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All Journal Potensio Jurnal EMT KITA BBM (Buletin Bisnis dan Manajemen) Martabe : Jurnal Pengabdian Kepada Masyarakat EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Gema Wiralodra Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Investasi Management and Accounting Expose LOSARI: Jurnal Pengabdian Kepada Masyarakat Magna: Journal of Aconomics, Management, and Business Jurnal Pengabdian Nasional (JPN) Indonesia
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MODEL BISNIS PLAN DAN DAYA SAING UMKM MELALUI STRATEGI PEMASARAN PRODUK TERASI BAWANG DI INDRAMAYU Nurpratama, Meddy; Yudianto, Agus
Jurnal Investasi Vol. 9 No. 2 (2023): Jurnal Investasi Vol. 9 No 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v9i2.278

Abstract

The research entitled Behavioral model of MSME Processing Processed Onions and Tersi, Indramayu Regency. The purpose of this research is to explore and analyze the behavior of MSME actors processing agricultural products in Indramayu district and how the efforts are being made with business continuity MSME actors can apply or implement a business plan planning model, SWOT analysis, in dealing with business competition. The data collection method was carried out using interview techniques which were equipped with a semi-structured list of questions. The questionnaire was used as a guide so that interviews were more structured and standardized. The analysis technique that will be used is the concept of SWOT analysis is the concept of seeking analysis to determine a decision on a problem. SWOT itself is an acronym for Strength, Weakness, Opportunity, Treats. The term analysis of strengths and opportunities in preparing a business plan or and looking for weaknesses and strengths because in this concept all processes are carried out carefully and identify as much detail as possible so that decisions taken are effective and able to have a significant impact on dealing with problems
PENGEMBANGAN YAYASAN PERGURUAN TINGGI SWASTA MEMBENTUK BADAN LAYANAN KEGIATAN USAHA Nurpratama, Meddy; Yudianto, Agus; Firdaus, Taufansyah
Jurnal Investasi Vol. 10 No. 1 (2024): Jurnal Investasi Vol. 10 No 1
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v10i1.297

Abstract

The foundation law governing the establishment of Private Universities (PTS) emphasizes an orientation towards educational development rather than a profit orientation. The Foundation acts as the owner and manager of PTS, with a non-profit focus. Sustainability of PTS requires financial resources such as student tuition fees, grant funds, and collaboration. This statement highlights that universities not only function as centers of research, science and community service, but also as corporate entities that are active in producing knowledge. It is important for universities to compete, adapt, and have sensing capabilities in order to ensure survival amidst ever-changing environmental dynamics. The competition experienced by profit companies includes competition in the areas of price, quality and service. Universities as non-profit entities are also dealing with this. Management with adaptive capability resources, all of which require management knowledge and skills, namely higher education management.
STUDI PEMBELAJARAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS WIRALODRA INDRAMAYU Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah
Management & Accounting Expose Vol 6, No 2 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v6i2.1767

Abstract

Penelitian dilakukan dengan tujuan menguji pengaruh studi pembelajaran kewirausahaan Terhadap minat menjadi wirausaha pada mahasiswa program studi manajemen universitas Wiralodra Indramayu. Obyek yang diteliti ialah mahasiswa program studi manajemen yang sudah mendapatkan mata kuliah kewirausahaan Populasi teknik sampling sebanyak 97 mahasiswapada program studi manajemen yang sudah mendapatkan mata kuliah kewirausahaan. Data dianalisis dengan teknik regresi sederhana. Hasil penelitian nilai korelasi Pearson antara variabek yang diteliti Sebesar 0,97;  nilai korelasi di range 0,80 – 1,000 menunjukan jika hubungan antara Pembelajaran Kewirausahaan dengan Minat Wirausaha Sangat Kuat dan terjadi hubungan yang positif. Kesimpulannya artinya secara parsial Pembelajaran Kewirausahaan tidak mempengaruhi Minat Wirausaha.
The Role of Green Intellectual Capital Towards Masuliyyah Improving Environmental Yudianto, Agus; Yuliawati, Tuti
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2103

Abstract

Environmentally, the company tries to achieve a level of environmental protection as part of the organization's sustainability goals. Meanwhile, socially, companies must also benefit society so that their existence gains social legitimacy. This research examines the influence of Green Intellectual Capital (GIC) towards Masuliyyah Improving Environmental Performance. In its implementation, green intellectual capital consists of Green Structural Capital (GSC), Green Human Capital (GHC), and Green Relational Capital (GRC), which reflect the intangible assets owned by the company, including knowledge, wisdom, experience, and innovation with attention to environmental welfare. This research is related to abstract ideas or theories and is often used to develop new concepts or provide new interpretations of existing theories. Through comprehensive literature analysis, this kind of research can produce research models that can be developed in further empirical research. The role of Masuliyyah green intellectual capital is environmentally friendly sustainability of human capital, the impression felt by organizational elements in their journey to discover and build organizational knowledge and improve the organization's environmental performance by focusing on needs, comfort, and a sustainable environment, but also providing the meaning of learning, innovation, maintaining friendly environment, support and attention to organizational elements to achieve common goals towards masuliyyah improving environmental performance.
Studi Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Pemasaran UMKM di Kabupaten Indramayu Nurpratama, Meddy; Sonjaya, Nana Supriatna; Yudianto, Agus; Agung, Ismail
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2406

