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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Kafe Teringat Kopi Indramayu) Nurshodiq, Hafidz; Anwar, Samsul; Yudianto, Agus
Jurnal Investasi Vol. 11 No. 2 (2025): Jurnal Investasi Vol. 11 No 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v11i2.338

Abstract

Berdasarkan hasil observasi yang dilakukan pada Kafe Teringat Kopi, ditemukan bahwa loyalitas pelanggan mengalami fluktuasi dan cenderung belum terbentuk secara konsisten, yang berdampak pada penurunan jumlah transaksi penjualan pada periode tertentu, khususnya saat libur nasional dan Ramadan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh kualitas produk dan kualitas pelayanan terhadap loyalitas pelanggan.  Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan asosiatif. Populasi dalam penelitian ini adalah seluruh pelanggan Kafe Teringat Kopi, dengan jumlah sampel sebanyak 53 orang yang diambil menggunakan teknik accidental sampling. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan kuesioner. Data yang diperoleh kemudian dianalisis menggunakan aplikasi SPSS 29 dengan uji validitas, reliabilitas, analisis regresi linier berganda, uji T, uji F, dan koefisien determinasi.   Hasil uji T menunjukkan bahwa variabel kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan dengan nilai signifikansi sebesar 0,001 < 0,05, dan kualitas pelayanan juga berpengaruh signifikan terhadap loyalitas pelanggan dengan nilai signifikansi sebesar 0,001 < 0,05. Uji F menunjukkan bahwa kualitas produk dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap loyalitas pelanggan, dengan nilai F hitung sebesar F hitung 57,179 > F tabel 3,17 dan signifikansi sebesar 0,001 < 0,05. Dari hasil penelitian dapat disimpulkan bahwa kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Kafe Teringat Kopi baik secara parsial maupun simultan.
Pengaruh Kualitas Produk, Lokasi, Promosi, Kepuasan Pelanggan, Dan Kualitas Pelayanan, Terhadap Keputusan Pembelian: (Studi Kasus Pada Pelanggan Jipang Ibu Binem Di Besani, Kabupaten Wonosobo) Lini, Nahdia; Efendi, Bahtiar; Purwanto, Heri; Yudianto, Agus
Journal of Economics, Management, and Business Vol. 3 No. 2 (2024): July 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i2.7884

Abstract

Tujuan - Penelitian ini bertujan untuk membuktikan pengaruh kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo. Metodologi - Sampel dalm penelitian ini sebanyak 170 orng responden. Data dikumpulkan dengn kuesioner yng telah diuji Valditas dan Uji ReliabiIlitas, Uji F, pengujian asumsIi klasik, uji normalitas, multikoliniaritas, Uji heterokedastisitas, uji hipotesis, Uji t dan R square. Hasil penelitian ini dianalisis dengan analisis regresi linier berganda. Hasil - Hasil penelitian ini menunjukan bahwa kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan berpengaruh positif terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo, kualitas produk memiliki nilai signifikan 0000 < 0,05 dan memiliki nilai thitung sebesar = 5,640 > ttabel sebesar = 1,97445 pada tingkat signifikan 0,05. Lokasi memiliki nilai signifikan 0,006 < 0,05 dan memiliki nilai thitung = 2,776 > ttabel = 1,97445 pada tingkat signifikan 0,05. Promosi memiliki nilai signifiIkan 0,007 < 0,05 dan memiliki nilai thitung sebesar = 2,720 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kepuasan pelanggan memiliki nilai signifikan 0,046 < 0,05 dan memiliki nilai thitung sebesar = 2,008 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kualitas pelayanan memiliki nilaiI signifikan 0,045 < 0,05 dan memiliki nilai thitung sebesar = 2,017 > ttabel sebesar = 1,97445 tingkat signifikan 0,05.
The Effect of Credit Development and Interest Income on Profits at Bank bjb Yudianto, Agus; Nurpratama, Meddy
EAJ (Economic and Accounting Journal) Vol. 4 No. 2 (2021): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v4i2.y2021.p111-124

Abstract

The economic activity of a country is inseparable from the traffic of money payments, where the banking industry plays a very strategic role, it can be said to be the lifeblood of the economic system, banks have the main function as an intermediary service with their main activities collecting funds from the public and channeling them back to the public and also as the center of a complex financial structure both nationally and internationally, where the objective is to support the implementation of national development. Identify problems that will be discussed further are as follows: How is the development of credit in 2012-2018 at bank bjb, How is the development of interest income in 2012-2018 at bank bjb, How is the development of profit in 2012-2018 at bank bjb, How is the influence of credit development on profits in 2012-2018 bank bjb, How is the influence of the development of interest income on profits in 2012-2018 at bank bjb. Given this problem to solve the problem between the effect of credit development and interest income on earnings, the researcher uses a simple regression coefficient
Analysis of the Influence of Service Quality, Price Perception, Location, and Promotion on the Decision to Purchase a Toyota Avanza Car: (Case Study at PT Nasmoco Wonosobo) Setiawan, Anggun; Efendi, Bahtiar; Yudianto, Agus
Journal of Economics, Management, and Business Vol. 4 No. 1 (2025): January 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i1.9044

