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All Journal Proceeding SENDI_U FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman JURNAL CENDEKIA HUKUM JURNAL PENDIDIKAN TAMBUSAI Polingua : Scientific journal of Linguistics, Literature and Language Education Ijtihad Jurnal Ilmiah Poli Bisnis Prosiding Konfererensi Nasional Bahasa Arab Jurnal Vokasi INTEGRITAS : Jurnal Pengabdian Quantitative Economics and Management Studies Lisaanuna Ta`lim Al-Lughah Al-Arabiyah: Jurnal Pendidikan Bahasa Arab Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Waluya The International Science of Health Journal Jurnal Ilmiah IPA dan Matematika (JIIM) E-Amal: Jurnal Pengabdian Kepada Masyarakat JAPEPAM, Jurnal Pengabdian kepada Masyarakat
Yusnani Yusnani
Politeknik Negeri Padang
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Journal : Quantitative Economics and Management Studies

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Implementation of Digital Marketing in Building Padang City Branding Fitri Adona; Yusnani Yusnani; Sri Nita
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1273

Abstract

Competition between tourism marketers and tourists occurs on social media. As the Internet advances, travelers have begun to take on the role of content producers and have started uploading photos, videos, and travel comments – on Facebook, Instagram, Twitter, and YouTube –, and even making recommendations of sites or places visited and services received. 1) the purpose of the research (The purpose of this study is to examine how digital marketing is used as a promotional tool for city branding. City branding managers need to recognize the social working method of social media which is characterized as a storytelling space and requires active story makers). 3) the results (The findings show that city area managers are required to master the internet and digital marketing, including storytelling techniques to promote their city branding). 4) major findings (The status and social network of a storyteller also play a key role in city branding marketing). 2) data, materials, and methodology (This study focuses on the city of Padang but can also be applied to other cities).
Co-Authors Aminuddin, Arpin Amy Fontanella Ananto, Rangga Putra Chandra, Novrina Endrawati Endrawati Endrawati Ferdawati Ferdawati Fitri Adona Gustati Gustati Haslina, Welsi Lut Mafrudoh Mafrudoh, Luth Magfirah Magfirah Magfirah Magfirah Mandibondibo, Wihelmina Mardiyah, Al Aina Ul Natalia, Lista Nursholekha, Nursholekha Pongoh, Fernando D. Prihadi, Stephanus Ratna Umi Nurlila Reinaldi Reinaldi Reni Endang Sulastri Saafi, La Ode sri nita Sri Nita, Sri sukatik sukatik Syaiful Mustofa Triadi, Defri Ulfi Maryati Wadani, Johnson Wulan, Riwu