Article Per Year (5 Year)
p-Index From 2021 - 2026
1.99
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Journal Media Public Relations Enrichment: Journal of Multidisciplinary Research and Development Journal of Creative Power and Ambition (JCPA) Jurnal Ilmu Komunikasi Jurnal Cakrawala Akademika BAITUL JUHDI
Immawati Asniar
Program Studi Ilmu Komunikasi, Fakutas Ilmu Sosial Dan Ilmu Politik, Universitas Muhammadiyah Lampung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Conservative Ethics-Based Tourism Digital Marketing Communication Model: A Study of Bukit Kendeng Branding Strategy in the Protected Forest Area of Pesawaran Regency, Lampung Province Immawati Asniar; Lilis Lidya; Dia Restyani
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 7 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i7.784

Abstract

Digital marketing for nature-based tourism in protected forests in Indonesia must balance the economic interests of local communities with the need to conserve ecosystems. Bukit Kendeng, located within Forest Register 21 in Pesawaran Regency, Lampung Province, represents a relevant case, as the area has gained popularity on social media more rapidly than the government’s capacity to regulate and manage digital content and social media activities. This study aims to develop a conservation ethics-based digital marketing communication model that avoids excessive promotional practices, promotes balanced content, upholds local values, and supports the conservation of protected forests. The study employs a systematic literature review using the PRISMA 2020 framework, drawing on literature published in Scopus-indexed Quartile 1 (Q1) and Quartile 2 (Q2) journals and integrating the findings with a contextual case study of Bukit Kendeng. Based on the fourteen literature sources reviewed, three main pillars of the marketing communication framework were identified: conservation ethics, content strategy, and collaborative digital governance. These three pillars are integrated into a framework that positions tourism awareness groups (Kelompok Sadar Wisata/Pokdarwis), forestry authorities, and village governments as key actors in safeguarding community economic sustainability, environmental conservation, and ethical digital content practices. This study develops a theoretical framework for integrating digital marketing communication with conservation principles in the context of community-based tourism in protected forest areas in Indonesia. It also proposes a practical framework that can serve as a reference for planning and managing digital tourism communication in similar protected forest destinations across Indonesia.
Co-Authors Achmadi Ahmad Kurniawan Ananda Risa Saputri Angga Atriza Nugraha Berry Prinando Deni Palany Dheasyilvia Kirana Dia Restyani Emy Sri Purwani Gilang Ramadhan Intannia Gracelia Effendy Jihan Aaqila Zain Karina Agustina Lilis Lidya M.Sholihin Marina Ghanis Anggraini Miftahul Khoiriyah Mita Asmara Moh Fakhrurozi Muhamaad Fikri Akbar Muhammad Akbar Ramadhani Nabilla Zahra Amaliya Nelly Puspita Sari Okta Saputra Sefka Fajri Sendi Oka Putra Sri Choiriyati Sri Suryani Verza amellia Efendi Warsiyah Yani Purwaningsih Yuli Evadianti Zaimatu Aisyaturrohma