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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal Pekommas Solidaritas: Jurnal Pengabdian Jurnal Bakti Bagi Bangsa Social, Ecology, Economy for Sustainable development goals Journal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian

Tatik Yuniarti

Unknown Affiliation

Author-ID : 425660

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

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STRATEGI MEDIA RELATIONS TIM SUKSES CALON PRESIDEN-WAKIL PRESIDEN MELALUI MEDIA SURAT KABAR DAERAH Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 1 (2010): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

In political developments, the press is often a tool used by political elites for their sake of party and political propaganda. This is because the mass media has the power to influence society in a choice pair of presidential and vice presidential candidate. The aim of this research is to find out how the winning strategies used by success team of presidential and vice presidential candidate. The research uses content analysis method. From the analysis conducted, it is obtained that the success team of president and vice presidential candidate tend to be not optimally utilize the news media as connective information to the public. That's what ultimately realized by the success team of Wiranto-Salahuddin Wahid and Amin Rais-Siswono Yudo Husodo presidential and vice presidential candidate as one of the factors that affects both of them were lost in the 2004 presidential election. But the mass media control is not necessarily used as a benchmark victory presidential and vice presidential candidate, because the factors that influence the victory of the presidential election must also consider the respective candidates support base.

ANALISIS FRAMING BERITA MAKELAR KASUS DI INSTITUSI KEPOLISIAN PADA SURAT KABAR KOMPAS DAN REPUBLIKA EDISI 19 â€“ 23 MARET 2010 (STUDI ANALISIS FRAMING MODEL PAN DAN KOSICKI) Dewi Katili, Kartini Rosmala; Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 1 (2011): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

This study analyzed the news coverages of former Criminal Investigation Chief of the Indonesian Republic Police Headquarter, General Commissioner Susno Duadji, who stated that there were a number of police officers involved in the tax case broker event of Gayus Halomoan P. Tambunan, an official at the Tax General Directorate. The case became a controversy because a police officer dared to accuse his own institution, thus making the case come to surface and fill headlines in media. Newspapers like Kompas and Republika, for instance, covered the story simultenously on their editions dated 19 ? 23 March 2010. These editions were then selected to be analyzed with framing analysis method based on the Pan and Kosicki model to find how media defined news and what messages were emphasized by media. The conclusion of this study is Kompas tend to emphasize facts related to the government, how the government followed up the case broker event at the police institution. This was indicated by the way Kompas presented the event (story telling method) in form of an interconnected news plot from the 19th to the 23rd March edition of 2010. Whereas Republika tend to focus on Susno Duadji?s acts who stated that there was a case broker in the police institution. This emphasis can be seen from the titles and figures (resources) which were descriptively presented.

STRATEGI KOMUNIKASI TVONE DALAM PENAYANGAN MAKELAR KASUS PALSU Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 2 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

This article discusses an example the case a broker of a major media company that is TVOne. A private television station in Indonesia is experiencing problems related to the credibility of the election of a resource person in the show. Problems occur when one a journalist of TVOne displays case a broker in the body of the Indonesian Police Headquarters (Police Headquarters) in the program Apa Kabar Indonesia Pagi, on March 18, 2010. The program was to discuss the hot topics by displaying a competent resource persons. Incidentally when the topics discussed, the public was case a broker highlighted the discovery of cases of tax at the Directorate General of Taxation. But in that program, presented by resource persons found not credible. This is because the testimony presented regarding the existence of a case a broker at Police Headquarters body was counterfeit. Resource persons named Andris Ronaldi told presenter confessed TVOne, Indi Rahmawati pretend to be a case a broker at Police Headquarters. Based on these cases, in this article will discuss how a major television station as a trusted community of reference television news maintained its reputation after the case occurred. As a television station that has not been long standing, TVOne is building the image into news television station in Indonesia

KOMUNIKASI INTERNAL HUMAS PT PERTAMINA (PERSERO) DALAM MEDIA ENERGIA WEEKLY ., Choerunnisa; Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 6 No 1 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

