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Journal : JCOMENT (Journal of Community Empowerment)

ASSISTANCE DIGITAL MARKETING AND BRANDING STRATEGY SUKOHARJO PRODUCT ON MINISTRY OF MICRO SMALL AND MEDIUM ENTERPRISES Aisyah Mutia Dawis; Renata Fina Antika Cahyani
JCOMENT (Journal of Community Empowerment) Vol. 3 No. 2 (2022): APRIL - JULI 2022
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v3i2.263

Abstract

In the era of competition in the world especially, global economy the existence of businesses is expected to boost the economy in indonesia. In this era of competition, MSMEs are required to always improve their competitiveness so that they can continue to run and develop. One of them is by applying information technology and communication a supporting their business activities and continue to do branding. Products. Digital marketing strategy of taking a product information technology where in form of activities and promote their products or services through the medium the internet. Digital marketing are able to increase the income until about 20 %. Therefore, MSMEs are required to always improve their competitiveness. One of them is by applying Information Technology as a support for its business activities. Based on this, the author held digital marketing mentoring activities as a Product Branding Strategy Business at MSMEs in Sukoharjo.
TRAINING in MAKING INNOVATION INTERACTIVE LEARNING MEDIA FOR TEACHERS of SMAN KARANGPANDAN Avega Tri Regista Nurrega; Aisyah Mutia Dawis, M.Kom.
JCOMENT (Journal of Community Empowerment) Vol. 3 No. 3 (2022): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v3i3.277

Abstract

The background behind the holding of this training is the lack of knowledge about interactive learning media, in addition due to the still pandemic conditions, a teacher who is in Karangpandan high school, is required to be able to continue to provide learning even though it is online. Therefore, a teacher must be able to provide interesting and interactive learning, so that students continue to be interested in learning even though they are online. The number of learning media made using various applications requires every teacher to have an understanding and skills regarding information and communication technology. By understanding information and communication technology correctly, it can make it easier for teachers to create various interesting interactive media, in this training we will use pear-deck and class points. These two applications are perfect for teachers who want to be skilled in making interactive learning media and make teachers more creative and innovative.