Abstract

This study aims to determine the influence of market orientation and product innovation on the marketing performance of MSMEs in Indramayu Regency. The method used in this research is multiple linear regression analysis. Data were obtained through the distribution of questionnaires to respondents who are MSME actors in Indramayu. Data analysis was conducted using multiple linear regression techniques to identify the relationship between independent and dependent variables. Additionally, this study uses Pearson correlation to examine the relationship between market orientation and product innovation with marketing performance. The results of the study show that both market orientation and product innovation have a significant and positive influence on the marketing performance of MSMEs. These findings emphasize the importance for MSMEs to integrate market orientation and product innovation into their marketing strategies to enhance marketing effectiveness and efficiency, and support business growth
Penerapan Strategi Pemasaran Pada Produk UKM Keripik Pare di Kecamatan Pasekan Kabupaten Indramayu Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i2.686

Abstract

The need for healthy food is increasing along with population growth and increasingly limited agricultural land. However, many snack foods on the market contain additional ingredients that can be harmful to health. Therefore, healthy and nutritious snack products are increasingly needed. One interesting alternative is bitter melon chips, which are a snack product made from bitter melon, a plant that has high nutritional value. In an effort to publicize and market bitter melon chips, a business called Keripik Pare was founded by a group in West Java. The business proposal includes business ideas, capital, production planning, and marketing strategies to increase product competitiveness and business profitability and uses structured and effective implementation methods to produce quality products. By implementing SWOT analysis and the canvas business model, it is hoped that you will be able to identify business strengths, weaknesses, opportunities and threats, and design the right business strategy. In addition, the marketing strategy used includes market segmentation, determining market targets, and appropriate product placement. Through this effort, it is hoped that it can increase public awareness of the importance of consuming healthy food, create new jobs, and increase the income of local farmers.
Pendampingan Penguatan Manajemen Bisnis UMKM Koja Di Kabupaten Indramayu Yudianto, Agus; Supriatna Sonjaya , Nana; Nurhayati, Nunung
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2024): Juni 2024
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v6i1.228

Abstract

UMKM Koja IM is a home industry that is active in the processing and selling of various crackers. The aim of course is to make the marketing process more effective and efficient. By making direct observations and conducting interviews. assisting in the production process, marketing, and financial reports. During this service, partners still experienced difficulties in production because all the equipment was still manual. We hope that this activity does not stop here but can be sustainable so that it can still help MSMEs in the region
Pemanfaatan Lahan Pekarangan dengan Sistem Hidroponik dan Limbah Botol Plastik untuk Mengurangi Pencemaran Lingkungan di Desa Kertasemaya, Kabupaten Indramayu Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah; Sonjaya, Nana Supriatna
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.937

Abstract

This community service initiative began in response to environmental issues in Kertasemaya Village, where the lack of waste disposal facilities led some residents to improperly dispose of organic and non-organic waste, particularly in irrigation rivers, causing blockages. The increasing volume of plastic bottle waste requires proper management to prevent pollution. The community's awareness of waste management in Kertasemaya Village is still low. Several training sessions were conducted to address this problem, including education on hydroponic practices and the creation of simple planting media using discarded bottles, rock wool, and flannel fabric. Housewives showed interest in the hydroponic system and expressed their willingness to implement it at home. This training aims to enhance community awareness about waste management and the beneficial use of plastic bottles. The program aims to provide knowledge and skills regarding the utilization of yard spaces through hydroponic systems by using plastic bottle waste to minimize environmental pollution in Kertasemaya Village. The success of the training was measured by comparing participants' knowledge before and after the training. Pretest and posttest results showed that 93% of participants experienced an increase in knowledge, while 59% showed no improvement.
Peran Career Development Center (CDC) Upaya Pengembangan Mahasiswa di Universitas Wiralodra Indramayu Nurpratama, Meddy; Yudianto, Agus; Firdaus, Taufansyah
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.2851

Abstract

A number of universities have established Career Development Centers (CDC) or career development units, designed to assist students in understanding career-related materials and making informed career decisions. In reality, not everyone has equal opportunities to secure a good and promising job. Therefore, it is not surprising that many people flock to find employment. Wiralodra University faces challenges due to the absence of CDC (Career Development Center) services, making it difficult for students to obtain the advice and materials needed to advance their professions. The Career Development Center (CDC) plays a crucial role in student development, primarily focusing on enhancing career readiness. CDC not only provides efficient, up-to-date job vacancy information but also aims to support the career development of students and alumni through counseling services, alumni experience sharing, and training to prepare them for the challenges of the job market. Evaluations conducted by CDC, based on criteria tailored to specific needs, have shown that this program has made a significant impact. Students involved with the CDC experience increased career readiness, quick access to relevant information, and build strong relationships with industries, all contributing to the comprehensive development of students in achieving their career goals
HUBUNGAN TEKNOLOGI INFORMASI DAN FORMULASI STRATEGI PEMASARAN SERTA DAMPAKNYA TERHADAP KINERJA ORGANISASI Sonjaya, Nana Supriatna; Yudianto, Agus; Nurpratama, Meddy
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3014

Abstract

The relationship between Information Technology and marketing strategy formulation has a significant impact on organizational performance. In the current digital era, Information Technology plays and has a very important role in collecting, storing and analyzing consumer data more efficiently. This allows organizations to better understand consumer behavior, preferences and market trends in greater depth. Using the data collected, organizations can design more focused and personalized marketing strategies, identifying the right market segments to target. By wisely utilizing Information Technology in the formulation of marketing strategies, organizations can achieve competitive advantage and improve their performance in an increasingly changing and competitive market.
Co-Authors Agung, Ismail Anik Nurhidayati Bahtiar Efendi Heri Purwanto Lestari, Autami Tri Lini, Nahdia Meddy Nurpratama Muhammad Tahwin Nana Supriatna Sonjaya Nida, Robbani Nunung Nurhayati Nurshodiq, Hafidz Riskin Hidayat Samsul Anwar Septyana, Tika Indah Setiawan, Anggun Taufansyah Firdaus, Taufansyah Yanti, Herni Yuliawati, Tuti