This study aims to analyze the internal communication is done by Public Relations of PT Pertamina (Persero) in Energia Weekly Media related efforts to form the image of the company. As we know that the internal media to help public relations convey the message from  company?s  management  to  the  workers.  The  method  used  by  the  author  in  this research was descriptive qualitative research design. Data collection method used is in- depth interviews and literature study / literature. Results of this study explain that the Public Relations of PT Pertamina (Persero) is under the Corporate Secretary, who runs the internal communication within Energia Weekly Media is Public Relations in Media Pertamina is located in the Corporate Communications Division. In conducting its internal communications  within  Energia  Weekly  Media,  Public  Relations  of  PT  Pertamina (Persero) has policies and operational procedures so that the message delivered in the Media  Weekly  Energia  well  received  by  workers  at  Pertamina.  Authors  came  to  the conclusion from this study is that internal communication activities conducted by Public Relations of PT Pertamina (Persero) is implemented affectively and fairly good. It can be seen from the use of any appropriate media for internal communications workers can apply corporate values in shaping a positive image of Pertamina.

KEPEMIMPINAN DAN PENGELOLAAN MODAL SOSIAL DALAM PENANGGULANGAN BENCANA BANJIR Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 1 (2018): MAKNA : Jurnal Kajian Komunikasi,Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Bencana banjir di Kota Bekasi di tahun 2016 dianggap yang paling parah dalam sejarah. Hal itu disebabkan meluapnya Kali Cikeas dan Kali Bekasi sehinggamenyebabkan ketinggian banjir mencapai empat meter. Bencana banjir yang terusberulang tersebut menjadi latar belakang perlunya penanggulangan yang matangdan berkelanjutan terhadap terjadinya bencana banjir. Tujuan dalam tulisan iniadalah menganalisis kepemimpinan dan pengelolaan modal sosial dalampenanggulangan bencana banjir di Kota Bekasi. Metode yang dilakukan dengancara melakukan riset dari beberapa literatur secara kualitatif dan tambahanreferensi dari beberapa jurnal, buku-buku terkait dan sumber literatur lainnya.Dari hasil analisis diperoleh kesimpulan bahwa kepemimpinan dan pengelolaanmodal sosial harus bisa bersinergi untuk dapat mengatasi permasalahan bencanabanjir. Penanganan dalam hal fisik saja tidak cukup, perlu juga kepercayaan,kerjasama dan jaringan (network) yang kuat untuk dapat mendapatkan mutualbenefit dan hasil yang maksimal.   The flood disaster in Bekasi City in 2016 can be considered as the most severe in the history of the city. This is caused by the overflow of Kali Cikeas and KaliBekasi, causing the flood reached up to four meters. The recurrent flood disasteris the background of the need for a mature and sustainable response to the flooddisaster. The purpose of this paper is to analyze the leadership and managementof social capital in flood disaster management in Bekasi City. To investigate thematter, a descriptive qualitative method is conducted by analysing severalliteratures and additional references from several journals and related books andother literature. The results indicate that leadership and management of socialcapital must be able to synergize to overcome the problems of flood disaster.Handling in physical terms is not enough, it also takes trust, cooperation andnetwork (network) is strong to be able to get mutual benefits and maximumresults.

STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS DALAM MEMBERIKAN PELAYANAN BAGI KONSUMEN (STUDI PADA CUSTOMER SERVICE PT RATU HOTEL BIDAKARA SERANG BANTEN Yuniarti, Tatik; Tri Hapsari, H.N. Lintang
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Ratu Hotel Bidakara is the newest 4 star hotel with  MICE (Meeting, Incentive, Convension,&  Exhibition)  category  in  Serang  city,  Banten  Province.  As  a  strategy  to  survive  in competition similar business in Serang City, Ratu Hotel Bidakara takes one step through the sinergy role of Public Relations and Marketing Public Relations in customer service.This study examines more about the role and effort of Marketing Public Relations as a customer service of Ratu Hotel Bidakara to improve service to the customers. The purpose of this study is to analyze the communication strategy and service system, as well as the efforts of Ratu Hotel  Bidakara  in  empowering  all  their  customer  service  officers.  Then  analyzed  the difference made to the general service and VIP guests and analyze coorporate images. This study used descriptive qualitative method, researcher explores the role and communication strategic is done by Marketing Public Relations as a customer service. Information obtained through  observation  and  depth  interviews  with  informants.  The  result  concluded  that Marketing Public Relations activities in Ratu Hotel Bidakara who perform three functions in accordance with the Ltyle theory (1996) used. First, the pre-transaction activities act as a Communication Technician, served as Deskman (providing information about products and services of the hotel). Second, in-transaction activity act as a receptionist and also as an Expert Prescriber (expert advisor), who performed the role of Customer Relations Officer (to maintain good relations with customers). Third, post-transaction activities act as a Communication Facilitator, Marketing Public Relations served as a communicator (a channel of communication between consumers and firms in response to consumer complaints)

STRATEGI PENCITRAAN PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS KEGIATAN MINI NURSERY PROGRAM PT LIPPO CIKARANG, TBK) Wahyuni, Devi; Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

On present the competitive rivalry era, a company is required to establish apositive corporate image on consumers. This positive image will implications on the level of sales and revenue, of company more ever customers satisfaction for customers. Strategic Corporate Social Responsibility (CSR) as a this concept in which PT Lippo Cikarang, Inc. Integrates social and environmental concept implemented by Mini Nursery Program. The purpose of this study to find out how the strategy of corporate social responsibility (CSR) of public relations PT Lippo Cikarang, Inc. in the nursery program (mini-nursery program), to analyze the role of public relations, analyze the  relevant  parties,  and  analyzed  the  mini-nursery  program  as  the  flagship program company. Strategies of CSR by PT Lippo Cikarang, Inc. used a model of planning John M. King is Rope (Research, Objectives, Programs, and Evaluation) on which the initial planning of the CSR activities undertaken. Aplications CSR around Mini Nursery Program activities are conducted with 11 schools located around PT Lippo Cikarang, Inc. product positive image to the increasis in corporate investment as a developer which cares about the environment, it is proved by along the median line which includes the streets and cluster housing in the region looks green

PERAN KOMUNIKASI KORPORAT PENGEMBANG KAWASAN INDUSTRI DI KABUPATEN BEKASI DALAM MEREDAM KONFLIK SOSIAL MASYARAKAT Yuniarti, Tatik; Samariansyah, Iwan
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 5 No 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Bekasi regency, West Java, grew into the International Economic Zone (ZONI). The rapid pace of industry put Bekasi district as one of the largest industrial area in Southeast Asia. But about 25 percent of the total indigenous population in Bekasi still live in poverty. This is in contrast occurs between the native people living in an industrial area. The difference is what often led to conflict between the two communities. In connection with the above-mentioned problems, this study aims to (1) determine how the role of corporate communications (corporate communication) conducted in the industrial park development company with local communities to keep the conflict from getting stronger. (2) To analyze the pattern or model of communication by the company to maintain the social order remains conducive. This study was conducted on two industrial zones in Bekasi, PT Jababeka, and PT Lippo Cikarang. Both companies were selected as research subjects because during active communication with the local communities that surround industrial area. The results showed that both regional development company, PT Lippo Cikarang Tbk and PT Jababeka Tbk is still trying to establish a harmonious relationship with the surrounding community through a number of CSR programs. However, the activities carried out still largely charity, or have not been sustained. Yet local communities around the industrial area of sustainable want help to improve their lives