Abstract

Objective - The purpose of this study is to determine the impact of benefit quality, cost recognition, administration, and progress on purchasing choices. Method - The population in this study were all consumers who bought and used Toyota Avanza cars (Study at PT. Nasmoco Wonosobo). The sample of this study was some consumers who bought and used Toyota Avanza cars, while the sampling technique used was total sampling, namely the entire population was used as a sample. The sample in this study amounted to 96 respondents. The data collection method for this study was interviews, questionnaires, and literature studies and data analysis methods using multiple linear regression, and data that had met the requirements were instrument testing, Classical Assumption testing, and Goodness of Fit of a Model that had been processed using the SPSS program (Statistical Package for Social Science). Result - This study shows that the variables of service quality, price perception, location and promotion have a positive and significant effect on purchasing decisions. Based on the coefficient determinant value, it is known that the three independent variables used can influence consumers in making purchasing decisions by 82.2% while the remaining 17.8% is influenced by other variables not explained in this study.
PEMBERDAYAAN USAHA KECIL MENENGAH (UKM) MELALUI MANAJEMEN USAHA DAN PENERAPAN TEKNIK PEMASARAN DI KERUPUK TERASI EL3 KABUPATEN INDRAMAYU Yudianto, Agus; Nurpratama, Meddy
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i2.657-668

Abstract

Dari pelaksanaan Pemberdayaan msyarakat di UKM Kerupuk Terasi EL3 selama kurang lebih 40 hari, ada beberapa permasalahan dan kendala yang dihadapi seperti tidak adanya pemasaran online seperti digital marketing dan media sosial. Beberapa solusi yang dapat kami berikan diantaranya yaitu, membantu membuatkan akun media sosial, mempromosikan produk secara online, membuat strategi pemasaran promosi di Era Revolusi Industri 4.0, serta pemberian alat pengepress (Impluse Sealer). Selain itu, dari UKM Kerupuk Terasi EL3 juga kami mendapatkan ilmu sekaligus pengalaman dalam menjalankan sebuah usaha serta mengetahui proses produksi hingga pemasaran produk
KELOLA KEUANGAN DAN PEMASARAN ONLINE UKM PADA RUMAH PANGAN KERIPIK TEMPE DI DESA SINGARAJA KABUPATEN INDRAMAYU Yudianto, Agus; Nurpratama, Meddy
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 3 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i3.1126-1131

Abstract

Perubahan semakin tajam dengan menjadi kompetitif dan kompetitif. Oleh karena itu, mengingat keahlian di bidang manajemen keuangan dan keterampilan pemasaran yang berbasis dunia global, yaitu melalui jaringan internet yang disebut dengan konsep online, mau tidak mau harus ditangani dengan bijak sesuai dengan tuntutan zaman. Tentunya para pelaku usaha harus mempersiapkan diri secara strategis untuk mencapai tujuan yang diharapkan yaitu teknik pengelolaan keuangan yang dapat dijadikan pedoman dalam pengelolaan keuangan dengan harapan dapat lebih efisien dan perubahan pasar yang cepat dengan hadirnya teknologi pemasaran online dirasakan dapat mampu beradaptasi. Bukan tidak mungkin kita akan menggunakan pemasaran online. Ke depan, bukan berarti pelaku usaha kecil dan menengah justru akan mengalami persaingan yang kompetitif, oleh karena itu pelaku usaha kecil harus dibekali dengan pemanfaatan teknologi dan mampu beradaptasi dengan kondisi pasar. Jika tidak, ia akan dihancurkan oleh persaingan yang kompetitif, pengetahuan dan keterampilan manajemen keuangan. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan tata kelola keuangan dan pemasaran online yang baik. Dihadiri oleh peserta UKM laki-laki dan perempuan, teknik dan metode yang digunakan dalam kegiatan pengabdian masyarakat melalui pendampingan pelatihan adalah; pertama, penjelasan menggunakan slide power point dan LCD proyektor dalam workshop pelatihan manajemen keuangan yang sederhana dan sederhana. Pengabdian ini dilaksanakan di Desa Singaraja, Kabupaten Indramayu.
Proses Pendampingan Produk dan Kemasan Keripik Pisang HN IKM Desa Sukareja Yudianto, Agus; Nurpratama, Meddy; Sonjaya, Nana Supriatna; Firdaus, Taufansyah
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1538

