activities in the form of teaching English using role-play techniques and learning English while practicing it directly (Learning by Doing) are appropriate activities for staff at The Samaya Resort Seminyak in developing and improving their communication skills using the language English with good and correct English grammar and pronunciation. The method applied in teaching English communication uses the role play and learning by doing methods. This English teaching activity is held for 1 (one) month for purposes, starting from 6 to 27 June 2023. From the teaching provided, the materials needed for staff at The Samaya Resort Seminyak are English material for specific related to service and services in the hotel according to the department of each staff. Based on the background that has been described, the main problems of partners are: 1). How do the staff at The Samaya Resort Seminyak master the grammar and pronunciation of English for Specific Purposes? 2). What are the results of the application of English learning techniques by Role-Play and Learning by Doing for Specific Purposes to the staff at the resort? To solve the problems faced by partners, an English teaching program was carried out using the role-play method and learning English while practicing it directly (Learning by Doing). The participants in this English training were 28 staff of The Samaya Resort Seminyak from all departments. For this reason, English will be taught at an intermediate level, with specific vocabulary and grammar according to their respective departments. This training will be held with meetings once a week for each department.
Pendampingan Gerakan Wanita Sejahtera Taat Pajak dan Upaya Peningkatan Usaha Berbasis Ekowisata I Gusti Agung Prama Yoga; I Wayan Chandra Adyatma; I Putu Gede Satria Wiraharja
Postgraduated Community Service Journal Vol. 5 No. 1 (2024)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pcsj.5.1.2024.1-8

Abstract

Indonesia has 3 tax systems, including the Self Assessment System, the Official Assessment System and the Withholding Assessment System. Self assessment is a tax collection system that gives trust and responsibility to taxpayers to take the initiative in registering themselves to obtain a Taxpayer Identification Number (NPWP) and take care of all their tax affairs independently. Starting from calculating, paying and reporting the annual tax return (SPT) itself. Annual personal income tax return (PPh OP) reporting must be carried out every year by taxpayers who have met the objective and subjective requirements no later than (report the OP tax return) at the end of March. Tax Return reporting has been mandated in the Law on General Provisions and Tax Procedures (KUP) article 3, where every taxpayer is required to fill out the tax return correctly, clearly and completely, and for the annual Income Tax Return OP must be submitted no later than 3 months after the tax year ends (WP OP) or no later than 4 months after the tax year ends (Corporate WP). The Prosperous Women's Movement is one of the non-political women's organizations that has a vision of improving women's empowerment. Taxes are mandatory contributions by taxpayers for state development. Women must now be sensitive to the times, educated and willing to learn. The theme of this PkM is smart women who obey taxes. The method used is to socialize taxation and ecotourism business opportunities, discussions, and mentoring. The assistance provided includes the preparation of NIK and NPWP as well as personal tax reporting. Women must have intelligence, because the world is too harsh if it is only devoted to beauty. Our taxes, for us. Wisely fulfilling tax obligations, then the development of the country will continue to develop. Warmadewa University advances the country from education and implements the tri dharma of higher education to prepare quality human resources, ecotourism insights, and global competitiveness.
Co-Authors Arygunartha, Gede Yohanes Desak Rurik Pradnya Paramitha Nida Desak Rurik Pradnya Paramitha Nida Dewa Ayu Dyah Pertiwi Putri Dewi, A.A Sagung Laksmi Gede Agus Dian Maha Yoga I Gusti Agung Ayu Mas Suariedewi I Gusti Ayu Athina Wulandari I Made Dwi Harmana I Made Dwi Sumba Wirawan I Nyoman Angga Prabawa I Putu Gede Satria Wiraharja I Wayan Gde Yogiswara Darma Putra Ida Ayu Sasmita Dewi Ida Bagus Gde Indra Wedhanapurba Milla Permata Sunny PRABHADIKA, I PUTU YUDI Yoga, I Gusti Agung Prama