PERAN INTERNAL COMMUNICATION DALAM UPAYA PENCITRAAN PERUSAHAAN (STUDI KASUS PUBLIC RELATIONS PT LIPPO CIKARANG, TBK) Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 3 No 2 (2012): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Public Relations at a company are required to establish a positive image. Public relations activities include not only the external relations and communications, but only internally. The success of these programs depends on the company's internal communication is conducted by public relations in conveying the message. Internal communications is related to the goals of the organisation and its stage of development. The unit of analysis in this research is Public Relations of PT Lippo Cikarang, Tbk. The aim of research is to analyze internal communication of Public Relations and aspects of consideration from the strategies at PT Lippo Cikarang, Tbk. The methodology applied is qualitative descriptive, aiming to describe the data systematically, factual, and accurately. Data collection was done through indept interview, observation, and documentation from media relations activities by Public Relations of PT Lippo Cikarang, Tbk. The analysis was conducted by using interactive model with Miles and Huberman model consisting of 3 components: data reduction, data display, drawing and verifying conclusions. Internal communications within the company is required to establish a good relationship between employees, between employees and leadership with all stakeholders in the company. Internal communications are conducted by the Public Relations of PT Lippo Cikarang, Inc. proved to be very effective for the success of the activities carried out. Uniformity of all employees on the meaning of a message is the key to creating a good image and reputation to maintain in the public eye externally

STRATEGI MEDIA RELATIONS PUBLIC RELATIONS PT LIPPO CIKARANG, TBK Yuniarti, Tatik
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 4 No 1 (2013): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Public Relations have to cooperate with mass media. In its implementation dealing with journalist, Public Relations should apply strategies and trick to build mutual benefit. The unit of analysis in this research is Public Relations of PT Lippo Cikarang, Tbk. The aim of research is to analyze media relation strategies of Public Relations and aspects of consideration from the strategies at PT Lippo Cikarang, Tbk. Theoretical foundation used is Public Relations strategy known as the Nine Steps of Strategic Public Relations. It consist of four stages that must be applied, Formative Research, Strategy, Tactics, Eva-luative Reseach. The methodology applied is qualitative descriptive, aiming to describe the data systematically, factual, and accurately. Data collection was done through indept interview, observation, and documentation from media relations activities by Public Relations of PT Lippo Cikarang, Tbk. The analy-sis was conducted by using interactive model with Miles and Huberman model consisting of 3 components: data reduction, data display, drawing and verify-ing conclusions. The results showed that there were differentiation in how Pub-lic Relations maintained good relationships with local and national journalists. That's because the editorial policies between local and national media are dif-ferent. In the implementation of its performance, Public Relations of PT Lippo Cikarang Tbk tends to serve national media journalists better than local media journalists. However, the loading of the news about the Lippo Cikarang in the media can exceed the target set, that is more than 80%. That's because the provision of facilities and easy access to information provided by the Public Relations Lippo Cikarang to reporters.

Co-Authors ., Choerunnisa Abra Saputra Siregar Agatha Anggraeni Dewi Ahmad MAULANA Akhmad Wahidin Aldi A.M, Muhammad Amalia Amiruddin Saleh Andam Rukhwandir Ardison Audy Salsabillah Boby Setiawan Choerunnisa . Dewi Katili, Kartini Rosmala Diah Puspita Sari Dimas Artha Antariksa Dwi Rabita Fakhran Al Ramadhan, Muhammad Febiansa, Kevin Zentha Fian Khamil Arifin Firza Arief Rahmatullah H.N. Lintang Tri Hapsari Henny Apriyanty, Henny Ika Dwi Rachmawati Intan Nurbaiti Iwan Samariansyah Kartini Rosmala Dewi Katili Muhammad Tsani Irsyadi Musa Hubeis Nurikha Pramudhita Reski Wahyudi Rilus Kinseng Rukhwandir, Andam Samariansyah, Iwan Septiawan Jiwandono Tri Hapsari, H.N. Lintang Wahyuni, Devi Wenny Asti Pratiwi Yudhistira Wirya Saputra

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