Abstract

The community service program in Sukareja Village, Balongan District, Indramayu Regency aimed to enhance the local community's economic skills through banana chip production training. Conducted over two days, the activities included socialization, hands-on training in banana processing, packaging, and basic product marketing. The results showed improved participant skills and a positive shift in entrepreneurial attitudes, along with the formation of a banana chip-based business group. Challenges included limited production equipment and short training duration. Going forward, further training in digital marketing and product quality improvement is needed to expand market reach and enhance the competitiveness of local products.
Pengaruh Digital CRM melalui Aplikasi Alfagift terhadap Loyalitas Pelanggan Alfamart Wilayah Kecamatan Cikedung, dengan Kepuasan Pelanggan sebagai Variabel Mediasi Ma’arif, Putuhal; Sugiarto, Sugiarto; Yudianto, Agus
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6112

Abstract

This study aims to analyze the influence of Digital Customer Relationship Management (Digital CRM), implemented through the Alfagift application, on Alfamart customer loyalty, with customer satisfaction serving as a mediating variable. The research is motivated by the increasing competition in modern retail, which requires companies to integrate digital services into long-term customer relationship strategies. Using a quantitative approach, data were collected through questionnaires from 100 Alfagift users in the Cikedung area who were selected based on specific criteria. Multiple regression analysis and the Sobel test were used to examine the hypotheses. The results show that Digital CRM through Alfagift (X) has a positive and significant influence—both directly (partial pathway) and simultaneously—on customer loyalty (Y). This finding is supported by a t-value of 5.066 with a significance level of 0.000. The study also confirms that customer satisfaction (Z) is a strong determinant of loyalty, indicated by a t-value of 2.996 and a significance level of 0.003. Most importantly, the mediation test (Sobel Test: Z = 2.224; p-value = 0.0261) demonstrates that customer satisfaction partially mediates the relationship between Digital CRM and customer loyalty. Overall, this research concludes that Alfamart customer loyalty is driven not only by the effectiveness of Digital CRM but also by the ability of the Alfagift application to create valuable experiences that lead to increased customer satisfaction. Practical implications highlight the need to optimize feature personalization and improve application interface quality to strengthen sustainable customer relationships.
Pelatihan Pemanfaatan Google Play Store sebagai Media Promosi dan Pemasaran Produk UMKM di Desa Singajaya Kabupaten Indramayu Yudianto, Agus; Firdaus, Taufansyah; Sonjaya, Nana Supriatna; Nurpratama, Meddy
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1837

Abstract

This community service program aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in using digital technology as a medium for product promotion and marketing through the Google Play Store platform. The program was conducted in Singajaya Village, Indramayu Regency, employing a participatory approach that covered preparation, training, evaluation, and follow-up mentoring stages. A total of 25 MSME practitioners from various business sectors, including processed food and handicrafts, took part in the program. The results indicated an improvement in participants' understanding of digital marketing, reflected by a 35% increase in the average post-test score compared to the pre-test. Furthermore, 22 participants (88%) successfully created digital promotional accounts and uploaded product information through Android-based applications connected to the Google Play Store. The use of this digital platform proved effective in expanding market reach and increasing the visibility of MSME products, although the effect on sales growth had not yet been observed evenly, as the program remained in its early stage of execution. Key success factors included strong participant enthusiasm and support from the village government, while the primary challenges were limited digital literacy and unstable internet access. Based on these findings, continued assistance programs are strongly recommended, including advanced digital marketing training, periodic monitoring of application usage, and strengthened collaboration with the village government and MSME communities to sustain digital technology adoption and achieve greater economic outcomes.
Peran Strategis Komunikasi Pemasaran dan Kualitas Produk dalam Membangun Loyalitas Pelanggan: Integrasi Perspektif Kepercayaan dan Nilai Pelanggan pada Ritel Modern Alfamart Durosid, Durosid; Yudianto, Agus; Sonjaya, Nana Supriatna
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6330

Abstract

The purpose of this study is to examine how marketing communication and product quality affect Alfamart customers' loyalty. Alfamart must comprehend the elements that influence consumer loyalty in order to preserve and grow its market share in the face of growing competition in the retail industry. One hundred Alfamart clients in Indramayu were given a questionnaire as part of the research methodology. To test the hypothesis, several regression analysis approaches were applied to the acquired data. According to the study's findings, Alfamart's customer loyalty is positively but not significantly impacted by marketing communications. In the meantime, Alfamart's customer loyalty is positively and significantly impacted by pleanggan quality. These results show that high-quality products and efficient marketing communication techniques can raise customer satisfaction, which would eventually increase brand loyalty on Alfamart. In order to sustain consumer loyalty in the face of escalating competition, Alfamart is anticipated to benefit from this research by continuing to enhance its communication strategy and guarantee product quality.
Co-Authors Agung, Ismail Anik Nurhidayati Bahtiar Efendi Durosid, Durosid Heri Purwanto Lestari, Autami Tri Lini, Nahdia Ma’arif, Putuhal Meddy Nurpratama Muhammad Tahwin Nana Supriatna Sonjaya Nida, Robbani Nunung Nurhayati Nurshodiq, Hafidz Riskin Hidayat Samsul Anwar Septyana, Tika Indah Setiawan, Anggun Sugiarto S Taufansyah Firdaus, Taufansyah Yanti, Herni Yuliawati, Tuti